Kantar Advisory Partners

Sustainability Advisorykantaradvisory.com

Kantar Advisory Partners is a London-based sustainability and impact-investing advisory firm serving climate startups, governments, investors, and corporate innovation teams across the UK, Middle East, and Africa through bespoke advisory, MEA market entry support, and curated climate events.

Company typePrivate
Founded2021
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingServices

What Kantar Advisory Partners does

Kantar Advisory Partners (KAP) is a London-based advisory firm operating at the intersection of sustainability consulting and impact investing. It serves climate startups, governments and public-sector bodies, investors and accelerators, and corporate innovation teams across the United Kingdom, Europe, the Middle East, and Africa. Its stated verticals span cleantech, energy transition, sustainable infrastructure, healthtech, agritech, and carbon solutions, and the firm positions itself around a dual mandate of spotlighting impactful investment opportunities and supporting early-stage ventures.

KAP delivers services through three primary pillars: Start-Up/Scale-Up Support via a Market Readiness Programme (business planning, pitch deck development, grant writing, investor matchmaking); MEA Market Entry Services (market strategy, cultural insights, partner introductions, company setup, government relations navigation for Middle East and Africa expansion); and Events Excellence (conferences, exhibitions, roundtables, and roadshows). Adjacent offerings include Ecosystem & Partnership Activation and Investor Intelligence & Fundraising Support. The firm maintains a thought-leadership layer through its blog and the monthly "KAP Insight Pulse" newsletter. No proprietary technology platform is disclosed; deliverables are bespoke advisory outputs rather than software products.

The business model combines retained advisory engagements, project-based consulting, and longer-term strategic programme delivery, with pricing tailored to engagement scope and not publicly disclosed. Distribution is geographically concentrated on the UK–MEA corridor and routed through direct advisory engagements, curated events, and ecosystem partner channels including KEZAD Group, Energy Innovation Agency, Scottish Enterprise/SDI, and DNV. KAP is a private, founder-managed firm with 1–10 employees and a management team citing 30+ years of combined sector experience.

Kantar Advisory Partners firmographics

Firmographics

Name: Kantar Advisory Partners
Legal name: Kantar Advisory Partners
Website: https://kantaradvisory.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Kantar Advisory Partners is a London-based sustainability and impact-investing advisory firm serving climate startups, governments, investors, and corporate innovation teams across the UK, Middle East, and Africa through bespoke advisory, MEA market entry support, and curated climate events.
Ownership category
akta.pro rank

Kantar Advisory Partners industry classification

Industry

Product category: Sustainability Advisory
NAICS: Other Scientific and Technical Consulting Services (54169), Convention and Trade Show Organizers (56192)
SIC: Services-Management Consulting Services (8742)
akta.pro primary industry: Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
akta.pro secondary industry: Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

Climate advisory services
Sustainability consulting
Market entry advisory
Investor matchmaking
Ecosystem activation

Where Kantar Advisory Partners is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Kantar Advisory Partners business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Retained Advisory Services: Ongoing advisory engagements providing embedded strategic support to clients over extended periods.
Project-Based Consulting: Discrete consulting projects for specific deliverables such as business planning, market research, pitch deck development, grant writing, and GTM strategy.
Strategic Programme Support: Long-term programme delivery including ecosystem activation, market entry support, and event organization.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Kantar Advisory Partners product offering

Product offering

Core offering

Kantar Advisory Partners (KAP) is a sustainability and impact-investing advisory firm providing strategic consulting services to climate startups, governments, investors, accelerators, and corporate innovation teams. Its core offerings include a Start-Up/Scale-Up Market Readiness Programme, MEA (Middle East and Africa) market entry advisory, curated event design and delivery, ecosystem and partnership activation, and investor intelligence and fundraising support.

