SoftAcuity
SoftAcuity is a medical technology company that builds the Elsa 4K UHD surgical display and the Brilliant Assistant AI platform, selling edge AI hardware and an open developer API to hospitals, ambulatory surgery centers, and MedTech partners for operating room integration.
- Company typePrivate
- Founded2021
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SoftAcuity does
SoftAcuity Inc. is a Santa Barbara, California-based medical technology company developing the Elsa Smart Surgical Display Platform for the operating room. The flagship product, Elsa, is an edge medical-grade device combining a 32-inch 4K HDR-UHD touchscreen display, an 8-microphone beamforming array tuned for OR acoustics, a 160° stereoscopic room camera, onboard environmental sensors (temperature, humidity, air particulates), and a NVIDIA Jetson Orin GPU for on-device AI processing. SoftAcuity also markets the Brilliant Assistant — an AI-powered application platform built on Elsa that delivers voice control, visual AI, and workflow coordination for surgical teams. The platform is positioned as an open development environment exposed through the SAI (Speech and Intelligence) API, enabling third-party MedTech companies and OR integrators to deploy AI applications on the device.
The company's core technology stack spans proprietary hardware (medical-grade display, custom DSP microphone array), edge AI compute (NVIDIA Jetson Orin), and an open developer API. Elsa is designed as a drop-in replacement for existing boom, cart, or fixed configurations and is intended to function as a data aggregation system and sensor array inside integrated operating rooms. SoftAcuity's stated vertical focus is healthcare — specifically hospitals and ambulatory surgery centers — with secondary positioning of the underlying voice and AI platform for manufacturing, logistics, retail, and transportation use cases.
SoftAcuity's business model is anchored in hardware sales of the Elsa display to hospitals and ASCs, supplemented by API access and licensing to MedTech partners building applications on the SAI platform. Go-to-market combines direct enterprise sales with channel distribution through strategic partner Barco, whose SVP of Surgical Modalities sits on SoftAcuity's board. Pricing is not publicly disclosed and is quote-based. The company is founder-controlled, privately held, and has not disclosed external funding rounds.
SoftAcuity firmographics
Firmographics- Name
- SoftAcuity
- Legal name
- SoftAcuity Inc.
- Website
- https://softacuityinc.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoftAcuity is a medical technology company that builds the Elsa 4K UHD surgical display and the Brilliant Assistant AI platform, selling edge AI hardware and an open developer API to hospitals, ambulatory surgery centers, and MedTech partners for operating room integration.
- Ownership category
- akta.pro rank
SoftAcuity industry classification
Industry- Product category
- Surgical Display Systems
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE)
- akta.pro secondary industries
- Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing) (HLAHADAD), Healthcare & Assistive Robotics (HDAAAIAC), Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
Keywords
Where SoftAcuity is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoftAcuity business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Elsa Surgical Display Hardware and Software Platform: Sale of the Elsa 4K UHD medical grade display with integrated voice control, applications, and AI capabilities. The system is positioned as an advanced edge medical device with open API standards for integration.
- SAI API Platform Access and Integration: API access for MedTech companies and operating room integrators to develop and deploy AI-powered applications through the Elsa platform. Enables third-party app development on the surgical display.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
SoftAcuity product offering
Product offeringCore offering
SoftAcuity develops and sells the Elsa Smart Surgical Display Platform — a 4K UHD medical-grade edge device that combines display hardware, AI-powered voice intelligence, environmental sensors, and an open API (SAI API) for the operating room. Built on the Elsa hardware, the Brilliant Assistant delivers real-time AI assistance, team coordination, and clinical/operational intelligence for surgeons and OR staff.
Product overview
SoftAcuity offers a unified product ecosystem centered on Elsa, a 4K UHD medical-grade surgical display with integrated voice control and real-time telecommunication capabilities. The Elsa hardware serves as the foundation for the Brilliant Assistant surgical platform, which provides a suite of AI-powered applications and integrations built on an open API structure. The platform supports API integrations with enterprise systems including MES, ERP, WMS, and TMS platforms for manufacturing and logistics environments.
Differentiator
Problem solved
Functional benefit
Brands
- Elsa: 4K UHD medical grade smart surgical display with voice control, real-time telecommunication, and AI capabilities. The company's flagship surgical display platform featuring 32" touchscreen, 8-microphone array, 160° room camera, and NVIDIA Jetson Orin GPU.
- Brilliant Assistant
- Speech and Intelligence
Products and services
- Elsa Smart Surgical Display Elsa is a 32" 4K UHD medical-grade touchscreen edge device combining display hardware, 8-microphone DSP array, 160° stereoscopic room camera, NVIDIA Jetson Orin edge AI GPU, and onboard environmental sensors, with an open SAI API for third-party integration. It is targeted at hospitals and ambulatory surgery centers for use in the operating room environment.
- Brilliant Assistant Surgical Platform Brilliant Assistant is the AI-powered surgical platform running on the Elsa display, providing real-time AI assistance, clinical and operational intelligence, team coordination, and communication tools for the operating room. It is targeted at hospitals, ambulatory surgery centers, and MedTech/OR integrator partners.
- SAI API (Speech and Intelligence API)
Quantifiable outcome
- Enables real-time AI assistance and intelligence during surgical procedures
- +2 more outcomes
Companies that use SoftAcuity
Customer profileSegments6 records
Ideal customer profiles3 records
SoftAcuity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature10 records
SoftAcuity partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Atomic GravitycorePartnership to develop new AI capabilities for the Brilliant Assistant surgical platform. Collaboration focuses on integrating sensors, voice intelligence, and ambient awareness to deliver real-time, mission-critical AI during surgeries. The partnership combines SoftAcuity's Elsa display with Atomic Gravity's AI technology for physical AI in mission-critical environments.
- BarcocoreStrategic partner for the NVIDIA GTC showcase. Johan Fornier, SVP of Surgical Modalities at Barco, serves on SoftAcuity's Board of Directors. Barco is a leading company in surgical display technology and the partnership enables broader market reach in the surgical modalities space.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SoftAcuity competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SoftAcuity social profiles
Digital presenceSoftAcuity financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftAcuity leadership team
Management profileNumber of profiles
Profiles4 records
SoftAcuity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftAcuity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftAcuity
What does SoftAcuity do?
SoftAcuity develops and sells the Elsa Smart Surgical Display Platform — a 4K UHD medical-grade edge device that combines display hardware, AI-powered voice intelligence, environmental sensors, and an open API (SAI API) for the operating room. Built on the Elsa hardware, the Brilliant Assistant delivers real-time AI assistance, team coordination, and clinical/operational intelligence for surgeons and OR staff.
Is SoftAcuity a public or private company?
SoftAcuity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftAcuity founded?
SoftAcuity was founded in 2021. It employs 11 to 50 people.
Where is SoftAcuity based?
SoftAcuity is headquartered in Santa Barbara, United States, in the North America region.
How does SoftAcuity make money?
Two revenue lines are on record. Elsa Surgical Display Hardware and Software Platform is the primary driver. The others are SAI API Platform Access and Integration.
Does SoftAcuity have an API?
Yes. SoftAcuity offers the SAI API which enables developers to deploy AI-powered applications. The platform API provides limitless extensibility and voice command API gives third-party integrations natural language interface. Open APIs connect seamlessly to WMS and TMS platforms.
What industry is SoftAcuity in?
SoftAcuity's product category is Surgical Display Systems. Its primary akta.pro industry code is HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity), with a secondary code of HLAHADAD, Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing). Its NAICS code is 334510 and its SIC code is 3841.