What Danielle Frankel does

Danielle Frankel is a privately held luxury bridal fashion house founded in 2017 and headquartered in New York City's Garment District at 260 West 39th Street, with a second appointment-only boutique at 8475 Melrose Place in Los Angeles. The company designs, patterns, and constructs made-to-order bridal gowns by hand, employing master patternmakers and seamstresses, and offers six numbered collections (VI through XI) totaling roughly 154 bridal SKUs, complemented by veils and headpieces, footwear, accessories, and an Objet jewelry line. A Custom Studio service produces fully bespoke gowns from scratch through direct collaboration with founder Danielle Frankel, including remote consultations for international clients in Europe and the Middle East.

The brand's underlying production technology is traditional artisanal dressmaking rather than industrial or AI-driven manufacturing: hand embroidery is performed in New York and hand painting in France, with techniques such as pearl edging, satin detailing, and floral embroidery. Gowns are priced from approximately $5,560 to $31,800, with a recommended 10–12 month shopping lead time and ~24-week production timeline. The company operates a tightly controlled direct-to-consumer model in which bridal gowns are purchased through 60-minute private appointments (with a $150 fee that converts to purchase credit), while accessories are sold via a Shopify-powered e-commerce site supporting multiple currencies (USD, AUD, GBP, CAD, EUR, HKD).

Revenue is generated primarily through one-time gown and accessory sales, supplemented by a licensing/royalty-style collaboration with Birkenstock (launched February 2026) distributed through 1774.com and select global retailers, and the $150 consultation fee. The company is founder-led by Danielle Frankel (CEO and Creative Director), has 11–50 employees, received early backing from Imaginary Ventures in 2019, and does not publicly disclose financials.

Name

Danielle Frankel

Legal name

Danielle Frankel

Website

https://daniellefrankelstudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Danielle Frankel is a privately held New York-based luxury bridal house founded in 2017 that designs and hand-makes made-to-order and bespoke bridal gowns in NYC's Garment District, serving fashion-forward brides through appointment-only boutiques in New York and Los Angeles, a custom studio, and an online storefront.

Ownership category

akta.pro rank

Product category

Luxury Bridal Wear

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Luxury bridal wear
• Made-to-order gowns
• Custom bridal design
• Bridal accessories
• Handmade couture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bridal Gown Sales: One-time purchase of made-to-order or custom bridal gowns. Made-to-order gowns are based on existing collection designs with lead time of approximately 24 weeks. Custom gowns are designed from scratch in collaboration with the bride.
2. Bridal Accessories: Sale of veils, headpieces, footwear, jewelry, and accessories. Veils and accessories eligible for return with $200 restocking fee. Footwear and loungewear are final sale.
3. Consultation Services: $150 consultation fee collected at booking, which applies as credit toward any wedding dress purchase. Maximum of two consultation fees may be applied as credit toward a purchase.
4. Collaboration Products: Limited-edition footwear collaboration with Birkenstock launched February 12, 2026, available through 1774.com, daniellefrankelstudio.com, and select global retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Danielle Frankel designs, makes, and sells luxury bridal gowns, veils, footwear, and accessories under its own label. All bridal gowns are hand-crafted to order in New York City's Garment District by master patternmakers and seamstresses, sold through appointment-only boutiques in NYC and LA and a fully integrated e-commerce site. The house also offers a Custom Studio service for fully bespoke gowns designed in collaboration with the bride.

Product overview

Danielle Frankel is a New York City-based bridal house offering high-end bridal fashion through multiple integrated channels. The core offering consists of made-to-order bridal gowns organized into numbered collections (Collection XI through VI), complemented by veils and headpieces, footwear, accessories, and Objet (jewelry). A notable collaboration with Birkenstock produces limited-edition bridal footwear reimagining classic silhouettes with luxury materials. The company operates a Custom Studio service for fully bespoke gown design, and offers in-person bridal appointments at its New York Atelier and Los Angeles Boutique. All bridal gowns are made to order in New York City's Garment District, with approximately 24-week lead times for ready-to-wear pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Birkenstock & Danielle Frankel: A limited-edition footwear collaboration featuring bridal-themed reinterpretations of Birkenstock classics including Arizona, Boston, Madrid, and Tulum styles with pearl, satin, and embroidery details.

