Pegasus Group
Pegasus Group is a UK-based e-commerce retailer selling professional workwear, hospitality textiles, healthcare supplies, cleaning products, and garden screens via its Shopify storefront and Amazon Vendor Programme, serving hospitality, healthcare, cleaning, and consumer segments.
- Company typePrivate
- Founded2006
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pegasus Group does
Pegasus Group (Pegasus World Ltd) is a UK-based direct-to-consumer e-commerce retailer founded around 2006 and headquartered in Leeds, operating the Shopify-powered storefront pegasusuk.com. The company sells a diversified portfolio of professional and consumer products organised under seven sub-brands: Pegasus Chefwear (jackets, trousers, skull caps), Pegasus Aprons (bib, waist, bar, butcher styles), Pegasus Textiles including ORCHID Table Linen (hospitality towels, tablecloths, napkins, bed linens), Pegasus Healthcare (face shields, dispensers, sanitation stations), Pegasus Cleaning (bins, trolleys, mop systems, microfibre), Pegasus Garden Screens (decorative aluminium panels and trellises), and Pegasus Homewares (including the Yard Force garden care range). The catalogue comprises approximately 192 products priced from £0.35 (white napkins) to £165 (large garden screens), with a 'good, better, best' tiering strategy and free shipping on orders over £150 delivered within 3-5 working days.
The underlying technology is a standard Shopify e-commerce platform with integrated storefront, catalog management, and order fulfillment, supporting payment methods including Shop Pay, PayPal, Visa, Mastercard, Apple Pay, Google Pay, and American Express. Distribution is split between the owned website and the Amazon Vendor Programme marketplace channel, with marketing driven by organic social (Facebook, Instagram, YouTube), email newsletters, and a company blog. The company employs 51-100 staff and shows no disclosed AI/ML capability, proprietary software, patents, certifications, or external funding.
The business model is one-time unit retail sales to a fragmented mix of SMB and individual consumer buyers across four customer segments: Hospitality & Food Service (primary), Healthcare & Hygiene, Cleaning & Janitorial Services, and Home & Garden. Revenue is generated per-transaction with no subscription, licensing, or recurring contract layer, and no enterprise anchor accounts are disclosed. The company appears bootstrapped and privately held, with growth executed through sub-brand launches, channel diversification, and partnerships such as the March 2024 Yard Force agreement.
Pegasus Group firmographics
Firmographics- Name
- Pegasus Group
- Legal name
- Pegasus Group
- Website
- https://pegasusuk.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pegasus Group is a UK-based e-commerce retailer selling professional workwear, hospitality textiles, healthcare supplies, cleaning products, and garden screens via its Shopify storefront and Amazon Vendor Programme, serving hospitality, healthcare, cleaning, and consumer segments.
- Ownership category
- akta.pro rank
Where Pegasus Group is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pegasus Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct retail sales of professional workwear, hospitality textiles, and home products to consumers and businesses through their owned e-commerce website, supplemented by Amazon Vendor Programme marketplace sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing across product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pegasus Group product offering
Product offeringCore offering
Pegasus Group is a UK-based e-commerce retailer that designs, sources and delivers a multi-category range of physical products through its Shopify storefront pegasusuk.com and Amazon Vendor Programme. Its assortment spans professional chefwear, aprons, hospitality textiles, healthcare/hygiene items, commercial cleaning supplies, decorative garden screens, and homewares, sold to both individual consumers and trade/business buyers.
Product overview
Pegasus Group is an e-commerce retailer operating through its Shopify-powered website pegasusuk.com, offering a diversified portfolio of professional and consumer products across multiple sub-brands. The core offering consists of: Pegasus Chefwear (professional uniforms including jackets, trousers, and accessories), Pegasus Aprons (protective workwear in various styles), Pegasus Textiles including ORCHID Table Linen (hospitality linens and towels), Pegasus Healthcare (hygiene products), Pegasus Cleaning (janitorial supplies), Pegasus Garden Screens (decorative outdoor screens and trellises), and Pegasus Homewares. The company operates on a B2B/B2C model, serving both individual consumers and professional businesses in hospitality, healthcare, and cleaning industries. Recent partnerships include Yard Force for garden care products. The company has also joined the Amazon Vendor Programme for expanded distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Pegasus Chefwear: Chef jackets, chef trousers, and chef accessories including skull caps.
