Great Western Bank

What Great Western Bank does

Great Western Bank is a regional retail and commercial bank headquartered in Sioux Falls, South Dakota, founded in 1935 and operating across the Western United States. It serves individual consumers, small and mid-sized businesses, and high-net-worth clients through three principal segments: personal banking, business banking, and wealth management. The personal banking product set spans Orange Checking, savings accounts, home loans (including jumbo loans), auto loans, debt consolidation, home equity lines of credit, and credit cards (notably the Everyday Rewards+ Visa). The business banking line offers checking, savings, commercial loans, SBA loans, and an extensive treasury solutions suite — commercial credit cards, remote deposit capture, merchant services, positive pay, lockbox remittance processing, and business sweep accounts. Wealth management services cover retirement planning, college savings, insurance planning, trusts and estates, plus a specialized institutional practice for foundations, tribes, and municipalities.

The technology stack is built around a digital banking platform with online and mobile account opening, mobile deposits, Zelle integration (with Step-Up Authentication for fraud protection), remote deposit capture for businesses, and digital wealth services including a financial planning tool. Distribution is multi-channel: physical branch network for relationship banking, self-serve digital channels for consumer onboarding, dedicated relationship managers for commercial lending and SBA loans, and wealth advisors for personalized financial planning. Marketing combines community engagement ("Believe in Local"), employer branding, financial education via a Banzai partnership, and product-marketing digital channels.

The revenue model rests on net interest income from loan and deposit spreads (mortgages, auto, commercial, HELOCs, savings, checking), transaction and interchange fees from credit cards, fee-based wealth management and investment services, and treasury-management fees from merchant services, lockbox, positive pay, and sweep accounts. Pricing is structured around subscription-style monthly account maintenance with fee-free conditions tied to digital enrollment; credit cards use promotional points-based incentives. The bank is FDIC-insured, an Equal Housing Lender, and operates under standard U.S. banking regulation. Source data does not include disclosed annual revenue, asset size, or branch count; one nuance is that the granular source content describes products, partnerships, and certifications more characteristic of First Interstate Bank (NASDAQ: FIBK) than of Great Western Bank, indicating a likely source-mix or labeling issue in the underlying data.

Name

Great Western Bank

Legal name

First Interstate Bank

Website

https://greatwesternbank.com

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Great Western Bank is a regional retail and commercial bank headquartered in Sioux Falls, South Dakota, serving individual consumers, small and mid-sized businesses, and wealth management clients across the Western United States with personal banking, business lending, treasury solutions, and wealth advisory services distributed through branches and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Affluent/Premier Retail Banking (Mass Affluent) (FSABAAAG), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

Keywords

• Retail banking services
• Consumer lending
• Business banking
• Treasury management
• Wealth management

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Traditional banking revenue from interest rate spreads on loans (mortgages, auto loans, commercial loans, home equity lines of credit) and deposits (checking, savings accounts)
2. Banking Fees and Service Charges: Fee income from account maintenance, overdraft protection, wire transfers, and other banking services. Specific fee structures vary by account type.
3. Credit Card Revenue: Income from credit card operations including interchange fees and interest charges on revolving balances
4. Wealth Management and Investment Services: Fee-based revenue from financial planning, investment management, trust services, and retirement planning for both personal and business clients
5. Treasury Management Services: Commercial banking services including merchant services, lockbox processing, positive pay, and business sweep accounts for business customers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Great Western Bank provides personal and business banking services including checking and savings accounts, mortgage and consumer lending, credit cards, commercial and SBA loans, treasury management (merchant services, remote deposit, positive pay, lockbox, sweep accounts), and wealth management and investment services. Service delivery combines a regional branch network with online and mobile banking, dedicated commercial relationship managers, and wealth advisors serving individuals, businesses, tribes, municipalities, and foundations.

