Soldiers Angels

What Soldiers Angels does

Soldiers' Angels is a 501(c)(3) nonprofit organization founded in 2003 by Patti Patton-Bader and headquartered in San Antonio, Texas, with a new headquarters opened in March 2025. The organization provides aid, comfort, and resources to active duty service members, veterans, and their families through a portfolio of programs that includes monthly food distributions across at least eight U.S. cities, deployed support (care packages and letters), the Holiday Adopt-A-Family program, virtual baby showers, the Women of Valor caregiver program (which integrates MDLIVE telehealth), card requests, the Home of the Brave VA hospital campaign, and seasonal drives such as Go Camo, Treats for Troops, Holiday Stockings for Heroes, Warm Feet for Warriors, Operation Warm Winter, and Hops for Heroes. The organization reports supporting 2,024,381 service members, veterans, and families in 2025, delivering 41,073 food-assisted individuals, 26,000+ care packages to deployed service members, and 173,000+ letters and cards.

The organization's go-to-market relies on a volunteer-led community model: a global network of Angel volunteers spanning all 50 states, Washington D.C., Puerto Rico, and 31 countries contributed 262,661 hours in 2025, described as the largest volunteer network of any charity of its kind. Revenue is generated through individual donations (including a $19/month Angel Club subscription), corporate partnerships (USAA, Lockheed Martin, Boeing, Navy Federal Credit Union, H-E-B, Tailored Brands, Books-A-Million, PRIME, Thrive Causemetics, Vibrant Ingredients, Girl Scouts, Trail's End, AmeriPack, Transamerica Foundation), cause-related marketing campaigns, vehicle donations via Veteran Car Donations, Combined Federal Campaign giving (#25131), and crypto/legacy gifts. The organization operates with a reported 96.6–97% program efficiency rating and holds Charity Navigator Four-Star, Candid Platinum Transparency, and BBB Accredited Charity certifications, plus a 2025 GreatNonprofits Top-Rated designation and several Department of Defense and VFW awards.

There is no proprietary technology platform of note; core operational systems include a Salesforce-based registration/login portal and standard nonprofit CRM tooling, and the company has no disclosed AI/ML capabilities, patents, or proprietary data assets. Leadership is a small senior team (11–50 employees) led by President & CEO Amy Palmer (U.S. Air Force Veteran), with a Board of Directors chaired by Phyllis Jo Baunach and including executives from Republic Services, Honeywell, CDK Global, Navy Federal Credit Union, and Medalist Partners.

Name

Soldiers Angels

Legal name

Soldiers' Angels

Website

https://soldiersangels.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Soldiers' Angels is a 501(c)(3) nonprofit founded in 2003 that delivers food assistance, care packages, caregiver support, and holiday programs to U.S. military service members, veterans, and their families through a nationwide volunteer network and corporate partnerships.

Ownership category

akta.pro rank

Product category

Military and Veteran Support Services (Nonprofit)

NAICS

Emergency and Other Relief Services (624230), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Military support services
• Veteran assistance programs
• Nonprofit food assistance
• Care package distribution
• Military family support

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Individual Donations: Monetary donations from individuals supporting the military community through online portals, recurring Angel Club memberships ($19/month), and one-time gifts
2. Corporate Partnerships and Sponsorships: Support from corporations including financial donations, in-kind product donations (coffee, cookies, popcorn, hygiene items), employee volunteering, and cause-related marketing partnerships
3. Cause-Related Marketing: Partnerships such as Books-A-Million's Coffee for the Troops campaign where customers purchase products and proceeds support Soldiers' Angels; Tailored Brands' Threads of Valor campaign
4. Vehicle Donations: Vehicle donation program through Veteran Car Donations partnership, providing tax-deductible donations of cars, boats, RVs
5. Combined Federal Campaign (CFC): Federal employees and retirees can donate through CFC #25131
6. Planned Giving and Crypto Donations: Legacy gifts through estate planning and cryptocurrency donations

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Soldiers' Angels is a 501(c)(3) nonprofit that provides aid, comfort, and resources to active-duty service members, veterans, and their families through programs such as monthly food distributions, deployed care packages and letters, holiday adopt-a-family, virtual baby showers, caregiver support, and VA hospital volunteer events. The organization is funded through individual donations, recurring Angel Club memberships, corporate partnerships, cause-related marketing campaigns, and grants, and delivers services through a nationwide network of volunteer Angels.

Product overview

Soldiers' Angels is a national 501(c)(3) nonprofit organization that provides aid, comfort, and resources to military, Veterans, and their families. The organization operates a comprehensive suite of support programs including Food Assistance (monthly drive-through distributions and food pantries in multiple cities), Deployed Support (care packages and letters for combat deployed Service Members), Women of Valor (caregiver support with Telehealth services), Holiday Adopt-A-Family, Virtual Baby Showers, and Card Request services. Additional programs include Home of the Brave (Veterans Day VA hospital events), Special Campaigns (seasonal collection drives), Hops for Heroes (craft brewery fundraising), and the Angel Club recurring donor program. The organization is governed by a Board of Directors and managed by Senior Staff, with volunteers representing all 50 states and 26 countries abroad.

Differentiator

Problem solved

Functional benefit

Brands

• Women of Valor: Program providing support to female caregivers of post-9/11 wounded, ill, and injured Service Members and Veterans, including telehealth services and Blessing Boxes
• Home of the Brave
• Hops for Heroes
• Angel Club
• Go Camo
• Treats for Troops
• Holiday Stockings for Heroes
• Warm Feet for Warriors
• Operation: Warm Winter
• Baby Brigade

Quantifiable outcome

• 2,024,381 service members, veterans and families supported in 2025
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Vibrant IngredientscoreStrategic or Co-development Partner · 12 June 2026Vibrant Ingredients, a natural food and beverage ingredient supplier, sponsors the Orlando Military and Veteran Food Distribution event and made an annual $10,000 donation to support Soldiers' Angels food assistance programs and community outreach across Central Florida.
• Books-A-MillionflagshipGTM or Marketing Partner · 24 April 2026Books-A-Million partners with Soldiers' Angels twice yearly through the Coffee for the Troops campaign, inviting customers to purchase Joe Muggs Coffee in stores nationwide. BAM! matches a portion of donations. Spring 2026 campaign raised record $980,000 with 78,159 bags collected and 85,975 total bags distributed to deployed troops, veterans, and VA hospital patients.
• Tailored BrandscoreGTM or Marketing PartnerTailored Brands' Threads of Valor campaign raised over $16 million since 2022 through customer checkout contributions, with donations to organizations including Soldiers' Angels, Fisher House Foundation, and K9s For Warriors supporting housing, healthcare, employment, and service dogs for Veterans.
• AmeriPackflagshipStrategic or Co-development PartnerAmeriPack specializes in rugged carrying, shipping, and panel-mount cases protecting critical equipment for military, medical, government, and industrial customers. Supports Soldiers' Angels through commitment to honoring and serving the military community.
• Atlanta Community Food BankcoreStrategic or Co-development PartnerThe Atlanta Community Food Bank fights hunger by engaging, educating, and empowering the community. Partnered with Soldiers' Angels to provide food assistance to Atlanta-area Veterans through monthly Military & Veteran Mobile Food Distribution.
• San Antonio Food BankcoreStrategic or Co-development PartnerFounded in 1980, the San Antonio Food Bank serves 58,000 individuals weekly across 16 counties. Became a Soldiers' Angels Partner Agency in 2015 to provide food assistance to low-income and at-risk Veteran families in San Antonio area.
• North Texas Food BankcoreStrategic or Co-development PartnerFounded in 1982, NTFB is a nonprofit hunger relief organization distributing food through nearly 500 Partner Agencies in 13 counties. Partnered with Soldiers' Angels for monthly Military and Veteran Food Distribution in Dallas, Texas.
• Second Harvest Food Bank of Central FloridacoreStrategic or Co-development PartnerSecond Harvest Food Bank of Central Florida distributes food to 550+ feeding partners in six Central Florida counties. Partnered with Soldiers' Angels for monthly food distribution in Orlando supporting Service Members and Veterans.
• Girl Scouts of the United States of AmericacoreStrategic or Co-development PartnerDuring annual cookie sales, Girl Scouts offer customers the opportunity to purchase and donate cookies to troops. Soldiers' Angels receives hundreds of thousands of cookies annually, sent to deployed overseas and served to Veteran patients in VA Medical Centers.
• Trail's End (Boy Scouts of America)minorStrategic or Co-development PartnerTrail's End has partnered with Boy Scouts of America for 35+ years helping scout units raise funds. Customers donate popcorn to troops, with over 1,000 pallets donated to Soldiers' Angels in 2015 alone to distribute to troops, families, and VA Medical Centers.
• PRIME HydrationcoreStrategic or Co-development PartnerPRIME was created for active lifestyles offering hydration, energy, and nutrition products. Proudly partners with Soldiers' Angels supporting its mission to provide aid, comfort, and resources to Service Members, Veterans, and their families.
• Thrive CausemeticscoreStrategic or Co-development PartnerBeauty brand that donates to organizations helping women facing challenges. Partnered with Soldiers' Angels to support deployed females, women Veterans, and caregivers through product donations providing comfort and encouragement.
• Craft Breweries (Hops for Heroes)coreGTM or Marketing PartnerParticipating breweries across the country brew Homefront IPA and donate 100% of net proceeds to Soldiers' Angels. Includes Honor Brewing, Alexandria Brewing Co., 1700 Brewing, Center of the Universe Brewing, and many others.
• Veteran Car DonationsminorChannel Partner/ Reseller/ DistributorVeteran Car Donations processes vehicle donations for Soldiers' Angels, arranging convenient free pickup, handling title transfer paperwork, and providing tax-deductible donation receipts.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wounded Warrior Project: One of the largest U.S. nonprofits serving post-9/11 veterans through direct programming, advocacy, and mental-health services. Directly comparable as a high-scaled veteran-support charity competing for the same donor dollar and corporate sponsorship pool as Soldiers' Angels.
• USO (United Service Organizations): Iconic military-support nonprofit best known for deployed-troop care packages, entertainment, and family programs. Shares Soldiers' Angels' core deployed-support and family-care program focus and competes for the same patriotic-cause donor segment.
• Disabled American Veterans (DAV): Long-standing service and advocacy organization for disabled veterans, including VA-claims assistance and transportation to medical appointments. Comparable to Soldiers' Angels on veteran-focused benefits navigation and transportation services, with similar donor base.
• Fisher House Foundation: Provides free lodging and support to military and veteran families near medical facilities. Co-listed beneficiary of Tailored Brands' Threads of Valor campaign with Soldiers' Angels, indicating direct competition for the same corporate cause-marketing wallets.
• Operation Homefront: Provides emergency financial assistance, food, and holiday support to military families. Most directly comparable to Soldiers' Angels on the Holiday Adopt-A-Family, food assistance, and recurring family-aid programs.
• Gary Sinise Foundation: Serves defenders, veterans, first responders and their families through entertainment, education, and caregiver programs. Comparable celebrity-anchored veteran nonprofit with overlapping program themes (caregiver support, morale support) competing for similar donors.
• Team Red White & Blue: Veteran-support nonprofit focused on community and physical/mental health through chapters. Comparable grassroots, community-led veteran support model that competes for the same volunteer-and-donor demographic.
• Semper Fi & America's Fund: Provides immediate financial assistance and ongoing support to wounded, critically ill, and injured service members and their families. Comparable to Soldiers' Angels' caregiver support (Women of Valor) and family-aid programs.

Broad incumbents

• Feeding America: National hunger-relief nonprofit with a network of regional food banks. Soldiers' Angels partners with several Feeding America affiliates (Atlanta Community Food Bank, San Antonio Food Bank, North Texas Food Bank, Second Harvest of Central Florida); as the umbrella body it represents the broader incumbent in the food-assistance space where SA competes.

Emerging players

• Habitat for Humanity (Veterans Build): Large-scale nonprofit with a dedicated veteran-housing program. Relevant overlap as a veteran-support nonprofit with strong volunteer-driven model and corporate partnerships that competes for similar cause-marketing and CSR dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/soldiersangels
• YouTubeyoutube.com/c/SoldiersAngelsOfficial
• Facebookfacebook.com/SoldiersAngelsOfficial
• LinkedInlinkedin.com/company/soldiersangels
• Instagraminstagram.com/soldiersangelsofficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soldiers Angels