Novagraaf
Novagraaf is an Amsterdam-based international IP consulting firm with 460+ professionals across 18 offices in 9 countries, serving 12,000+ clients worldwide with trademark, patent, design, domain, and copyright services under the Questel group.
- Company typePrivate
- Founded1888
- HeadquartersAmsterdam, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Novagraaf does
Novagraaf is an Amsterdam-headquartered, international intellectual property consulting firm founded in 1888, operating within the broader Questel group. The firm employs 460+ professionals across 18 offices in 9 jurisdictions (Belgium, France, Germany, Italy, Japan, the Netherlands, Slovenia, Switzerland, and the United Kingdom), with the Dutch entity (Novagraaf Nederland B.V.) serving as the primary legal operating company and a network of wholly-owned subsidiaries (including Novagraaf Belgium N.V., Novagraaf France SA, Novagraaf Technologies SA, BRANDSTOCK LEGAL in Germany/Switzerland, Novagraaf Switzerland SA, Novagraaf International SA, and J.E. Evans-Jackson & Co Ltd trading as Novagraaf in the UK) handling localised filings, prosecutions, and litigation support.
Service delivery is organised as a platform-plus-modules architecture. The four core service lines — Trademarks & Designs, Patents, Domain Names, and Copyright — span the full lifecycle (strategy, clearance, registration, watching, monitoring, prosecution, renewals, and recordals). Layered on top are add-on modules including the EasyIP client portal for portfolio management, the Novaneo innovation-capture portal, Online Brand Protection, End-to-End trademark solutions, IP Strategy & Business Intelligence (integrated from the Questel group in 2026), Patent Valuation & Monetisation, Patent Portfolio Benchmarking & Audit, and Competitive Patent Intelligence, plus vertical packages for Wine & Spirits and Start-ups/SMEs. AI is applied in narrow, well-defined use cases: patent scoring, landscape analysis, white-space identification, and structured innovation extraction.
The commercial model is enterprise professional-services delivery with a recurring portfolio-management overlay. Pricing is custom and quote-based, anchored in multi-year contracts with no public tiers. The go-to-market is direct enterprise field sales via an 18-office network and personalised consultation, supported by thought-leadership content marketing, an IP-themed webinar series, an industry newsletter (Perspectives), and downloadable practitioner guides. The firm serves 12,000+ clients globally, with named enterprise engagements spanning pharmaceuticals (Teva), luxury/fashion (Karl Lagerfeld, Brunotti, Vlisco), food and beverage (Five Guys, Schweppes), consumer electronics (Polaroid), and retail (Amefa, Xenos, Vomar, Hans Anders), alongside SME/start-up and drinks-industry verticals.
Novagraaf firmographics
Firmographics- Name
- Novagraaf
- Legal name
- NOVAGRAAF GROUP
- Website
- https://novagraaf.com
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Novagraaf is an Amsterdam-based international IP consulting firm with 460+ professionals across 18 offices in 9 countries, serving 12,000+ clients worldwide with trademark, patent, design, domain, and copyright services under the Questel group.
- Ownership category
- akta.pro rank
Where Novagraaf is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices13 records
Markets served
Novagraaf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IP Consulting and Advisory Services: Professional consulting services for intellectual property strategy, protection, and enforcement including trademark registration, patent prosecution, domain name services, and copyright management.
- Portfolio Management Services: Ongoing management and maintenance of IP portfolios including renewals, recordals, monitoring, and watching services, likely structured as recurring retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Novagraaf product offering
Product offeringCore offering
Novagraaf is an international intellectual property consultancy providing end-to-end services for trademarks, designs, patents, domain names and copyrights—from clearance searches, registration and prosecution through renewals, recordals, watching, monitoring, enforcement, valuation, monetisation, M&A and licensing. Services are delivered by 460+ qualified attorneys and IP consultants across 18 offices in 9 countries, supported by AI-assisted analytics tooling and proprietary client portals (EasyIP for portfolio management; Novaneo for innovation capture).
Product overview
Novagraaf is an international IP consulting firm offering a comprehensive suite of intellectual property services managed through a platform-plus-modules architecture. The core offerings include Trademarks & Designs Services, Patents Services, Domain Name Services, and Copyright Services, each providing full lifecycle management from strategy through registration, monitoring, and renewals. The portfolio is enhanced by specialised add-on solutions including EasyIP (portfolio management portal), Online Brand Protection, End-to-End Solutions, IP Strategy & Business Intelligence (leveraging AI for patent analytics and competitive intelligence), Innovation Capture (with the Novaneo portal), Patent Valuation & Monetisation, and Patent Portfolio Benchmarking & Audit. Sector-specific solutions include Wine & Spirits Hub and Start-ups & SMEs support. The company integrates human expertise with AI-assisted tools for patent analysis, portfolio scoring, and strategic insights, positioning itself as a full-service IP partner from brand creation through enforcement and monetisation.
