Reset Content
Reset Content is a privately held, Los Angeles-based boutique production company co-founded by David Fincher that represents over 30 acclaimed directors and produces high-end commercials and bespoke long-form content for Fortune 500 brands and major film and streaming studios across the US and UK.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reset Content does
Reset Content is a privately held, boutique production company co-founded by director David Fincher and David Morrison, headquartered in Los Angeles. The company specializes in high-end commercial production and bespoke long-form content, operating primarily as a director representation and production services firm. It represents a roster of more than 30 acclaimed directors across the US and UK markets, including Oscar winners and filmmakers responsible for major theatrical releases such as Top Gun Maverick, Deadpool, Nosferatu, The Substance, and Chernobyl.
The company's core offering centers on facilitating engagements between its represented directors and enterprise clients requiring premium creative content. Customers span automotive (Mercedes-Benz, Porsche, BMW, Volkswagen, Nissan), technology (Apple, Apple TV+), luxury fashion (Chanel, Dior, Cartier, Nike), food and beverage (Coca-Cola, McDonald's, KFC), gaming (Xbox, PlayStation), and entertainment studios (Netflix, HBO, Universal Pictures, Paramount, 20th Century Studios, MUBI). Pricing is project-based and bespoke, reflecting the custom nature of director-led production work.
Reset Content generates revenue through production fees on commercials and long-form content commissions. The go-to-market is sales-led, executed through a regional business development network that includes direct US contacts, dedicated US regional partners (The 1961 on the West Coast, Known Associates in the Midwest, Reprizent on the East Coast), and UK partner Rogue Films. The company employs 11-50 people and maintains an active operations profile across both Americas and European markets, with no disclosed external funding or investor backing.
Reset Content firmographics
Firmographics- Name
- Reset Content
- Legal name
- Reset Content
- Website
- https://resetcontent.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reset Content is a privately held, Los Angeles-based boutique production company co-founded by David Fincher that represents over 30 acclaimed directors and produces high-end commercials and bespoke long-form content for Fortune 500 brands and major film and streaming studios across the US and UK.
- Ownership category
- akta.pro rank
Reset Content industry classification
Industry- Product category
- Commercial Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Reset Content is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reset Content business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Production: RESET generates revenue by producing high-end commercials for brands and agencies. Directors are represented by the company and engaged for specific projects, with the company facilitating production services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Reset Content product offering
Product offeringCore offering
Reset Content is a production company that represents a roster of over 30 acclaimed directors and produces high-end commercials and bespoke long-form content for global brands, advertising agencies, film studios, and streaming platforms. The company co-founded by David Fincher and Dave Morrison operates US and UK director rosters and delivers premium creative projects across advertising, feature film, television, and streaming categories.
Product overview
RESET is a production company specializing in high-end commercials and bespoke long form content. David Fincher and David Morrison co-founded RESET. The company operates as a director representation and production services firm, providing access to a roster of acclaimed directors who produce commercials and feature films. The core offering centers on director representation and commercial production services.
Differentiator
Problem solved
Functional benefit
Products and services
- RESET Commercial Production Production of high-end commercials for brands across automotive, tech, fashion, food and beverage, luxury, gaming, and lifestyle categories. RESET represents a roster of acclaimed directors who create commercial content for brand clients and their advertising agencies.
- RESET Long-Form Content Production Bespoke long-form content production for film studios and streaming platforms, encompassing theatrical features, prestige television series, and original streaming content. RESET represents directors who deliver projects for studios and platforms including Netflix, Apple TV+, HBO, Focus Features, Universal Pictures, Paramount Pictures, 20th Century Studios, STX Entertainment, MUBI, and BBC.
Companies that use Reset Content
Customer profileNamed customers46 records
Segments2 records
Ideal customer profiles2 records
Reset Content technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reset Content partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Rogue Films (UK)coreUK-based production representation partner for regional director representation and new business development. Contacts include Kate Taylor (Executive Producer), James Howland (Executive Producer), and Charlie Roberson (New Business).
- The 1961 (West Coast)minorWest Coast regional representation partner with contacts Frank Antonoff and Faith Loop for talent representation and business development.
- Known Associates (Midwest)minorMidwest regional representation partner with contact Sam Sloma for talent representation and business development.
- Reprizent (East Coast)minorEast Coast regional representation partner with contacts Michael Arkin, Tai Torres-Wirth, and Pearson Jones for talent representation and business development.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Reset Content competitors and assessment
Company assessmentDirect peers
- Anonymous Content: Premier commercial and long-form content production company operating a director-representation-plus-production model. Most directly comparable peer: David Fincher co-founded Anonymous Content before leaving to start RESET, so the two share DNA, talent pool, brand-client roster, and competitive positioning.
- RSA Films: Ridley Scott's production company, running a near-identical director-representation-and-commercial-plus-feature-production model with strong UK and US presence. Directly competes for the same premium brand campaigns and feature/series commissions.
- Park Pictures: Boutique commercial production company representing a roster of acclaimed directors for global brands. Directly comparable to RESET in operating model, premium positioning, and director-talent-led value proposition.
- MJZ: Long-established commercial production company with a deep director roster serving global brands. Closely mirrors RESET's combination of premium commercial work, in-house production services, and individual director representation.
- Radical Media: Production company producing commercials, feature films, documentaries, and branded content. Comparable to RESET in blending commercial and long-form work with a focus on distinctive creative talent and brand storytelling.
- Smuggler: Award-winning commercial and film production company with an internationally recognized director roster. Directly competes with RESET for premium brand work and prestige film/series commissions across US and international markets.
- Pulse Films: Production company spanning commercials, music videos, feature films, and branded content. Comparable to RESET's blend of commercial and long-form work with high-profile directors and brand clients.
- Biscuit Filmworks: Boutique commercial production company with a curated director roster serving global brands. Direct competitor to RESET in the high-end commercial production space with similar boutique positioning.
- Imperial Woodpecker: Boutique commercial production company representing a roster of acclaimed directors for brand campaigns. Operates an essentially identical model to RESET at the premium end of the commercial production market.
- Tool of North America: Commercial and long-form production company with a director representation model. Directly competes with RESET for premium brand budgets and directorial talent in the high-end commercial production space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reset Content social profiles
Digital presenceReset Content financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reset Content leadership team
Management profileNumber of profiles
Profiles9 records
Reset Content funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reset Content M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reset Content
What does Reset Content do?
Reset Content is a production company that represents a roster of over 30 acclaimed directors and produces high-end commercials and bespoke long-form content for global brands, advertising agencies, film studios, and streaming platforms. The company co-founded by David Fincher and Dave Morrison operates US and UK director rosters and delivers premium creative projects across advertising, feature film, television, and streaming categories.
Is Reset Content a public or private company?
Reset Content is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reset Content founded?
Reset Content was founded in -1. It employs 11 to 50 people.
Where is Reset Content based?
Reset Content is headquartered in Los Angeles, United States, in the North America region.
How does Reset Content make money?
One revenue line is on record: commercial Production.
Who are Reset Content's main competitors?
Direct peers on record are Anonymous Content, RSA Films, Park Pictures, MJZ, Radical Media, Smuggler, Pulse Films, Biscuit Filmworks, Imperial Woodpecker and Tool of North America.
Does Reset Content have an API?
No public API is recorded for Reset Content.
What industry is Reset Content in?
Reset Content's product category is Commercial Production Services. Its primary akta.pro industry code is MPADAEAF, Event & Experiential Brand Coverage (Recaps, Sizzle Reels), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51211 and its SIC code is 7812.