Yakult

Name

Yakult

Legal name

Yakult (Singapore) Pte Ltd

Website

https://yakult.com.sg

Company type

Private

Founded year

1978

Operating status

Operating

Ownership category

akta.pro rank

Product category

Probiotic Cultured Milk Beverages

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Beverage Manufacturing (3121), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB)

akta.pro secondary industries

Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE)

Keywords

• Probiotic cultured milk
• Functional dairy beverages
• Gut health drinks
• Fermented milk products
• Probiotic beverage manufacturer

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Probiotic Cultured Milk Drink Sales: Yakult generates revenue through the sale of probiotic cultured milk drinks across multiple product variants (Yakult Original, Yakult Light, Yakult Ace Light, Yakult Gold, Y1000). Products are sold through retail channels (supermarkets, convenience stores) and direct-to-consumer home delivery via Yakult Lady agents. The company operates in Singapore as Yakult (Singapore) Pte Ltd and in India as a 50:50 joint venture with Danone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yakult manufactures and sells probiotic cultured milk drinks built around its proprietary Lacticaseibacillus paracasei strain Shirota (LcS). Its lineup includes Yakult Original, Yakult Light, Yakult Ace Light, Yakult Gold, Yakult Y1000 and Yakult Peach Flavor, sold in 5- and 10-bottle packs through retail outlets (supermarkets, convenience stores), an exclusive door-to-door home delivery service operated by Yakult Lady agents, and dedicated institutional channels (schools and hospitals in Singapore; 35 chilled distribution centers across India).

Product overview

Yakult is a Japanese probiotic cultured milk drink company offering a range of probiotic beverages featuring their proprietary L. paracasei strain Shirota. The core product lineup includes Yakult Original (10 billion probiotics), Y1000 (100+ billion probiotics - most concentrated), Yakult Gold (low sugar, Vitamin D), Yakult Ace Light (30 billion probiotics, reduced calories), and Yakult Light (Vitamin D fortified). Products are available in single bottles, 5-bottle packs, and 10-bottle family packs. The company also operates a home delivery service through Yakult Lady agents and offers factory tours at their Singapore plant.

Differentiator

Problem solved

Functional benefit

Brands

• Yakult Gold: Nutri-Grade B drink with less sugar, fortified with vitamin D, containing 10 billion LcS per bottle, awarded Healthier Choice Symbol
• Yakult Ace Light
• Yakult Light
• Y1000
• Yakult Original

Products and services

• Yakult Original Premium probiotic cultured milk drink containing over 10 billion live Lacticaseibacillus paracasei strain Shirota per 100ml bottle; fat and cholesterol free, no preservatives, about 70 calories per bottle. Targeted at general consumers seeking daily gut health maintenance.
• Yakult Y1000 Yakult's most concentrated probiotic drink with over 100 billion live L. paracasei strain Shirota per bottle (1 billion per ml). Imported from Japan, part of the Yakult 1000 series selling 3 million bottles daily in Japan. Targeted at health-conscious adult consumers seeking high-intensity probiotic intake.
• Yakult Gold Nutri-Grade B probiotic drink with less sugar, fortified with Vitamin D for bone and teeth health. Contains 10 billion L. paracasei strain Shirota per bottle. Awarded Healthier Choice Symbol by Health Promotion Board.
• Yakult Ace Light

