New Country Organics

What New Country Organics does

New Country Organics, Inc. (NCO) is a private, Virginia-incorporated producer and multi-channel retailer of certified organic, soy-free animal feeds, mineral supplements, hemp bedding, and OMRI-listed horticultural products, founded in 1999 and headquartered in Waynesboro, VA. The company formulates and mills its own branded feed lines — including Classic Layer Feed, Corn-Free Layer Feed, Senior Horse Pellets, Goat Feed, Cattle Maintenance Feed, and Power Pellet broiler/layer feeds — using North American organic grains fortified with probiotics (Lactobacillus, Enterococcus, Bacillus strains), kelp, flaxseed, and fish meal. A defining operational claim is that NCO does not keep soy on its premises, eliminating cross-contamination and supporting a 6+ month preservative-free shelf life. Complementing its own formulations, NCO distributes partner products from Stance Global (CoolStance copra meal), British Horse Feeds (Fibre-Beet, Speedi-Beet), La Chanvriere (Aubiose/AubiChick hemp bedding), Thorvin (Icelandic kelp), Redmond (mineral salts and conditioners), and Fertrell (Poultry DFM).

Name

New Country Organics

Legal name

New Country Organics, Inc.

Website

https://newcountryorganics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New Country Organics is a private Virginia-based producer and online retailer of certified organic, soy-free animal feeds, minerals, bedding, and horticultural products for small-scale poultry, equine, and livestock farmers across the continental United States.

Ownership category

akta.pro rank

Product category

Organic Animal Feed

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Organic Poultry Feed (AFADAJAC)

akta.pro secondary industries

Organic Equine Feed (AFADAJAE), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK)

Keywords

• Organic animal feed
• Livestock nutrition
• Poultry feed supplies
• Equine horse feed
• Organic farm supplies

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Direct Sales: NCO sells directly to retail customers through its e-commerce website, shipping small packages via FedEx Ground throughout the Continental U.S. Orders over 300 pounds qualify for pallet-rate freight discounts. In-stock items ship next business day. Auto-Ship subscription model offers recurring deliveries at discounted rates.
2. Dealer and Distributor Network: NCO supplies products to thousands of independent resellers and regional distributors (Bradley Caldwell, Nelson Wholesale Services, Florida Hardware) who resell to end customers. Dealers benefit from generous margin spreads, marketing support, and discounted freight options.
3. Mill Outlet Direct Sales: NCO operates mill outlets in Waynesboro, VA, Lubbock, TX, and Reno, NV where customers can order online or by phone and pick up directly. Virginia customers pick up 12:00 PM-4:30 PM EST; Texas customers 1:00 PM-5:00 PM CST; Nevada customers 7:00 AM-3:00 PM PST.
4. Custom Feed Blending: NCO prepares customized organic feeds for commercial customers with a two-ton minimum order, charging a $125 custom mixing fee per order plus optional $25 application fee, $75 formulation fee, and $350 organic certification fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

New Country Organics manufactures and sells certified organic, soy-free animal feeds and minerals for laying hens, broilers, goats, cattle, horses, and other livestock, available in 35-50lb bags and 1,000-2,000lb farm totes. The company also offers OMRI Listed hemp bedding, animal health and mineral supplements (Redmond, Thorvin), custom feed blending, and an Auto-Ship subscription program, distributed through its own e-commerce site, independent dealers, regional wholesalers, and three mill outlet locations.

Product overview

New Country Organics is an online retail and wholesale marketplace specializing in certified organic, soy-free animal feeds and supplements for various livestock including chickens, turkeys, ducks, goats, alpacas, llamas, horses, and cattle. The company operates as a multi-channel platform offering both direct-to-consumer e-commerce (via their website with shipping throughout the Continental US) and a dealer/reseller network. Their product portfolio includes their own branded organic feeds (such as Classic Layer Feed, Corn-Free Layer Feed, Senior Horse Pellets, Goat Feed, Cattle Feed, Power Pellet feeds, and Bedding Buddy), complemented by partner products including CoolStance copra meal, Fibre-Beet and Speedi-Beet conditioning feeds, Redmond mineral salts and conditioners, Thorvin Icelandic kelp, and La Chanvriere hemp bedding products. They also offer custom feed formulation services (minimum 2 ton order), an Auto-Ship subscription program, and a Rewards loyalty program. The company operates mill locations in Waynesboro, Virginia, Lubbock, Texas, and a partner pickup location in Reno, Nevada, with delivery truck routes serving Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Classic Grind Layer Feed (50 lbs) Certified organic, soy-free complete feed for laying hens in 50lb bags, enriched with probiotics and kelp to support digestive health and eggshell strength. Priced at $38.95 retail ($37.00 with Auto-Ship).
• Organic Cattle Maintenance Feed (40 lbs) Certified organic feed designed for cattle maintenance needs in 40lb bags, priced at $39.95 ($37.95 with Auto-Ship).
• Organic Classic Layer Pellets (35 lbs) Certified organic, soy-free layer feed in pellet form for laying hens aged 16 weeks or older, in 35lb bags, priced at $37.00.
• Living Soil Growing Medium Organic horticultural growing medium for gardening and farming applications, sold in one cubic foot (32 lb) bags at $24.95.
• Organic Goat Feed (40 lbs) Certified organic feed formulated for goats in 40lb bags, priced at $40.95 ($38.90 with Auto-Ship).
• Organic Olive Oil Layer Feed (40 lbs) Organic layer feed enriched with olive oil, soy-free formulation in 40lb bags, priced at $43.95 ($41.75 with Auto-Ship).
• Organic Low Starch Horse Feed (40 lbs) Certified organic, corn-free and soy-free horse feed for horses requiring low starch diets, in 40lb bags, priced at $41.75.
• Organic Power Pellet Layer Feed (40 lbs) Power pelleted organic layer feed for laying hens, sold in 40lb bags at $37.00.
• Aubiose Hemp Bedding (22 lbs) OMRI Listed hemp-based animal bedding from La Chanvriere (France), sold in 22lb bags at $32.95 ($31.30 with Auto-Ship).
• Bedding Buddy (25 lbs) NCO-branded organic animal bedding product, sold in 25lb bags at $16.95.
• AubiChick Hemp Bedding (22 lbs) OMRI Listed hemp bedding from La Chanvriere specifically designed for poultry, sold in 22lb bags.
• Organic Power Pellet Broiler Feed (40 lbs) Power pelleted organic feed for broiler chickens, sold in 40lb bags at $41.75.
• Organic Corn-Free Layer Feed (50 lbs) Organic, corn-free and soy-free complete feed for laying hens with minimum 17% crude protein and low starch, designed to keep birds cooler in hot climates, sold in 50lb bags at $41.95 ($39.85 with Auto-Ship).
• Organic Loyalty Senior Horse Pellets (40 lbs) Organic feed for senior horses aged 15+ with flax oil enrichment for coat, joint, and digestive health; corn-free and soy-free, 17% NSC; pellets can be soaked for horses with chewing difficulties; sold in 40lb bags at $46.95 ($44.60 with Auto-Ship).
• CoolStance Copra Meal (44 lbs) 100% dried, baked, and ground coconut meal from Stance Global for equine use; contains under 2% starch and under 11% NSC with coconut oil providing medium chain fatty acids for gut health and insulin sensitivity; aflatoxin tested; sold in 44lb bags.
• Fibre-Beet (44 lbs) Non-GMO quick-soaking conditioning feed with added alfalfa and sugar beet pulp from British Horse Feeds, ready in 15 minutes, fed as a wet feed for natural liquid fiber diet; sold in 44lb bags.
• Redmond Natural Trace Mineral Salt (50 lbs) Ancient sea salt with naturally occurring essential trace minerals mined from Utah, free of chemical processing, suitable for all classes of livestock, sold in 50lb bags.
• Redmond Conditioner (50 lbs)

Quantifiable outcome

• 80% of NCO customers return month after month, indicating high satisfaction and product loyalty.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Bradley Caldwell, Inc.coreChannel Partner/ Reseller/ DistributorRegional distributor serving the Northeastern United States. Feed and pet stores in the Northeast can order NCO products through Bradley Caldwell if they do not purchase directly from NCO.
• Nelson Wholesale ServicescoreChannel Partner/ Reseller/ DistributorRegional distributor serving the southern Central U.S. Feed stores in the southern Central U.S. can order NCO products through Nelson Wholesale Services.
• Florida HardwarecoreChannel Partner/ Reseller/ DistributorRegional distributor serving the Southeastern United States. Feed stores in the Southeast can order NCO products through Florida Hardware.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manna Pro Corporation: Established equine and livestock nutrition brand (acquired by Compana Pet Brands) selling specialty feeds and supplements through feed stores and online — overlaps with NCO's horse, poultry and small-livestock categories.
• Standlee Premium Western Forage: Premium hay and forage-based equine and livestock feed producer serving small farms and horse owners across the U.S. — comparable premium positioning and smallholder/homestead customer base to NCO.
• Green Mountain Feeds: Organic feed manufacturer producing soy-free and conventional livestock/poultry feeds distributed to small farms and homesteaders, mirroring NCO's niche positioning.
• Kalmbach Feeds: Independent regional feed manufacturer producing nutritionally formulated livestock, equine and poultry feeds distributed through farm stores and dealers nationwide; overlaps in customer base and dealer-channel strategy.
• Coyote Creek Organic Feed Mill: Texas-based organic feed mill producing certified-organic poultry and livestock feeds with a similar soy-free/non-GMO value proposition and customer overlap with NCO's homestead/small-farm base.
• Modesto Milling: California-based organic animal feed manufacturer producing certified-organic, soy-free feeds for poultry, livestock, and equine; competes head-to-head with NCO in the premium organic-feed category.
• Scratch and Peck Feeds: Certified-organic, soy-free poultry and livestock feed manufacturer selling direct-to-consumer via e-commerce and through farm-store dealers — virtually identical product positioning and customer base to New Country Organics.
• Bluebonnet Feeds: Texas-based equine and livestock feed manufacturer with direct overlap on NCO's horse and cattle feed lines and Southern U.S. distribution footprint (NCO also operates a Lubbock, TX mill).
• Hiland Naturals: Producer of natural and organic poultry and livestock feeds sold via online and farm-store channels in the U.S., directly comparable to NCO's core organic-feed line and smallholder customer segment.

Broad incumbents

• Nutrena (Cargill): Mass-market animal feed brand owned by Cargill with nationwide farm-store distribution across poultry, equine and livestock categories; a broader incumbent with growing organic and non-GMO lines that increasingly compete with NCO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZyyXQs0yaUJwiN5PdChDxw
• Facebookfacebook.com/newcountryorganics
• Instagraminstagram.com/newcountryorganics/?hl=en
• Xx.com/newcountryfeed
• LinkedInlinkedin.com/company/new-country-organics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Country Organics