USC Marshall School of Business

What USC Marshall School of Business does

USC Marshall School of Business, founded in 1920, is the private business school of the University of Southern California, headquartered at 3670 Trousdale Parkway, Los Angeles. It serves a primary customer base of undergraduate and graduate business students through degree programs spanning the BS Business Administration, BS Accounting, BS Artificial Intelligence for Business (joint with Viterbi), BS Business of Cinematic Arts, BS Real Estate Finance and Development (joint with Sol Price), BS Accounting and Finance (joint with Leventhal), BS Business of Innovation, and the three-continent World Bachelor in Business (with HKUST and Bocconi); graduate offerings include Full-Time, Part-Time, One-Year (IBEAR), Executive, and Online MBA programs, plus specialized master's in Business Analytics, Finance, Global Supply Chain Management, Marketing, Entrepreneurship + Innovation, Social Entrepreneurship, Master of Accounting, Master of Business Taxation, Master of Business for Veterans, PhD programs, and graduate certificates. The underlying technology footprint is curriculum-based rather than product-based: all undergraduate degrees are STEM-designated, with coursework spanning GenAI/LLMs in the cloud (DSO-575), NLP (DSO-560), forecasting (DSO-424), spreadsheet optimization (DSO-547), decentralized finance and smart contracts (FBE-430), and a student-managed VanEck Student Investment Fund celebrating its 40th year. Revenue derives from degree tuition (Full-Time, Part-Time, One-Year, Executive, Online MBA and specialized master's), executive/professional education as non-degree programs, and philanthropic contributions such as the VanEck Digital Assets Initiative. Distribution combines on-campus delivery in Los Angeles, fully online (Online MBA), regional part-time formats, and event-driven recruiting via the Trojan Network alumni system.

Name

USC Marshall School of Business

Legal name

University of Southern California Marshall School of Business

Website

https://marshall.usc.edu

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

USC Marshall School of Business, founded 1920, is the private business school of the University of Southern California, offering STEM-designated undergraduate, MBA, specialized master's, PhD, and executive programs to a global student body.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship, Innovation & Venture Creation Centers (EDAHAHAH)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Business education programs
• Graduate business degrees
• Executive education services
• MBA programs
• Specialized masters degrees

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Degree Program Tuition: Revenue from undergraduate, graduate, and executive education programs including Full-Time MBA, Part-Time MBA, One-Year MBA, Executive MBA, Online MBA, and specialized master's degrees
2. Philanthropic Funding: Donations and initiatives from alumni and philanthropists such as Cynthia van Eck's contributions supporting the VanEck Student Investment Fund and VanEck Digital Assets Initiative
3. Executive Education: Non-degree professional development programs for executives and organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

USC Marshall School of Business delivers undergraduate, graduate, and executive business education through degree programs including Full-Time MBA, Part-Time MBA, One-Year MBA, Online MBA, Executive MBA, specialized master's degrees (Business Analytics, Finance, Marketing, Global Supply Chain Management, Entrepreneurship, Social Entrepreneurship, Accounting, Taxation, Business for Veterans), undergraduate BS degrees, and a PhD program. Programs are offered on-campus in Los Angeles, online, and in part-time formats, with joint degrees delivered in partnership with USC Viterbi School of Engineering and USC Sol Price School of Public Policy.

Product overview

USC Marshall School of Business offers a comprehensive portfolio of educational products and programs across undergraduate, graduate, and executive education levels. The core offerings include Full-Time MBA, Part-Time MBA, One-Year MBA (IBEAR), Online MBA, and Executive MBA programs; Specialized Masters including MS Business Analytics, MS Global Supply Chain Management, MS Entrepreneurship + Innovation, MS Finance, MS Marketing, MS Social Entrepreneurship, and Master of Business for Veterans; Accounting Masters through USC Leventhal (MAcc, MBT); and PhD programs. Undergraduate offerings span BS Business Administration, BS Accounting, BS Artificial Intelligence for Business (joint with Viterbi), World Bachelor in Business (3-continent 3-degree program), BS Business of Cinematic Arts, BS Business of Innovation, BS Real Estate Finance and Development, and BS Accounting and Finance. The school also offers Graduate Certificates, Executive Education, and Pre-College Programs. Notable initiatives include the VanEck Digital Assets Initiative, Student Investment Fund (SIF), Experiential Learning Center, and the Supply Chain Demystified docuseries. All Marshall undergraduate degrees are STEM-designated, reflecting the school's technology-focused curriculum.

