Soldiers Angels
Soldiers' Angels is a 501(c)(3) nonprofit founded in 2003 that delivers food assistance, care packages, caregiver support, and holiday programs to U.S. military service members, veterans, and their families through a nationwide volunteer network and corporate partnerships.
- Company typePrivate
- Founded2003
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soldiers Angels does
Soldiers' Angels is a 501(c)(3) nonprofit organization founded in 2003 by Patti Patton-Bader and headquartered in San Antonio, Texas, with a new headquarters opened in March 2025. The organization provides aid, comfort, and resources to active duty service members, veterans, and their families through a portfolio of programs that includes monthly food distributions across at least eight U.S. cities, deployed support (care packages and letters), the Holiday Adopt-A-Family program, virtual baby showers, the Women of Valor caregiver program (which integrates MDLIVE telehealth), card requests, the Home of the Brave VA hospital campaign, and seasonal drives such as Go Camo, Treats for Troops, Holiday Stockings for Heroes, Warm Feet for Warriors, Operation Warm Winter, and Hops for Heroes. The organization reports supporting 2,024,381 service members, veterans, and families in 2025, delivering 41,073 food-assisted individuals, 26,000+ care packages to deployed service members, and 173,000+ letters and cards.
The organization's go-to-market relies on a volunteer-led community model: a global network of Angel volunteers spanning all 50 states, Washington D.C., Puerto Rico, and 31 countries contributed 262,661 hours in 2025, described as the largest volunteer network of any charity of its kind. Revenue is generated through individual donations (including a $19/month Angel Club subscription), corporate partnerships (USAA, Lockheed Martin, Boeing, Navy Federal Credit Union, H-E-B, Tailored Brands, Books-A-Million, PRIME, Thrive Causemetics, Vibrant Ingredients, Girl Scouts, Trail's End, AmeriPack, Transamerica Foundation), cause-related marketing campaigns, vehicle donations via Veteran Car Donations, Combined Federal Campaign giving (#25131), and crypto/legacy gifts. The organization operates with a reported 96.6–97% program efficiency rating and holds Charity Navigator Four-Star, Candid Platinum Transparency, and BBB Accredited Charity certifications, plus a 2025 GreatNonprofits Top-Rated designation and several Department of Defense and VFW awards.
There is no proprietary technology platform of note; core operational systems include a Salesforce-based registration/login portal and standard nonprofit CRM tooling, and the company has no disclosed AI/ML capabilities, patents, or proprietary data assets. Leadership is a small senior team (11–50 employees) led by President & CEO Amy Palmer (U.S. Air Force Veteran), with a Board of Directors chaired by Phyllis Jo Baunach and including executives from Republic Services, Honeywell, CDK Global, Navy Federal Credit Union, and Medalist Partners.
Soldiers Angels firmographics
Firmographics- Name
- Soldiers Angels
- Legal name
- Soldiers' Angels
- Website
- https://soldiersangels.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soldiers' Angels is a 501(c)(3) nonprofit founded in 2003 that delivers food assistance, care packages, caregiver support, and holiday programs to U.S. military service members, veterans, and their families through a nationwide volunteer network and corporate partnerships.
- Ownership category
- akta.pro rank
Soldiers Angels industry classification
Industry- Product category
- Military and Veteran Support Services (Nonprofit)
- NAICS
- Emergency and Other Relief Services (624230), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industries
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)
Keywords
Where Soldiers Angels is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Soldiers Angels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Individual Donations: Monetary donations from individuals supporting the military community through online portals, recurring Angel Club memberships ($19/month), and one-time gifts
- Corporate Partnerships and Sponsorships: Support from corporations including financial donations, in-kind product donations (coffee, cookies, popcorn, hygiene items), employee volunteering, and cause-related marketing partnerships
- Cause-Related Marketing: Partnerships such as Books-A-Million's Coffee for the Troops campaign where customers purchase products and proceeds support Soldiers' Angels; Tailored Brands' Threads of Valor campaign
- Vehicle Donations: Vehicle donation program through Veteran Car Donations partnership, providing tax-deductible donations of cars, boats, RVs
- Combined Federal Campaign (CFC): Federal employees and retirees can donate through CFC #25131
- Planned Giving and Crypto Donations: Legacy gifts through estate planning and cryptocurrency donations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Angel Club monthly recurring donation |
| One time/ perpetual license | — | Holiday Adopt-A-Family minimum commitment |
| Other | Multi-year contract | Home of the Brave sponsorship |
| Other | Multi-year contract | Food Distribution sponsorship |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
Soldiers Angels product offering
Product offeringCore offering
Soldiers' Angels is a 501(c)(3) nonprofit that provides aid, comfort, and resources to active-duty service members, veterans, and their families through programs such as monthly food distributions, deployed care packages and letters, holiday adopt-a-family, virtual baby showers, caregiver support, and VA hospital volunteer events. The organization is funded through individual donations, recurring Angel Club memberships, corporate partnerships, cause-related marketing campaigns, and grants, and delivers services through a nationwide network of volunteer Angels.