Differentiator
Problem solved
Functional benefit
Products and services
- Trademarks & Designs Services
- Patents Services
- Domain Name Services
- Copyright Services
- Online Brand Protection
- IP Strategy & Business Intelligence
- Solutions for Start-ups and SMEs
- Wine & Spirits Hub
- Innovation Capture (with Novaneo portal)
- Patent Valuation & Monetisation
- Patent Portfolio Benchmarking & Audit
- Competitive Patent Intelligence
Quantifiable outcome
- Managing the most EUTMs and IRs at EUIPO and WIPO - demonstrating market leadership position
Companies that use Novagraaf
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Novagraaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Novagraaf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QuestelcoreNovagraaf is part of the Questel group. The partnership integrates Questel's Patent IP Strategy & Business Intelligence team and advanced analytics tools into Novagraaf's service offerings, significantly strengthening IP strategy consulting and business intelligence capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Novagraaf competitors and assessment
Company assessmentDirect peers
- Marks & Clerk: International patent and trademark attorney firm with deep European and Asia-Pacific presence. Directly competes with Novagraaf on patent prosecution, trademark registration, and IP strategy services for enterprise and SME clients.
- Mewburn Ellis: European IP firm with strong UK and Germany presence serving start-ups through multinationals. Directly comparable to Novagraaf in patent and trademark prosecution, especially in chemistry/life sciences verticals.
- Withers & Rogers: European IP firm with UK and German offices serving a mix of SMEs, universities, and large corporates. Directly comparable in patent and trademark attorney services.
- HGF Limited: Top-tier European IP firm offering patent attorneys, trademark attorneys, and IP solicitors across the UK, Germany, Netherlands, France and other EU markets. Closest like-for-like peer to Novagraaf on full-service IP coverage.
- Mathys & Squire: Long-established UK patent and trademark firm with European reach and sector focus in chemistry, life sciences, and engineering. Comparable to Novagraaf on attorney-led patent prosecution and IP portfolio management.
- Kilburn & Strode: European IP firm specializing in patents, trademarks and designs with offices in London, Amsterdam, Munich and The Hague. Overlaps with Novagraaf on cross-jurisdictional patent prosecution and IP strategy.
Broad incumbents
- Bird & Bird: Global law firm with one of the largest dedicated IP practices worldwide, including strong patent and trademark teams across Europe and Asia. Competes with Novagraaf on higher-value IP mandates, especially UPC litigation.
- Questel: Parent company of Novagraaf; global IP solutions provider offering patent analytics, IP management software, and consulting. Provides the data, analytics, and tooling platform that Novagraaf's strategy & BI offerings are built on.
- Dentons: World's largest global law firm with a sizeable IP practice spanning patents, trademarks, and IP litigation across all major jurisdictions. Competes for the same multinational IP mandates as Novagraaf.
Emerging players
- Sagacious IP: IP research and analytics services provider with India-based delivery and global client base, focusing on patent search, landscaping, and IP business intelligence. Overlaps with Novagraaf's Novaneo and patent BI offerings but with a more cost-efficient offshore delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Novagraaf social profiles
Digital presenceNovagraaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novagraaf leadership team
Management profileNumber of profiles
Profiles15 records
Novagraaf subsidiaries and ownership
Company hierarchySubsidiaries12 records
Novagraaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novagraaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novagraaf
What does Novagraaf do?
Novagraaf is an international intellectual property consultancy providing end-to-end services for trademarks, designs, patents, domain names and copyrights—from clearance searches, registration and prosecution through renewals, recordals, watching, monitoring, enforcement, valuation, monetisation, M&A and licensing. Services are delivered by 460+ qualified attorneys and IP consultants across 18 offices in 9 countries, supported by AI-assisted analytics tooling and proprietary client portals (EasyIP for portfolio management; Novaneo for innovation capture).
Is Novagraaf a public or private company?
Novagraaf is a private company. It is classified as corporate owned and is currently operating.
When was Novagraaf founded?
Novagraaf was founded in 1888. It employs 251 to 500 people.
Where is Novagraaf based?
Novagraaf is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Novagraaf make money?
Two revenue lines are on record. IP Consulting and Advisory Services are the primary driver. The others are portfolio Management Services.
Who are Novagraaf's main competitors?
Direct peers on record are Marks & Clerk, Mewburn Ellis, Withers & Rogers, HGF Limited, Mathys & Squire and Kilburn & Strode. Broad incumbents are Bird & Bird, Questel and Dentons. Sagacious IP is listed as an emerging player.
Does Novagraaf have an API?
No public API is recorded for Novagraaf.