What Novagraaf does

Novagraaf is an Amsterdam-headquartered, international intellectual property consulting firm founded in 1888, operating within the broader Questel group. The firm employs 460+ professionals across 18 offices in 9 jurisdictions (Belgium, France, Germany, Italy, Japan, the Netherlands, Slovenia, Switzerland, and the United Kingdom), with the Dutch entity (Novagraaf Nederland B.V.) serving as the primary legal operating company and a network of wholly-owned subsidiaries (including Novagraaf Belgium N.V., Novagraaf France SA, Novagraaf Technologies SA, BRANDSTOCK LEGAL in Germany/Switzerland, Novagraaf Switzerland SA, Novagraaf International SA, and J.E. Evans-Jackson & Co Ltd trading as Novagraaf in the UK) handling localised filings, prosecutions, and litigation support.

Service delivery is organised as a platform-plus-modules architecture. The four core service lines — Trademarks & Designs, Patents, Domain Names, and Copyright — span the full lifecycle (strategy, clearance, registration, watching, monitoring, prosecution, renewals, and recordals). Layered on top are add-on modules including the EasyIP client portal for portfolio management, the Novaneo innovation-capture portal, Online Brand Protection, End-to-End trademark solutions, IP Strategy & Business Intelligence (integrated from the Questel group in 2026), Patent Valuation & Monetisation, Patent Portfolio Benchmarking & Audit, and Competitive Patent Intelligence, plus vertical packages for Wine & Spirits and Start-ups/SMEs. AI is applied in narrow, well-defined use cases: patent scoring, landscape analysis, white-space identification, and structured innovation extraction.

The commercial model is enterprise professional-services delivery with a recurring portfolio-management overlay. Pricing is custom and quote-based, anchored in multi-year contracts with no public tiers. The go-to-market is direct enterprise field sales via an 18-office network and personalised consultation, supported by thought-leadership content marketing, an IP-themed webinar series, an industry newsletter (Perspectives), and downloadable practitioner guides. The firm serves 12,000+ clients globally, with named enterprise engagements spanning pharmaceuticals (Teva), luxury/fashion (Karl Lagerfeld, Brunotti, Vlisco), food and beverage (Five Guys, Schweppes), consumer electronics (Polaroid), and retail (Amefa, Xenos, Vomar, Hans Anders), alongside SME/start-up and drinks-industry verticals.

Name

Novagraaf

Legal name

NOVAGRAAF GROUP

Website

https://novagraaf.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

251–500 employees

Short description

Novagraaf is an Amsterdam-based international IP consulting firm with 460+ professionals across 18 offices in 9 countries, serving 12,000+ clients worldwide with trademark, patent, design, domain, and copyright services under the Questel group.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IP Consulting and Advisory Services: Professional consulting services for intellectual property strategy, protection, and enforcement including trademark registration, patent prosecution, domain name services, and copyright management.
2. Portfolio Management Services: Ongoing management and maintenance of IP portfolios including renewals, recordals, monitoring, and watching services, likely structured as recurring retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novagraaf is an international intellectual property consultancy providing end-to-end services for trademarks, designs, patents, domain names and copyrights—from clearance searches, registration and prosecution through renewals, recordals, watching, monitoring, enforcement, valuation, monetisation, M&A and licensing. Services are delivered by 460+ qualified attorneys and IP consultants across 18 offices in 9 countries, supported by AI-assisted analytics tooling and proprietary client portals (EasyIP for portfolio management; Novaneo for innovation capture).

Product overview

Novagraaf is an international IP consulting firm offering a comprehensive suite of intellectual property services managed through a platform-plus-modules architecture. The core offerings include Trademarks & Designs Services, Patents Services, Domain Name Services, and Copyright Services, each providing full lifecycle management from strategy through registration, monitoring, and renewals. The portfolio is enhanced by specialised add-on solutions including EasyIP (portfolio management portal), Online Brand Protection, End-to-End Solutions, IP Strategy & Business Intelligence (leveraging AI for patent analytics and competitive intelligence), Innovation Capture (with the Novaneo portal), Patent Valuation & Monetisation, and Patent Portfolio Benchmarking & Audit. Sector-specific solutions include Wine & Spirits Hub and Start-ups & SMEs support. The company integrates human expertise with AI-assisted tools for patent analysis, portfolio scoring, and strategic insights, positioning itself as a full-service IP partner from brand creation through enforcement and monetisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademarks & Designs Services
• Patents Services
• Domain Name Services
• Copyright Services
• Online Brand Protection
• IP Strategy & Business Intelligence
• Solutions for Start-ups and SMEs
• Wine & Spirits Hub
• Innovation Capture (with Novaneo portal)
• Patent Valuation & Monetisation
• Patent Portfolio Benchmarking & Audit
• Competitive Patent Intelligence

Quantifiable outcome

• Managing the most EUTMs and IRs at EUIPO and WIPO - demonstrating market leadership position

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• QuestelcoreStrategic or Co-development PartnerNovagraaf is part of the Questel group. The partnership integrates Questel's Patent IP Strategy & Business Intelligence team and advanced analytics tools into Novagraaf's service offerings, significantly strengthening IP strategy consulting and business intelligence capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marks & Clerk: International patent and trademark attorney firm with deep European and Asia-Pacific presence. Directly competes with Novagraaf on patent prosecution, trademark registration, and IP strategy services for enterprise and SME clients.
• Mewburn Ellis: European IP firm with strong UK and Germany presence serving start-ups through multinationals. Directly comparable to Novagraaf in patent and trademark prosecution, especially in chemistry/life sciences verticals.
• Withers & Rogers: European IP firm with UK and German offices serving a mix of SMEs, universities, and large corporates. Directly comparable in patent and trademark attorney services.
• HGF Limited: Top-tier European IP firm offering patent attorneys, trademark attorneys, and IP solicitors across the UK, Germany, Netherlands, France and other EU markets. Closest like-for-like peer to Novagraaf on full-service IP coverage.
• Mathys & Squire: Long-established UK patent and trademark firm with European reach and sector focus in chemistry, life sciences, and engineering. Comparable to Novagraaf on attorney-led patent prosecution and IP portfolio management.
• Kilburn & Strode: European IP firm specializing in patents, trademarks and designs with offices in London, Amsterdam, Munich and The Hague. Overlaps with Novagraaf on cross-jurisdictional patent prosecution and IP strategy.

Broad incumbents

• Bird & Bird: Global law firm with one of the largest dedicated IP practices worldwide, including strong patent and trademark teams across Europe and Asia. Competes with Novagraaf on higher-value IP mandates, especially UPC litigation.
• Questel: Parent company of Novagraaf; global IP solutions provider offering patent analytics, IP management software, and consulting. Provides the data, analytics, and tooling platform that Novagraaf's strategy & BI offerings are built on.
• Dentons: World's largest global law firm with a sizeable IP practice spanning patents, trademarks, and IP litigation across all major jurisdictions. Competes for the same multinational IP mandates as Novagraaf.

Emerging players

• Sagacious IP: IP research and analytics services provider with India-based delivery and global client base, focusing on patent search, landscaping, and IP business intelligence. Overlaps with Novagraaf's Novaneo and patent BI offerings but with a more cost-efficient offshore delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Novagraaf_Official
• LinkedInlinkedin.com/company/novagraaf
• Facebookfacebook.com/novagraaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novagraaf