What Doity Plataforma de Eventos does

Doity Plataforma de Eventos, legally Credencial Eventos LTDA, is a Brazilian cloud-based SaaS platform founded in 2012 and headquartered in Maceió, Alagoas. The platform enables event organizers to create event websites, sell online registrations, manage check-in and accreditation, issue certificates, and handle scientific paper submissions for academic events. It supports in-person, online, and hybrid event formats and includes Doity Play for virtual events with live streaming, a custom-branded mobile event app with networking and sponsor features, and a Digital Wallet for organizer payouts.

The product is built as a self-service, product-led platform: organizers can sign up and create an event in approximately five minutes without sales involvement, and the platform supports Brazilian payment methods including credit card (up to 12 installments), PIX, boleto, and international payments via the Asaas payment gateway. Pricing follows a freemium model with free events up to 500 registrations and a flat 10% transaction fee (no minimum) on paid registrations, aligning Doity's revenue with organizer success. Verified organizers receive payouts to a digital wallet within 14 days.

Doity serves a horizontal market of over 80,000 organizers across academic and scientific events, corporate events, religious gatherings, sports and recreation, entertainment and shows, and government and public sector use cases, reaching 1,700+ cities in Brazil with 16M+ registrations processed. The company operates with a lean team of 1-10 employees, has no disclosed institutional investors beyond a 2017 Bossa Invest round, and shows no evidence of international expansion or M&A activity. Its CEO is Uziel Barbosa.

Name

Doity Plataforma de Eventos

Legal name

Credencial Eventos LTDA

Website

https://doity.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Doity is a Brazilian self-service SaaS platform that enables event organizers to create event websites, sell registrations, manage check-in, and issue certificates across in-person, online, and hybrid events. It serves 80,000+ organizers across academic, corporate, religious, sports, entertainment, and government segments in 1,700+ cities in Brazil on a freemium plus 10% transaction fee model.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Event management software
• Online event registration
• Event ticketing platform
• Event check-in software
• Virtual event platform

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction Fee on Paid Events: The primary revenue stream comes from a 10% transaction fee charged only on paid registrations. No platform fee for creating events or using basic tools. The fee includes payment processing costs (credit card, PIX, boleto). This creates an aligned incentive model where Doity only earns when organizers earn.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Doity is a Brazilian cloud-based SaaS platform that enables event organizers to create event websites, sell paid registrations and tickets, run on-site check-in, issue certificates, and manage scientific paper submissions for in-person, virtual, and hybrid events. The platform operates on a freemium model with a 10% transaction fee on paid registrations and includes an event-discovery marketplace that helps organizers attract participants.

Product overview

Doity is a comprehensive event management platform and marketplace that offers an integrated suite of tools for organizing and managing events in various formats (in-person, online, and hybrid). The core platform (Plataforma de Eventos Doity) provides essential features including event website builder (Site para Eventos), registration and ticketing (Inscrições), accreditation and check-in (Credenciamento with Doity Produtor app), activity registrations, certificates, and scientific paper management. The platform is complemented by Doity Play for virtual events and the custom Event App for enhanced participant experience. The platform operates on a freemium model with free events up to 500 registrations and a 10% service fee for paid events, including integrated payment processing via Asaas with funds managed through a digital wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Eventos Doity End-to-end cloud-based SaaS platform that enables event organizers in Brazil to create event websites, sell registrations and tickets, manage on-site check-in, issue certificates, and run scientific paper workflows for in-person, virtual, and hybrid events. Pricing is freemium for free events (up to 500 free registrations) and 10% per paid registration.
• Doity Play Virtual event add-on that delivers an online environment for hosting virtual and hybrid events, enabling organizers to broadcast content and engage remote participants from within the Doity platform.
• App para Eventos Custom branded mobile application for events, providing participants with a dedicated app experience for the organizer's event under the Doity platform.
• Doity Produtor Mobile check-in / credentialing app used by event staff on-site to scan participant QR codes and validate registrations in real time during the event.
• Carteira Digital Doity Digital wallet integrated into the platform that supports organizer financial operations alongside the integrated payment processing (Asaas) and 14-day payout cycle.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• AsaascoreTechnology or IntegrationAsaas is the integrated payment gateway enabling Doity to process credit card, PIX, boleto, and international payments for event registrations. This partnership allows organizers to receive payments and enables Doity's 14-day payout model.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8RThVprzGquY9wp5EbWH2A
• Facebookfacebook.com/DoityBrasil
• LinkedInlinkedin.com/company/doity
• Instagraminstagram.com/doitybrasil
• Xx.com/doitybrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doity Plataforma de Eventos