MOC Products Company, Inc.

What MOC Products Company, Inc. does

MOC Products Company, Inc. is a privately held, US-based B2B automotive aftermarket supplier founded in 1954 and headquartered in Pacoima, California. The company manufactures and distributes professional-grade performance additives, lubricants, and cleaners covering all major vehicle systems (engine, fuel, cooling, brake, transmission, HVAC, power steering, differential, battery, nitrogen, EV/HEV, and windshield washer), alongside a separate vehicle-appearance product line including the TruEco all-natural, biodegradable cleaners. In addition to consumable chemicals, MOC sells fluid-exchange service equipment, aftermarket parts under the ISOAIRE catalog, and accessories and reconditioning tools.

The company monetizes primarily through one-time product sales (concentrates, ready-to-use formulations, aerosols, and 55-gallon drums) and hardware sales of fluid-exchange machines, supplemented by professional training programs (ACE Advisor Training, MOC University, equipment training) and a suite of customer retention programs (Total Customer Connect, Vehicle Protection Program, Engine Advantage, Menu-on-Demand, Nitrogen Now!, Roadside Rescue) that generate more recurring or program-based dealer revenue. Distribution combines direct field sales to automotive dealerships, an exclusive-territory distributor network, and a small branded e-commerce storefront, supported by MP Smart Tech and MOC University mobile applications on iOS and Android.

MOC's primary customers are automotive dealerships and their service departments, with secondary reach into professional reconditioning and detailing shops, fleet service operations, and specialty EV/HEV service providers. The company is privately held with no disclosed venture or private-equity ownership, no parent company, and no subsidiaries, operating as an independent founder/privately owned entity with a US-only geographic footprint.

Name

MOC Products Company, Inc.

Legal name

MOC Products Company, Inc.

Website

https://mocproducts.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

MOC Products Company is a privately held US B2B automotive aftermarket manufacturer and distributor founded in 1954, supplying professional-grade performance additives, lubricants, cleaners, fluid-exchange equipment, training, and customer retention programs primarily to automotive dealerships and service centers.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Products

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Soap and Cleaning Compound Manufacturing (32561), Automotive Parts and Accessories Retailers (441330)

SIC

Motor Vehicle Parts & Accessories (3714), Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Automotive performance additives
• Vehicle appearance products
• Fluid exchange equipment
• Automotive aftermarket parts
• Preventive maintenance services

Headquarters

HQ city

Pacoima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Performance Products: Sale of performance additives, lubricants, and cleaners for engine, fuel, cooling, brake, transmission, and other vehicle systems. Products are sold as concentrates and ready-to-use formulations in various sizes from small containers to 55-gallon drums.
2. Vehicle Appearance Products: Sale of interior cleaners, exterior cleaners, glass cleaners, compounds, polishes, waxes, shampoos, tire dressings, and fresheners for automotive detailing and reconditioning.
3. Fluid Exchange Equipment: Sale of equipment for preventive maintenance services including engine flush machines, fuel injector cleaning machines, and other service equipment.
4. OE Quality Parts: Sale of aftermarket stocking parts including filters, hardware, wheels, and specialty products under the ISOAIRE brand with volume-based pricing.
5. Training Programs: Professional training programs including ACE Advisor Training for dealership service drive, equipment training for proper use of fluid exchange equipment, and product knowledge education.
6. Customer Retention Programs: Programs including Total Customer Connect, Vehicle Protection Program, Engine Advantage, Menu-on-Demand, Nitrogen Now!, and Roadside Rescue sold to dealerships and service centers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

MOC Products Company manufactures and distributes professional-grade automotive performance additives, lubricants, and cleaners for all major vehicle systems, along with vehicle appearance products, fluid exchange service equipment, and OE-quality aftermarket parts (ISOAIRE catalog). The company also provides integrated training programs (ACE Advisor, MOC University, Equipment Training) and customer retention programs (Total Customer Connect, Vehicle Protection Program, Engine Advantage) to automotive dealerships, service centers, and professional detailers.

Product overview

MOC Products Company is a B2B automotive chemical and equipment supplier offering a comprehensive portfolio of performance products, vehicle appearance products, OE quality parts (under the ISOAIRE brand), fluid exchange equipment, and customer retention programs. The core product lines include Performance Products (professional-grade additives, lubricants, and cleaners for battery, brake, cooling, diesel, differential, engine, EV/hybrid, fuel, HVAC, nitrogen, power steering, transmission, and windshield washer fluid systems) and Vehicle Appearance Products (interior/exterior cleaners, glass cleaners, compounds, polishes, waxes, shampoos, tire & wheel products, dressings, and fresheners under the TruEco all-natural line). The company also provides service equipment for fluid exchange across all vehicle systems, training programs (ACE Advisor, MOC University, Equipment Training), and mobile applications (MP Smart Tech, MOC University). Customer retention programs include Total Customer Connect, Vehicle Protection Program, Engine Advantage, Menu-on-Demand, Nitrogen Now!, and Roadside Rescue. The product ecosystem is designed for automotive dealerships and service centers to perform preventive maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• MP Smart Tech: Mobile application for smart tech services and training
• MOC University
• MP
• TruEco
• ISOAIRE

Products and services

• Performance Products (Additives, Lubricants, Cleaners) Professional-grade automotive performance additives, lubricants, and cleaners designed to effectively clean internal operating systems and fortify vital fluids, covering battery, brake, cooling, diesel, differential, engine, EV/hybrid, fuel, HVAC, nitrogen, power steering, transmission, and windshield washer fluid systems. Sold as concentrates and ready-to-use formulations in various sizes from small containers to 55-gallon drums.
• Vehicle Appearance Products (TruEco Line) Detail products utilizing high-quality ingredients for professional results across interior cleaners, exterior cleaners, glass cleaners, compounds, polishes, waxes, shampoos, tire dressings, fresheners, and surface prep applications. The TruEco sub-line delivers all-natural, biodegradable, non-toxic vehicle appearance cleaners.
• OE Quality Parts (ISOAIRE Catalog) Aftermarket stocking catalog delivering automotive filters, hardware, wheel products, and specialty products with volume-based pricing and on-hand availability options.
• Service Equipment (Fluid Exchange Equipment) Professional fluid exchange equipment for engine, brake, cooling, diesel, differential, fuel, HVAC, nitrogen, power steering, and transmission systems, including engine flush machines and fuel injector cleaning machines.
• Customer Retention Programs Suite of retention programs including Total Customer Connect, Vehicle Protection Program, Engine Advantage, Menu-on-Demand, Nitrogen Now!, Roadside Rescue, and Pre-Owned Protection, sold to dealerships and service centers as subscription/recurring offerings.
• Training Programs (ACE Advisor, MOC University, Equipment Training) Training modules including ACE Advisor Training for dealership service drive, MOC University for beginners to seasoned professionals covering product knowledge, and Equipment Training for proper use of fluid exchange equipment.
• MP Smart Tech Mobile Application Mobile application for automotive service technicians and advisors providing product information, service procedures, and technical resources for MOC products available on iOS and Android platforms.
• MOC University Mobile Application Training and education mobile application providing product knowledge modules and service procedures for MOC products, available on Android and iOS platforms.
• MP Armour Ceramic Coating Advanced ceramic nanotechnology coating that bonds to vehicle paint surface like an extra layer of clear coat, creating durable, high gloss, swirl-resistant, hydrophobic surface protection.
• Protect (HEV/BEV Coolant Fortifier) Coolant fortifier designed for hybrid-electrical vehicles (HEV) and battery electrical vehicles (BEV) with advanced corrosion inhibitors formulated for low-conductivity coolants used in EV/HEV battery cooling systems.
• EV-HEV Premium Brake Service Long-life, low-conductivity brake service formula fortified with special additives and esters for EV and HEV vehicles with large heavy batteries and regenerative braking systems.
• Vision Glass Enhancement Glass treatment service that forms a chemical bond with windshield causing glass to become hydrophobic, repelling rain and improving visibility for up to months of normal use.
• BRITE Headlight Restoration Service Headlight restoration service that increases visibility and enhances vehicle appearance by restoring oxidized and yellowed headlights.

Quantifiable outcome

• Products are designed, tested and proven to effectively clean internal operating systems and fortify vital fluids

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liqui Moly: Liqui Moly is a German manufacturer of motor oils, additives, and service chemicals sold globally through dealer and workshop channels — a direct international analog to MOC's performance and appearance product lines.
• Wynn's (Illinois Tool Works): Wynn's is a long-established automotive chemical brand specializing in fuel, oil, cooling, and transmission additives plus service equipment, with a global dealer-distribution model that closely mirrors MOC's performance products business.
• CRC Industries: CRC Industries produces specialty chemicals and cleaners for automotive, industrial, and maintenance applications, including fuel additives and cleaners that overlap with MOC's performance and appearance categories.
• BG Products (BG Service Solutions): BG Products is one of the closest direct competitors to MOC, supplying automotive service chemicals, additives, and equipment through a similar field-sales motion to dealerships, plus a parallel distributor network and tech training programs.
• Turtle Wax: Turtle Wax is a heritage appearance-products brand offering cleaners, polishes, waxes, and ceramic coatings sold through retail and pro channels, overlapping with MOC's vehicle appearance business.
• Amsoil: Amsoil manufactures synthetic motor oils, lubricants, and fuel additives with a strong dealer network — a direct competitor to MOC's performance additive and engine treatment categories.
• Meguiar's (3M): Meguiar's is a leading vehicle appearance brand for detailers and reconditioning shops — directly comparable to MOC's TruEco line, polishes, waxes, dressings, and shop supplies sold to detailing and dealer reconditioning segments.
• Prestone (Honeywell): Prestone is a major aftermarket automotive chemicals brand focused on antifreeze/coolants, brake fluids, and additives — overlapping with MOC's cooling, brake, and engine treatment SKUs sold through retail and service channels.

Emerging players

• Sonax: Sonax is a German car care brand selling premium detailing chemicals, ceramic coatings, and appearance products into professional and consumer channels — an emerging direct competitor to MOC's appearance line.

Broad incumbents

• 3M Automotive Aftermarket: 3M's automotive aftermarket division sells a broad portfolio of appearance products, adhesives, abrasives, and coatings that overlap with MOC's MP Armour ceramic coating, surface prep, and reconditioning categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mocproducts
• YouTubeinstagram.com/mocproductsofficial
• Facebookfacebook.com/mocproducts
• LinkedInlinkedin.com/company/mocproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOC Products Company, Inc.