Mirabilandia

What Mirabilandia does

Mirabilandia is a fixed-site amusement park operator headquartered in Savio (Ravenna), Emilia-Romagna, Italy, owned and directed by Parques Reunidos Servicios Centrales S.A. (Madrid) through its operating entity Parco della Standiana S.R.L. a socio unico. The business consists of two co-located parks: a theme park branded Mirabilandia with six themed areas (Nickelodeon Land, Route 66, Far West Valley, Ducati World, Dinoland, Adventureland) and over 40 attractions, plus an adjacent water park branded Mirabeach. The primary customer base is families with children, supplemented by school groups, corporate event clients, and domestic/international tourists visiting Italy's Adriatic coast.

The underlying technology stack is a standard direct-to-consumer e-commerce platform: an OTP-secured ticketing website with multi-PSP checkout (credit card, Google Pay, Apple Pay, PayPal, Klarna, Scalapay), the Mirabilandia Official App for park navigation and scheduling, a queue-management system (Flash Pass Regular / Gold / One Shot), and a Fotopass service for digital photo and video capture. There are no API, SDK, or developer-facing surfaces documented, and no AI/ML capabilities are disclosed.

Mirabilandia's business model is diversified across single-park day tickets (from €27.90), open-date and 2-park combo tickets, multi-tier annual subscriptions (Bronze/Silver/Gold/VIP), on-site food and beverage (pre-purchased menus and Click & Collect), merchandise, premium experiences (Exclusive Experience bundles, The Walking Dead attraction), and Park + Hotel packages distributed through its wholly-owned tour operator Travelmix Srl (200+ partner hotels). Distribution runs through the park's own e-commerce site, physical ticket offices, B2B corporate and school sales, and the Travelmix reseller channel. All operational activity is concentrated in Italy with no foreign expansion signaled in the available data.

Name

Mirabilandia

Legal name

Parco della Standiana S.R.L. a socio unico

Website

https://mirabilandia.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mirabilandia operates Italy's largest amusement park in Savio (Ravenna), comprising a theme park with six themed areas plus the adjacent Mirabeach water park, serving families, school groups, corporate clients, and Adriatic coast tourists through ticketing, season passes, and Park + Hotel packages.

Ownership category

akta.pro rank

Product category

Amusement and Theme Parks

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Theme park operations
• Amusement park attractions
• Water park services
• Family entertainment venue
• Live entertainment shows

Headquarters

HQ city

Ravenna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme Park Tickets: Day tickets, open-date tickets, evening tickets, and 2-park combination tickets for Mirabilandia and Mirabeach water park. Ticket prices vary by height category (children under 100cm free, reduced rate for 100-140cm or over 60).
2. Season Passes (Abbonamenti): Annual subscriptions in Bronze, Silver, Gold, and VIP tiers with varying access levels including Mirabeach access for Gold and VIP holders.
3. Food & Beverage: On-site dining through multiple restaurants, menu plans (Premium, Fast, All Inclusive), Click & Collect service, and Coca-Cola Freestyle beverage stations
4. Merchandise & Retail: On-site gift shops including Nickelodeon Shop and themed merchandise
5. Flash Pass Add-ons: Priority access queue-jump services in Regular, Gold, and One Shot variants
6. Premium Experiences: VIP Packages, Exclusive Experience bundles, The Walking Dead horror attraction, Fotopass services
7. Park + Hotel Packages: Vacation packages sold through Travelmix Tour Operator with partner hotels, featuring free child entry promotions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mirabilandia operates Italy's largest amusement park in Savio (Ravenna), offering over 40 attractions, roller coasters, live shows, and dining across six themed areas including Nickelodeon Land, Ducati World, Far West Valley, Route 66, Dinoland, and Adventureland. It also operates the adjacent Mirabeach water park, and sells single/evening/2-park tickets, annual season passes (Bronze, Silver, Gold, VIP), Flash Pass queue-jump products, Fotopass photo services, VIP/exclusive experiences, Park+Hotel vacation packages, and on-site food & beverage and merchandise.

Product overview

Mirabilandia is an amusement theme park operated by Parco della Standiana SRL, part of the Parques Reunidos group. The company offers a comprehensive entertainment portfolio centered on two parks: Mirabilandia (the main theme park in Savio, Ravenna) and Mirabeach (adjacent water park). The product ecosystem includes core park entry tickets and season passes (Bronze, Silver, Gold, VIP tiers), supplementary services like Flash Pass queue management, Fotopass photography, Exclusive Experience VIP packages, and The Walking Dead horror attraction. Dining options range from basic menus to premium All Inclusive meal plans with Click & Collect ordering. Package offerings combine park entry with hotel stays through the Parco + Hotel program. The park is organized into themed areas including Nickelodeon Land (featuring Nickelodeon characters), Far West Valley, Route 66, Ducati World, Dinoland, and Adventureland. Mirabeach offers water attractions with VIP services including Gazebo rentals and beach villas.

