NAPS
NAPS is the first independent payment operator licensed by Bank Al-Maghrib in Morocco, offering prepaid cards, merchant POS terminals, online payments, and multi-service institutional cards for universities, employers, and transit operators, serving individuals, merchants, and enterprises.
- Company typePrivate
- Founded2017
- HeadquartersCasablanca, Morocco
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What NAPS does
NAPS SA is a Moroccan payment services provider headquartered at Technopole Aéroport Mohamed V, Nouaceur (Casablanca), operating as a société anonyme with registered capital of 160,000,000 MAD and structured under the M2M Group holding. The company is the first independent financial operator licensed by Bank Al-Maghrib (Moroccan Central Bank) to deliver digital payment services, and it is PCI DSS compliant with CNDP authorization A-87/2020 for personal data processing.
Its product architecture is a unified card-and-platform stack. For individuals, NAPS issues prepaid payment cards and payment accounts (Carte NAPS), family-management packages (Naps Family at 250 MAD), and tiered variants (Compte Express and Compte Confort+ at 99 MAD each), supported by iOS/Android apps and a web portal. For merchants, the company provides electronic payment terminals (TPE) and an online payment gateway. For enterprises and institutions, NAPS offers an expense and salary card solution (notes de frais), Naps Campus (a student multi-service card integrating access control, campus payments, presence tracking, scholarship distribution, and exam emargement), and a multi-service transport card. Distribution runs through self-serve web/app onboarding (contract ready in 24 hours, operational in 48 hours), a physical agency network, and field-installed merchant terminals.
The revenue model is multi-stream: transaction fees on cash deposits, ATM withdrawals, money transfers, and card recharge; one-time card issuance fees (99–250 MAD); recurring inactivity fees (3 DH/month), eCommerce activation (45 DH), and PIN recalculation (10 DH); plus merchant processing fees from TPE and online payments. Customers include Université Mohammed VI Polytechnique (UM6P), OFPPT, and CMC. The company operates exclusively in Morocco with no disclosed funding rounds, M&A activity, or leadership changes in the source material.
NAPS firmographics
Firmographics- Name
- NAPS
- Legal name
- NAPS SA
- Website
- https://naps.ma
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NAPS is the first independent payment operator licensed by Bank Al-Maghrib in Morocco, offering prepaid cards, merchant POS terminals, online payments, and multi-service institutional cards for universities, employers, and transit operators, serving individuals, merchants, and enterprises.
- Ownership category
- akta.pro rank
NAPS industry classification
Industry- Product category
- Digital Payment Services
- akta.pro primary industry
- Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
Keywords
Where NAPS is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
NAPS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction Fees: Fees charged on various financial operations including cash deposits, ATM withdrawals, money transfers, and bill payments. Revenue generated through percentage-based fees and fixed transaction charges.
- Card Issuance and Management: Revenue from prepaid card products including Naps Family (250 MAD), Compte Express (99 MAD), and Compte Confort+ (99 MAD). Annual fees and replacement charges apply.
- Merchant Payment Processing: Payment processing services for merchants using TPE terminals and online payment solutions, generating transaction-based revenue.
- Account Service Fees: Monthly inactivity fees (3 DH/month) for accounts with no operations for 1 month, eCommerce activation fees (45 DH), and PIN recalculation fees (10 DH).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic account with prepaid card |
| Unit Pricing | One time/ perpetual license | Naps Family Package |
| Unit Pricing | One time/ perpetual license | Compte Express |
| Unit Pricing | One time/ perpetual license | Compte Confort+ |
| Transaction based/ take rate | Pay-as-you-go | Cash Deposit at Agency |
| Transaction based/ take rate | Pay-as-you-go | Bank Card Recharge |
| Transaction based/ take rate | Pay-as-you-go | ATM Withdrawal |
| Transaction based/ take rate | Pay-as-you-go | Money Transfer |
| One time/ perpetual license | One time/ perpetual license | eCommerce Activation |
| Unit Pricing | Pay-as-you-go | PIN Recalculation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
NAPS product offering
Product offeringCore offering
NAPS is a Moroccan digital payment solutions provider offering prepaid payment cards, electronic payment terminals (TPE), online payment gateways, and specialized multi-service cards for individuals, merchants, universities, and enterprises. Its product portfolio includes the Carte NAPS prepaid card, Naps Family package, merchant TPE and online payment acceptance, expense/salary cards for businesses, and the Naps Campus student multi-service card solution. The company operates a vertically integrated payment ecosystem backed by mobile and web applications and serves as the first independent operator licensed by Bank Al-Maghrib.
Product overview
NAPS is an independent payment operator licensed by Bank Al-Maghrib offering a comprehensive digital payment ecosystem in Morocco. The portfolio centers on payment cards (prepaid and salary/expense cards), electronic payment terminals (TPE), and online payment solutions for merchants. For individuals, NAPS provides payment accounts with prepaid cards (Carte NAPS), family solutions (Naps Family), and specialized variants (Compte Express, Compte Confort+). For businesses and institutions, offerings include expense management cards (notes de frais), multi-service student cards (Naps Campus), and multi-service transport cards. The architecture follows a unified platform approach with card-based payment products supported by mobile and web applications for account management.
Differentiator
Problem solved
Functional benefit
Brands
- Naps Campus: Student multi-services card solution for universities, schools, and training centers to digitize identity, access, payments, and student services.
- Naps Family
Products and services
- Carte NAPS (Compte de paiement et carte prépayée) Payment account paired with a prepaid card enabling money transfers, ATM withdrawals, contactless and mobile payments, and international e-commerce purchases. Designed for individual consumers in Morocco seeking accessible digital payment without traditional banking requirements.
- Naps Family Family-oriented payment card package allowing parents to manage and control spending for family members from a shared account. Targeted at Moroccan households seeking centralized family money management.
- TPE (Terminal de Paiement Électronique) Electronic payment terminal solution for merchants to accept card payments at physical point-of-sale locations, with associated services. Targeted at small and medium-sized Moroccan merchants needing electronic payment acceptance.
- Paiement en ligne Online payment gateway and processing service for e-commerce merchants enabling online card acceptance. Targeted at Moroccan merchants selling online.
- Solution et carte de notes de frais et de salaire Expense and salary card solution for businesses to manage professional expenses and salary disbursements. Targeted at Moroccan enterprises seeking to digitize expense tracking and salary payments.
- Naps Campus (Carte étudiant multiservices) Multi-service student card for universities, schools, and training centers that digitizes student identity, access control, campus payments, presence tracking, scholarship management, and exam attendance (emargement). Targeted at Moroccan higher education and vocational training institutions.
- Solution et carte de transport multiservices Multi-service transport card solution enabling transit payments and related services. Targeted at Moroccan transport operators and public transit systems.
- Compte Express Express account opening option offered at 99 MAD providing basic payment account features for individual consumers seeking faster onboarding.
- Compte Confort+ Comfort+ account option offered at 99 MAD providing enhanced payment account features beyond the basic express option for individual consumers.
Quantifiable outcome
- Contract ready in 24 hours with full operational capability in 48 hours
- +1 more outcomes
Companies that use NAPS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
NAPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NAPS partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
NAPS competitors and assessment
Company assessmentDirect peers
- Cash Plus: Morocco's leading licensed payment institution, offering cash-to-card, money transfer, prepaid card, and merchant payment services. Closest direct competitor to NAPS in the Moroccan non-bank payment institution category.
- Wafacash: Payment and money transfer network operated by Attijariwafa Bank, offering prepaid cards, account services, and transfer products across Morocco. Comparable to NAPS as a national-scale payment institution with consumer and merchant services.
- HPS (Hightech Payment Systems): Moroccan-headquartered payment processor serving banks, merchants, and fintechs with switching, acquiring, and card management technology. Comparable to NAPS as a Morocco-rooted payments infrastructure and services provider serving institutions and merchants.
- PayZone Maroc: Moroccan payment services entity providing prepaid card and merchant acquiring solutions, operating in similar regulatory and product space to NAPS.
- Inwi Money: Mobile money wallet operated by Moroccan telecom Inwi, offering person-to-person transfers, bill payments, and merchant payments. A channel-substitute competitor to NAPS's prepaid card and account products in the same Moroccan market.
- Orange Money Maroc: Orange's mobile money service in Morocco providing digital accounts, transfers, and merchant payments. Competes with NAPS for the same underbanked Moroccan consumers via a wallet-based, telco-distributed model.
Others
- M2M Group: Parent holding company of NAPS SA. Included as the corporate parent reference; same Moroccan ownership and governance context but not a direct product competitor.
Broad incumbents
- M-Pesa (Vodacom / Safaricom): Pan-African mobile money leader across multiple countries. Comparable to NAPS at the product-pattern level (underbanked digital payments, prepaid accounts) but operates at much greater scale and in different geographies.
- Stripe: Global payments platform offering merchant acquiring and online payment infrastructure. Comparable in the merchant/online payment processing slice of NAPS's offering (Paiement en ligne), though at vastly greater scale and geographic reach.
Emerging players
- Wave: Mobile money operator rapidly expanding across francophone West Africa. Comparable to NAPS in targeting underbanked populations with low-cost digital accounts and merchant payments, and a potential peer if NAPS expands regionally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NAPS social profiles
Digital presenceNAPS compliance and trust
Trust signalCompliance2 records
NAPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAPS leadership team
Management profileNumber of profiles
NAPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAPS
What does NAPS do?
NAPS is a Moroccan digital payment solutions provider offering prepaid payment cards, electronic payment terminals (TPE), online payment gateways, and specialized multi-service cards for individuals, merchants, universities, and enterprises. Its product portfolio includes the Carte NAPS prepaid card, Naps Family package, merchant TPE and online payment acceptance, expense/salary cards for businesses, and the Naps Campus student multi-service card solution. The company operates a vertically integrated payment ecosystem backed by mobile and web applications and serves as the first independent operator licensed by Bank Al-Maghrib.
Is NAPS a public or private company?
NAPS is a private company. It is classified as corporate owned and is currently operating.
When was NAPS founded?
NAPS was founded in 2017. It employs 101 to 250 people.
Where is NAPS based?
NAPS is headquartered in Casablanca, Morocco, in the Africa region.
How does NAPS make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are card Issuance and Management, merchant Payment Processing and account Service Fees.
Who are NAPS's main competitors?
Direct peers on record are Cash Plus, Wafacash, HPS (Hightech Payment Systems), PayZone Maroc, Inwi Money and Orange Money Maroc. M2M Group is listed as an others. Broad incumbents are M-Pesa (Vodacom / Safaricom) and Stripe. Wave is listed as an emerging player.
Does NAPS have an API?
No public API is recorded for NAPS.
What industry is NAPS in?
NAPS's product category is Digital Payment Services. Its primary akta.pro industry code is THALAHAH, Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets).