Ring Power Lift Trucks

What Ring Power Lift Trucks does

Ring Power Lift Trucks is a full-service material handling equipment dealership and division of family-owned Ring Power Corporation, founded in 1974 as 'Ring Lift' and rebranded in 2006. The company operates 11 branch locations across North and Central Florida (Jacksonville, Daytona Beach, Gainesville, Lakeland, Ocala, Orlando, Sarasota, St. Petersburg, Tallahassee, Tampa, and a dedicated Jacksonville Westside Parts Depot), supported by 59 fully equipped service vehicles and 251–500 employees. It is an authorized dealer for a broad OEM portfolio including Caterpillar (since the parent company's 1962 dealer appointment), Mitsubishi, Jungheinrich, Kalmar, Big Joe, Moffett (exclusive Florida territory), Baumann, Autocar, and Advance by Nilfisk.

The core product and service offering spans new and used forklifts (Class I–VII, 3,000–55,000 lb capacity), specialty trucks (Kalmar container handlers and reach stackers up to 143 tons, Moffett piggybacks, Baumann sideloaders, Shuttlewagon railcar movers, Autocar terminal tractors), warehouse equipment (racking, mezzanines, order pickers, reach trucks, pallet jacks, narrow-aisle VNA), industrial cleaning (scrubbers/sweepers), and warehouse automation (Jungheinrich AGVs integrated with WMS/ERP). Supporting technology includes forklift fleet telematics with GPS tracking, performance analytics, and predictive maintenance integrated with fleet management, maintenance management, and dispatching systems.

The business model is multi-stream and predominantly transaction-based with a recurring-service layer. Revenue is generated through (1) one-time new and used forklift sales with financing and lease options, (2) short- and long-term equipment rentals from a fleet exceeding 600 units on daily/weekly/monthly terms, (3) OEM and aftermarket parts sales with a 24-hour delivery guarantee for account holders, (4) factory-trained service and preventative maintenance contracts via 59 mobile service vehicles, and (5) warehouse design and racking system sales. Go-to-market is direct enterprise field sales across Florida with a localized SEO and website-driven demand funnel; no third-party resellers are used.

Name

Ring Power Lift Trucks

Legal name

Ring Power Corporation

Website

https://lifttrucks.ringpower.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Ring Power Lift Trucks is a Florida-based full-service material handling equipment dealership selling, renting, servicing, and supplying parts for forklifts and warehouse equipment from 11 branches across North and Central Florida, serving warehousing, manufacturing, construction, port, and food and beverage customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealership

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Forklift sales
• Material handling equipment
• Forklift rentals
• Warehouse equipment
• Forklift service repair

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New & Used Forklift Sales: Sale of new forklifts from brands including Cat Lift Trucks, Mitsubishi, Jungheinrich, Kalmar, Big Joe, Moffett, and used/reconditioned forklifts. Customers can buy, finance, or lease. Over 100 new forklifts in stock at any time.
2. Forklift & Equipment Rentals: Short-term and long-term rental of over 600 forklifts (LP gas, electric, diesel) ranging 3,000–55,000 lbs. capacity, plus specialty equipment. Rental terms available daily (8 hrs), weekly (40 hrs), and monthly (176 hrs). Rental purchase options offered.
3. Parts Sales: Sale of OEM and aftermarket forklift parts including tires, hydraulics, chains, electrical components, batteries, and warehouse attachments. 24-hour parts delivery for account holders.
4. Service & Repair: Factory-trained technician services including preventative maintenance, on-site repairs, in-shop repair, and fleet maintenance agreements. 59 fully equipped service vehicles provide rapid response across Florida.
5. Warehouse Equipment & Design: Sale of warehouse racking systems, mezzanines, conveyor systems, scrubbers/sweepers, telematics, and automated guided vehicles. Includes warehouse layout design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ring Power Lift Trucks is a full-service forklift and material handling equipment dealership serving North and Central Florida. The company sells new and used forklifts from multiple premium brands, rents a fleet of over 600 forklifts on daily, weekly, and monthly terms, supplies OEM and aftermarket parts, and provides factory-trained on-site repair, preventative maintenance, OSHA-compliant operator training, and warehouse design and racking system installation. It operates 11 branches across Florida supported by 59 service vehicles and exclusive Florida dealer relationships with manufacturers including Caterpillar, Mitsubishi, Jungheinrich, Kalmar, Moffett, and others.