Product overview

First Interstate Bank offers a comprehensive banking platform with personal and business banking services across multiple channels. The core personal banking products include Orange Checking, Savings Accounts, Home Loans (including Jumbo Loans for above-standard financing), Credit Cards (with the Everyday Rewards+ Card offering 4X points on dining), Auto Loans, Debt Consolidation, and Home Equity Lines of Credit. Digital banking is provided through Online Banking and Mobile Banking platforms. Wealth management services cover personal wealth management with retirement and college planning, trusts and estates, and investment services including digital wealth services and financial planning tools. Business banking includes Business Checking, Business Savings, Commercial Loans, and SBA Loans. Treasury Solutions provides specialized services including Commercial Credit Cards, Remote Deposit Capture, Merchant Services, Positive Pay, Lockbox Remittance Processing, and Business Sweep Accounts. The platform supports business wealth management with retirement plan services, exit planning, and specialized offerings for foundations, institutions, tribes, and municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Orange Checking Personal checking account with no minimum balance requirement and no service charge when the customer is enrolled in online banking and eStatements; targeted at everyday consumer banking.
• Savings Accounts Personal savings accounts for accumulating funds and earning interest on deposits, offering competitive rates on personal savings balances.
• Home Loans Residential mortgage lending products including jumbo home financing for above-standard loan amounts, with competitive rates and local decisioning expertise.
• Jumbo Loans Specialized mortgage financing for borrowers needing loan amounts above standard conforming limits, with flexibility, competitive rates, and local expertise.
• Credit Cards Personal credit card products including the Everyday Rewards+ Card that earns 4X points on dining, takeout, and restaurant delivery, with offer terms through June 30, 2026.
• Auto Loans Vehicle financing for automobile and recreational vehicle purchases, providing installment credit to consumer borrowers.
• Debt Consolidation Loan Personal loan product designed to consolidate multiple outstanding debts into a single monthly payment.
• Home Equity Lines of Credit Revolving credit lines secured by home equity that allow consumers flexible borrowing against the value of their home.
• Online and Mobile Banking Digital banking platform providing 24/7 account access, mobile deposits, Zelle payments, and self-serve account management for personal and business customers.
• Wealth Management Comprehensive personal wealth management services covering retirement planning, college savings, insurance planning, and trust and estate services for individuals and families.
• Investment Services Investment products and advisory services for individuals, including digital wealth tools and financial planning resources for building long-term wealth.
• Business Checking Business checking accounts offering flexible solutions for business financial management across different business sizes and transaction volumes.
• Business Savings Business savings accounts that allow businesses to deposit and earn interest on operating and reserve funds.
• Commercial Loans Commercial lending products supporting a range of business financing needs, delivered by experienced commercial relationship managers.
• SBA Loans Small Business Administration (SBA) loan programs provided to qualified small business borrowers for working capital, expansion, and other business needs.
• Treasury Solutions Comprehensive treasury management services for businesses, including commercial credit cards, remote deposit capture, merchant services, positive pay check fraud prevention, lockbox remittance processing, and automated business sweep accounts.
• Business Wealth Management Business-focused wealth management services covering retirement plan services, business owner exit planning, and specialized offerings for foundations, institutions, tribes, and municipalities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Zelle/Early Warning ServicescoreTechnology or Integration · 27 May 2026Integration with Zelle for real-time payment services. Recently deployed Step-Up Authentication for enhanced Zelle security, providing additional fraud protection layer for customers using Zelle transfers.
• Smithsonian InstitutionflagshipStrategic or Co-development Partner · 5 May 2026First Interstate Bank has partnered with the Smithsonian Institution for an internship program. This is a significant cultural institution partnership that provides educational and career development opportunities while building brand association with a prestigious national institution.
• BanzaicoreGTM or Marketing PartnerFinancial education partnership providing Dollars and Sense program with budgeting, credit building, and future planning resources through Banzai's digital platform. First Interstate Bank links to Banzai wellness platform for financial education content.
• VisacoreTechnology or IntegrationCredit card issuance partnership through Visa for Everyday Rewards+ card offering 4X points on dining. Cards feature enhanced authentication and security features.

Recent moves6 records

Expansion highlights5 records

Direct peers

• WaFd (Washington Federal): Western U.S. bank with branches across WA, OR, ID, UT, NV, AZ, NM, and TX focused on commercial and consumer banking. Comparable Western regional footprint and diversified lending/deposit base.
• Glacier Bancorp: Mountain West and Pacific Northwest regional community bank holding company with a similar multi-state branch footprint and full-service personal/business banking plus wealth offering. Highly comparable in scale, geography, and product breadth.
• Old National Bancorp: Mid-size regional bank with full personal, business, wealth, and treasury services following multiple acquisitions. Comparable scale, diversified revenue streams, and community-banking positioning.
• Bank of Hawaii: Western U.S. (Hawaii-Pacific) regional bank offering personal, business, and wealth services. Comparable scale, geographic concentration outside the mainland, and similar full-service community bank offering.
• CVB Financial (Citizens Business Bank): California-headquartered community bank with commercial banking emphasis and a wealth management arm. Comparable mid-size regional bank with similar business banking and treasury management focus.
• UMB Financial Corporation: Mid-size diversified bank with strong commercial banking, treasury management, and institutional/wealth management franchises across the Midwest and select Western markets. Highly comparable business model and product breadth.
• Western Alliance Bancorporation: Western U.S. focused bank holding company (Alliance Bank of Arizona, Bank of Nevada, etc.) with strong commercial banking, treasury management, and business lending. Comparable product mix and regional concentration.
• Banner Corporation: Pacific Northwest regional bank (WA, OR, ID, CA) offering personal, business, and mortgage banking. Overlaps directly with First Interstate's Western U.S. geographic footprint and community-banking positioning.
• Pinnacle Financial Partners: Southeast-based regional bank recognized for strong commercial and treasury management execution with a relationship-banking model. Comparable mid-size regional positioning and commercial banking emphasis.
• Simmons First National Corporation: Mid-size regional bank holding company with personal, commercial, and wealth management across the South and Midwest. Comparable scale and multi-channel community bank model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/firstinterstatebank
• Facebookfacebook.com/FirstInterstateBank
• LinkedInlinkedin.com/company/great-western-bank
• Instagraminstagram.com/firstinterstate
• Xx.com/bank_great

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Western Bank