Simoniz
Simoniz USA is a 110-year-old manufacturer and distributor of professional cleaning, vehicle protection, and chemical monitoring products, serving car washes, dealerships, detailers, and janitorial markets across 50+ countries through proprietary technologies including GlassCoat ceramic coatings and nanobubble systems.
- Company typePrivate
- Founded1911
- HeadquartersBolton, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simoniz does
Simoniz USA, Inc. is a privately held, multi-generational family-owned manufacturer and distributor of cleaning and protection products, founded in 1911 as the first American car wax company and headquartered in Bolton, Connecticut. The company operates across four specialized divisions: Car Washes, Dealerships (F&I products), Detailing Professionals, and Janitorial Solutions, serving professional buyers in the US and 50+ international markets including China and Europe.
The company's core product portfolio spans the proprietary GlassCoat nano ceramic coating (applied to millions of vehicles and recognized as an industry standard), the Nanobubbilizer nanobubble technology (with 600+ generators deployed globally through an exclusive partnership with Chemical Reduction Solutions), the patent-pending NanoSoft water softener alternative, and the ChemCheck digital chemical monitoring system developed with Packwise. Additional offerings include the ProSelect multi-coverage F&I program (GlassCoat, Surface Pro, Vision Clear, Alloy Wheel Pro, SaniCheck), GlassCoat LeaseGuard, MotoTect motorcycle protection, and over 10,000 SKUs across 160+ sub-brands. Training and certification programs (Diamond Plate, Express Detail, GlassCoat Application) build customer expertise and brand loyalty.
Simoniz distributes through 13 distribution centers covering 450,000+ sq. ft. of facilities, a territory-based direct sales rep network, an authorized dealer network, an e-commerce shop, and white-label partnerships. Revenue is generated through hardware/chemical sales, recurring consumable purchases, multi-year dealer F&I contracts, professional training services, and emerging subscription-based digital monitoring. The company also owns Simoniz China (operating carwash and detail centers in Beijing since 2015) and acquired Epic Industries (2014, warewashing/laundry), Washing Equipment Technologies of New York (2010, PDQ equipment), and three car wash distribution companies (2010).
Simoniz firmographics
Firmographics- Name
- Simoniz
- Legal name
- Simoniz USA, Inc.
- Website
- https://simoniz.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Simoniz USA is a 110-year-old manufacturer and distributor of professional cleaning, vehicle protection, and chemical monitoring products, serving car washes, dealerships, detailers, and janitorial markets across 50+ countries through proprietary technologies including GlassCoat ceramic coatings and nanobubble systems.
- Ownership category
- akta.pro rank
Simoniz industry classification
Industry- Product category
- Automotive Appearance Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), General All-Purpose Cleaners (CRAJAMAA)
Keywords
Where Simoniz is headquartered
LocationHeadquarters
- HQ city
- Bolton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Simoniz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Cleaning Products: Sale of professional-grade cleaning chemicals and formulations for car washes, detailing, and janitorial applications through direct sales and distribution network.
- Vehicle Protection Programs (F&I): Sale of vehicle protection products and programs to dealerships including GlassCoat, ProSelect, LeaseGuard, and MotoTect. Revenue generated through dealer partnerships with per-vehicle application fees.
- Training and Certification Services: On-site and online training programs for detailing professionals and dealership staff, including certification courses for product application.
- Digital Monitoring Systems: ChemCheck digital chemical monitoring system for car wash operators, providing real-time inventory management and automated reordering capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealership Partnership Programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Simoniz product offering
Product offeringCore offering
Simoniz manufactures and distributes professional-grade cleaning chemicals, vehicle protection coatings, and digital monitoring systems for four specialized markets: car washes, auto and motorcycle dealerships, professional detailers, and commercial janitorial operations. The portfolio spans flagship technologies such as the GlassCoat nano ceramic coating, Nanobubbilizer and NanoSoft nanobubble systems, and ChemCheck digital chemical monitoring, supported by 10,000+ SKUs and 13 US distribution centers serving 50+ countries.
Product overview
Simoniz is a diversified automotive care and commercial cleaning company operating across four specialized divisions: Car Washes, Janitorial Solutions, Dealerships (F&I Products), and Detailing. The company offers a comprehensive portfolio of professional-grade products including the flagship GlassCoat nano ceramic coating technology with associated programs (GlassCoat, GlassCoat LeaseGuard, ProSelect, MotoTect), innovative nanobubble technology solutions (Nanobubbilizer, NanoSoft), digital monitoring systems (ChemCheck), and traditional automotive appearance products (exterior cleaners, interior products, waxes, polishes). The company also provides professional training and certification programs for GlassCoat, Diamond Plate ceramic coating, and Express Detailing. Simoniz serves professional car washes, detail shops, car and motorcycle dealerships, and janitorial/sanitation markets with over 10,000 product SKUs distributed through 13 distribution centers to 50+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- GlassCoat: A uniquely formulated and proprietary nano ceramic coating that reacts with a vehicle's clear coat finish. The most durable sealant on the market, applied to millions of vehicles in the U.S., China and European markets.
- GlassCoat LeaseGuard
- ProSelect
- MotoTect
- Green Scene
- Hot Wax
- Tire Shiner
- Nanobubblizer
- ChemCheck
Products and services
- GlassCoat Proprietary nano ceramic coating that reacts with a vehicle's clear coat finish, recognized as the industry standard for paint and interior protection. Applied to millions of vehicles across the US, China, and European markets, sold through authorized dealership F&I programs.
- GlassCoat LeaseGuard Vehicle protection plan exclusively for leaseholders covering interior and exterior surfaces with extended coverage for chipped glass, ripped upholstery, and more. Sold through authorized dealerships to lease-vehicle customers.
- ProSelect Targeted multi-coverage vehicle protection program allowing dealers to bundle coverage for paint, interior, windshield, and wheels, encompassing GlassCoat, Surface Pro, Vision Clear, Alloy Wheel Pro, and SaniCheck systems. Sold through authorized dealerships.
- MotoTect Motorcycle exterior protection program utilizing exclusive GlassCoat technology to protect paint, chrome, and seats from environmental damage while providing long-lasting shine. Sold through authorized motorcycle dealerships.
- Nanobubbilizer Nanobubble technology system for professional car washes that uses microscopic bubbles to enhance wash quality while reducing water and chemical usage. Commercialized through Simoniz's exclusive partnership with Chemical Reduction Solutions LLC.
- NanoSoft Patent-pending nanobubble-powered alternative to salt-based water softeners designed to reduce water usage by 10% or more in car wash operations. Commercialized under Simoniz's exclusive CRS partnership.
- ChemCheck Digital chemical monitoring system for car wash operators using smart hardware attached to chemical drums and totes to monitor fill levels, location, temperature, and stock in real-time, enabling automated reorder workflows and reducing emergency deliveries and chemical waste. Developed with German manufacturer Packwise.
- Hot Wax Car wash program launched in 2011 enabling vehicles to receive genuine Simoniz Carnauba wax automatically through an online process, transforming a labor-intensive hand wax application into an automated car wash service.
- Tire Shiner Patented on-line tire dressing machine for car washes, automating a tire cleaning service that previously could only be performed manually and creating a new car wash revenue line.
- FixIT! Car scratch remover promoted as an 'As Seen on TV' product by Billy Mays, becoming the #1 direct response product in the U.S. Sold through retail and consumer channels.
- Vista One-step cleaner/wax combining cleaning and waxing in a single product, enabling car owners to get the benefits of both a Simoniz cleaner and wax in one application.
- Green Scene First line of environmentally friendly cleaning products introduced in 2005 to the carwash and janitorial markets, approved by the EPA for the 'Designed for the Environment' program.
- Diamond Plate Training and Certification Ceramic-polymer paint coating training and certification program for professional detailers, available online to build product application expertise.
- Express Detail Training Comprehensive training and certification program covering express detailing techniques for professional detailers, available in English and Spanish.
- GlassCoat Application Training Training and certification program for applying GlassCoat ceramic coating products, available in English and Spanish through Simoniz's online training portal.
- Simoniz Express Detail Centers Franchise model for Simoniz-branded express detailing centers, launched in 1994 with 85 successful franchises opened across the U.S. through the mid-1990s.
Quantifiable outcome
- Water usage reduction of 10% or more through NanoSoft nanobubble technology
- +2 more outcomes
Companies that use Simoniz
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Simoniz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simoniz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Chemical Reduction Solutions LLCcoreExpanded exclusive partnership granting Simoniz rights to commercialize CRS's nanobubble technology under the Nanobubblizer brand in the car and truck wash industry. Over 600 nanobubble generators deployed worldwide. Partnership also includes NanoSoft, a patent-pending nanobubble-powered water softener alternative. Several major equipment manufacturers are evaluating integration of the technology into their platforms.