Product overview
Soldiers' Angels is a national 501(c)(3) nonprofit organization that provides aid, comfort, and resources to military, Veterans, and their families. The organization operates a comprehensive suite of support programs including Food Assistance (monthly drive-through distributions and food pantries in multiple cities), Deployed Support (care packages and letters for combat deployed Service Members), Women of Valor (caregiver support with Telehealth services), Holiday Adopt-A-Family, Virtual Baby Showers, and Card Request services. Additional programs include Home of the Brave (Veterans Day VA hospital events), Special Campaigns (seasonal collection drives), Hops for Heroes (craft brewery fundraising), and the Angel Club recurring donor program. The organization is governed by a Board of Directors and managed by Senior Staff, with volunteers representing all 50 states and 26 countries abroad.
Differentiator
Problem solved
Functional benefit
Brands
- Women of Valor: Program providing support to female caregivers of post-9/11 wounded, ill, and injured Service Members and Veterans, including telehealth services and Blessing Boxes
- Home of the Brave
- Hops for Heroes
- Angel Club
- Go Camo
- Treats for Troops
- Holiday Stockings for Heroes
- Warm Feet for Warriors
- Operation: Warm Winter
- Baby Brigade
Quantifiable outcome
- 2,024,381 service members, veterans and families supported in 2025
- +4 more outcomes
Companies that use Soldiers Angels
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Soldiers Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soldiers Angels partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Vibrant IngredientscoreVibrant Ingredients, a natural food and beverage ingredient supplier, sponsors the Orlando Military and Veteran Food Distribution event and made an annual $10,000 donation to support Soldiers' Angels food assistance programs and community outreach across Central Florida.
- Books-A-MillionflagshipBooks-A-Million partners with Soldiers' Angels twice yearly through the Coffee for the Troops campaign, inviting customers to purchase Joe Muggs Coffee in stores nationwide. BAM! matches a portion of donations. Spring 2026 campaign raised record $980,000 with 78,159 bags collected and 85,975 total bags distributed to deployed troops, veterans, and VA hospital patients.
- Tailored BrandscoreTailored Brands' Threads of Valor campaign raised over $16 million since 2022 through customer checkout contributions, with donations to organizations including Soldiers' Angels, Fisher House Foundation, and K9s For Warriors supporting housing, healthcare, employment, and service dogs for Veterans.
- AmeriPackflagshipAmeriPack specializes in rugged carrying, shipping, and panel-mount cases protecting critical equipment for military, medical, government, and industrial customers. Supports Soldiers' Angels through commitment to honoring and serving the military community.
- Atlanta Community Food BankcoreThe Atlanta Community Food Bank fights hunger by engaging, educating, and empowering the community. Partnered with Soldiers' Angels to provide food assistance to Atlanta-area Veterans through monthly Military & Veteran Mobile Food Distribution.
- San Antonio Food BankcoreFounded in 1980, the San Antonio Food Bank serves 58,000 individuals weekly across 16 counties. Became a Soldiers' Angels Partner Agency in 2015 to provide food assistance to low-income and at-risk Veteran families in San Antonio area.
- North Texas Food BankcoreFounded in 1982, NTFB is a nonprofit hunger relief organization distributing food through nearly 500 Partner Agencies in 13 counties. Partnered with Soldiers' Angels for monthly Military and Veteran Food Distribution in Dallas, Texas.
- Second Harvest Food Bank of Central FloridacoreSecond Harvest Food Bank of Central Florida distributes food to 550+ feeding partners in six Central Florida counties. Partnered with Soldiers' Angels for monthly food distribution in Orlando supporting Service Members and Veterans.
- Girl Scouts of the United States of AmericacoreDuring annual cookie sales, Girl Scouts offer customers the opportunity to purchase and donate cookies to troops. Soldiers' Angels receives hundreds of thousands of cookies annually, sent to deployed overseas and served to Veteran patients in VA Medical Centers.
- Trail's End (Boy Scouts of America)minorTrail's End has partnered with Boy Scouts of America for 35+ years helping scout units raise funds. Customers donate popcorn to troops, with over 1,000 pallets donated to Soldiers' Angels in 2015 alone to distribute to troops, families, and VA Medical Centers.
- PRIME HydrationcorePRIME was created for active lifestyles offering hydration, energy, and nutrition products. Proudly partners with Soldiers' Angels supporting its mission to provide aid, comfort, and resources to Service Members, Veterans, and their families.
- Thrive CausemeticscoreBeauty brand that donates to organizations helping women facing challenges. Partnered with Soldiers' Angels to support deployed females, women Veterans, and caregivers through product donations providing comfort and encouragement.