Product overview

Kantar Advisory Partners (KAP) is a sustainability and impact-focused advisory firm operating as a services-based consultancy rather than a software product company. The firm offers three primary service pillars: (1) Start-Up/Scale-Up Support through a Market Readiness Programme covering business planning, pitch development, grant writing, and investor matchmaking; (2) MEA Market Entry Services providing tailored strategies, cultural insights, partner introductions, and government relations support for Middle East and Africa expansion; and (3) Events Excellence delivering conferences, exhibitions, roundtables, and roadshows. Additional offerings include ecosystem partnership activation, investor intelligence, and a monthly newsletter (KAP Insight Pulse). The firm also organizes signature events including Innovation Zero MENA Congress (October 2026) and the Bridging the Gap: Energy Innovation Deployed summit (London, September 2026).

Differentiator

Problem solved

Functional benefit

Products and services

Start-Up/Scale-Up Support – Market Readiness Programme
MEA Market Entry Services
Events Excellence
Ecosystem & Partnership Activation
Investor Intelligence & Fundraising Support

Quantifiable outcome

Diverted over 1,000 tons of recyclables from landfills annually (Green Mount Recycling)
+2 more outcomes

Companies that use Kantar Advisory Partners

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Kantar Advisory Partners technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Kantar Advisory Partners partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and secondary.

DNVcoreStrategic or Co-development Partner · 10 March 2026Official Host Partner for Bridging the Gap: Energy Innovation Deployed platform. Part of founding Steering Committee bringing expertise in assurance and industry deployment.
HSBC Innovation Banking UKcoreStrategic or Co-development Partner · 10 March 2026Founding Steering Committee member for Bridging the Gap initiative, providing finance expertise for energy technology deployment.
Innovate UKcoreStrategic or Co-development Partner · 10 March 2026Founding Steering Committee member bringing innovation policy expertise to accelerate energy technology deployment.
New Energy RiskcoreStrategic or Co-development Partner · 10 March 2026Founding Steering Committee member contributing risk management and insurance expertise for energy innovation deployment.
CPIcoreStrategic or Co-development Partner · 10 March 2026Founding Steering Committee member providing facilities and expertise in bridging lab breakthroughs to market-ready solutions.
Scottish EnterprisecoreStrategic or Co-development Partner · 28 January 2026National economic development agency partnership supporting Scottish companies in accessing global markets, particularly UAE energy transition opportunities.
Scottish Development International (SDI)coreStrategic or Co-development Partner · 28 January 2026Trade and investment arm of Scottish Enterprise assisting Scottish companies in accessing Middle East markets and attracting investment.
Energy Industries Council (EIC)secondaryStrategic or Co-development Partner · 28 January 2026Moderated high-level panel discussions at Scotland Week 2026 Energy Transition Forum in Abu Dhabi.
Energy Innovation Agency (EIA)coreStrategic or Co-development PartnerPartnership connecting innovators with investor networks and international market pathways, particularly supporting Greater Manchester-based clean tech companies in expanding to Middle East markets.
KEZAD GroupcoreStrategic or Co-development PartnerCollaboration with Abu Dhabi's integrated trade, logistics, and industrial hub providing innovators a clear pathway to expand into Middle East markets through world-class infrastructure and competitive operating costs.
DNVcoreGTM or Marketing PartnerCo-powered KAP Pavilion at Innovation Zero 2025 conference in London, showcasing 8 exhibitors advancing climate solutions.
Saudi British Joint Business CouncilsecondaryGTM or Marketing PartnerCollaborator at Innovation Zero 2025 conference supporting UK-Middle East climate innovation partnerships.
UAE–UK Business CouncilsecondaryGTM or Marketing PartnerCollaborator at Innovation Zero 2025 conference supporting bilateral trade and investment relationships.
The British Omani SocietysecondaryGTM or Marketing PartnerCollaborator at Innovation Zero 2025 conference strengthening UK-Oman business relationships.
Arab British Chamber of CommercesecondaryGTM or Marketing PartnerCollaborator at Innovation Zero 2025 conference supporting Arab-British trade relations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Kantar Advisory Partners competitors and assessment

