Vision Bank

What Vision Bank does

Vision Bank (بنك فيجن) is a Saudi Arabian, AI-native, Shariah-compliant digital bank founded in 2021 and licensed by the Saudi Central Bank (SAMA) as a Closed Joint Stock Company under Cabinet Resolution No. 672. It operates as a mobile-only neobank distributed through iOS and Android apps, with no referenced physical branch network, and serves retail individual consumers, families, and (upon launch) small and medium enterprises in the Kingdom of Saudi Arabia.

The product portfolio comprises five integrated offerings: Family Banking (مصرف العائل) with parental controls and gamified financial learning, a Current Account supporting Apple Pay and Mada Pay, Goal-Based Savings with automated contributions and progress tracking, a Murabaha Term Deposit yielding up to 6% expected profit on a 1-year term (minimum SAR 1,000), and an SME Banking line currently marked "Launching soon." All customer interactions are routed through "Noura," a proprietary AI assistant operating in Arabic-friendly voice and text modalities, hosted at halanoura.visionbank.com.sa and positioned as the bank's primary interface for account opening, transfers, beneficiary management, and Shariah-compliance queries.

Vision Bank monetizes through standard retail banking streams — current accounts, savings, and term deposits — with pricing publicly disclosed for the Murabaha product (6% expected profit on 1-year, 7-day minimum, SAR 1,000 minimum deposit, up to 20% withdrawal). Paid-up capital of SAR 1.5 billion underpins the regulatory balance sheet. Go-to-market is direct-to-consumer via app store distribution, organic social (X, LinkedIn, Facebook, Instagram), website content, and an emerging embedded-finance/Partnerships function. No funding rounds, M&A, or ownership disclosures are present in available sources, and revenue figures are not publicly disclosed.

Name

Vision Bank

Legal name

Vision Bank (بنك فيجن)

Website

https://visionbank.com.sa

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Digital Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Islamic Retail Banking (FSABAGAA)

akta.pro secondary industries

Islamic SME & Commercial Banking (FSABAGAB), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)

Keywords

• Digital banking services
• Islamic retail banking
• Shariah-compliant deposits
• Mobile banking app
• Family banking

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Banking Services: Revenue generated from standard banking services including current accounts, savings accounts, and term deposits offered to retail customers in Saudi Arabia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vision Bank is a digital-first, Shariah-compliant (Islamic) bank in Saudi Arabia that provides retail banking services — including a current account, goal-based savings, Murabaha term deposits, family banking, and SME banking — through its mobile app and website. Its proprietary AI assistant, Noura, serves as the primary conversational interface for account management, transfers, beneficiary management, and customer support via voice and text.

Product overview

Vision Bank operates as a digital-first Islamic bank offering a unified banking platform with AI-powered assistance through its proprietary Noura AI assistant. The core product portfolio comprises five integrated banking services: Family Banking for multi-generational financial management with parental controls and gamified learning; Current Account for everyday banking with frictionless account opening and instant card provisioning; Goal-Based Savings for purpose-driven savings with automated contributions and progress tracking; Murabaha Term Deposit providing Shariah-compliant fixed returns up to 6%; and SME Banking for business customers. All services are accessible through the Noura AI assistant via voice and text, with mobile apps on iOS and Android platforms supporting Apple Pay and Mada Pay integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Noura: AI-powered digital banking assistant and chatbot that handles customer inquiries and banking transactions through conversational interface

Products and services

• Current Account A digital-first current account for everyday banking — payments, spending, transfers, and instant money movement — with full balance and activity visibility, managed through the Noura AI assistant and supporting instant Apple Pay and Mada Pay card provisioning.
• Goal-Based Savings A purpose-driven savings account enabling customers to create dedicated savings goals for travel, education, and personal objectives, with smart progress tracking, automated contributions, and real-time insights guided by Noura.
• Murabaha Term Deposit A Shariah-compliant fixed-term deposit offering up to 6% expected profit on 1-year terms with a minimum investment of SAR 1,000, flexible tenures from 7 days to 1 year, no salary transfer requirement, and withdrawal options up to 20% of the deposit.
• Family Banking (حساب العائلة) A family-oriented banking account providing parents with oversight tools and children with financial independence, featuring spending controls, transaction monitoring, and a gamified financial-learning journey.
• SME Banking A banking product line designed for small and medium enterprises, with dedicated propositions for Medium Businesses (fast banking for founders) and Small Businesses (scalable tools with greater control and visibility).
• Noura AI Assistant Vision Bank's proprietary AI-powered conversational assistant that serves as the primary interface for banking interactions, providing intelligent guidance for account management, transfers, family banking, and Shariah-compliant banking queries through voice and text modalities.