- Craft Breweries (Hops for Heroes)coreParticipating breweries across the country brew Homefront IPA and donate 100% of net proceeds to Soldiers' Angels. Includes Honor Brewing, Alexandria Brewing Co., 1700 Brewing, Center of the Universe Brewing, and many others.
- Veteran Car DonationsminorVeteran Car Donations processes vehicle donations for Soldiers' Angels, arranging convenient free pickup, handling title transfer paperwork, and providing tax-deductible donation receipts.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Soldiers Angels competitors and assessment
Company assessmentDirect peers
- Wounded Warrior Project: One of the largest U.S. nonprofits serving post-9/11 veterans through direct programming, advocacy, and mental-health services. Directly comparable as a high-scaled veteran-support charity competing for the same donor dollar and corporate sponsorship pool as Soldiers' Angels.
- USO (United Service Organizations): Iconic military-support nonprofit best known for deployed-troop care packages, entertainment, and family programs. Shares Soldiers' Angels' core deployed-support and family-care program focus and competes for the same patriotic-cause donor segment.
- Disabled American Veterans (DAV): Long-standing service and advocacy organization for disabled veterans, including VA-claims assistance and transportation to medical appointments. Comparable to Soldiers' Angels on veteran-focused benefits navigation and transportation services, with similar donor base.
- Fisher House Foundation: Provides free lodging and support to military and veteran families near medical facilities. Co-listed beneficiary of Tailored Brands' Threads of Valor campaign with Soldiers' Angels, indicating direct competition for the same corporate cause-marketing wallets.
- Operation Homefront: Provides emergency financial assistance, food, and holiday support to military families. Most directly comparable to Soldiers' Angels on the Holiday Adopt-A-Family, food assistance, and recurring family-aid programs.
- Gary Sinise Foundation: Serves defenders, veterans, first responders and their families through entertainment, education, and caregiver programs. Comparable celebrity-anchored veteran nonprofit with overlapping program themes (caregiver support, morale support) competing for similar donors.
- Team Red White & Blue: Veteran-support nonprofit focused on community and physical/mental health through chapters. Comparable grassroots, community-led veteran support model that competes for the same volunteer-and-donor demographic.
- Semper Fi & America's Fund: Provides immediate financial assistance and ongoing support to wounded, critically ill, and injured service members and their families. Comparable to Soldiers' Angels' caregiver support (Women of Valor) and family-aid programs.
Broad incumbents
- Feeding America: National hunger-relief nonprofit with a network of regional food banks. Soldiers' Angels partners with several Feeding America affiliates (Atlanta Community Food Bank, San Antonio Food Bank, North Texas Food Bank, Second Harvest of Central Florida); as the umbrella body it represents the broader incumbent in the food-assistance space where SA competes.
Emerging players
- Habitat for Humanity (Veterans Build): Large-scale nonprofit with a dedicated veteran-housing program. Relevant overlap as a veteran-support nonprofit with strong volunteer-driven model and corporate partnerships that competes for similar cause-marketing and CSR dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Soldiers Angels social profiles
Digital presenceSoldiers Angels compliance and trust
Trust signalCompliance5 records
Soldiers Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soldiers Angels leadership team
Management profileNumber of profiles
Soldiers Angels funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soldiers Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soldiers Angels
What does Soldiers Angels do?
Soldiers' Angels is a 501(c)(3) nonprofit that provides aid, comfort, and resources to active-duty service members, veterans, and their families through programs such as monthly food distributions, deployed care packages and letters, holiday adopt-a-family, virtual baby showers, caregiver support, and VA hospital volunteer events. The organization is funded through individual donations, recurring Angel Club memberships, corporate partnerships, cause-related marketing campaigns, and grants, and delivers services through a nationwide network of volunteer Angels.
Is Soldiers Angels a public or private company?
Soldiers Angels is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soldiers Angels founded?
Soldiers Angels was founded in 2003. It employs 11 to 50 people.
Where is Soldiers Angels based?
Soldiers Angels is headquartered in San Antonio, United States, in the North America region.
How does Soldiers Angels make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and Sponsorships, cause-Related Marketing, vehicle Donations, combined Federal Campaign (CFC) and planned Giving and Crypto Donations.
Who are Soldiers Angels's main competitors?
Direct peers on record are Wounded Warrior Project, USO (United Service Organizations), Disabled American Veterans (DAV), Fisher House Foundation, Operation Homefront, Gary Sinise Foundation, Team Red White & Blue and Semper Fi & America's Fund. Feeding America is listed as a broad incumbent. Habitat for Humanity (Veterans Build) is listed as an emerging player.
Does Soldiers Angels have an API?
No public API is recorded for Soldiers Angels.
What industry is Soldiers Angels in?
Soldiers Angels's product category is Military and Veteran Support Services (Nonprofit). Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 624230 and its SIC code is 8300.