Create Fertility Centre

What Create Fertility Centre does

CReATe Fertility Centre is a private, physician-owned fertility clinic headquartered at 790 Bay Street in Toronto, Canada, with three wholly-owned satellite clinics in Durham (Oshawa), West (Etobicoke), and London, Ontario, plus eight partner clinic affiliations across Ontario and Quebec. Founded by Dr. Clifford Librach and operating for over three decades, the clinic has helped create 9,603+ documented births and is positioned as Canada's largest provider across three categories: in-house reproductive genetics (PGT-A, PGT-M, PGT-SR), donor and surrogacy programs, and dedicated fertility research. The clinical offering centres on In-vitro Fertilization (IVF, $9,000 per cycle) and Intrauterine Insemination (IUI), supported by comprehensive male and female diagnostics, advanced preimplantation genetic testing, third-party reproduction (egg, sperm, embryo donation; gestational surrogacy), fertility preservation (elective egg freezing and oncofertility for cancer patients), and on-site counselling, wellness, and alternative therapy services. All five practicing physicians hold University of Toronto faculty appointments, and the lab is directed by PhD-level embryologists and a senior Head of Reproductive Genetics, with research output exceeding 150 peer-reviewed publications from the founder alone.

The business model combines one-time procedure fees for IVF/ICSI/genetic testing with recurring cryopreservation storage revenue ($450/year), Ontario Fertility Program government subsidised cycles for eligible OHIP residents, the new 2025 Ontario Refundable Fertility Tax Credit (up to 25% / $5,000 per year), and patient financing through Beautifi (0% interest plans, 6 months to 6 years, $1,000–$50,000+). Go-to-market is hybrid: physician referrals from family doctors and gynaecologists at the top of the funnel, combined with direct-to-consumer acquisition through the createivf.com website, the eIVF patient portal, the FrzMyEggs mobile app (iOS/Android), and Facebook/Instagram social channels. Served customer segments span heterosexual couples with infertility, same-sex female and male couples, single women by choice, oncology patients, transgender individuals, and international patients consulting in person, by telephone, or via Skype. Underlying technology includes an in-house reproductive genetics department with rapid 3–8 week turnaround, EmbryoScope time-lapse embryo imaging with morphokinetic analysis ($925), and integration with Health Canada-approved sperm banks (Repromed, Can-Am Cryoservices, Canada Cryobank).

Name

Create Fertility Centre

Legal name

CReATe Fertility Centre

Website

https://createivf.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

CReATe Fertility Centre is a private, physician-owned Toronto fertility clinic operating Canada's largest in-house genetics, donor/surrogacy, and fertility research programs. It serves heterosexual and same-sex couples, single parents, oncology patients, and international patients through IVF, IUI, PGT, fertility preservation, and third-party reproduction across owned and partner clinics in Ontario and Quebec.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Health Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI)

Keywords

• In vitro fertilization services
• Fertility preservation treatments
• Preimplantation genetic testing
• Third party reproduction services
• Reproductive endocrinology care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. IVF and Fertility Treatment Procedures: One-time procedure fees for fertility treatments including IVF cycles, ICSI, egg retrieval, embryo transfer, and genetic testing. Fees range from $6,300 (Natural Cycle IVF) to $9,000 (standard IVF) plus additional services.
2. Ontario Fertility Program (OFP) Funding: Government-funded fertility treatments for eligible Ontario residents with OHIP coverage, covering one IVF cycle per lifetime and unlimited IUI cycles for those under 43 years of age.
3. Financing Services: Partnership with Beautifi for patient financing on treatments and packages of $1,000+, with terms from 6 months to 6 years. The clinic receives payment through this financing arrangement.
4. Storage and Cryopreservation Fees: Annual and multi-year fees for storing embryos, eggs, and sperm. Embryo storage is $450/year, 5-year prepaid storage is $2,100.
5. Ontario Fertility Tax Credit: New 2025 Ontario refundable tax credit refunding up to 25% of eligible fertility treatment expenses up to $5,000 maximum per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CReATe Fertility Centre is a private fertility clinic that provides comprehensive assisted reproductive technology services, with in-vitro fertilization (IVF) and intrauterine insemination (IUI) as the core clinical offerings. The clinic delivers advanced preimplantation genetic testing (PGT-A, PGT-M, PGT-SR) through an in-house reproductive genetics department, third-party reproduction services (egg, sperm, and embryo donation, plus gestational carrier/surrogacy), and fertility preservation for both elective and oncology indications, all overseen by University of Toronto faculty physicians.