Product overview

Ring Power Lift Trucks is a full-service material handling equipment provider offering a comprehensive portfolio of products and services primarily serving North and Central Florida. The core offering includes new and used forklifts from multiple brands (Cat Lift Trucks, Mitsubishi, Jungheinrich, Kalmar, Big Joe, Moffett, Baumann, Aisle Master, Combilift, LiftKing), categorized by forklift classification (Class I-VII) covering electric motor counterbalance, narrow aisle, pallet jacks, internal combustion cushion and pneumatic tire, tuggers, and rough terrain/truck-mounted models. Beyond forklifts, the portfolio encompasses warehouse equipment (order pickers, reach trucks, stand-up counterbalance, narrow aisle VNA, electric and manual pallet jacks, warehouse racking systems, mezzanines), industrial cleaning equipment (Advance/Nilfisk scrubbers and sweepers), automation technology (Jungheinrich AGVs, telematics and navigation systems), specialty equipment (Kalmar container handlers and reach stackers, Shuttlewagon railcar movers, Autocar terminal tractors, Baumann sideloaders), and comprehensive services (rental fleet of 600+ forklifts, parts depot, preventative maintenance, on-site repair, OSHA-compliant safety training). The product architecture operates as a unified platform with add-on modules and services, enabling customers to source complete material handling solutions from a single dealer.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklift Sales Sale of new forklifts from authorized brands including Cat Lift Trucks, Mitsubishi, Jungheinrich, Kalmar, Big Joe, and Moffett. Over 100 new forklifts in stock at any time, with purchase, financing, and leasing options for Florida businesses.
• Used & Reconditioned Forklifts