Products and services

• Bridal Collection Made-to-order luxury bridal gowns spanning six numbered collections (VI–XI), featuring silk fabrics, hand embroidery, lace appliqués, and sculptural silhouettes. Constructed by hand in NYC's Garment District for brides seeking high-end, distinctive bridal wear.
• Veils & Headpieces Hand-crafted bridal veils including Chantilly lace, hand-painted, cathedral-length, fingertip, and drop styles, plus matching headpieces. Features hand embroidery, corded lace borders, grosgrain edges, and tulle scarves.
• Footwear Bridal footwear line including heels, flats, and sandals across more than 26 styles, plus the Birkenstock collaboration assortment (Arizona Pearls, Madrid Satin, Tulum Pearls, Arizona Satin, Bespoke Arizona, Bespoke Boston).
• Accessories Bridal accessories including pleated overlays, lace collars, feather collars, tulle gloves, Chantilly lace gloves, pearl earrings (cluster, disc, baroque stud styles), and tassel belts.
• Objet Jewelry and lifestyle objects including layered hoop earrings and other hand-crafted jewelry pieces.
• Custom Studio Full custom bridal gown design service in which brides collaborate directly with Danielle Frankel and master patternmakers/seamstresses to create a one-of-a-kind gown from scratch, including sketches, fabric swatches, measurements, and multiple fittings. Available domestically and via remote consultation internationally.
• Birkenstock & Danielle Frankel Bridal Footwear Collaboration Limited-edition footwear collaboration with Birkenstock featuring bridal-inspired reinterpretations of classic Birkenstock silhouettes (Arizona, Madrid, Tulum, Boston) using ivory satin, pearls, and handcrafted bridal details; manufactured in BIRKENSTOCK's German factories and hand-embroidered in New York / hand-painted in France.
• Bridal Appointments 60-minute in-person bridal styling appointments at the New York Atelier (260 West 39th Street, 14th floor) or Los Angeles Boutique (8475 Melrose Place). Includes a dedicated stylist consultation with up to two guests and a $150 fee applied as credit toward purchase.

Quantifiable outcome

• Approximately 24 weeks lead time for made-to-order gowns
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BIRKENSTOCKflagshipStrategic or Co-development Partner · 1 January 2026BIRKENSTOCK and Danielle Frankel unveiled a limited-edition footwear collaboration in January 2026, featuring six reimagined styles including four BIRKENSTOCK classics (Arizona, Boston, Madrid, Tulum) and two exclusive custom pieces (Bespoke Arizona, Bespoke Boston) with handcrafted bridal details like pearls, satin, and embroidery. The collection features styles hand-embroidered in New York and hand-painted in France, manufactured in BIRKENSTOCK's German factories. Launched February 12, 2026, available through 1774.com, daniellefrankelstudio.com, and select global retailers. The collaboration represents a luxury fashion trend of elevating traditional bridal footwear into high-end occasion wear.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vera Wang Bridal: Iconic luxury bridal house offering high-end designer wedding gowns at comparable price points to Danielle Frankel. Direct competitor for fashion-forward brides seeking couture-level craftsmanship.
• Monique Lhuillier: Luxury bridal and ready-to-wear designer known for romantic, modern gowns. Operates in the same premium bridal price band and similarly targets fashion-forward brides seeking distinctive design.
• Oscar de la Renta Bridal: Luxury fashion house with bridal line sold through high-end retailers and own boutiques. Comparable pricing tier and craftsmanship positioning to Danielle Frankel's made-to-order model.
• Carolina Herrera Bridal: Established luxury bridal line with made-to-order gowns at premium price points. Competes directly for brides seeking modern, sophisticated silhouettes with couture craftsmanship.
• Reem Acra Bridal: Luxury bridal designer known for hand-embellished, couture-level gowns with global retail presence. Directly comparable on craftsmanship (hand embroidery/beading) and premium positioning.
• Amsale: New York-based luxury bridal house specializing in minimalist, modern gowns made in the company's own atelier. Closest comparable on aesthetic, NYC manufacturing base, and DTC appointment model.
• Lela Rose Bridal: Contemporary luxury bridal designer offering made-to-order gowns with modern, architectural silhouettes. Directly comparable aesthetic and price point to Danielle Frankel.
• Marchesa: Luxury occasionwear and bridal label known for romantic, embellished gowns at high price points. Competes in the same premium bridal occasionwear category.

Broad incumbents

• BHLDN: Anthropologie-owned bridal retailer offering a broader assortment of gowns at lower price points. Competes for aspirational brides who may trade down from Danielle Frankel.
• Pronovias: Global bridal brand with extensive retail and wholesale distribution across Europe, Americas, and Asia. Competes broadly in the premium bridal space with much larger scale and brand awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/daniellefrankel?igsh=bWczbWk4OXVnemd0&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danielle Frankel