Product overview

CReATe Fertility Centre offers a comprehensive portfolio of fertility treatments centered around In-vitro Fertilization (IVF) and Intrauterine Insemination (IUI) as the core clinical services. The clinic provides extensive diagnostic testing for both men and women, cycle monitoring support, and advanced preimplantation genetic testing services (PGT-A, PGT-M, PGT-SR) performed in-house. Third-party reproductive services include egg donation, sperm donation, embryo donation, and gestational carrier/surrogacy programs, which collectively form Canada's most extensive donor and surrogacy program. The clinic also offers fertility preservation options including elective egg freezing and oncofertility services for cancer patients, along with counselling and wellness support. Financial services include Ontario government-funded IVF through the Ontario Fertility Program, the new 2025 Refundable Fertility Tax Credit, medical expense tax credits, and Beautifi financing options. Patients access services through satellite clinic locations across Ontario and Quebec, the eIVF patient portal, and the FrzMyEggs mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• FrzMyEggs: A free, interactive app with educational videos and tools to help women make decisions about elective egg freezing.
• CReATe Cord Blood & Peristem Cell Bank
• CReATe Research Program

Products and services

• In-vitro Fertilization (IVF) Primary fertility treatment involving ovarian stimulation, egg retrieval, fertilization outside the body, embryo culture, and embryo transfer; intended for individuals and couples experiencing infertility.
• Intrauterine Insemination (IUI) Artificial insertion of sperm directly into the uterus to achieve pregnancy, bypassing the cervix; for individuals and couples with indicated fertility challenges.
• Preimplantation Genetic Testing for Aneuploidy (PGT-A) Genetic screening that analyzes embryos for chromosomal abnormalities to increase pregnancy rates up to 80%; for IVF patients seeking embryo selection.
• Preimplantation Genetic Testing for Monogenic (PGT-M) Individualized genetic testing for specific hereditary conditions including Huntington's, cystic fibrosis, BRCA mutations, and HLA matching; for patients at risk of passing down single-gene disorders.
• Preimplantation Genetic Testing for Structural Rearrangements (PGT-SR) Genetic testing for individuals with chromosomal rearrangements who are at increased risk of producing embryos with incorrect genetic material.
• Egg Donation Treatment involving known or anonymous egg donors providing eggs to intended parents to increase pregnancy chances.
• Sperm Donation Fertility treatment using sperm from anonymous or known donors to create pregnancy.
• Embryo Donation Program receiving embryos donated by patients who have completed their family or chosen to donate unused embryos.
• Gestational Carrier (Surrogacy) Gestational carrier services where a woman carries a baby for another person without genetic relation to the baby.
• Elective Egg Freezing Egg freezing for women who want to delay family building for personal reasons, preserving eggs at a younger age for future use.
• Oncofertility Fertility preservation services for cancer patients including egg and embryo freezing, ovarian tissue freezing, ovarian transposition, and sperm banking.
• Fertility Tests for Women Comprehensive female fertility diagnostics including hormonal evaluation, ultrasound testing, sonohysterogram, hysterosonogram, and hysteroscopy procedures.
• Fertility Tests for Men Male fertility diagnostics including blood tests, standard semen analysis with CASA, anti-sperm antibody testing, sperm DNA fragmentation index testing, and FISH analysis.
• Cycle Monitoring Monitoring of egg and follicle development and hormone levels during the first half of the menstrual cycle, performed during natural or stimulated cycles.
• Counselling and Wellness Psychological support services including on-site counselling team with expertise in fertility issues, support groups, and third-party reproduction counselling.
• Alternative Therapies Complementary fertility therapies including acupuncture, diet and nutrition, massage therapy, and naturopathic medicine through partner providers.
• Ontario Fertility Program (OFP) Ontario government-funded initiative providing one IVF cycle per eligible patient per lifetime and unlimited IUI cycles for Ontario residents with OHIP.
• Financing Options Flexible payment plans through Beautifi offering 0% interest plans, terms from 6 months to 6 years, for treatments and packages of $1,000+.
• Satellite Clinic Locations Network of partner and satellite clinics including CReATe Durham Fertility, CReATe West Fertility, and CReATe Fertility London, plus partner clinics across Ontario and Quebec.
• FrzMyEggs Mobile App Free interactive mobile app with educational videos and tools to guide decisions about egg freezing.
• eIVF Patient Portal Online patient portal providing access to messages, lab results, documents, medical reports, reminders, and fertility process information.
• Ontario's Refundable Fertility Tax Credit (2025) Provincial tax credit effective January 2025, refunding up to 25% of eligible fertility treatment expenses up to $5,000 per year.

