InnerView Group
InnerView Group is a B2C sales consulting firm that helps mid-market and enterprise organizations improve sales performance through a proprietary Sales Alignment Model spanning eight sales-operations pillars, delivered as modular consulting programs to clients in banking, telecom, home services, retail, and fitness.
- Company typePrivate
- Founded2018
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InnerView Group does
InnerView Group is a privately held, founder-led B2C sales consulting firm headquartered in Bala Cynwyd, Pennsylvania (Philadelphia area). Founded and led by Christopher E. Wallace (President) and Diana Finley (COO), the firm helps mid-market and enterprise B2C organizations improve sales performance by aligning how their people sell with how consumers buy, primarily in consultative selling environments such as banking, telecommunications, home services, fitness, retail, and luxury verticals. The firm works with clients ranging from 25 to 5,000+ sellers and claims to have supported 395,000+ customer-facing representatives and influenced 6 million+ customer conversations across more than 10 countries.
InnerView's core intellectual property is its proprietary Sales Alignment Model, an eight-pillar diagnostic and design framework covering sales plan and behaviors, marketing/value messaging, training/enablement, coaching models, incentives and compensation, performance management, feedback/analytics, and supporting tools/technology. The model underpins a portfolio of five core programs: Sales Alignment Assessment (starting at $37,500), Sales Alignment Playbook (starting at $50,000), Sales Acceleration Support (starting at $75,000+), the Thrive Frontline Sales Leadership Program (starting at $75,000), and Sales Process Design ($90,000-$150,000). Delivery is performed directly by InnerView's internal consultants in cohort-based formats, supported by an extensive content library (Knowledge Hub) and a free online Self-Assessment tool that serves as a top-of-funnel lead qualifier.
InnerView generates revenue through project-based, engagement-specific consulting work, typically paid as a fixed program investment with multi-year contract cadences. The firm has selectively used performance-based pricing tracking baseline-to-impact measurement. Customer acquisition is sales-led via direct outreach, website inquiries, and referrals, with no resellers or third-party distribution. The company has no disclosed external funding and operates as a bootstrapped, independent consulting firm with a small full-time team of 11-50 employees supplemented by senior practitioner partners.
InnerView Group firmographics
Firmographics- Name
- InnerView Group
- Legal name
- InnerView Group
- Website
- https://innerviewgroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InnerView Group is a B2C sales consulting firm that helps mid-market and enterprise organizations improve sales performance through a proprietary Sales Alignment Model spanning eight sales-operations pillars, delivered as modular consulting programs to clients in banking, telecom, home services, retail, and fitness.
- Ownership category
- akta.pro rank
InnerView Group industry classification
Industry- Product category
- Sales Consulting Services
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Sales Onboarding & Ramp Programs (EDABABAA)
Keywords
Where InnerView Group is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InnerView Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services / Consulting Engagements: InnerView generates revenue by delivering customized sales performance consulting programs to B2C organizations. Revenue is project-based and engagement-specific, with typical program investments ranging from $37,500 (Assessment) to $150,000 (Sales Process Design). The company also offers performance-based pricing with select clients, tracking baseline data and measuring impact over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Sales Alignment Assessment — starting investment |
| Other | Multi-year contract | Sales Alignment Playbook — starting investment |
| Other | Multi-year contract | Sales Acceleration Support — starting investment |
| Other | Multi-year contract | Thrive Sales Leadership Program — starting investment |
| Other | Multi-year contract | Sales Process Design — typical investment range |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
InnerView Group product offering
Product offeringCore offering
InnerView Group delivers customized B2C sales performance consulting programs built on its proprietary Sales Alignment Model. The firm designs consultative sales processes, develops frontline sales leadership, creates custom sales playbooks, and runs focused acceleration engagements to help B2C organizations align how their salespeople sell with how consumers buy.
Product overview
InnerView Group offers a portfolio of five interconnected B2C sales consulting programs designed to improve sales performance through consultative selling. The core offerings include Sales Process Design (customized selling frameworks), Thrive: Frontline Sales Leadership Program (leadership development), Sales Alignment Playbook (actionable sales guidance), Sales Acceleration Support (focused initiative enablement), and Sales Alignment Assessment (diagnostic evaluation). These programs work together as a system: the Assessment identifies gaps, Sales Process Design and Thrive establish foundational capabilities, while the Playbook and Acceleration Support address specific initiatives. InnerView also provides a free Self Assessment tool for initial evaluation.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive: Sales Leadership Development Program - a leadership development and support program designed specifically for frontline sales leaders.
Products and services
- Sales Process Design
Quantifiable outcome
- Conversion or Close Rates: Programs have delivered 7%–46% increases, with safe estimates at 7%–15% sustained improvement.
- +12 more outcomes
Companies that use InnerView Group
Customer profileNamed customers19 records
Segments10 records
Ideal customer profiles2 records
InnerView Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
InnerView Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
InnerView Group competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry (Sales Effectiveness): Korn Ferry is a large global organizational consulting firm that offers sales effectiveness and sales leadership services alongside talent, executive search, and HR consulting — a broader incumbent with overlapping capabilities but a much wider portfolio than InnerView.
- Challenger (Gartner): Challenger, now part of Gartner, is a major sales training and research firm with a proprietary Challenger Sale methodology widely applied to enterprise sales forces — a much larger, research-and-training incumbent competing for similar enablement budgets.
Direct peers
- Force Management: Force Management provides sales methodology consulting (e.g., Force Alignment, Command of the Message) to enterprise sales organizations, with tiered assessment-plus-implementation engagement models similar to InnerView's Assessment and Sales Process Design flow.
- Sales Performance International (SPI): Sales Performance International is a sales consulting and training firm focused on consultative selling, sales process design, and sales transformation engagements for B2B and B2C organizations — directly comparable to InnerView's core methodology and engagement model.
- Sandler Training: Sandler Training is a long-established sales training franchise with a structured consultative-selling methodology, leadership development, and customization for mid-market and enterprise clients — directly comparable to InnerView's program portfolio and audience.
- The Brooks Group: The Brooks Group delivers sales training, sales coaching, and custom sales process design programs to mid-market and enterprise clients, with a heavy emphasis on consultative and value-based selling — the same white-space InnerView targets.
- RAIN Group: RAIN Group is a sales training and consulting firm known for its proprietary sales methodology and research-led approach to consultative selling, mirroring InnerView's framework-led, research-grounded positioning.
- Richardson Sales Performance: Richardson is a global sales training and performance firm offering consultative selling programs, sales leadership development, and customization for large enterprise clients — highly comparable in offering mix to InnerView, including pricing tiers and program cadence.
- Vantage Point Performance: Vantage Point Performance specializes in sales training, coaching, and front-line sales management development, with programs targeted at improving sales execution — overlapping meaningfully with InnerView's Thrive leadership and Sales Acceleration offerings.
- BTS Group: BTS designs custom sales and leadership development programs for enterprise clients, often delivered via cohort-based simulations and workshops — comparable in methodology (customized, experiential) and audience (enterprise frontline sales/leadership).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InnerView Group social profiles
Digital presenceInnerView Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnerView Group leadership team
Management profileNumber of profiles
Profiles7 records
InnerView Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnerView Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnerView Group
What does InnerView Group do?
InnerView Group delivers customized B2C sales performance consulting programs built on its proprietary Sales Alignment Model. The firm designs consultative sales processes, develops frontline sales leadership, creates custom sales playbooks, and runs focused acceleration engagements to help B2C organizations align how their salespeople sell with how consumers buy.
Is InnerView Group a public or private company?
InnerView Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InnerView Group founded?
InnerView Group was founded in 2018. It employs 11 to 50 people.
Where is InnerView Group based?
InnerView Group is headquartered in Philadelphia, United States, in the North America region.
How does InnerView Group make money?
One revenue line is on record: professional Services / Consulting Engagements.
Who are InnerView Group's main competitors?
Broad incumbents on record are Korn Ferry (Sales Effectiveness) and Challenger (Gartner). Direct peers are Force Management, Sales Performance International (SPI), Sandler Training, The Brooks Group, RAIN Group, Richardson Sales Performance, Vantage Point Performance and BTS Group.
Does InnerView Group have an API?
No public API is recorded for InnerView Group.
What industry is InnerView Group in?
InnerView Group's product category is Sales Consulting Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of EDABABAA, Sales Onboarding & Ramp Programs. Its NAICS code is 54161 and its SIC code is 8742.