Quantifiable outcome

• Rental quote turnaround within 30 minutes of request
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mitsubishi Caterpillar Forklifts America (MCFA)coreChannel Partner/ Reseller/ Distributor · 1 January 1992Entered partnership with Mitsubishi Caterpillar Forklifts America (MCFA) in 1992, representing Mitsubishi Forklifts alongside Cat brand. MCFA distributes Mitsubishi and Cat forklift products. Ring Power offers Mitsubishi electric forklifts, cushion tire and pneumatic tire IC forklifts, and Mitsubishi electric pallet jacks.
• Caterpillar (Cat Lift Trucks)coreChannel Partner/ Reseller/ Distributor · 1 January 1962Ring Power Corporation became a full-line Caterpillar dealer for North Florida in 1962, expanding to include lift trucks division in 1974. Caterpillar saw the forklift business as a fresh opportunity to expand Ring Power's customer base. Cat Lift Trucks remain a primary brand in Ring Power's forklift portfolio. Randy Ringhaver serves as President and Chairman of Ring Power Corporation.
• JungheinrichcoreChannel Partner/ Reseller/ DistributorJungheinrich is described as 'the world's leader in electric material handling equipment' and is a primary brand for electric forklifts, narrow aisle forklifts, reach trucks, order pickers, electric pallet jacks (EJE-120), and automated guided vehicles (AGVs). Partnership provides Jungheinrich AGV systems for warehouse automation.
• KalmarcoreChannel Partner/ Reseller/ DistributorKalmar industrial forklifts, container handlers, and reach stackers with lifting capacities from 5 to 85 tons are sold and rented. Kalmar equipment serves Florida ports and heavy industrial sites. Products include full and empty container handlers and reach stackers with capacities up to 143 tons.
• Moffett (Moffett Co.coreChannel Partner/ Reseller/ DistributorRing Power Lift Trucks is Florida's exclusive authorized Moffett truck-mounted forklift dealer — covering the entire state from Miami to Tallahassee. Moffett piggyback forklifts are Class VII rough terrain truck-mounted forklifts. Ring Power provides sales, parts, and service for Moffett equipment.
• Advance by NilfiskcoreChannel Partner/ Reseller/ DistributorRing Power Lift Trucks is Florida's authorized dealer of Advance by Nilfisk industrial cleaning equipment. Products include floor scrubbers, sweepers, sweeper-scrubber combos, and wet/dry vacuums. Nilfisk is a leading global provider of commercial and industrial floor cleaning equipment.
• ShuttlewagonminorChannel Partner/ Reseller/ DistributorShuttlewagon mobile railcar movers available to buy, rent, or long-term rent. Shuttlewagon specializes in moving railroad cars short distances within industrial facilities, railyards, ports, and sidings. Products include Commander Series (up to 35,000 lbs. tractive effort), Navigator Series (up to 85,000 lbs.), and Electric Series (3,600–45,000 lbs. tractive effort).
• Baumann SideloadersminorChannel Partner/ Reseller/ DistributorBaumann is a world-class Italian manufacturer of sideloaders from 6,600 to 132,000 lbs. capacity, available in electric and diesel. Based in Cavaion, Italy, Baumann has led the sideloader sector for over 50 years. Ring Power sells, rents, and leases Baumann sideloaders throughout North & Central Florida.
• AutocarminorChannel Partner/ Reseller/ DistributorAutocar terminal tractors (yard dogs, jockeys, spotter trucks) available as both diesel and all-electric (E-ACTT) models. Built for severe-duty operation with 100% steel cab and corrosion resistance. Ring Power is a dedicated Florida Autocar dealer providing new and used models with expert service.
• Big Joe ForkliftsminorChannel Partner/ Reseller/ DistributorBig Joe electric forklifts and electric pallet jacks are part of the product portfolio. Big Joe products complement the range of electric material handling equipment offered to Florida customers.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Toyota Material Handling: Global leader in material handling equipment with a comprehensive dealer network. Competes with Ring Power's portfolio across forklift classes and warehouse solutions; relevant comparable for market sizing and product positioning.
• Crown Equipment Corporation: Largest privately-held forklift OEM in the U.S., offering electric forklifts, reach trucks, and warehouse equipment. Indirect competitor through its own dealer network; comparable in scale and product breadth though vertically integrated as a manufacturer.
• Jungheinrich: German material handling OEM and one of Ring Power's primary brand partners. Competes through other dealer networks in North America and via direct sales for AGVs and warehouse automation; relevant for product overlap and partnership economics.
• KION Group: European material handling OEM (Linde, STILL, Dematic brands) with significant North American presence. Competes through dealer network in electric forklifts and warehouse automation, overlapping with Ring Power's Jungheinrich AGV offerings.
• Hyster-Yale Materials Handling: Publicly-traded global material handling OEM (Hyster, Yale, Nuvera brands). Competes through dealer network with comparable forklift classes (I-V) and warehouse equipment portfolio.

Direct peers

• HOLT CAT: Full-line Caterpillar dealer in Texas with a material handling/lift truck division, similar multi-division structure and Cat franchise heritage to Ring Power. Both are large family-aligned Cat dealer groups with adjacent industrial equipment lines.
• Empire Cat: Full-line Caterpillar dealer serving the Southwest U.S. with a lift truck/material handling division. Closely comparable to Ring Power as a multi-state Cat dealer with adjacent industrial equipment offerings.
• Thompson Tractor Company: Alabama-based Caterpillar dealer with lift truck and material handling operations. Comparable to Ring Power as a regional Cat dealer with multi-decade operating history serving Southeastern U.S. industrial customers.
• Cleveland Brothers: Pennsylvania-based Caterpillar dealer with material handling operations. Closely analogous to Ring Power as a regional Cat dealer serving industrial and warehousing customers in the Northeast/Mid-Atlantic.
• Whayne Supply Company: Caterpillar dealer in Kentucky/Indiana with material handling/lift truck capabilities. Comparable multi-line Cat dealer structure with adjacent industrial equipment lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RingPowerLiftTrucksFlorida
• LinkedInlinkedin.com/company/ring-power-lift-trucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ring Power Lift Trucks