National Debt Advisors
National Debt Advisors is a Cape Town-based, NCR-registered South African debt counselling firm offering statutory debt review and related debt relief services to over-indebted consumers nationwide via remote phone, WhatsApp, and online channels.
- Company typePrivate
- Founded2014
- HeadquartersCape Town, South Africa
- Headcount101–250
- GTM typeB2C
- OfferingServices
National Debt Advisors firmographics
Firmographics- Name
- National Debt Advisors
- Legal name
- National Debt Advisors (Pty) Ltd
- Website
- https://nationaldebtadvisors.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- National Debt Advisors is a Cape Town-based, NCR-registered South African debt counselling firm offering statutory debt review and related debt relief services to over-indebted consumers nationwide via remote phone, WhatsApp, and online channels.
- Ownership category
- akta.pro rank
National Debt Advisors industry classification
Industry- Product category
- Debt Counselling Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)
- akta.pro secondary industry
- Fee-Only Advisory (FSAEAAAL)
Keywords
Where National Debt Advisors is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
National Debt Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Debt Review and Counselling Fees: Fees for debt counselling and debt review services are prescribed and capped in terms of the National Credit Act and the fee guidelines endorsed by the National Credit Regulator. Applicable fees include an application fee, an administration fee, a once-off restructuring fee, legal fees associated with court applications, and a monthly aftercare fee. All fees are disclosed in writing before a client commits to debt review. Debt Counsellors may not collect or hold monthly repayments; these are paid to and distributed by an NCR-approved Payment Distribution Agency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Debt Assessment |
| Freemium | One time | Free Online Budget Planner |
| Subscription | Monthly | Debt Review (Full Programme) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
National Debt Advisors product offering
Product offeringCore offering
National Debt Advisors is an NCR-registered debt counselling firm that helps over-indebted South African consumers restructure their debt through the statutory Debt Review process under the National Credit Act. Services include debt counselling assessments, negotiation with creditors, consolidation of multiple debts into a single affordable monthly payment, protection from repossession, and ongoing aftercare until the client is debt-free. The firm operates a remote-first model serving clients nationally via phone, WhatsApp, email, and an online client portal (Hyphen).
Product overview
National Debt Advisors (NDA) is a debt counselling firm offering a unified suite of debt relief services in South Africa, centered on the statutory Debt Review process under the National Credit Act. The core product is Debt Review, supported by Debt Counselling as the assessment and guidance component. Additional services include Debt Consolidation, Debt Management, Debt Mediation, Debt Rescue, Budget Planner (free online tool), Online Client Portal, and specialized offerings for Blacklisted consumers and Reckless Lending cases. The company does not offer loans; it provides advisory and negotiation services to help consumers restructure and eliminate debt.
Differentiator
Problem solved
Functional benefit
Products and services
- Debt Review
Quantifiable outcome
- Reduce monthly debt repayments by up to 50%
- +4 more outcomes
Companies that use National Debt Advisors
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
National Debt Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National Debt Advisors partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- National Credit Regulator (NCR)coreNDA is registered with the National Credit Regulator under registration number NCRDC2351/3026. The NCR registers and regulates debt counsellors, sets fee guidelines, ensures compliance with the National Credit Act, and provides a complaints process. This is the primary regulatory relationship that enables NDA to legally offer debt counselling and debt review services in South Africa.
- Debt Counsellors Association of South Africa (DCASA)minorNDA holds an associated membership with DCASA. DCASA is a professional body that promotes best practice, training, and consumer protection among registered debt counsellors in South Africa. Sebastien Alexanderson, NDA's head, is listed as a member on the DCASA directory.
- Creditors (Banks, Retailers, Loan Providers)coreNDA negotiates with credit providers including ABSA, African Bank, Bayport, Capfin, Capitec, Edgars, Finbond, FNB, Game, Home Choice, MRP, Old Mutual, Rage, RCS, Standard Bank, TFG, Truworths, WesBank, and Wonga. NDA engages with these creditors to reduce monthly instalments, extend repayment terms, and potentially reduce interest rates for clients under debt review.
- Payment Distribution Agency (PDA)coreNDA works with NCR-approved Payment Distribution Agencies (PDAs) that collect a single monthly payment from the consumer under debt review and distribute it to the relevant credit providers. By law, debt counsellors may not collect or hold monthly repayments; these are paid to and distributed by the PDA.
