Nayifat Finance Company
Nayifat Finance Company is a Riyadh-based Sharia-compliant finance company listed on Tadawul, serving Saudi consumers and SMEs with personal financing, SME loans up to SAR 24 million, and credit cards through 24 branches and digital channels.
- Company typePublic
- Founded2002
- HeadquartersRiyadh, Saudi Arabia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Nayifat Finance Company does
Nayifat Finance Company is a Sharia-compliant consumer and small-to-medium-enterprise finance provider founded in 2002 in Riyadh, Saudi Arabia, and listed on the Saudi Stock Exchange under ticker NAYIFAT. The company serves two primary segments: individual Saudi residents seeking personal financing (SAR 5,000 to SAR 200,000, 12–60 month tenors) and established SMEs (minimum two years of operations) seeking enterprise financing up to SAR 24 million in the form of point-of-sale financing, working-capital lines, and tax financing. Its third pillar is a Sharia-compliant credit card program (Platinum and Rewards tiers) carrying a 12% Tawarruq profit rate and offering cashback of up to 10% across merchant categories, supplemented by the TAKHIER rewards network in restaurants, fitness, hospitality, and retail.
Operations rest on a SAMA-issued finance license (5/A/201312) and a formal three-member Sharia Committee that structures every product as Tawarruq-based financing. Distribution combines 24 physical branches across 13 Saudi regions with digital channels that include iOS and Android mobile applications, a web-based NFC Portal at nfcportal.nayifat.com, calculator tools for personal, credit-card, and SME financing, and a unified phone-banking line (8001000088). Corporate functions are organized around dedicated heads of IT, Cyber Security, HR, Governance, and Compliance/AML-CTF, and the company reports compliance with Saudi PDPL, NDMO, and SAMA data-handling requirements.
Revenue is generated principally through profit rates on installment financings, the 12% Tawarruq rate on outstanding credit-card balances, cash-advance fees, processing fees, interchange, and merchant-funded cashback/rewards economics. Scaled to a financing portfolio of approximately SAR 1.79 billion as of Q2 2026 against an SAR 1.2 billion paid-up capital, the company is mid-tier by Saudi non-bank-finance standards and is currently navigating a strategic shift toward higher-credit-quality borrowers that is compressing top-line revenue while improving profit and asset quality.
Nayifat Finance Company firmographics
Firmographics- Name
- Nayifat Finance Company
- Legal name
- Nayifat Finance Company
- Website
- https://nayifat.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nayifat Finance Company is a Riyadh-based Sharia-compliant finance company listed on Tadawul, serving Saudi consumers and SMEs with personal financing, SME loans up to SAR 24 million, and credit cards through 24 branches and digital channels.
- Ownership category
- akta.pro rank
Nayifat Finance Company industry classification
Industry- Product category
- Consumer Finance (Sharia-compliant / Islamic Finance)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)
- akta.pro secondary industry
- Islamic Corporate Banking (FSABAGAC)
Keywords
Where Nayifat Finance Company is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Nayifat Finance Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Consumer Financing: Revenue generated from personal financing products including interest/profit rates on loans, processing fees, and related charges for individuals
- SME/Enterprise Financing: Revenue from business financing products including point-of-sale financing, working capital financing, and tax financing with amounts up to SAR 24 million
- Credit Cards: Revenue from credit card operations including cashback programs (up to 10%), interchange fees, and Tawarruq profit sales at 12% rate
- Takhier Offers Program: Rewards program for credit card holders providing discounts and cashback at partner merchants across various sectors including restaurants, fitness, and entertainment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal financing from SAR 5,000 to SAR 200,000 |
| Unit Pricing | Monthly | SME financing up to SAR 24 million |
| Usage-based | Monthly | Credit card Tawarruq profit rate 12% |
| Transaction based/ take rate | Monthly | Credit card cashback up to 10% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Nayifat Finance Company product offering
Product offeringCore offering
Nayifat Finance Company is a Saudi Arabia-based Sharia-compliant finance company that provides personal financing (SAR 5,000–200,000), enterprise/SME financing (up to SAR 24 million), and Sharia-compliant credit cards with cashback rewards up to 10%. It supports these products through a 24-branch network across 13 regions, a mobile application, a web portal, and a Takhier rewards program for cardholders.
Product overview
Nayifat Finance Company operates as a Sharia-compliant finance company listed on the Saudi Stock Exchange (Tadawul), offering a unified platform of financing products and services. The core product portfolio comprises three main pillars: Personal Finance (SAR 5,000-200,000), Enterprise/SME Financing (up to SAR 24 million), and Credit Cards with up to 10% cashback. These are supplemented by value-added modules including the TAKHIER rewards program, loan calculators, international currency calculators, and flexible rescheduling solutions. The company also provides a mobile application for digital service delivery.
Differentiator
Problem solved
Functional benefit
Brands
- TAKHIER: A rewards and offers program for Nayifat credit card holders providing cashback and discounts at various partner merchants across restaurants, fitness centers, hotels, and retail stores.
Products and services
- Personal Finance (تمويل شخصي) Sharia-compliant personal financing solution for individuals, with amounts ranging from SAR 5,000 to SAR 200,000 and repayment periods from 12 to 60 months. Designed for Saudi residents seeking quick, flexible, and Islamic-compliant financing for personal needs.