- PackwisecoreGerman manufacturer collaboration for ChemCheck digital chemical monitoring system. Packwise provides smart hardware technology for monitoring chemical drum fill levels, location, temperature, and stock in real-time for car wash operators.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Simoniz competitors and assessment
Company assessmentBroad incumbents
- Armor All: Armor All (owned by Energizer Holdings/Energizer Auto) is a large consumer car care brand offering protectants, cleaners, and wipes primarily through retail channels, overlapping with Simoniz's consumer-facing surface care products as a broader incumbent.
- Zep Inc. Zep is a broad commercial cleaning and maintenance chemicals manufacturer serving industrial, institutional, and vehicle care customers, overlapping with Simoniz's Janitorial Solutions division and car wash chemical lines.
- Ecolab: Ecolab is a global leader in water, hygiene, and infection-prevention solutions, including commercial cleaning chemicals and warewashing — comparable to Simoniz's Janitorial Solutions segment (especially post-Epic Industries acquisition) and to its water-conservation narrative.
- Kärcher: Kärcher is a global leader in cleaning equipment and detergents for consumer and professional markets, including vehicle wash systems, comparable as a broad incumbent that overlaps with Simoniz's car wash equipment and chemical offerings.
Direct peers
- Griot's Garage: Griot's Garage is a professional detailing products and tools brand serving enthusiasts and detail shops with polishes, waxes, and coatings, with a comparable premium, professional-grade positioning to Simoniz Detailing.
- Turtle Wax: Turtle Wax is a heritage car care brand (founded 1941) producing waxes, cleaners, ceramic coatings, and detailing products for both retail and professional channels, overlapping with Simoniz across consumer and professional detailing SKUs.
- Meguiar's: Meguiar's (owned by 3M) is a leading manufacturer of car care and detailing products serving professionals and consumers, with a strong position in polishes, waxes, and surface coatings — directly comparable to Simoniz's exterior detailing and GlassCoat franchises.
- SONAX: SONAX is a German manufacturer of premium car care products, including polishes, ceramic coatings, and detailing chemicals, with strong presence in professional and dealership channels globally — a direct comparable in coatings and detailing chemistry.
- Chemical Guys: Chemical Guys manufactures and sells a broad line of professional-grade car care chemicals, soaps, polishes, and coatings through direct-to-consumer and detailing channels, directly competing with Simoniz's Detailing division.
Regional players
- PDQ Vehicle Wash Systems: PDQ is a US-based manufacturer of in-bay automatic and conveyor car wash equipment. Simoniz's wholly-owned subsidiary Washing Equipment Technologies sells and services PDQ equipment in NY/PA/OH/WV, making PDQ a channel and equipment peer rather than a chemical competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simoniz social profiles
Digital presenceSimoniz compliance and trust
Trust signalCompliance2 records
Simoniz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simoniz leadership team
Management profileNumber of profiles
Profiles3 records
Simoniz subsidiaries and ownership
Company hierarchySubsidiaries4 records
Simoniz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simoniz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simoniz
What does Simoniz do?
Simoniz manufactures and distributes professional-grade cleaning chemicals, vehicle protection coatings, and digital monitoring systems for four specialized markets: car washes, auto and motorcycle dealerships, professional detailers, and commercial janitorial operations. The portfolio spans flagship technologies such as the GlassCoat nano ceramic coating, Nanobubbilizer and NanoSoft nanobubble systems, and ChemCheck digital chemical monitoring, supported by 10,000+ SKUs and 13 US distribution centers serving 50+ countries.
Is Simoniz a public or private company?
Simoniz is a private company. It is classified as family owned and is currently operating.
When was Simoniz founded?
Simoniz was founded in 1911. It employs 251 to 500 people.
Where is Simoniz based?
Simoniz is headquartered in Bolton, United States, in the North America region.
How does Simoniz make money?
Four revenue lines are on record. Professional Cleaning Products are the primary driver. The others are vehicle Protection Programs (F&I), training and Certification Services and digital Monitoring Systems.
Who are Simoniz's main competitors?
Broad incumbents on record are Armor All, Zep Inc., Ecolab and Kärcher. Direct peers are Griot's Garage, Turtle Wax, Meguiar's, SONAX and Chemical Guys. PDQ Vehicle Wash Systems is listed as a regional player.
Does Simoniz have an API?
No public API is recorded for Simoniz.
What industry is Simoniz in?
Simoniz's product category is Automotive Appearance Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJAMAH, Concentrated All-Purpose Cleaners (Dilutable). Its NAICS code is 32561 and its SIC code is 2842.