What Westminster Village does

Westminster Village is a not-for-profit Continuing Care Retirement Community (CCRC) operating on a 40+ acre campus at 2025 East Lincoln Street in Bloomington, Illinois. Founded in 1979 with Martin Health Center opening in 1980, the organization serves more than 400 residents across a full continuum of care: Independent Living Apartments (one- and two-bedroom units with full kitchens and in-unit laundry), The Willows Duplexes (21 private homes with attached garages), Licensed Assisted Living with a secured Memory Care unit, and the Medicare-certified Martin Health Center for skilled nursing. The community is governed by a local board of directors, staffed by 250+ team members, and supported by the Westminster Village Foundation, a 501(c)(3) philanthropic entity.

Revenue is generated through multiple streams: monthly service/rental fees across care levels, refundable Life Occupancy buy-in contracts (50% or 75% refundable options with pro-rated refunds within 36 months), per-day skilled nursing rates ($339-$436/day as of January 2026), hourly Well @ Westminster home care services, and Foundation donations. Distribution is entirely direct via campus tours, a refundable waiting list program ($1,000 regular / $5,000 priority), virtual Matterport walkthroughs, phone inquiries, and community-driven word-of-mouth referrals within the Bloomington-Normal catchment — no third-party reseller or referral partner channels are used.

Operational technology includes a geothermal heating and cooling system with per-thermostat resident control, and the Foundation Wellness Center, which delivered 14,600+ resident check-ins (Nov 2022-Oct 2023), 280+ weekly wellness appointments, and 24 weekly group exercise classes. Since 2024, Westminster Village has deployed Helpany AI/radar fall-prevention devices ("Paul"), reporting a 72% fall reduction over October-December 2024 and approximately $108,000 in value relative to alternative staffing. The Foundation Wellness Center is staffed with credentialed Exercise Science and Exercise Physiology graduates and supported by intern pipelines from Illinois State University and Illinois Wesleyan University, while Physical, Occupational, and Speech Therapy services are delivered on-site through partner Functional Pathways.

Name

Westminster Village

Legal name

Westminster Village Inc.

Website

https://westminstervillageinc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Westminster Village is a not-for-profit Continuing Care Retirement Community in Bloomington, Illinois serving 400+ residents across independent living, assisted living, memory care, and skilled nursing on a single 40+ acre campus established in 1979.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory care services
• Skilled nursing facility

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Service/Rental Fees: Recurring monthly fees for independent living apartments, duplexes, assisted living, memory care, and skilled nursing. Fees vary by floor plan and level of care.
2. Life Occupancy (Buy-In) Fees: One-time entrance fees for Life Occupancy contracts with 50% or 75% refundable options, plus ongoing monthly service fees. Traditional LOF provides 75% equity program with pro-rated refunds within 3 years.
3. Well @ Westminster Home Care Services: Hourly home care services (1 hour minimum) including assistance with activities of daily living, meal preparation, medication reminders, housekeeping, and companionship. Home nursing services billed per occurrence.
4. Wellness Services: Professional wellness services including group exercise classes, individual fitness assessments, and therapy services (physical, occupational, speech therapy) provided through partnership with Functional Pathways.
5. Foundation Donations: Philanthropic support through the Westminster Village Foundation (501(c)3) supporting social, artistic, recreational, and educational needs, as well as facility enhancements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Westminster Village is a not-for-profit continuing care retirement community (CCRC) in Bloomington, Illinois, established in 1979. The community offers a full continuum of care on a single campus, including independent living, assisted living, memory care, skilled nursing, home care, and wellness services for older adults.

Product overview

Westminster Village is a Continuing Care Retirement Community (CCRC) offering a full continuum of care as a single unified service. The community provides Independent Living Apartments (one and two-bedroom units with amenities), The Willows Duplexes (21 private duplex homes), Licensed Assisted Living & Memory Care (personalized care with secured memory care unit), Martin Health Center (skilled nursing with Medicare-certified beds), Well @ Westminster (home care and nursing services), and a Foundation Wellness Center. Residents can transition across levels of care within the same campus.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72% reduction in falls among residents over three consecutive months (October-December 2024)
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HelpanycoreTechnology or Integration · 1 October 2024Helpany provides AI and radar-based fall prevention technology (device called 'Paul') that analyzes residents' motion patterns and provides real-time notifications to caregivers. Westminster Village reported 72% reduction in falls over three months and $108,000 in value, demonstrating the technology's effectiveness in proactive fall prevention for senior residents.
• Functional PathwayscoreStrategic or Co-development PartnerOnsite therapy provider offering Physical, Occupational, and Speech Therapy services located in the Therapy gym outside Martin Health Center. Partnership provides comprehensive rehabilitation services for residents without requiring external referrals.
• Illinois State UniversityminorStrategic or Co-development PartnerUniversity partnership providing student interns from Exercise Science and Exercise Physiology programs to support the Foundation Wellness Center operations. Students gain practical experience while contributing to resident wellness programming.
• Illinois Wesleyan UniversityminorStrategic or Co-development PartnerUniversity partnership providing student interns to support the Foundation Wellness Center with credentialed exercise professionals. Collaboration enhances wellness programming quality while offering educational opportunities.
• Presbyterian Housing Program (PHP)minorStrategic or Co-development PartnerHistorical not-for-profit chain that helped investigate possibilities for the retirement community in the early 1970s alongside Reverend Phillip Queen and Dr. Harold Martin from Second Presbyterian Church, leading to Westminster Village's establishment.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Covenant Living Communities and Services: Faith-based nonprofit operator of CCRCs and senior living communities across the U.S. Closely comparable to Westminster Village in mission, full continuum of care model, nonprofit governance, and Life Occupancy-style contracts.
• Presbyterian Homes & Services: Faith-rooted nonprofit CCRC and senior living operator with full continuum campuses. Shares Westminster's Presbyterian heritage, nonprofit structure, and integrated IL/AL/Memory Care/Skilled Nursing service model.
• Lutheran Life Communities: Faith-based nonprofit operator of CCRCs in the Midwest. Directly comparable to Westminster in faith-affiliated governance, full continuum of care, and middle-market Illinois-adjacent positioning.
• Erickson Senior Living: Large nonprofit CCRC operator with single-site campuses offering full continuum of care. Comparable in continuing-care contract structure, age-in-place model, and premium single-campus positioning.
• Friendship Senior Options: Illinois-based nonprofit operator of senior living communities including CCRCs and life-plan communities. Comparable in geography, nonprofit mission, and continuum-of-care delivery.

Broad incumbents

• Life Care Services (LCS): Large third-party manager of CCRCs and senior living communities nationwide. Comparable in operating CCRC campuses with full continuum services, though broader and not nonprofit-owned.
• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio including independent living, assisted living, memory care, and skilled nursing. Comparable in services offered but larger, for-profit, and geographically diversified.
• Sunrise Senior Living: National assisted living and memory care operator with premium positioning. Comparable in assisted living and memory care services, though primarily a single-level provider rather than full CCRC.
• Atria Senior Living: Large national senior living operator with assisted living and memory care focus. Comparable in service mix and resident profile but operates for-profit across broader geographies.

Regional players

• GreenFields of Geneva (Lifespark): Illinois-based nonprofit life-plan community (CCRC) with full continuum of care. Comparable in Illinois regional positioning, nonprofit governance, and age-in-place model, though located in the Chicago suburbs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westminster-village
• Xx.com/westminstervlg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westminster Village