What HELUKABEL USA does

HELUKABEL USA, Inc. (operating under the evolving HELU brand) is a US-incorporated subsidiary of the German HELU Group, serving as the North American commercial arm for a global manufacturer and supplier of industrial cables, wires, drag chain systems, connectors, and cable accessories. The subsidiary is anchored at 1201 Wesemann Dr., West Dundee, IL, with a secondary office in Elgin, IL, and leverages the parent group's footprint of 76 locations across 43 countries for sourcing and global account coverage. Its product portfolio spans industrial and machine cables (including continuous-flex, motor/servo, industrial Ethernet, fiber optic, and temperature-resistant variants), building and infrastructure cables, renewable energy solutions for wind and solar, transportation cables for rail (EN 45545-2 compliant), automotive, and marine/offshore applications, plus complementary systems such as HELUCHAIN drag chain carriers, HELUTEC connectors, cable glands, cable assemblies, robotic dress packs, Kabelmat and Aufmaster winding/measuring systems, and industrial luminaires.

The company's revenue model is built around one-time sales of physical cable and accessory products, distributed through three complementary channels: a self-service e-commerce storefront (shop.helu.com/us-en) offering in-stock items at a 5% discount with live availability and instant pricing; an inside sales operation reachable via phone, toll-free, and email ([email protected]); and direct field sales engagement for enterprise projects. Engineering ecosystem integrations (EPLAN CAE, EDI procurement, and the HELIS SAP-based customer inventory portal) extend the GTM beyond pure product sale into specification and procurement workflow integration. Serviced verticals include industrial automation, renewable energy, railway and transportation, marine and offshore, food and beverage, oil/gas/chemical, data centers, and infrastructure/building technology, with named customer reference RUTHMANN using HELUCHAIN drag chain systems for STEIGER aerial work platforms.

Commercial direction is shaped by a group-wide rebrand from HELUKABEL to HELU in 2026, repositioning the portfolio around complete electrical connection systems rather than standalone cables, paired with active demand generation through US trade shows (Automate 2026). No revenue, headcount-by-entity, or funding data was disclosed for the US subsidiary, and the privately held parent group does not publish financials; growth-related quantitative signals are therefore limited to product launches, channel expansion, and partnership activity rather than disclosed top-line metrics.

Name

HELUKABEL USA

Legal name

HELUKABEL USA, Inc.

Website

https://helukabel.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HELUKABEL USA is the US subsidiary of the German HELU Group, manufacturing and distributing industrial cables, drag chain systems, connectors, and cable accessories to automation, renewable energy, rail, marine, and infrastructure OEMs across North America.

Ownership category

akta.pro rank

Product category

Industrial Cables & Wire

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929), Fiber Optic Cable Manufacturing (335921), Electronic Connector Manufacturing (334417)

SIC

Electronic Connectors (3678), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cable Assemblies & Wire Harnesses (HDAHAOAB)

akta.pro secondary industries

Data, Communications & Fiber Optic Cable (IMADAMAD), Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA), Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD), Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK), Cable Accessories & Joints/Terminations (splices, joints, terminations, link boxes) (EUADADAC)

Keywords

• Industrial cable supplier
• Drag chain systems
• Cable assemblies manufacturing
• Continuous flex cables
• Renewable energy cabling

Headquarters

HQ city

Dundee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cable and Wire Product Sales: Primary revenue from selling industrial cables, wires, and cable accessories including single conductor cables, control cables, motor cables, data cables, Ethernet cables, fiber optic cables, and temperature-resistant cables.
2. Cable Assembly Sales: Pre-assembled cable solutions including drive technology assemblies, automation cordsets, spiral cables, and custom cable assemblies.
3. Drag Chain System Sales: Sale of drag chain systems including plastic chains, steel chains, hybrid chains, and complete HELUCHAIN® SYSTEM solutions.
4. Connector and Accessory Sales: Cable glands (plastic, brass, EMC, stainless steel), HELUTEC connectors, cable protection, labeling, ferrules, cable lugs, and tools.
5. Online Shop Sales: E-commerce platform for in-stock items with 5% discount, offering live availability, custom put-ups, and instant pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HELUKABEL USA manufactures and supplies industrial cables, wires, drag chain systems, cable glands and accessories, connectors, cable assemblies, robotic dress pack systems, and industrial luminaires to industrial, renewable energy, transportation, and infrastructure customers. The company delivers complete electrical connection system solutions including the proprietary HELUCHAIN SYSTEM combining drag chains with continuous-flex cables, plus custom cable manufacturing tailored to specific application requirements.

Product overview

HELU (formerly HELUKABEL) is an international manufacturer and supplier of cables, wires, and cable accessories with a comprehensive portfolio organized into core product categories. The product portfolio includes Industrial & Machine Cables (single conductors, control cables, motor/servo cables, continuous-flex cables, industrial Ethernet, data cables, fiber optics, and temperature-resistant cables), Building & Infrastructure Cables (installation, telecom, fire alarm, power, medium-voltage, fiber optics, bus, and network cables), Renewable Energy Solutions (wind power and solar cables), Transportation Cables (automotive, marine/offshore, railway including Radox cables), Media & Event Technology, and Custom Cable Manufacturing. Supporting products include Cable Glands (plastic, brass, EMC, stainless steel), HELUTEC Connectors, Cable Accessories & Tools, Cable Assemblies (drive technology, automation cordsets, spiral cables, custom assemblies), and Drag Chain Systems (plastic, steel, hybrid chains, and the integrated HELUCHAIN SYSTEM combining chains with continuous-flex cables). Additional offerings comprise Robotic Dress Pack Systems, Winding/Measuring/Warehouse Systems (Kabelmat, Aufmaster), and Industrial Luminaires. The company operates 76 locations in 43 countries and serves industrial sectors including automation, automotive, food & beverage, material handling, oil/gas/chemical, robotics, solar energy, wind energy, steel, and mobility/rail.