Differentiator

Problem solved

Functional benefit

Brands

• Mirabilandia Official App: Mobile application for park visitors available on Google Play Store and App Store
• Nickelodeon Land
• Far West Valley
• Ducati World
• Dinoland
• Adventureland
• Route 66
• Mirabeach
• Flash Pass
• Fotopass
• The Walking Dead

Products and services

• Mirabilandia Theme Park Main theme park in Savio (Ravenna), Italy, featuring over 40 attractions, shows, and entertainment across six themed areas: Nickelodeon Land, Route 66, Far West Valley, Ducati World, Dinoland, and Adventureland. Targeted at families, school groups, corporate clients, and tourists.
• Mirabeach Water Park

Quantifiable outcome

• Parksmania Awards 2025 winner for Best New Family Attraction - Nickelodeon Land

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Travelmix SrlcoreChannel Partner/ Reseller/ DistributorOfficial Tour Operator for Mirabilandia and Mirabeach parks, selling Park+Hotel vacation packages. Manages over 200 partner hotels and provides booking services for visitors, including the 'Bimbi Gratis' (Kids Free) promotion for bookings through this channel.
• Parques Reunidos Servicios Centrales S.A.coreOthersParent company and member of the Parques Reunidos group, providing direction and coordination. Mirabilandia operates under the direction and coordination of Parques Reunidos Servicios Centrales S.A. Madrid, part of a major international theme park operator group.
• NickelodeoncoreStrategic or Co-development PartnerExclusive licensing partnership for Nickelodeon Land themed area featuring SpongeBob, PAW Patrol, Teenage Mutant Ninja Turtles, and Dora characters. First Nickelodeon-branded area in Italy.
• DucaticoreStrategic or Co-development PartnerExclusive themed area partnership featuring Ducati World with motorcycle-themed attractions and branding.
• Hot WheelsminorStrategic or Co-development PartnerHot Wheels branded sponsorship with Hot Wheels City Stunt Show and branded merchandise available at park shops.
• Sponsor Network (Coca-Cola, McDonald's, Algida, and 20+ others)minorGTM or Marketing PartnerMultiple sponsor relationships including Coca-Cola, McDonald's, Algida, San Benedetto, Nastro Azzurro, and others providing product sponsorship, brand visibility, and promotional partnerships throughout the park.
• Italian Red CrossminorOthersCharitable partnership during 2023 Emilia-Romagna flooding, where Mirabilandia donated €1 for each online ticket sold over two days to support flood relief efforts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gardaland: Italy's other major theme park, located in Castelnuovo del Garda (Lake Garda). Direct competitor for Italian family leisure spend, with comparable rides, themed areas, and seasonal water park (Legoland Water Park). Closest head-to-head rival to Mirabilandia in the domestic market.
• Mirabeach (Mirabilandia water park): Mirabilandia's own adjacent water park, operated as a sister brand. While under common ownership, it is included as a reference peer given its distinct guest experience, separate ticketing, and competing regional water park positioning against Italian water parks.
• Cinecittà World: Rome-area Italian theme park themed around cinema. Competes for the same Italian family and school-group leisure segment, with similar ride-based attractions and seasonal operations.
• Rainbow MagicLand: Italian theme park near Rome featuring Winx-themed areas and family rides. Direct competitor for Italian family-day-trip demand, particularly with branded IP attractions — overlapping Mirabilandia's Nickelodeon Land strategy.

Emerging players

• Leolandia: Italian family theme park in Capriate (Bergamo) increasingly competing for the northern Italian family market. Comparable as a smaller-scale themed family park with branded IP partnerships, but with limited ride intensity relative to Mirabilandia.

Broad incumbents

• Efteling: Dutch fairy-tale theme park operating a full-season model with park, hotel, and theater offerings. Comparable scale, European family positioning, and integrated hospitality strategy.
• PortAventura World: Large Spanish destination resort combining theme park, water park, hotels, and Ferrari Land. Comparable as a multi-park Mediterranean destination competing for Italian outbound leisure tourists and benchmark for integrated park + hotel economics.
• Parques Reunidos (group parks): Parent company operating multiple leisure parks across Europe (Parque Warner Madrid, Bobbejaanland, Movie Park Germany, etc.). Comparable as group-level operational and capital allocation framework that governs Mirabilandia.
• Europa-Park: Germany's largest theme park and Europe's most-visited seasonal park. Comparable as a large-scale European destination park with multiple themed areas, hotels, and a sister water park — benchmark for European mid-market destination park operations.

Regional players

• Movieland Park (CanevaWorld): Italian movie-themed park at Lake Garda, part of the CanevaWorld resort complex. Comparable as a regional Italian theme park with seasonal water park adjacency, competing for the same Veneto/northern Italy leisure catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mirabilandia
• YouTubeyoutube.com/user/divertimondo
• Facebookfacebook.com/mirabilandia
• Instagraminstagram.com/mirabilandia_ufficiale

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirabilandia