Vision Bank
- Company typePrivate
- Founded2021
- HeadquartersRiyadh, Saudi Arabia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Vision Bank does
Vision Bank (بنك فيجن) is a Saudi Arabian, AI-native, Shariah-compliant digital bank founded in 2021 and licensed by the Saudi Central Bank (SAMA) as a Closed Joint Stock Company under Cabinet Resolution No. 672. It operates as a mobile-only neobank distributed through iOS and Android apps, with no referenced physical branch network, and serves retail individual consumers, families, and (upon launch) small and medium enterprises in the Kingdom of Saudi Arabia.
The product portfolio comprises five integrated offerings: Family Banking (مصرف العائل) with parental controls and gamified financial learning, a Current Account supporting Apple Pay and Mada Pay, Goal-Based Savings with automated contributions and progress tracking, a Murabaha Term Deposit yielding up to 6% expected profit on a 1-year term (minimum SAR 1,000), and an SME Banking line currently marked "Launching soon." All customer interactions are routed through "Noura," a proprietary AI assistant operating in Arabic-friendly voice and text modalities, hosted at halanoura.visionbank.com.sa and positioned as the bank's primary interface for account opening, transfers, beneficiary management, and Shariah-compliance queries.
Vision Bank monetizes through standard retail banking streams — current accounts, savings, and term deposits — with pricing publicly disclosed for the Murabaha product (6% expected profit on 1-year, 7-day minimum, SAR 1,000 minimum deposit, up to 20% withdrawal). Paid-up capital of SAR 1.5 billion underpins the regulatory balance sheet. Go-to-market is direct-to-consumer via app store distribution, organic social (X, LinkedIn, Facebook, Instagram), website content, and an emerging embedded-finance/Partnerships function. No funding rounds, M&A, or ownership disclosures are present in available sources, and revenue figures are not publicly disclosed.
Vision Bank firmographics
Firmographics- Name
- Vision Bank
- Legal name
- Vision Bank (بنك فيجن)
- Website
- https://visionbank.com.sa
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Vision Bank industry classification
Industry- Product category
- Digital Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Islamic Retail Banking (FSABAGAA)
- akta.pro secondary industries
- Islamic SME & Commercial Banking (FSABAGAB), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)
Keywords
Where Vision Bank is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Vision Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Banking Services: Revenue generated from standard banking services including current accounts, savings accounts, and term deposits offered to retail customers in Saudi Arabia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Murabaha Term Deposit - 6% return on 1-year term |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vision Bank product offering
Product offeringCore offering
Vision Bank is a digital-first, Shariah-compliant (Islamic) bank in Saudi Arabia that provides retail banking services — including a current account, goal-based savings, Murabaha term deposits, family banking, and SME banking — through its mobile app and website. Its proprietary AI assistant, Noura, serves as the primary conversational interface for account management, transfers, beneficiary management, and customer support via voice and text.
Product overview
Vision Bank operates as a digital-first Islamic bank offering a unified banking platform with AI-powered assistance through its proprietary Noura AI assistant. The core product portfolio comprises five integrated banking services: Family Banking for multi-generational financial management with parental controls and gamified learning; Current Account for everyday banking with frictionless account opening and instant card provisioning; Goal-Based Savings for purpose-driven savings with automated contributions and progress tracking; Murabaha Term Deposit providing Shariah-compliant fixed returns up to 6%; and SME Banking for business customers. All services are accessible through the Noura AI assistant via voice and text, with mobile apps on iOS and Android platforms supporting Apple Pay and Mada Pay integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Noura: AI-powered digital banking assistant and chatbot that handles customer inquiries and banking transactions through conversational interface
Products and services
- Current Account A digital-first current account for everyday banking — payments, spending, transfers, and instant money movement — with full balance and activity visibility, managed through the Noura AI assistant and supporting instant Apple Pay and Mada Pay card provisioning.
- Goal-Based Savings A purpose-driven savings account enabling customers to create dedicated savings goals for travel, education, and personal objectives, with smart progress tracking, automated contributions, and real-time insights guided by Noura.
- Murabaha Term Deposit A Shariah-compliant fixed-term deposit offering up to 6% expected profit on 1-year terms with a minimum investment of SAR 1,000, flexible tenures from 7 days to 1 year, no salary transfer requirement, and withdrawal options up to 20% of the deposit.
- Family Banking (حساب العائلة) A family-oriented banking account providing parents with oversight tools and children with financial independence, featuring spending controls, transaction monitoring, and a gamified financial-learning journey.
- SME Banking A banking product line designed for small and medium enterprises, with dedicated propositions for Medium Businesses (fast banking for founders) and Small Businesses (scalable tools with greater control and visibility).
- Noura AI Assistant Vision Bank's proprietary AI-powered conversational assistant that serves as the primary interface for banking interactions, providing intelligent guidance for account management, transfers, family banking, and Shariah-compliant banking queries through voice and text modalities.
Quantifiable outcome
- 6% expected profit rate on 1-year Murabaha Term Deposit
Companies that use Vision Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Vision Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature1 record
Vision Bank partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Emirates NBDminorFeatured as a keynote speaker at the Mortgage & Lending Innovation Forum 2025 in Dubai. Vision Bank participated in a power panel alongside Emirates NBD, discussing AI and automation in UAE's lending ecosystem aligned with Vision 2030 goals.
- PwCminorFeatured in power panel at Mortgage & Lending Innovation Forum 2025. Vision Bank participated alongside PwC experts discussing AI-first credit decisioning and intelligent workflows reshaping lending in UAE and MENA region.
- Cedar Management ConsultingminorFeatured in power panel at Mortgage & Lending Innovation Forum 2025 discussing lending innovation and digital transformation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vision Bank competitors and assessment
Company assessmentBroad incumbents
- Bank AlJazira: Bank AlJazira is a Saudi Shariah-compliant bank with a strong digital channel investment and SME focus. It is a broader incumbent competitor that overlaps with Vision Bank's Islamic retail, savings, and SME banking ambitions.
- Saudi National Bank (SNB): SNB is the largest Saudi bank by assets, formed from the NCB/Samba merger, with full retail, corporate, and Islamic banking franchises. It is a broad incumbent competitor in the same Saudi retail and SME markets where Vision Bank operates.
- Emirates NBD: Emirates NBD is a leading UAE bank with a strong digital and Islamic banking franchise and a growing presence in Saudi Arabia. It is a broad regional incumbent comparable in digital-banking ambition and Islamic product depth, and was Vision Bank's co-panelist at the 2025 Mortgage & Lending Innovation Forum.
- Riyad Bank: Riyad Bank is a major full-service Saudi bank with a growing digital offering and an active push into retail and SME segments. It competes with Vision Bank for the same Saudi retail deposits and small business relationships.
- Al Rajhi Bank: Al Rajhi is the largest Islamic bank in Saudi Arabia and a dominant retail and SME player. It is a broad incumbent that competes with Vision Bank across the full Islamic retail and Murabaha deposit spectrum.
- ADCB (Abu Dhabi Commercial Bank): ADCB is a major UAE bank that has invested heavily in digital transformation and competes for retail and SME customers in the Gulf. It serves as a broad regional incumbent benchmark for digital-banking-led growth strategies similar to Vision Bank's.
Emerging players
- Wio Bank: Wio Bank is a UAE-licensed digital banking platform targeting SMEs and consumers with integrated business banking tools. It is an emerging regional peer with a comparable SME-and-consumer digital banking model relevant to Vision Bank's planned SME line.
- Mashreq Neo: Mashreq Neo is a UAE digital-only challenger bank from Mashreq, serving retail and SME customers through a mobile-first platform. It is an emerging regional peer with a comparable digital-first deposit and SME strategy to Vision Bank's roadmap.
Direct peers
- STC Bank (stc Pay): STC Bank is a Saudi-licensed digital bank targeting retail consumers with mobile-first accounts, payments, and lifestyle services. It is the most direct head-to-head competitor to Vision Bank's digital-first retail model in Saudi Arabia.
- D360 Bank: D360 is a Saudi SAMA-licensed digital bank focused on retail and SME customers with an app-based account experience. It competes directly with Vision Bank on consumer onboarding, savings, and digital banking UX in the same Saudi market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vision Bank social profiles
Digital presenceVision Bank compliance and trust
Trust signalCompliance2 records
Vision Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Bank leadership team
Management profileNumber of profiles
Profiles1 record
Vision Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Bank
What does Vision Bank do?
Vision Bank is a digital-first, Shariah-compliant (Islamic) bank in Saudi Arabia that provides retail banking services — including a current account, goal-based savings, Murabaha term deposits, family banking, and SME banking — through its mobile app and website. Its proprietary AI assistant, Noura, serves as the primary conversational interface for account management, transfers, beneficiary management, and customer support via voice and text.
Is Vision Bank a public or private company?
Vision Bank is a private company. It is classified as unknown and is currently operating.
When was Vision Bank founded?
Vision Bank was founded in 2021. It employs 251 to 500 people.
Where is Vision Bank based?
Vision Bank is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Vision Bank make money?
One revenue line is on record: retail Banking Services.
Who are Vision Bank's main competitors?
Broad incumbents on record are Bank AlJazira, Saudi National Bank (SNB), Emirates NBD, Riyad Bank, Al Rajhi Bank and ADCB (Abu Dhabi Commercial Bank). Emerging players are Wio Bank and Mashreq Neo. Direct peers are STC Bank (stc Pay) and D360 Bank.
Does Vision Bank have an API?
No public API is recorded for Vision Bank.
What industry is Vision Bank in?
Vision Bank's product category is Digital Retail Banking. Its primary akta.pro industry code is FSABAGAA, Islamic Retail Banking, with a secondary code of FSABAGAB, Islamic SME & Commercial Banking. Its NAICS code is 52211 and its SIC code is 6022.