8Twelve Mortgage Corporation
8Twelve Mortgage Corporation is a Canadian mortgage brokerage, founded in 2018 and headquartered in Markham, Ontario, using an AI-powered platform to connect individual borrowers with 65+ lenders and 7,000+ mortgage solutions across 10 provinces and territories.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 8Twelve Mortgage Corporation does
8Twelve Mortgage Corporation is a Canadian mortgage brokerage founded in 2018 and headquartered in Markham, Ontario. The company operates as an intermediary between individual borrowers and a network of 65+ lenders, offering access to over 7,000 mortgage solutions. Its core product set spans home purchase mortgages (including first-time buyers), renewal and refinancing, debt consolidation, and construction financing targeted at self-employed borrowers, supplemented by a co-equity homeownership offering in partnership with Ourboro and a realtor referral channel. The technology backbone is a proprietary cloud-based platform that applies AI-driven matching and real-time analytics to lender product data, with the company claiming up to 50% faster approvals versus industry average. The platform supports both a digital self-serve application flow and phone-based inside sales through a toll-free line, with no initial credit check required at consultation.
8Twelve Mortgage Corporation firmographics
Firmographics- Name
- 8Twelve Mortgage Corporation
- Legal name
- 8Twelve Mortgage Corp.
- Website
- https://8twelve.mortgage
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 8Twelve Mortgage Corporation is a Canadian mortgage brokerage, founded in 2018 and headquartered in Markham, Ontario, using an AI-powered platform to connect individual borrowers with 65+ lenders and 7,000+ mortgage solutions across 10 provinces and territories.
- Ownership category
- akta.pro rank
8Twelve Mortgage Corporation industry classification
Industry- Product category
- Mortgage Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
Keywords
Where 8Twelve Mortgage Corporation is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices10 records
Markets served
8Twelve Mortgage Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Mortgage Brokerage Commission: 8Twelve acts as a mortgage brokerage negotiating with lenders on behalf of borrowers. Revenue is generated through commissions paid by lenders for placing mortgages, with discounts passed along to customers to ensure best rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial consultation with no credit check |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
8Twelve Mortgage Corporation product offering
Product offeringCore offering
8Twelve Mortgage Corporation is a Canadian mortgage brokerage that negotiates with 65+ lenders across Canada to source mortgage financing for consumers. The company connects borrowers to over 7,000 mortgage solutions covering home purchases, renewals, refinancing, debt consolidation, and construction financing, using a proprietary AI-powered cloud platform to match customers with optimal loan options. Revenue is earned through commissions paid by lenders on placed mortgages.
Product overview
8Twelve Mortgage Corporation operates as a Canadian mortgage brokerage offering a unified platform that connects borrowers with 65+ lenders through over 7,000 mortgage solutions. The core offering consists of mortgage financing services for home purchases, renewals, refinancing, debt consolidation, and construction financing, supported by a proprietary AI-powered cloud platform that provides real-time analytics and automated matching. Additional products include the Co-Equity Homeownership program (Ourboro partnership), a Realtor Referral Program for real estate agent partners, and online mortgage calculators. The technology platform serves as the foundation enabling faster approvals and personalized mortgage recommendations across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- 8Twelve Mortgage Services Full-service mortgage brokerage connecting Canadian borrowers with 65+ lenders offering 7,000+ mortgage solutions. Provides mortgage financing for home purchases, renewals, refinancing, debt consolidation, and construction financing.
- Home Purchase Mortgages Mortgage financing solutions for Canadians buying new homes, including options for first-time home buyers.
- Mortgage Renewal and Refinancing Services for renewing existing mortgages or refinancing to access equity, with access to multiple lender options.
- Debt Consolidation Mortgage solutions that consolidate credit card debt and personal loans into a single payment, potentially saving money through better rates.
- Construction Financing Specialized mortgage solutions for self-employed individuals and those requiring construction or custom home financing.
- Co-Equity Homeownership (Ourboro) Co-equity homeownership program offered in partnership with Ourboro, helping Canadians access homeownership with shared equity arrangements.
