Count It Labs
Count It Labs operates Count.It, a mobile-first fitness challenge platform enabling corporate teams, schools, and groups to run social step competitions with automatic activity syncing from Apple Health and Google Fit at $0.10 per user per day.
- Company typePrivate
- Founded2014
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Count It Labs does
Count It Labs Inc. operates Count.It, a mobile-first fitness and team-building challenge platform that enables groups — primarily corporate teams — to run social step and exercise competitions. The core product is a native iOS and Android application that automatically syncs activity data from Apple Health and Google Fit, eliminating manual tracking. Key platform features include a zoomable virtual journey path that replaces traditional leaderboards, gamification mechanics (points, leveling, confetti rewards), and rich social engagement tools (cheering, emotional reactions, milestone celebrations). The company reports 92.99% daily app-open rate during active challenges and has served over 100,000 cumulative groups globally, with named enterprise customers including Unilever, Deloitte, Caterpillar, Red Ventures, and Baxter Canada.
The go-to-market is dual-track: a product-led, self-serve model where users download the app and launch challenges independently (first 10 challengers free), combined with a consultative enterprise demo motion for larger accounts. Revenue is generated through a per-user-per-day subscription at $0.10/user/day beyond the free tier, billed monthly. The company maintains a small team (1-10 employees) with US headquarters in New York City and a software development hub in Montevideo, Uruguay through a strategic, foundational engineering partnership with Dixtra. Founded in 2014, the company relaunched its flagship app incorporating roughly a decade of learnings from its legacy "Classic" platform.
The product is positioned as a horizontal wellness engagement tool rather than a vertical-specialized solution, with explicit customer segments spanning corporate/enterprise, educational institutions, non-profits, and families/friend groups. Distribution is global via the Apple App Store and Google Play, and the company has begun building an adjacent GTM ecosystem through referral partnerships with DeskBuddy (fringe-benefit platform) and InVite Fitness (wellness product marketplace). Security posture is emphasized publicly via a SecurityScorecard top rating and an explicit no-sell/no-share data policy.
Count It Labs firmographics
Firmographics- Name
- Count It Labs
- Legal name
- Count It Labs Inc.
- Website
- https://count.it
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Count It Labs operates Count.It, a mobile-first fitness challenge platform enabling corporate teams, schools, and groups to run social step competitions with automatic activity syncing from Apple Health and Google Fit at $0.10 per user per day.
- Ownership category
- akta.pro rank
Where Count It Labs is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Count It Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Per User Per Day: The platform charges $0.10 per user per day after the free tier. First 10 users are free. This creates a freemium-to-paid conversion model where organizations start free and scale up as more employees join challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - First 10 users free |
| Subscription | Monthly | Paid tier - $0.10/user/day |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Count It Labs product offering
Product offeringCore offering
Count It Labs operates the Count.It mobile platform, which enables groups of any size to launch and run step and exercise challenges through native iOS and Android apps that automatically sync activity from Apple Health and Google Fit. The platform replaces traditional leaderboards with a zoomable virtual journey path and adds gamified engagement features (cheering, leveling, confetti rewards) that are positioned primarily for corporate workplace wellness, while also serving schools, non-profits, and family/friend groups.
Product overview
Count It Labs offers a unified fitness challenge platform centered on the Count.It App, their primary mobile application for team-based wellness challenges. The platform also includes the legacy Count.It Classic platform which has been superseded by the new app. Users can create groups, launch challenges, and track activity with automatic syncing from mobile devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Count.It App Mobile-first fitness challenge application for iOS and Android that enables groups of any size to launch and run step and exercise challenges with automatic activity syncing from Apple Health and Google Fit, a zoomable virtual journey path, gamified leveling, cheering/emotional engagement, and team-bonding features. Positioned primarily for corporate workplace wellness programs and also used by schools, non-profits, and families.
- Count.It Classic Platform The original Count.It challenge platform that preceded the new mobile app and is referenced as the foundation from which nearly a decade of market experience was accumulated before being superseded by the current Count.It app.
Quantifiable outcome
- 92.99% daily engagement rate during challenges
- +1 more outcomes
Companies that use Count It Labs
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Count It Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Count It Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- DeskBuddyminorDeskBuddy is a flexible fringe-benefit platform for remote and hybrid companies providing access to coworking spaces, wellness services, food, childcare, education, and more. Count.It recommends DeskBuddy to clients as a complementary wellness benefit solution, positioning it as aligned with modern wellness culture.
- InVite FitnessminorInVite Fitness is a B2B wellness shopping portal offering employees discounted access to health/fitness tech and wellness products. Count.It recommends InVite Fitness as a great component for employee wellness offerings, allowing businesses to add branded buying experiences with discounts and vouchers.
- DixtracoreDixtra is an elite software engineering firm based in Montevideo, Uruguay. Count.It explicitly states that 'Count.It in its current form would not exist without Dixtra.' Dixtra provides custom development, web & mobile development, product design, and staff augmentation. The relationship is described as a long-term collaborative partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Count It Labs competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Count It Labs social profiles
Digital presenceCount It Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Count It Labs leadership team
Management profileNumber of profiles
Profiles1 record
Count It Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Count It Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Count It Labs
What does Count It Labs do?
Count It Labs operates the Count.It mobile platform, which enables groups of any size to launch and run step and exercise challenges through native iOS and Android apps that automatically sync activity from Apple Health and Google Fit. The platform replaces traditional leaderboards with a zoomable virtual journey path and adds gamified engagement features (cheering, leveling, confetti rewards) that are positioned primarily for corporate workplace wellness, while also serving schools, non-profits, and family/friend groups.
Is Count It Labs a public or private company?
Count It Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Count It Labs founded?
Count It Labs was founded in 2014. It employs 1 to 10 people.
Where is Count It Labs based?
Count It Labs is headquartered in New City, United States, in the North America region.
How does Count It Labs make money?
One revenue line is on record: subscription - Per User Per Day.
Does Count It Labs have an API?
No public API is recorded for Count It Labs.