Quantifiable outcome

• PGT-A can increase pregnancy rates up to 80%
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Embryo OptionscoreTechnology or Integration · 2 October 2024Embryo Options partnership enables secure online payment of cryo-storage fees and provides access to education on embryo/egg/sperm disposition options. Patients are billed based on their oldest anniversary freeze date. Payments accepted via Visa and Mastercard only.
• Mount Sinai Hospital - Murray Koffler Urological Wellness CentrecoreStrategic or Co-development PartnerCollaboration with Dr. Keith Jarvi, top urologist at Mount Sinai Hospital, for electro-ejaculation and testicular/epididymal sperm aspiration and extraction services for male infertility cases.
• Repromed Ltd. (RML)minorChannel Partner/ Reseller/ DistributorHealth Canada approved sperm distributor providing anonymous donor sperm options for CReATe patients.
• Can-Am Cryoservices Corporation (CACS)minorChannel Partner/ Reseller/ DistributorHealth Canada approved sperm distributor providing anonymous donor sperm options for CReATe patients.
• Canada CryobankminorChannel Partner/ Reseller/ DistributorHealth Canada approved sperm distributor providing anonymous donor sperm options for CReATe patients.
• ALIVE Holistic Health CentreminorStrategic or Co-development PartnerProvides acupuncture services for CReATe patients as part of alternative therapies supporting fertility treatment.
• Chelsea Hotel TorontominorStrategic or Co-development PartnerOffers patient stayover rates for CReATe patients receiving treatment. Rates range from $170-$194 per night depending on season, with special patient accommodation arrangements.
• CReATe Durham FertilitycoreChannel Partner/ Reseller/ DistributorSatellite clinic location in Oshawa, Ontario serving Durham region patients.
• CReATe West FertilitycoreChannel Partner/ Reseller/ DistributorSatellite clinic location in Etobicoke, Ontario serving western Greater Toronto Area patients.
• CReATe Fertility LondoncoreChannel Partner/ Reseller/ DistributorSatellite clinic location in London, Ontario serving southwestern Ontario patients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anova Fertility & Reproductive Health: Multi-site Canadian fertility clinic with Toronto, Mississauga, and other locations. Offers a comparable service portfolio (IVF, IUI, PGT, egg freezing) and competes for the same Ontario patient pool.
• OriginElle Fertility Clinic & Women's Health Centre: Montreal-based fertility clinic and CReATe partner clinic offering IVF, IUI, and donor services. Operates in an adjacent Canadian province and is a direct clinical peer within CReATe's affiliate network.
• Hannam Fertility Centre: Toronto-based fertility clinic with comprehensive IVF, genetic testing, and donor programs. Competes head-to-head with CReATe for GTA patients, physicians, and OHIP/OFP-funded cycles.
• Markham Fertility Centre: Reproductive endocrinology and fertility clinic in Markham, Ontario, offering IVF, IUI, and PGT in the same Greater Toronto Area market. Directly comparable in clinical offerings and Ontario government program participation.
• First Steps Fertility: Toronto-area fertility clinic affiliated with CReATe, providing IVF and IUI services. Comparable in clinical offerings and patient segments, and is part of CReATe's partner network across Ontario.
• Mount Sinai Fertility: Toronto-based hospital-affiliated fertility clinic offering IVF, IUI, and donor services. Operates in the same GTA market as CReATe and serves a directly overlapping patient base, competing for referrals, physicians, and government-funded OFP cycles.
• Hope Fertility & Reproductive Medicine: Toronto-based fertility clinic and CReATe partner offering IVF, IUI, and donor services. Competes in the same GTA market with overlapping clinical capabilities and OHIP/OFP participation.
• TRIO Fertility: Toronto-area fertility clinic providing IVF, IUI, PGT, and egg freezing, with a strong LGBTQ+ family-building focus. Directly comparable to CReATe in service mix, patient segments, and geographic market.

Regional players

• Olive Fertility Centre: Largest fertility clinic in Vancouver, BC, providing IVF, IUI, PGT, and preimplantation genetics. Comparable in service portfolio and clinical quality to CReATe but operates in a different Canadian province with its own funding dynamics.

Broad incumbents

• The Fertility Partners: Canadian fertility clinic platform that partners with and operates multiple clinics across Canada. Relevant as both a peer (comparable clinics) and a competitive threat through consolidation, scale, and centralized back-office capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CreateFertilityCentre
• Instagraminstagram.com/createfertilitycentre
• LinkedInlinkedin.com/company/createivf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Fertility Centre