- Enterprise/SME Financing (تمويل المنشآت) Business financing for small and medium enterprises up to SAR 24 million, including point-of-sale financing, working capital financing, and tax financing. Targeted at established Saudi businesses (minimum 2 years of operation) with financial statements, repayable monthly, quarterly, or semi-annually.
- Credit Cards (البطاقات الائتمانية) Sharia-compliant Visa Platinum and Rewards credit cards offering cashback up to 10% on various categories including restaurants and cafes, medical services, supermarkets, online stores, and travel, with a Tawarruq profit rate of 12% and international acceptance through Visa partnership.
- TAKHIER Offers Program (برنامج تخير للمكافآت) Rewards and discount program for Nayifat credit card holders providing exclusive offers and cashback at partner merchants across restaurants, fitness centers, hotels, and retail stores.
Quantifiable outcome
- Net profit increased 54% year-on-year to SAR 60.1 million in H1 2026
- +2 more outcomes
Companies that use Nayifat Finance Company
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Nayifat Finance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nayifat Finance Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VisacoreVisa partnership enables Nayifat to issue Visa Platinum and Rewards credit cards with international acceptance and airport lounge access benefits. Cardholders must complete international transactions of at least SAR 375 within 90 days to access airport lounges.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Nayifat Finance Company competitors and assessment
Company assessmentBroad incumbents
- Al Rajhi Banking and Investment Corporation: Saudi Arabia's largest Islamic bank with a dominant personal and SME financing franchise. Overlaps with Nayifat on Tawarruq-based personal financing, credit cards, and SME lending, but operates a much broader retail and corporate banking franchise.
- Alinma Bank: Sharia-compliant Saudi bank offering personal financing, credit cards, and SME financing. Directly overlaps with Nayifat's product mix but operates as a full-service Islamic bank with deposit-taking and a larger branch network.
- Bank AlJazira: Saudi bank with a sizable consumer finance and SME financing book. Comparable to Nayifat on personal and SME financing products, with broader banking services and a national branch footprint.
- Saudi National Bank (SNB): Saudi Arabia's largest bank, offering personal, SME, and corporate financing alongside Sharia-compliant products. A scaled incumbent competing directly with Nayifat in personal and SME lending across the Kingdom.
- Riyad Bank: Major Saudi bank offering personal financing, credit cards, and SME lending. Competes with Nayifat in the same product categories but with a broader banking and treasury product suite.
Direct peers
- Saudi Finance Company (Tajammu): Saudi-licensed non-bank finance company focused on SME financing under SAMA. Closest analog to Nayifat's enterprise financing segment as a non-bank licensed finance company competing in the same regulatory category.
- Amlak International Finance Company: Saudi-licensed non-bank finance company. Like Nayifat, it is SAMA-regulated and offers Sharia-compliant financing products to individuals and businesses, making it a direct comparable in the non-bank finance space.
- National Finance Company (NFC): Saudi-licensed non-bank finance company offering personal and SME financing under SAMA supervision. Closely comparable to Nayifat in business model, regulatory category, and product mix.
Regional players
- Dar Al Arkan Real Estate Development: Saudi-listed real estate developer with a captive consumer/mortgage finance arm. Adjacent to Nayifat's personal financing product, with cross-sell on housing-related Islamic financing products.
- Saudi Real Estate Company: Saudi real estate finance and investment company. While more focused on real estate, it participates in the Sharia-compliant consumer financing ecosystem and competes for the same Saudi retail savings pool as Nayifat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nayifat Finance Company social profiles
Digital presenceNayifat Finance Company compliance and trust
Trust signalCompliance2 records
Nayifat Finance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nayifat Finance Company leadership team
Management profileNumber of profiles
Profiles17 records
Nayifat Finance Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nayifat Finance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nayifat Finance Company
What does Nayifat Finance Company do?
Nayifat Finance Company is a Saudi Arabia-based Sharia-compliant finance company that provides personal financing (SAR 5,000–200,000), enterprise/SME financing (up to SAR 24 million), and Sharia-compliant credit cards with cashback rewards up to 10%. It supports these products through a 24-branch network across 13 regions, a mobile application, a web portal, and a Takhier rewards program for cardholders.
Is Nayifat Finance Company a public or private company?
Nayifat Finance Company is a public company. It is classified as public and is currently operating.
When was Nayifat Finance Company founded?
Nayifat Finance Company was founded in 2002. It employs 501 to 1,000 people.
Where is Nayifat Finance Company based?
Nayifat Finance Company is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Nayifat Finance Company make money?
Four revenue lines are on record. Consumer Financing is the primary driver. The others are SME/Enterprise Financing, credit Cards and takhier Offers Program.
Who are Nayifat Finance Company's main competitors?
Broad incumbents on record are Al Rajhi Banking and Investment Corporation, Alinma Bank, Bank AlJazira, Saudi National Bank (SNB) and Riyad Bank. Direct peers are Saudi Finance Company (Tajammu), Amlak International Finance Company and National Finance Company (NFC). Regional players are Dar Al Arkan Real Estate Development and Saudi Real Estate Company.
Does Nayifat Finance Company have an API?
No public API is recorded for Nayifat Finance Company.
What industry is Nayifat Finance Company in?
Nayifat Finance Company's product category is Consumer Finance (Sharia-compliant / Islamic Finance). Its primary akta.pro industry code is FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam), with a secondary code of FSABAGAC, Islamic Corporate Banking. Its SIC code is 6141.