Differentiator

Problem solved

Functional benefit

Brands

• VanEck Digital Assets Initiative: Initiative advancing the school's digital asset programs through philanthropy from alumna Cynthia van Eck
• VanEck Student Investment Fund
• Student Investment Fund (SIF)
• World Bachelor in Business (WBB)
• USC Leventhal School of Accounting
• Experiential Learning Center (ELC)

Products and services

• Full-Time MBA (FTMBA) A comprehensive MBA program to sharpen business fundamentals, technological fluency, and leadership skills while expanding professional networks to transform careers. Targeted at prospective full-time graduate students.
• Part-Time MBA (MBAPM) A flexible, part-time MBA program for working professionals in the LA area to enhance business fundamentals with electives for customized learning about business and leadership.
• One-Year MBA (IBEAR) An accelerated full-time, one-year MBA program with international focus for highly experienced mid-career professionals.
• Online MBA (OMBA) An online MBA program offering flexible remote access to Marshall's business education curriculum for working professionals and remote learners.
• Executive MBA (EMBA) An Executive MBA program for senior professionals seeking advanced business education while continuing their careers.
• MS Business Analytics (MSBA) A graduate program providing skills and knowledge to become experts in business analytics, covering statistical and optimization tools for analyzing large data sets and making optimal decisions.
• MS Global Supply Chain Management (MSGSCM) World-class academic foundation in supply chain management with real-world applications through live projects for leading companies and international and domestic site visits.
• MS Entrepreneurship + Innovation (MSEI) A specialized master's program focusing on entrepreneurship and innovation for students seeking to develop new ventures or drive innovation within existing organizations.
• MS Finance (MSF) A STEM-certified master's program providing skills and knowledge to become experts in finance, covering core courses in accounting, economics, finance, statistics, and electives like real estate, M&A, and hedge funds.
• MS Marketing (MSMKT) A specialized master's program for students seeking to advance careers in marketing through advanced coursework in marketing strategy, analytics, and consumer behavior.
• Master of Business for Veterans (MBV) A specialized master's program designed for veterans transitioning to business careers, offering accelerated business education tailored to military experience.
• MS in Social Entrepreneurship (MSSE) A graduate program focused on social entrepreneurship, preparing students to create ventures addressing social and environmental challenges.
• Master of Accounting (MAcc) A one-year graduate accounting program offered through USC Leventhal School of Accounting, preparing students for careers in accounting, finance, and data analytics.
• Master of Business Taxation (MBT) A graduate program in business taxation offered by USC Leventhal School of Accounting for students pursuing careers in tax consulting and compliance.
• BS Business Administration (BUAD) A top-ranked four-year undergraduate business program with core curriculum encompassing all major cornerstones of business, housed at a leading private research institution.
• BS Artificial Intelligence for Business (BUAI) A joint-degree program with USC Viterbi School of Engineering bringing together business and engineering expertise to create tech-savvy business leaders proficient in AI and machine learning applications.
• BS Accounting (ACCT) An undergraduate accounting program through USC Leventhal School of Accounting providing immersive experience preparing students for careers in accounting, finance, and data analytics.
• World Bachelor in Business (WBB) A unique four-year, three-continent, three-degree program awarding degrees from USC Marshall, Hong Kong University of Science and Technology, and Bocconi University Milan.
• BS Business of Cinematic Arts (BCA) A joint degree between Marshall School of Business and the School of Cinematic Arts preparing students for business leadership in the entertainment industry.
• BS Real Estate Finance and Development (REFD) A joint degree with USC Sol Price School of Public Policy combining Marshall's real estate finance and investment expertise with Price's real estate development and urban planning strengths.
• BS Accounting and Finance (ACFN) A joint degree between Marshall and Leventhal School of Accounting providing undergraduate students with technical accounting skills highly sought in the finance industry.
• BS Business of Innovation (BUIN) An undergraduate program focused on business innovation and entrepreneurial thinking.
• PhD Program Doctoral programs in Accounting, Data Sciences + Operations, Finance, Management + Organization, and Marketing for research-focused academic careers.
• Executive Education Non-degree executive education programs for professionals and organizations seeking leadership development and business education, delivered on-campus and on-site for corporate clients.
• Pre-College Programs Programs for pre-college students introducing business concepts and preparing them for future business education.
• Supply Chain Demystified Docuseries An educational docuseries by the Randall R. Kendrick Global Supply Chain Institute exploring human and technological aspects of global supply chains, hosted by Dr. Nick Vyas. The pilot episode features Art of Tea's CEO discussing partnerships across continents.

Quantifiable outcome

• 40 years of student investment fund experience
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• USC Viterbi School of EngineeringcoreStrategic or Co-development PartnerJoint degree partnership for BS Artificial Intelligence for Business (BUAI), combining Marshall's business expertise with Viterbi's engineering excellence to create tech-savvy business leaders
• USC Sol Price School of Public PolicycoreStrategic or Co-development PartnerJoint degree partnership for BS Real Estate Finance and Development (REFD), combining Marshall's real estate finance and investment strengths with Price's real estate development and urban planning expertise
• Hong Kong University of Science and Technology (HKUST)flagshipStrategic or Co-development PartnerPartner institution in the World Bachelor in Business program, providing international academic experience across three continents (USC Marshall, HKUST, Bocconi)
• Bocconi University (Milan, Italy)flagshipStrategic or Co-development PartnerPartner institution in the World Bachelor in Business program, providing international academic experience across three continents (USC Marshall, HKUST, Bocconi)

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• INSEAD: Premier international business school with one-year MBA and executive MBA programs across multiple campuses. Direct competitor for globally-mobile MBA applicants and a benchmark for Marshall's IBEAR one-year MBA program and WBB global offering.
• Columbia Business School: Top-ranked private business school with full-time, executive, and EMBA programs plus specialized masters. Direct peer for graduate business education and global executive education, particularly for finance-oriented applicants.
• London Business School: Top global business school offering MBA, executive MBA, and specialized master's programs with a strong international student base. Direct competitor in the FT global MBA rankings and for executive education engagements with multinational employers.
• UCLA Anderson School of Management: Top-ranked US public business school in Los Angeles with full-time, part-time, and executive MBAs. The most direct local competitor to Marshall, drawing from the same LA employer base, applicant pool, and entertainment/real-estate industry network.
• NYU Stern School of Business: Private business school offering full-time, part-time, executive, and online MBAs plus specialized masters in finance, analytics, and marketing. Closely comparable urban private-school peer competing in similar applicant pool and corporate recruiting markets.
• Stanford Graduate School of Business: Premier US private business school offering MBA, executive education, and specialized master's programs. Most direct competitor to Marshall in the top tier of FT-ranked US MBA programs and a fellow STEM-designated leader in Silicon Valley.
• Wharton School (University of Pennsylvania): Top-ranked US business school offering full-time, executive, and online MBA programs plus specialized masters. Direct competitor for high-caliber MBA applicants and corporate executive education clients.
• Chicago Booth School of Business: Top-ranked private business school with full-time, evening, weekend, and executive MBA formats. Direct peer for graduate business education, particularly in finance and analytics — competing for similar applicant pools and corporate executive education budgets.
• Kellogg School of Management (Northwestern): Top-ranked private business school offering full-time, evening, weekend, and executive MBAs. Direct competitor in the FT global MBA rankings and for executive education engagements, particularly in marketing and management.
• Haas School of Business (UC Berkeley): Top-ranked US public business school with strong STEM-designated programs in business analytics, finance, and management. Direct competitor for California-resident MBA applicants and corporate executive education contracts in the western US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/USCMarshallSchoolofBusiness
• Facebookfacebook.com/uscmarshall
• LinkedInlinkedin.com/company/usc-marshall-school-of-business
• Instagraminstagram.com/uscmarshall
• Xx.com/uscmarshall

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USC Marshall School of Business