Company assessment

Direct peers

Carbon Trust: Carbon Trust is a UK-headquartered climate advisory firm that works with governments, corporates and startups on decarbonisation strategy, green finance and international market entry programmes. Closely comparable to KAP in mission, UK base, and mix of advisory + ecosystem programmes targeting climate ventures.
Climate-KIC: Climate-KIC is a European climate innovation agency running accelerator programmes, ecosystem activation and market entry support for climate startups. Comparable to KAP's start-up/scale-up support and ecosystem activation service pillars, especially across Europe-to-MEA pathways.
South Pole: South Pole is a global climate solutions and advisory firm helping corporates and investors develop decarbonisation strategies and invest in high-impact projects. Comparable to KAP on the climate advisory and impact-investing positioning, with a much larger scale.
Cleantech Group: Cleantech Group provides cleantech market intelligence, investor matching and events to connect startups with capital and corporate partners. Directly comparable to KAP's cleantech deal-flow and investor-intelligence offerings for early-stage climate companies.
GreenBiz Group: GreenBiz operates events, media and advisory programmes for corporate sustainability and clean-technology leaders. Comparable to KAP in combining climate-focused events, content and advisory services targeting corporates, investors and startups.
Climate Action: Climate Action (formerly The Climate Action Programme) convenes global summits and runs high-level climate networking events alongside advisory and partnership programmes. Directly comparable to KAP on the events-driven climate convening and partnership brokering model, with a broader geographic footprint.

Others

Energy Industries Council (EIC): EIC is a UK-headquartered trade association for the energy supply chain that runs conferences, market intelligence and networking programmes for energy transition. It is an existing KAP partner (moderated Scotland Week 2026 Energy Transition Forum), making it an ecosystem collaborator more than a competitor.

Broad incumbents

BloombergNEF: BloombergNEF provides energy transition research, market intelligence and investor-grade analysis on clean energy and climate technology. Comparable to KAP on the investor-intelligence dimension of the business, but operating at global institutional scale rather than as an advisory boutique.
Systemiq: Systemiq is a sustainability-focused advisory and investment firm working on systemic energy transition, nature and circular economy programmes. Comparable to KAP in the climate strategy and ecosystem activation space, but operating at significantly larger scale with broader global mandates.
Environmental Resources Management (ERM): ERM is one of the world's largest sustainability and environmental consulting firms, serving corporates, financial sponsors and governments on energy transition and climate strategy. A broader incumbent comparable to KAP on the climate advisory value proposition, but with vastly greater scale and breadth of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Kantar Advisory Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kantar Advisory Partners leadership team

Management profile

Number of profiles

Profiles6 records

Kantar Advisory Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kantar Advisory Partners M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kantar Advisory Partners

What does Kantar Advisory Partners do?

Is Kantar Advisory Partners a public or private company?

Kantar Advisory Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Kantar Advisory Partners founded?

Kantar Advisory Partners was founded in 2021. It employs 1 to 10 people.

Where is Kantar Advisory Partners based?

Kantar Advisory Partners is headquartered in London, United Kingdom, in the Europe region.

How does Kantar Advisory Partners make money?

Three revenue lines are on record. Retained Advisory Services are the primary driver. The others are project-Based Consulting and strategic Programme Support.

Who are Kantar Advisory Partners's main competitors?

Direct peers on record are Carbon Trust, Climate-KIC, South Pole, Cleantech Group, GreenBiz Group and Climate Action. Energy Industries Council (EIC) is listed as an others. Broad incumbents are BloombergNEF, Systemiq and Environmental Resources Management (ERM).

Does Kantar Advisory Partners have an API?

No public API is recorded for Kantar Advisory Partners.

What industry is Kantar Advisory Partners in?

Kantar Advisory Partners's product category is Sustainability Advisory. Its primary akta.pro industry code is BPAHAFAO, Compliance Technology, GRC Platforms & Controls Automation Advisory, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 54169 and its SIC code is 8742.