Bananatag
Bananatag (now Staffbase Email) provides enterprise email engagement analytics and internal email communications tools for IT, HR, and Comms teams. Following its 2023 merger with Staffbase, it operates within a broader AI-native employee experience platform serving 2,000+ enterprises.
- Company typePrivate
- Founded2015
- HeadquartersKelowna, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bananatag does
Bananatag was an email engagement analytics and internal email communications platform founded in 2011 in Kelowna, Canada, serving enterprise IT, HR, and Communications teams with tools to measure email open and click-through rates, manage internal email distribution, and improve employee email effectiveness. In 2023, Bananatag merged with Staffbase (founded 2015, Germany), and the product was rebranded as Staffbase Email, becoming one component of a broader employee experience platform that also includes an Intranet, Employee App, Studio Publisher (headless CMS), Digital Signage, On Air (audio briefings), and Staffbase Live (town halls).
The combined Staffbase platform, which now houses Bananatag's email capabilities, positions itself as an AI-native employee experience platform with AI-powered products including Content Pro (AI-native content management) and Navigator (AI-powered knowledge search). The platform integrates with Microsoft 365, Slack, ServiceNow, Cornerstone, and Google Workspace, and is sold on a subscription basis with enterprise contracts and unlimited user licensing to large organizations across apparel, hospitality, logistics, retail, sports, telecom, and finance verticals.
The company serves 2,000+ enterprise customers (with some sources citing 1,500+), including named logos such as Adidas, Hilton, Paulaner, Transdev, PGA Tour, Telekom, Toyota Finance Australia, DHL, Aldi, Walgreens, Sephora, and Alaska Airlines. Bananatag's co-founders Corey Wagner (CEO) and Isaac Oslund (CTO) remain associated with the email product line post-merger. Revenue figures are not publicly disclosed in available source materials, and the company is privately held.
Bananatag firmographics
Firmographics- Name
- Bananatag
- Legal name
- Staffbase
- Website
- https://bananatag.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bananatag (now Staffbase Email) provides enterprise email engagement analytics and internal email communications tools for IT, HR, and Comms teams. Following its 2023 merger with Staffbase, it operates within a broader AI-native employee experience platform serving 2,000+ enterprises.
- Ownership category
- akta.pro rank
Bananatag industry classification
Industry- Product category
- Employee Communications Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email, Calendar & Scheduling (BPAMAMAC)
- akta.pro secondary industries
- Team Messaging & Chat (BPAMAMAA), Enterprise/Team Messaging (BPAMACAB)
Keywords
Where Bananatag is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Markets served
Bananatag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Staffbase Email Subscription: Staffbase Email is available as a standalone product or as part of the comprehensive Staffbase platform. The platform operates on a subscription model with enterprise licensing, featuring unlimited user licenses and multiple permission levels for organizations of any size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Bananatag product offering
Product offeringCore offering
Bananatag (now operating as Staffbase Email) provides an internal email communication platform that enables enterprise communications teams to create, distribute, and measure targeted internal emails via a drag-and-drop designer, real-time collaboration, and deep integrations with Microsoft 365, Slack, SharePoint, and other enterprise systems. Following its 2023 merger with Staffbase, the email product is offered either as a standalone offering or as part of the unified Staffbase AI-native employee experience platform connecting Comms, HR, and IT across email, intranet, employee app, digital signage, and chat.
Product overview
Staffbase is an AI-native employee experience platform that operates as a platform-plus-modules architecture. The core platform connects Comms, HR, and IT to deliver personalized experiences across every channel. The main product is Staffbase Email (formerly Bananatag), which provides targeted internal email communications with drag-and-drop design and real-time collaboration. This core product integrates with other modules including the Intranet, Employee App, Studio Publisher (headless CMS), Navigator (AI-powered knowledge management), Digital Signage, Content Pro (AI-native content management), On Air (audio briefings), and Staffbase Live (town halls). The platform is designed to reach all employees regardless of their work location, serving over 2,000 enterprise companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Staffbase Email (formerly Bananatag) Internal email communication product that enables enterprise communications teams to send targeted internal emails with a drag-and-drop designer, real-time multi-user collaboration, unlimited user licenses, multiple permission levels, and branding controls. Replaces the legacy Bananatag platform.
- Staffbase Intranet Digital workplace intranet that connects people, content, and tools across the organization, enabling employees to access internal information and resources.
- Employee App Mobile application that reaches teams wherever they work, enabling employee communications and content delivery on mobile devices for deskless and remote workforces.