Quantifiable outcome

• LcS detected in high abundance in all subjects' stools during 14-day ingestion period in Singapore study (W.W.T. Khine et al, 2019)
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nature PortfoliocoreStrategic or Co-development Partner · 27 June 2025Yakult partners with Nature Portfolio (Nature Publishing Group) to run the Global Grants for Gut Health program, a competitive funding initiative supporting research into the human gut microbiota. The program funds one-year research projects (laboratory and clinical studies) with awards of up to US$100,000 each.
• National University of Singapore (NUS)coreStrategic or Co-development PartnerYakult collaborated with NUS on a research study titled 'Recovery of Lactobacillus casei strain Shirota (LcS) from faeces of healthy Singapore adults after intake of fermented milk' (W.W.T. Khine et al, 2019). The study confirmed LcS survival through the gastrointestinal tract in Singapore adults, published in Beneficial Microbes journal.
• Licensed Recyclers (India EPR compliance)minorOthersYakult Danone India partners with licensed recyclers for plastic bottle recycling in compliance with India's Extended Producer Responsibility (EPR) policy as part of its sustainability strategy.
• Breast Cancer Foundation (BCF)coreGTM or Marketing PartnerYakult Singapore has been the main sponsor of Breast Cancer Foundation's annual Colorectal Cancer Awareness Month Symposium and Pink Ribbon Walk. The partnership includes community education, fundraising, and awareness outreach activities. Yakult ladies distribute informative brochures during their door-to-door deliveries.
• National Foundation for Digestive Diseases (NFDD)coreGTM or Marketing PartnerYakult Singapore has supported NFDD for over 20 years as main sponsor of annual public symposiums aimed at educating and updating the public on causes, diagnosis, prevention, and treatment of digestive system diseases.
• Singapore Cancer SocietycoreGTM or Marketing PartnerYakult Singapore is a main sponsor of Singapore Cancer Society's annual Colorectal Cancer Awareness Month Symposium, as well as other cancer awareness talks and events.
• FINA / Swimming World CupminorGTM or Marketing PartnerYakult Singapore sponsors international and national swimming events including the FINA Swimming World Cup, Yakult Swim Clinic, and Singapore Relay Challenge as part of its holistic approach to health and sports sponsorship.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danone: Global dairy and probiotic beverage giant with brands like Actimel, Activia, and YoPRO. Directly comparable as Yakult's India JV partner and as a direct competitor in probiotic cultured dairy drinks with overlapping science-backed positioning.
• Meiji Holdings: Japanese dairy and food company with the R-1 probiotic yogurt drink line. Closely comparable as a Japan-headquartered cultured milk probiotic brand competing in the same category and overlapping in scientific, gut-health positioning.
• Morinaga Milk Industry: Japanese dairy company with the Bifidus probiotic milk drink portfolio. Direct competitor in the fermented/probiotic dairy beverage category, sharing the Japanese heritage, science-driven positioning, and daily consumption use case with Yakult.
• Lifeway Foods: U.S. kefir and probiotic cultured dairy drink producer. Comparable as a branded probiotic cultured milk beverage company competing for the same gut-health, daily-probiotic consumer occasion.

Emerging players

• Bio-K+: Canadian probiotic drink brand focused on clinically-studied probiotic strains in drinkable format. Comparable as an emerging player targeting health-conscious consumers with daily-dose probiotic beverages, competing in the same functional drink category.
• GoodBelly: U.S. probiotic juice and shot brand. Comparable as a newer functional beverage entrant pursuing the gut-health occasion with branded probiotic drinks, overlapping in target consumer but with a juice rather than dairy base.

Regional players

• Yili Group: China's largest dairy company with probiotic yogurt drink SKUs under brands like Ambrosial and Chang Yi. Comparable as a regional dairy giant competing in cultured/probiotic drinkable dairy, particularly relevant given Singapore's Chinese diaspora consumer base.
• Mengniu Dairy: Major Chinese dairy company with probiotic cultured milk drinks (e.g., Bio-SOY, Just Yoghurt). Comparable as an Asia-based regional dairy incumbent with overlapping probiotic dairy beverage offerings and distribution scale.
• Bright Dairy & Food: Chinese dairy major with probiotic yogurt drink products including Mosily and Youyi. Comparable as a regional player in the Asia probiotic dairy drink category, competing for the same health-conscious daily probiotic occasion.

Broad incumbents

• Nestlé: Global F&B incumbent with probiotic dairy offerings (e.g., LC1 yogurt, Acti-Plus) plus a broad beverage and nutrition portfolio. Comparable as a much larger incumbent competing across probiotic and functional dairy beverages globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yakultsingapore
• Instagraminstagram.com/yakultsingapore/?hl=en
• TikToktiktok.com/@yakultsingapore
• Xx.com/yakultofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yakult