SlicedBrand

Public Relations Servicesslicedbrand.com

SlicedBrand is a Berlin-based boutique PR agency that provides integrated strategic communications — including media relations, thought leadership, crisis management, and crowdfunding PR — exclusively to technology companies ranging from stealth startups to global enterprises like Microsoft, Google, and Spotify.

Company typePrivate
Founded2006
HeadquartersBerlin, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What SlicedBrand does

SlicedBrand GmbH is a privately held, Berlin-registered boutique public-relations agency founded by Ayelet Noff in 2017 as a successor to her prior firm Blonde 2.0 (2006). The company provides integrated strategic communications services exclusively to technology clients, operating through nine service modules: brand messaging, PR strategy, media relations, thought leadership, speaking opportunities, commentary and podcasts, crowdfunding campaigns, crisis management, and media insights and reports. Its client portfolio spans stealth startups through global enterprises including Microsoft, Google, Intel, Spotify, JFrog, Waze, and Viber, with documented campaign outcomes such as 1M+ downloads for the Yo app in 48 hours, a $200M Zebra Medical Vision acquisition, and a $48M StoreDot Series B funding round following PR engagements.

The agency's core capability is curated editorial access — an extensive network of journalist and influencer relationships cultivated over 14+ years, anchored by founder Noff's prior journalism credentials at VentureBeat, Forbes, The Next Web, TechCrunch, and Mashable. SlicedBrand operates a quote-based, sales-led go-to-market with no self-service channel, charging monthly retainer-style professional-services fees on a custom basis tied to client scope and budget. The firm is selective about clients, accepting only those whose vision its team endorses, and has earned 33 industry awards including IPRA Golden World, PR Daily, PR NEWS Platinum, European Excellence Awards, and 2025 Clutch Global recognition. Beyond the Berlin headquarters, a US phone line (+1-929-999-1205) signals active North American commercial coverage. The firm is founder-owned, employs 11–50 staff, and has no disclosed external funding or institutional ownership.

SlicedBrand firmographics

Firmographics

Name: SlicedBrand
Legal name: SlicedBrand GmbH
Website: https://slicedbrand.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: SlicedBrand is a Berlin-based boutique PR agency that provides integrated strategic communications — including media relations, thought leadership, crisis management, and crowdfunding PR — exclusively to technology companies ranging from stealth startups to global enterprises like Microsoft, Google, and Spotify.
Ownership category
akta.pro rank

SlicedBrand industry classification

Industry

Product category: Public Relations Services
akta.pro primary industry: Reputation Recovery & Rebranding Post-Crisis (MPAAAOAP)
akta.pro secondary industry: Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

Technology PR services
Media relations
Public relations agency
Crisis communications
Thought leadership

Where SlicedBrand is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

SlicedBrand business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

PR and Communications Services: SlicedBrand generates revenue through professional services fees for public relations, media relations, strategic communications, and related consulting services. The agency offers comprehensive PR packages including brand messaging, PR strategy, media relations, thought leadership, speaking opportunities, commentary and podcasts, crowdfunding campaigns, crisis management, and media insights and reports. Engagement appears to be retainer-based given the quote inquiry process and selective client approach.

Pricing tiers

Model	Billing	Price
Other	Monthly	Custom enterprise engagement based on client needs and budget

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

SlicedBrand product offering

Product offering

Core offering

SlicedBrand is a boutique global PR agency that delivers integrated public relations services exclusively for technology companies. Its offering spans nine service modules — brand messaging, PR strategy, media relations, thought leadership, speaking opportunities, commentary and podcasts, crowdfunding campaigns, crisis management, and media insights and reports — sold as custom retainer engagements sourced through direct quote requests.

Product overview

SlicedBrand is a global boutique PR agency specializing in technology companies. The company operates as a services-based business rather than a software platform. Its core offerings consist of nine distinct PR service modules: Brand Messaging (crafting unique selling points and positioning), PR Strategy (comprehensive strategic planning and media outreach), Media Relations (press releases and media network management), Thought Leadership (executive article placement), Speaking Opportunities (event securing), Commentary & Podcasts (expert placement), Crowdfunding Campaigns (launch PR), Crisis Management (reputation protection), and Media Insights & Reports (analytics and ROI measurement). These services are offered as an integrated package to help technology brands reach core objectives while earning maximum brand recognition via top media exposure.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Messaging Strategic service defining unique selling points and crafting brand messages that align with market opportunities, including positioning against competitors. Intended for technology companies seeking to clarify their market positioning and differentiate from competitors.
PR Strategy Comprehensive PR strategy development including media outreach, media relations, thought leadership, commentary opportunities, podcasts, speaking opportunities, and awards management. Intended for technology companies seeking an integrated PR plan to reach core objectives.
Media Relations Tailored PR strategy creation, press release crafting, and creative story angles designed to achieve client goals through an extensive network of media contacts cultivated over 14 years. Intended for technology companies seeking top-tier earned media coverage.
Thought Leadership Development and placement of thought leadership articles in targeted outlets to drive industry recognition, credibility, and SEO benefits for executive teams. Intended for technology executives seeking to establish industry authority.
Speaking Opportunities Identification and securing of speaking engagements at industry events worldwide through strong relationships with event organizers. Intended for technology executives and founders seeking conference visibility.
Commentary & Podcasts Placement of executives as go-to experts for media commentary and podcast interviews across various industries to build brand credibility. Intended for technology executives seeking to build authority through ongoing expert commentary.
Crowdfunding Campaigns Integrated PR strategies for crowdfunding campaigns including pre-launch coordination, review unit distribution, and creative outreach to maximize funding goals. Intended for hardware and consumer technology companies running crowdfunding campaigns.
Crisis Management Reputation protection strategies to minimize damage during crises and ongoing consultation to prevent crises before they occur. Intended for technology companies needing reactive and proactive reputation protection.
Media Insights & Reports Comprehensive analytics and reporting services providing data-driven insights to measure ROI of PR activities and inform strategy. Intended for technology companies needing quantifiable measurement of PR impact.

Quantifiable outcome

Over 1 million downloads in 48 hours for Yo app (beating Instagram's record)
+8 more outcomes

Companies that use SlicedBrand

Customer profile

Named customers28 records

Segments3 records

Ideal customer profiles2 records

SlicedBrand technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

SlicedBrand partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

SlicedBrand competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

SlicedBrand financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SlicedBrand leadership team

Management profile

Number of profiles

Profiles3 records

SlicedBrand funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SlicedBrand M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlicedBrand

What does SlicedBrand do?

Is SlicedBrand a public or private company?

SlicedBrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SlicedBrand founded?

SlicedBrand was founded in 2006. It employs 11 to 50 people.

Where is SlicedBrand based?

SlicedBrand is headquartered in Berlin, Germany, in the Europe region.

How does SlicedBrand make money?

One revenue line is on record: PR and Communications Services.

Does SlicedBrand have an API?

No public API is recorded for SlicedBrand.

What industry is SlicedBrand in?

SlicedBrand's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAOAP, Reputation Recovery & Rebranding Post-Crisis, with a secondary code of MPAAAEAJ, Rebrand & Brand Refresh Programs.