- Pegasus Aprons
- Pegasus Textiles
- Pegasus Healthcare
- Pegasus Garden Screens
- Pegasus Homewares
- Pegasus Cleaning
Products and services
- Pegasus Chefwear
Quantifiable outcome
- Free shipping on orders over £150
- +1 more outcomes
Companies that use Pegasus Group
Customer profileSegments4 records
Ideal customer profiles4 records
Pegasus Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pegasus Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yard ForceminorPartnership with Yard Force to expand garden care product range. Yard Force is a garden care brand offering innovative products including cordless and solar-powered garden tools. Pegasus Group now offers Yard Force products through their website, extending their garden/homewares category.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pegasus Group competitors and assessment
Company assessmentBroad incumbents
- Brakes Group: UK foodservice distributor supplying restaurants, hotels, and caterers with a broad portfolio including kitchenware and cleaning. Significantly larger incumbent that competes with Pegasus across hospitality textile and cleaning categories.
- Bunzl Cleaning & Hygiene Supplies: Major UK distribution business supplying cleaning, hygiene, and workplace products to businesses. Directly comparable to Pegasus Cleaning and Pegasus Healthcare sub-brands but operates at much larger wholesale scale.
- Alsico: European workwear manufacturer and supplier serving healthcare, hospitality, and industrial sectors. Competes with Pegasus in the chefwear and healthcare uniform categories, though Alsico is B2B contract-manufacturer oriented.
Direct peers
- Whites Chefs Clothing: UK-based specialist retailer of chef uniforms, jackets, trousers, and aprons. Directly comparable to Pegasus Chefwear, focused on the same professional kitchen buyer persona.
- Screen With Envy: UK direct-to-consumer retailer of decorative garden screens and trellises. Direct head-to-head competitor to Pegasus Garden Screens in the same niche product category with comparable aluminium construction and design-led positioning.
- Slingsby (Workwear & PPE): UK mail-order and e-commerce retailer of workplace equipment, workwear, cleaning, and janitorial supplies. Broad overlap with Pegasus across healthcare, cleaning, and workwear categories in the UK business-to-business market.
- Chefworks: Global manufacturer and retailer of chef apparel, aprons, and hospitality uniforms. Directly comparable to Pegasus Chefwear and Pegasus Aprons sub-brands, although Chefworks is a brand-led specialist whereas Pegasus offers broader category coverage.
- Nisbets: UK-based direct-to-consumer retailer of catering equipment, chefwear, tableware, and hospitality supplies. Closest direct competitor to Pegasus's chefwear, aprons, and textiles categories, serving the same hospitality and foodservice customer base.
- Caterbox: UK online retailer of disposable and sustainable catering supplies, tableware, and cleaning products. Overlaps directly with Pegasus's hospitality textiles, cleaning, and healthcare disposable categories for the same restaurant and catering buyer.
Regional players
- Cromwell Tools: UK industrial supplies distributor covering PPE, cleaning, and workplace equipment. Comparable UK market footprint but oriented toward industrial rather than hospitality buyers; partially overlaps with Pegasus Cleaning and Healthcare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Pegasus Group social profiles
Digital presencePegasus Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pegasus Group leadership team
Management profileNumber of profiles
Pegasus Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pegasus Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pegasus Group
What does Pegasus Group do?
Pegasus Group is a UK-based e-commerce retailer that designs, sources and delivers a multi-category range of physical products through its Shopify storefront pegasusuk.com and Amazon Vendor Programme. Its assortment spans professional chefwear, aprons, hospitality textiles, healthcare/hygiene items, commercial cleaning supplies, decorative garden screens, and homewares, sold to both individual consumers and trade/business buyers.
Is Pegasus Group a public or private company?
Pegasus Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pegasus Group founded?
Pegasus Group was founded in 2006. It employs 51 to 100 people.
Where is Pegasus Group based?
Pegasus Group is headquartered in Leeds, United Kingdom, in the Europe region.
How does Pegasus Group make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Pegasus Group's main competitors?
Broad incumbents on record are Brakes Group, Bunzl Cleaning & Hygiene Supplies and Alsico. Direct peers are Whites Chefs Clothing, Screen With Envy, Slingsby (Workwear & PPE), Chefworks, Nisbets and Caterbox. Cromwell Tools is listed as a regional player.
Does Pegasus Group have an API?
No public API is recorded for Pegasus Group.