- Credit BureauxcoreNDA works with registered credit bureaux to obtain consumers' credit profiles, assess over-indebtedness, and record debt review status as required by the National Credit Act. Credit bureaux receive updates on a consumer's debt review status and clearance upon completion.
- Breadline AfricaminorNDA's CEO Sebastien Alexanderson partnered with NGO Breadline Africa through his restaurant Bamboo to support a feeding initiative. What started as a programme for the poorest households began serving middle and upper income families whose salaries had been cut or wiped out, reflecting NDA's awareness of the breadth of financial distress in South Africa.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
National Debt Advisors competitors and assessment
Company assessmentDirect peers
- DebtBusters: One of the largest and most established NCR-registered debt counselling firms in South Africa. Offers the same statutory debt review process under the National Credit Act and competes head-to-head with NDA for the same over-indebted consumer segment.
- Debt Rescue: South African NCR-registered debt counselling firm offering debt review, debt mediation, and related consumer debt solutions. Competes directly with NDA in the same regulatory framework with the same product set.
- JustMoney: South African financial guidance and debt counselling platform providing consumer debt advice and comparison services. Targets the same over-indebted middle-income segment with similar online-first delivery.
- MyBudget: South African budgeting and debt management service that helps consumers consolidate and manage debt repayments. Closely comparable business model in the consumer debt management space, though more budget-coaching oriented.
Emerging players
- FinCheck: South African financial services comparison platform providing consumers with visibility into credit, insurance, and debt-related products. An emerging digital player in adjacent consumer financial services, with partial overlap in the over-indebted consumer journey.
- Bayport Financial Services: South African personal loans and credit provider serving middle-income consumers. Listed as a creditor NDA negotiates with; an emerging player in adjacent consumer credit with thematic overlap.
Broad incumbents
- Old Mutual Finance: Large South African financial services group offering credit, lending, and adjacent financial wellness products. A broad incumbent that overlaps with NDA at the consumer-credit edge and could expand into debt counselling services.
- African Bank: South African retail bank serving mass-market consumers with credit products. Listed as a creditor NDA negotiates with, but also a potential broad incumbent that could vertically integrate debt counselling services.
- Capitec: Largest digital retail bank in South Africa by customers, serving the same mass-market and middle-income segment NDA addresses. As a creditor of NDA clients, it sits at the other side of the debt review negotiation table.
- Sanlam Personal Loans: Large South African financial services group offering personal loans, credit, and wealth products. A broad incumbent in the consumer credit market whose customers frequently become candidates for debt review services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Debt Advisors social profiles
Digital presenceNational Debt Advisors compliance and trust
Trust signalCompliance3 records
National Debt Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Debt Advisors leadership team
Management profileNumber of profiles
Profiles3 records
National Debt Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Debt Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Debt Advisors
What does National Debt Advisors do?
National Debt Advisors is an NCR-registered debt counselling firm that helps over-indebted South African consumers restructure their debt through the statutory Debt Review process under the National Credit Act. Services include debt counselling assessments, negotiation with creditors, consolidation of multiple debts into a single affordable monthly payment, protection from repossession, and ongoing aftercare until the client is debt-free. The firm operates a remote-first model serving clients nationally via phone, WhatsApp, email, and an online client portal (Hyphen).
Is National Debt Advisors a public or private company?
National Debt Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Debt Advisors founded?
National Debt Advisors was founded in 2014. It employs 101 to 250 people.
Where is National Debt Advisors based?
National Debt Advisors is headquartered in Cape Town, South Africa, in the Africa region.
How does National Debt Advisors make money?
One revenue line is on record: debt Review and Counselling Fees.
Who are National Debt Advisors's main competitors?
Direct peers on record are DebtBusters, Debt Rescue, JustMoney and MyBudget. Emerging players are FinCheck and Bayport Financial Services. Broad incumbents are Old Mutual Finance, African Bank, Capitec and Sanlam Personal Loans.
Does National Debt Advisors have an API?
No public API is recorded for National Debt Advisors.
What industry is National Debt Advisors in?
National Debt Advisors's product category is Debt Counselling Services. Its primary akta.pro industry code is FSAKAJAH, Credit Counseling & Debt Management Plans (DMP), with a secondary code of FSAEAAAL, Fee-Only Advisory. Its NAICS code is 5223 and its SIC code is 6199.