Quantifiable outcome

• 6% expected profit rate on 1-year Murabaha Term Deposit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Emirates NBDminorStrategic or Co-development Partner · 12 November 2025Featured as a keynote speaker at the Mortgage & Lending Innovation Forum 2025 in Dubai. Vision Bank participated in a power panel alongside Emirates NBD, discussing AI and automation in UAE's lending ecosystem aligned with Vision 2030 goals.
• PwCminorStrategic or Co-development Partner · 12 November 2025Featured in power panel at Mortgage & Lending Innovation Forum 2025. Vision Bank participated alongside PwC experts discussing AI-first credit decisioning and intelligent workflows reshaping lending in UAE and MENA region.
• Cedar Management ConsultingminorStrategic or Co-development Partner · 12 November 2025Featured in power panel at Mortgage & Lending Innovation Forum 2025 discussing lending innovation and digital transformation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bank AlJazira: Bank AlJazira is a Saudi Shariah-compliant bank with a strong digital channel investment and SME focus. It is a broader incumbent competitor that overlaps with Vision Bank's Islamic retail, savings, and SME banking ambitions.
• Saudi National Bank (SNB): SNB is the largest Saudi bank by assets, formed from the NCB/Samba merger, with full retail, corporate, and Islamic banking franchises. It is a broad incumbent competitor in the same Saudi retail and SME markets where Vision Bank operates.
• Emirates NBD: Emirates NBD is a leading UAE bank with a strong digital and Islamic banking franchise and a growing presence in Saudi Arabia. It is a broad regional incumbent comparable in digital-banking ambition and Islamic product depth, and was Vision Bank's co-panelist at the 2025 Mortgage & Lending Innovation Forum.
• Riyad Bank: Riyad Bank is a major full-service Saudi bank with a growing digital offering and an active push into retail and SME segments. It competes with Vision Bank for the same Saudi retail deposits and small business relationships.
• Al Rajhi Bank: Al Rajhi is the largest Islamic bank in Saudi Arabia and a dominant retail and SME player. It is a broad incumbent that competes with Vision Bank across the full Islamic retail and Murabaha deposit spectrum.
• ADCB (Abu Dhabi Commercial Bank): ADCB is a major UAE bank that has invested heavily in digital transformation and competes for retail and SME customers in the Gulf. It serves as a broad regional incumbent benchmark for digital-banking-led growth strategies similar to Vision Bank's.

Emerging players

• Wio Bank: Wio Bank is a UAE-licensed digital banking platform targeting SMEs and consumers with integrated business banking tools. It is an emerging regional peer with a comparable SME-and-consumer digital banking model relevant to Vision Bank's planned SME line.
• Mashreq Neo: Mashreq Neo is a UAE digital-only challenger bank from Mashreq, serving retail and SME customers through a mobile-first platform. It is an emerging regional peer with a comparable digital-first deposit and SME strategy to Vision Bank's roadmap.

Direct peers

• STC Bank (stc Pay): STC Bank is a Saudi-licensed digital bank targeting retail consumers with mobile-first accounts, payments, and lifestyle services. It is the most direct head-to-head competitor to Vision Bank's digital-first retail model in Saudi Arabia.
• D360 Bank: D360 is a Saudi SAMA-licensed digital bank focused on retail and SME customers with an app-based account experience. It competes directly with Vision Bank on consumer onboarding, savings, and digital banking UX in the same Saudi market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/visionbank_sa
• Facebookfacebook.com/visionbanksaudiarabia
• LinkedInlinkedin.com/company/visionbanksa
• Instagraminstagram.com/visionbank_sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Bank