Quantifiable outcome
- Over 2,000 leading enterprises use the Staffbase platform
- +1 more outcomes
Companies that use Bananatag
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles1 record
Bananatag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Bananatag partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Microsoft 365coreDeep integration between Staffbase and Microsoft 365, enabling seamless connectivity with Microsoft ecosystem including SharePoint, Teams, and other Microsoft productivity tools. Staffbase Email links to SharePoint sites.
- SlackcoreDeep integration with Slack enabling internal communications flow and collaboration. Staffbase leverages Slack as part of its comprehensive internal communications platform.
- CornerstonecoreIntegration between Staffbase and Cornerstone HR and learning management systems, enabling connected employee experience across HR and communications.
- ServiceNowcoreIntegration between Staffbase and ServiceNow platform for enterprise IT and HR service management workflows.
- Google WorkspacecoreIntegration between Staffbase and Google Workspace enabling connectivity with Google productivity tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bananatag competitors and assessment
Company assessmentDirect peers
- ContactMonkey: ContactMonkey is a direct internal email communications competitor, offering internal email creation, distribution, and analytics for employee communications teams. It competes head-to-head with Staffbase Email in the targeted-internal-email category.
- Poppulo: Poppulo is an employee communications platform combining email, digital signage, mobile, and intranet for enterprise internal comms teams. Closely comparable to the broader Staffbase platform in multi-channel employee communications for large organizations.
- Firstup: Firstup (formerly SocialChorus) is an enterprise employee communications and engagement platform spanning mobile, email, and AI-driven content delivery. Targets the same internal comms and HR buyer as Staffbase with similar multi-channel reach.
- Workvivo: Workvivo is an employee experience platform with intranet, communications, and engagement features used by enterprises. Acquired by Zoom, it competes directly with the Staffbase platform in the multi-channel employee experience category.
- Simpplr: Simpplr is an AI-powered employee experience and intranet platform serving mid-market and enterprise buyers. Comparable in targeting internal communicators and HR for unified EX deployment with email and intranet capabilities.
- LumApps: LumApps is an employee experience and intranet platform with deep Google Workspace and Microsoft 365 integrations. Comparable to Staffbase in targeting the same enterprise internal comms buyer with a multi-channel EX suite.
- Beekeeper: Beekeeper is a frontline employee communication and operations platform focused on deskless workers via mobile. Comparable to Staffbase in addressing frontline/deskless employee communications for industries like manufacturing, hospitality, and retail.
- Dynamic Signal: Dynamic Signal is an employee communications and advocacy platform targeting large enterprise communicators. Comparable in serving internal comms teams with multi-channel content distribution and analytics.
Broad incumbents
- Microsoft Viva: Microsoft Viva is the employee experience platform bundled with Microsoft 365, offering Connections, Engage, Learning, and Insights. A broad incumbent that overlaps heavily with Staffbase modules and is deeply entrenched in enterprise IT buyers.
Emerging players
- Cerkl: Cerkl is an internal email and intranet platform focused on personalized employee communications for mid-market and enterprise. An emerging player with narrower scope but directly comparable internal-email product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bananatag social profiles
Digital presenceBananatag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bananatag leadership team
Management profileNumber of profiles
Profiles2 records
Bananatag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bananatag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bananatag
What does Bananatag do?
Bananatag (now operating as Staffbase Email) provides an internal email communication platform that enables enterprise communications teams to create, distribute, and measure targeted internal emails via a drag-and-drop designer, real-time collaboration, and deep integrations with Microsoft 365, Slack, SharePoint, and other enterprise systems. Following its 2023 merger with Staffbase, the email product is offered either as a standalone offering or as part of the unified Staffbase AI-native employee experience platform connecting Comms, HR, and IT across email, intranet, employee app, digital signage, and chat.
Is Bananatag a public or private company?
Bananatag is a private company. It is classified as corporate owned and is currently operating.
When was Bananatag founded?
Bananatag was founded in 2015. It employs 51 to 100 people.
Where is Bananatag based?
Bananatag is headquartered in Kelowna, Canada, in the North America region.
How does Bananatag make money?
One revenue line is on record: staffbase Email Subscription.
Who are Bananatag's main competitors?
Direct peers on record are ContactMonkey, Poppulo, Firstup, Workvivo, Simpplr, LumApps, Beekeeper and Dynamic Signal. Microsoft Viva is listed as a broad incumbent. Cerkl is listed as an emerging player.
Does Bananatag have an API?
No public API is recorded for Bananatag.
What industry is Bananatag in?
Bananatag's product category is Employee Communications Software. Its primary akta.pro industry code is BPAMAMAC, Email, Calendar & Scheduling, with a secondary code of BPAMAMAA, Team Messaging & Chat. Its NAICS code is 5182 and its SIC code is 7372.