Differentiator

Problem solved

Functional benefit

Brands

• HELUCHAIN: Drag chain systems and continuous-flex cable systems for motion applications
• HELUTEC
• Kabelmat
• Aufmaster

Products and services

• Industrial & Machine Cables Comprehensive cable range for industrial applications including single conductor cables, control and connection cables, motor/servo/feedback cables, continuous-flex cables for motion applications, industrial Ethernet and bus cables, data cables, fiber optic cables, and temperature-resistant cables for manufacturing and automation environments.
• Building & Infrastructure Cables Cables for building and infrastructure projects including installation cables, telecommunication and fire alarm cables, energy and power cables, medium-voltage cables, fiber optic cables, bus cables for building automation, and network cables for broadband and building technology applications.
• Renewable Energy Cable Solutions Specialized cable solutions for renewable energy applications including wind power cables for turbine control and grid transmission, and solar and photovoltaic system cables designed for extreme environmental conditions and long-distance power transmission.
• Transportation & Traffic Cable Solutions Cable solutions for transportation applications covering automotive and commercial vehicles, marine and offshore vessels, and railway industry and rail vehicles with halogen-free, flame-retardant, vibration-resistant cables meeting EN 45545-2 standards, including Radox cables from Huber+Suhner distributed through HELU.
• Media & Event Technology Cables Cable solutions for media and event technology applications including sound technology, light technology, and video technology cabling for production environments.
• Custom Cable Manufacturing Custom cable manufacturing services for specialized applications beyond standard catalog products, allowing tailored cable designs built to specific application requirements.
• Cable Glands Cable termination and protection glands in plastic, brass, EMC, stainless steel, and threadless variants for industrial electrical installations and hazardous environments.
• HELUTEC Connectors and Connection Technology HELUTEC branded connectors and connection technology for copper cables in office and industrial environments, fiber optics in office and industrial settings, and circular connectors for industrial applications.
• Cable Accessories & Tools Comprehensive cable accessories including cable protection, tying and bundling, labeling and marking, ferrules, cable lugs, and installation tools for cable deployment and maintenance.
• Cable Assemblies Pre-assembled cable solutions including drive technology assemblies, automation cordsets, connecting and extension cables, spiral cables, and custom cable assemblies for industrial automation and machinery.
• HELUCHAIN Drag Chain Systems Drag chain systems in plastic, steel, and hybrid chain variants for energy and data cable management in moving applications, including the integrated HELUCHAIN SYSTEM combining drag chains with HELU continuous-flex cables for demanding motion environments.
• Robotic Dress Pack Systems Integrated dress pack systems for robotics applications managing cables and hoses for articulated robots and automated manufacturing equipment.
• Winding, Measuring & Warehouse Systems Cable winding, measuring, and warehouse management systems including the Kabelmat and Aufmaster branded solutions for efficient cable handling and processing in industrial environments.
• Industrial Luminaires Industrial lighting solutions including LED machine luminaires and LED signal luminaires for manufacturing equipment and industrial facilities.

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TE Connectivity: Global connector and sensor giant with significant industrial cable and connectivity offerings; competes with HELUTEC connector line and broader HELU industrial connectivity portfolio from a much larger base.
• Belden: Large publicly-traded US industrial cable and networking specialist with overlapping portfolios in industrial Ethernet, data cables, and connectivity for automation and broadcast — broader scale and US-listed status make it a key incumbent benchmark.
• Phoenix Contact: Major industrial connectivity and automation specialist; overlapping portfolio in industrial Ethernet, connectors, and cabling for control cabinets and factory automation — a comparable but larger, broader-line competitor.
• Nexans: Global cable manufacturing leader competing in building, infrastructure, energy, and industrial cable categories; broader scale and direct overlap with HELU's building/infrastructure and renewable energy cable lines.
• Prysmian Group: World's largest cable manufacturer, competing across energy (including renewables), telecommunications, and industrial cables — a top-tier incumbent that defines competitive pricing in commodity cable categories HELU also serves.

Direct peers

• Lapp Group: German family-owned manufacturer of cables, connectors, and cable accessories with strong direct overlap to HELU in industrial Ethernet, continuous-flex, drag chain systems, and global multi-country distribution serving factory automation.
• igus: Direct competitor in drag chain systems and continuous-flex cables for motion applications, with a comparable value proposition of pre-engineered chain-and-cable kits for robotics, automation, and machine builders.
• LEONI AG: European cable and wiring systems manufacturer competing directly in industrial, automotive, and transportation cable categories — comparable customer verticals (rail, automotive, automation) and similar mid-tier scale.
• Tsubaki KabelSchlepp: Specialist in cable carrier (drag chain) systems with deep overlap to HELU's HELUCHAIN drag chain product line, serving the same machine builder, robotics, and material handling customer base.
• Huber+Suhner: Swiss specialty cable and connectivity manufacturer; HELU already partners with Huber+Suhner for Radox rail cables, making it both a partner and a direct competitor in railway and industrial connectivity markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helukabelgroup
• Facebookfacebook.com/helukabel-gmbh-563897630379690
• LinkedInlinkedin.com/company/helukabel-usa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELUKABEL USA