Nayifat Finance Company

What Nayifat Finance Company does

Nayifat Finance Company is a Sharia-compliant consumer and small-to-medium-enterprise finance provider founded in 2002 in Riyadh, Saudi Arabia, and listed on the Saudi Stock Exchange under ticker NAYIFAT. The company serves two primary segments: individual Saudi residents seeking personal financing (SAR 5,000 to SAR 200,000, 12–60 month tenors) and established SMEs (minimum two years of operations) seeking enterprise financing up to SAR 24 million in the form of point-of-sale financing, working-capital lines, and tax financing. Its third pillar is a Sharia-compliant credit card program (Platinum and Rewards tiers) carrying a 12% Tawarruq profit rate and offering cashback of up to 10% across merchant categories, supplemented by the TAKHIER rewards network in restaurants, fitness, hospitality, and retail.

Operations rest on a SAMA-issued finance license (5/A/201312) and a formal three-member Sharia Committee that structures every product as Tawarruq-based financing. Distribution combines 24 physical branches across 13 Saudi regions with digital channels that include iOS and Android mobile applications, a web-based NFC Portal at nfcportal.nayifat.com, calculator tools for personal, credit-card, and SME financing, and a unified phone-banking line (8001000088). Corporate functions are organized around dedicated heads of IT, Cyber Security, HR, Governance, and Compliance/AML-CTF, and the company reports compliance with Saudi PDPL, NDMO, and SAMA data-handling requirements.

Revenue is generated principally through profit rates on installment financings, the 12% Tawarruq rate on outstanding credit-card balances, cash-advance fees, processing fees, interchange, and merchant-funded cashback/rewards economics. Scaled to a financing portfolio of approximately SAR 1.79 billion as of Q2 2026 against an SAR 1.2 billion paid-up capital, the company is mid-tier by Saudi non-bank-finance standards and is currently navigating a strategic shift toward higher-credit-quality borrowers that is compressing top-line revenue while improving profit and asset quality.

Name

Nayifat Finance Company

Legal name

Nayifat Finance Company

Website

https://nayifat.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nayifat Finance Company is a Riyadh-based Sharia-compliant finance company listed on Tadawul, serving Saudi consumers and SMEs with personal financing, SME loans up to SAR 24 million, and credit cards through 24 branches and digital channels.

Ownership category

akta.pro rank

Product category

Consumer Finance (Sharia-compliant / Islamic Finance)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)

akta.pro secondary industry

Islamic Corporate Banking (FSABAGAC)

Keywords

• Sharia-compliant financing
• Personal finance
• SME financing
• Islamic credit cards
• Consumer lending

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Financing: Revenue generated from personal financing products including interest/profit rates on loans, processing fees, and related charges for individuals
2. SME/Enterprise Financing: Revenue from business financing products including point-of-sale financing, working capital financing, and tax financing with amounts up to SAR 24 million
3. Credit Cards: Revenue from credit card operations including cashback programs (up to 10%), interchange fees, and Tawarruq profit sales at 12% rate
4. Takhier Offers Program: Rewards program for credit card holders providing discounts and cashback at partner merchants across various sectors including restaurants, fitness, and entertainment

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nayifat Finance Company is a Saudi Arabia-based Sharia-compliant finance company that provides personal financing (SAR 5,000–200,000), enterprise/SME financing (up to SAR 24 million), and Sharia-compliant credit cards with cashback rewards up to 10%. It supports these products through a 24-branch network across 13 regions, a mobile application, a web portal, and a Takhier rewards program for cardholders.

Product overview

Nayifat Finance Company operates as a Sharia-compliant finance company listed on the Saudi Stock Exchange (Tadawul), offering a unified platform of financing products and services. The core product portfolio comprises three main pillars: Personal Finance (SAR 5,000-200,000), Enterprise/SME Financing (up to SAR 24 million), and Credit Cards with up to 10% cashback. These are supplemented by value-added modules including the TAKHIER rewards program, loan calculators, international currency calculators, and flexible rescheduling solutions. The company also provides a mobile application for digital service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• TAKHIER: A rewards and offers program for Nayifat credit card holders providing cashback and discounts at various partner merchants across restaurants, fitness centers, hotels, and retail stores.

Products and services

• Personal Finance (تمويل شخصي) Sharia-compliant personal financing solution for individuals, with amounts ranging from SAR 5,000 to SAR 200,000 and repayment periods from 12 to 60 months. Designed for Saudi residents seeking quick, flexible, and Islamic-compliant financing for personal needs.
• Enterprise/SME Financing (تمويل المنشآت) Business financing for small and medium enterprises up to SAR 24 million, including point-of-sale financing, working capital financing, and tax financing. Targeted at established Saudi businesses (minimum 2 years of operation) with financial statements, repayable monthly, quarterly, or semi-annually.
• Credit Cards (البطاقات الائتمانية) Sharia-compliant Visa Platinum and Rewards credit cards offering cashback up to 10% on various categories including restaurants and cafes, medical services, supermarkets, online stores, and travel, with a Tawarruq profit rate of 12% and international acceptance through Visa partnership.
• TAKHIER Offers Program (برنامج تخير للمكافآت) Rewards and discount program for Nayifat credit card holders providing exclusive offers and cashback at partner merchants across restaurants, fitness centers, hotels, and retail stores.

Quantifiable outcome

• Net profit increased 54% year-on-year to SAR 60.1 million in H1 2026
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VisacoreTechnology or IntegrationVisa partnership enables Nayifat to issue Visa Platinum and Rewards credit cards with international acceptance and airport lounge access benefits. Cardholders must complete international transactions of at least SAR 375 within 90 days to access airport lounges.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Al Rajhi Banking and Investment Corporation: Saudi Arabia's largest Islamic bank with a dominant personal and SME financing franchise. Overlaps with Nayifat on Tawarruq-based personal financing, credit cards, and SME lending, but operates a much broader retail and corporate banking franchise.
• Alinma Bank: Sharia-compliant Saudi bank offering personal financing, credit cards, and SME financing. Directly overlaps with Nayifat's product mix but operates as a full-service Islamic bank with deposit-taking and a larger branch network.
• Bank AlJazira: Saudi bank with a sizable consumer finance and SME financing book. Comparable to Nayifat on personal and SME financing products, with broader banking services and a national branch footprint.
• Saudi National Bank (SNB): Saudi Arabia's largest bank, offering personal, SME, and corporate financing alongside Sharia-compliant products. A scaled incumbent competing directly with Nayifat in personal and SME lending across the Kingdom.
• Riyad Bank: Major Saudi bank offering personal financing, credit cards, and SME lending. Competes with Nayifat in the same product categories but with a broader banking and treasury product suite.

Direct peers

• Saudi Finance Company (Tajammu): Saudi-licensed non-bank finance company focused on SME financing under SAMA. Closest analog to Nayifat's enterprise financing segment as a non-bank licensed finance company competing in the same regulatory category.
• Amlak International Finance Company: Saudi-licensed non-bank finance company. Like Nayifat, it is SAMA-regulated and offers Sharia-compliant financing products to individuals and businesses, making it a direct comparable in the non-bank finance space.
• National Finance Company (NFC): Saudi-licensed non-bank finance company offering personal and SME financing under SAMA supervision. Closely comparable to Nayifat in business model, regulatory category, and product mix.

Regional players

• Dar Al Arkan Real Estate Development: Saudi-listed real estate developer with a captive consumer/mortgage finance arm. Adjacent to Nayifat's personal financing product, with cross-sell on housing-related Islamic financing products.
• Saudi Real Estate Company: Saudi real estate finance and investment company. While more focused on real estate, it participates in the Sharia-compliant consumer financing ecosystem and competes for the same Saudi retail savings pool as Nayifat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nayifatco
• YouTubeyoutube.com/@nayifatcompany?si=ybmop60E6qMnMAqN
• Facebookfacebook.com/nayifatcompany
• LinkedInlinkedin.com/company/nayifat-instalment-company
• Instagraminstagram.com/nayifatcompany?igsh=MWU5ajE3Z2Iwb2dkOQ%3D%3D&utm_source=qr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nayifat Finance Company