What Launch Real Estate does

Launch Real Estate LLC is a Scottsdale, Arizona-based boutique luxury residential real estate brokerage founded in 2016 by Robert Joffe, operating under the Compass brand (dba) with its principal office at 4222 N Marshall Way, Suite A. The firm serves home buyers, sellers, investors, and developers across Maricopa County, with concentrated coverage in Scottsdale, Phoenix, Paradise Valley, Silverleaf, Glendale, and surrounding communities. Its agent roster comprises approximately 50+ hand-selected professionals, and the brokerage's differentiator is access to "up-to-the-second databases of off-market properties" alongside deep local market expertise in luxury transactions, where listings range from family suburban homes to $37 million estates.

The company's core product surface is the digital platform at azhomes.com, which combines a property search engine (filtering by city, price, beds, baths, and sale/rental), an agent directory, a curated "Compass Exclusives" collection of high-value listings, area/county search across Maricopa County, and detailed neighborhood guides covering communities such as Arrowhead Ranch, Hy-View, Troon Village, Grayhawk, Desert Mountain, Troon North, Stonegate, and South Scottsdale. Underlying technology is straightforward web-based: video integration via Vimeo, large photo galleries, and standard listing/contact forms; there is no disclosed AI, machine learning, proprietary models, API, or integration layer.

Commercially, Launch Real Estate earns revenue through traditional real estate commissions on buyer and seller representation, with rates typically ranging from 2.5% to 6% of transaction price, split between listing and buyer's agent and negotiated per transaction. Pricing is not publicly disclosed. GTM is sales-led, relying on agent-led direct relationships, website-driven inbound, neighborhood content marketing, luxury listing PR, and Compass's national referral network. The firm is privately held with no disclosed institutional funding, no subsidiaries, and no M&A activity in the source material.

Name

Launch Real Estate

Legal name

Launch Real Estate LLC

Website

https://azhomes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Launch Real Estate LLC is a Scottsdale, Arizona-based boutique luxury residential real estate brokerage operating under the Compass brand, serving buyers, sellers, investors, and developers across Maricopa County with approximately 50+ agents and off-market property access.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Property listing search
• Buyer seller representation
• Arizona real estate agents

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission (Buyer/Seller Representation): Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential transactions with commission rates typically negotiated between agent and client.
2. Luxury Property Representation: Specialized representation for luxury real estate transactions including multi-million dollar properties in Scottsdale, Paradise Valley, and Phoenix areas, with exclusive listings and premium service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Launch Real Estate LLC dba Compass is a residential real estate brokerage serving the Arizona market, with its headquarters in Scottsdale and coverage across the greater Phoenix metropolitan area including Phoenix, Paradise Valley, Glendale, Peoria, Chandler, Gilbert, and Tempe. The firm provides buyer and seller representation, luxury property marketing (Compass Exclusives), agent directory services, property search tools, and detailed neighborhood guides, with a hand-selected network of 50+ licensed agents leveraging off-market property databases.

Product overview

Launch Real Estate LLC dba Compass operates a real estate brokerage platform (Compass Real Estate) serving the Arizona market, centered in Scottsdale and Phoenix. The core offering is a unified platform combining property listings search, agent directory services, and neighborhood guides. The platform features a Property Search tool for filtering by location and criteria, a curated Compass Exclusives collection of luxury properties, an Agent Directory connecting buyers/sellers with licensed agents, and comprehensive Neighborhood Guides covering communities across Maricopa County including Arrowhead Ranch, Hy-View, Troon Village, Grayhawk, Desert Mountain, Troon North, Stonegate, and South Scottsdale.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer and Seller Representation Services Full-service real estate brokerage representation for home buyers, sellers, investors, and developers in the Arizona market, including face-to-face consultations, property showings, negotiations, and transaction management.
• Compass Exclusives (Luxury Property Representation) Specialized representation and marketing for multi-million dollar luxury real estate transactions, including exclusive listings in Scottsdale, Paradise Valley, Phoenix, Silverleaf, and Camelback Mountain communities.
• Property Search Platform Online searchable database of residential and commercial properties with advanced filtering by city, price range, beds, baths, and sale or rental property type.
• Agent Directory Directory of licensed real estate agents affiliated with Compass/Launch Real Estate, featuring agent profiles, contact information, and active listings to facilitate client-agent connections.
• Neighborhood Guides Detailed guides for Arizona neighborhoods including Arrowhead Ranch, Hy-View, Troon Village, Grayhawk, Desert Mountain, Troon North, Stonegate, and South Scottsdale, featuring real estate trends, lifestyle information, community amenities, and school data.
• Area/County Search Geographic property search functionality allowing users to browse listings by city, county (Maricopa), or zip code, covering all major Arizona metropolitan areas.

Quantifiable outcome

• $2 billion in residential real estate sold by founder Robert Joffe

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• HomeSmart: HomeSmart is one of the largest residential brokerages in Arizona with significant Phoenix-metro market share. It offers residential real estate brokerage services across price points in Maricopa County, overlapping with Launch's coverage area.
• Russ Lyon Sotheby's International Realty: Russ Lyon Sotheby's is a leading Arizona luxury real estate brokerage, particularly strong in Scottsdale, Paradise Valley, and Phoenix. It directly competes with Launch Real Estate for high-net-worth buyers and sellers in the same premium communities using a similar commission-based model.
• Engel & Völkers: Engel & Völkers is an international luxury-focused brokerage with operations in the Phoenix/Scottsdale market. It competes directly for premium listing representation and high-net-worth clients in the same luxury communities targeted by Launch.
• Walt Danley Realty: Walt Danley Realty is a long-established luxury brokerage in Scottsdale focused exclusively on high-end properties. It competes directly with Launch in the same luxury segment and geographies, including Silverleaf and Paradise Valley.
• West USA Realty: West USA Realty is a major Arizona-headquartered residential brokerage operating across the Phoenix metropolitan area. It provides traditional buyer/seller representation services in many of the same communities served by Launch Real Estate.

Broad incumbents

• Compass: Compass is the national brand and parent platform under which Launch Real Estate operates. As a residential real estate brokerage with a technology-forward platform, Compass serves the same luxury buyer/seller segments and provides the marketing and referral infrastructure Launch leverages.
• Coldwell Banker Realty: Coldwell Banker is a national residential brokerage brand with significant Arizona operations in the luxury segment. It serves similar buyer/seller profiles with comparable commission-based representation services in Phoenix and Scottsdale.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage brand with substantial Arizona operations. It competes for the same buyer/seller pool in Phoenix/Scottsdale with a recognized luxury and luxury-adjacent brand identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/launchrealty
• Facebookfacebook.com/launchrealestate
• LinkedInlinkedin.com/company/launch-real-estate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launch Real Estate