Quantifiable outcome
- 50% faster mortgage approvals
- +2 more outcomes
Companies that use 8Twelve Mortgage Corporation
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
8Twelve Mortgage Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature2 records
8Twelve Mortgage Corporation partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
8Twelve Mortgage Corporation competitors and assessment
Company assessmentDirect peers
- Ratehub.ca: Canadian mortgage comparison and brokerage platform that connects borrowers with multiple lenders. Operates a digital-first multi-lender model directly comparable to 8Twelve's AI matching proposition, including CanWise lending integration.
- Centum Financial Group: One of Canada's largest independent mortgage brokerage networks, with agents across multiple provinces offering multi-lender access. Directly comparable broker-channel business model with national footprint.
- CanWise Financial: Canadian multi-lender mortgage brokerage (integrated with Ratehub.ca) operating a comparable broker-channel model focused on rate-shopping across many lenders. Closely overlaps 8Twelve's matching approach.
- Mortgage Architects: Canadian mortgage brokerage network operating nationally with multi-lender access and a tech-enabled broker platform. Directly comparable in business model, agent structure, and product breadth.
- Pineapple Financial: Canadian mortgage brokerage leveraging proprietary technology and a large agent network. Closely comparable multi-lender brokerage model with a tech-forward positioning aimed at simplifying mortgage selection.
- nesto: Canadian digital mortgage brokerage offering a tech-enabled multi-lender marketplace. Competes head-to-head with 8Twelve on AI-driven lender matching, digital application, and self-serve experience.
Broad incumbents
- Verico: Major Canadian mortgage brokerage network with hundreds of brokers across multiple provinces. A larger, established peer offering the same multi-lender brokerage services and access to alternative lenders.
- Dominion Lending Centres: Canada's largest mortgage brokerage network with thousands of brokers and comprehensive lender relationships. A scaled incumbent offering the same multi-lender brokerage value proposition across Canada.
Others
- Questrade: Canadian digital financial services platform offering banking, investing, and lending products. Not a direct brokerage competitor, but a Canadian fintech peer demonstrating the digital-first, multi-product expansion template 8Twelve could follow.
- Equitable Bank: Canadian Schedule I bank and alternative mortgage lender operating primarily through broker channels. Functions as a key lender-partner analog for 8Twelve while also competing at the alt-lender edge of the brokerage market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
8Twelve Mortgage Corporation social profiles
Digital presence8Twelve Mortgage Corporation compliance and trust
Trust signalCompliance3 records
8Twelve Mortgage Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
8Twelve Mortgage Corporation leadership team
Management profileNumber of profiles
Profiles1 record
8Twelve Mortgage Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8Twelve Mortgage Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8Twelve Mortgage Corporation
What does 8Twelve Mortgage Corporation do?
8Twelve Mortgage Corporation is a Canadian mortgage brokerage that negotiates with 65+ lenders across Canada to source mortgage financing for consumers. The company connects borrowers to over 7,000 mortgage solutions covering home purchases, renewals, refinancing, debt consolidation, and construction financing, using a proprietary AI-powered cloud platform to match customers with optimal loan options. Revenue is earned through commissions paid by lenders on placed mortgages.
Is 8Twelve Mortgage Corporation a public or private company?
8Twelve Mortgage Corporation is a private company. It is classified as unknown and is currently operating.
When was 8Twelve Mortgage Corporation founded?
8Twelve Mortgage Corporation was founded in 2018. It employs 51 to 100 people.
Where is 8Twelve Mortgage Corporation based?
8Twelve Mortgage Corporation is headquartered in Toronto, Canada, in the North America region.
How does 8Twelve Mortgage Corporation make money?
One revenue line is on record: mortgage Brokerage Commission.
Who are 8Twelve Mortgage Corporation's main competitors?
Direct peers on record are Ratehub.ca, Centum Financial Group, CanWise Financial, Mortgage Architects, Pineapple Financial and nesto. Broad incumbents are Verico and Dominion Lending Centres. Others are Questrade and Equitable Bank.
Does 8Twelve Mortgage Corporation have an API?
No public API is recorded for 8Twelve Mortgage Corporation.
What industry is 8Twelve Mortgage Corporation in?
8Twelve Mortgage Corporation's product category is Mortgage Brokerage. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 522310 and its SIC code is 6163.