University of Salzburg
Paris Lodron Universität Salzburg is a public Austrian research university serving ~18,000 students across 6 faculties and ~90 programs, employing ~2,000 scientists, and operating SMBS Business School as a commercial executive-education subsidiary.
- Company typePrivate
- Founded-
- HeadquartersSalzburg, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What University of Salzburg does
Paris Lodron Universität Salzburg (PLUS) is a public research university located in Salzburg, Austria, originally founded in 1622 and re-established in 1962. It operates 6 faculties covering 34 subject areas and approximately 90 study programs, serving roughly 18,000 students and employing around 2,000 scientists. Its core 'products' are accredited undergraduate, graduate, and doctoral degree programs, plus teacher-training pathways (including a Bachelor of Education currently set for structural reform in October 2026). Teaching and research span the humanities, social sciences, natural and life sciences, law, theology, and digital/analytical sciences, with a dedicated cross-faculty AI initiative ('KI an der Universität Salzburg') and the Faculty of Digital and Analytical Sciences anchoring technology-oriented work.
The institution's business model is characteristic of a European public university: the majority of operating revenue is sourced from Austrian federal and state allocations under the Universities Act, supplemented by competitive third-party research grants (including EU and CIVIS alliance channels), modest statutory semester fees, and ancillary income. SMBS – University of Salzburg Business School operates as a subsidiary extending the institution into paid executive and continuing education. Supporting infrastructure includes the Elsevier Pure research-information system for outputs management, the PLUS Green Campus sustainability program, and the PLUStrack community engagement initiative linking prospective students, alumni, and partners.
Strategically, PLUS is positioning for incremental modernization rather than scale expansion: the 2026 teaching reform, the AI initiative, and the CIVIS European University Alliance partnership signal an intent to internationalize, digitize, and rebalance its academic portfolio while remaining anchored in public funding and statutory degree-granting authority.
University of Salzburg firmographics
Firmographics- Name
- University of Salzburg
- Legal name
- Universität Salzburg
- Website
- https://uni-salzburg.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paris Lodron Universität Salzburg is a public Austrian research university serving ~18,000 students across 6 faculties and ~90 programs, employing ~2,000 scientists, and operating SMBS Business School as a commercial executive-education subsidiary.
- Ownership category
- akta.pro rank
University of Salzburg industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where University of Salzburg is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
University of Salzburg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Public Funding (State Subsidies): As a public Austrian university, the University of Salzburg receives government funding from the Austrian federal and Salzburg state governments as its primary revenue stream.
- Tuition Fees: Students pay a semester contribution fee (Studienbeitrag) for enrollment. International students and certain categories may have additional fees.
- Research Grants and Funding: Researchers secure third-party research funding through national and European grant programs (Forschungsförderung), contributing to university revenue.
- Professional and Continuing Education: The university generates revenue through university courses (Universitätslehrgänge), executive education, and the SMBS Business School.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Semester Fee for EU/EEA Students |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
University of Salzburg product offering
Product offeringCore offering
The University of Salzburg is a public research university that delivers higher education services — bachelor's, master's, doctoral, and teacher-training degree programs — to approximately 18,000 students across six faculties and 34 subject areas. It also conducts research through roughly 2,000 scientists and offers professional/continuing education, including executive programs through its SMBS Business School. The core 'product' is accredited tertiary education and research output, distributed directly to students and grant-funders.
Product overview
University of Salzburg (Universität Salzburg) is a public research university offering higher education across six faculties: Faculty of Digital and Analytical Sciences, Faculty of Social Sciences, Catholic Theological Faculty, Faculty of Cultural Sciences, Faculty of Natural and Life Sciences, and Faculty of Law and Business Sciences. The university provides approximately 90 study programs including bachelor's, master's, and doctoral degrees, along with specialized offerings such as Doctorate School PLUS, University 55-PLUS for senior learners, and various continuing education programs. As an educational institution rather than a technology product company, University of Salzburg does not offer commercial software products or technology platforms.
Differentiator
Problem solved
Functional benefit
Brands
- SMBS – University of Salzburg Business School: The business school division of the University of Salzburg offering executive education and business programs.
Products and services
- Bachelor's Degree Programs (across six faculties) Undergraduate degree programs leading to a Bachelor degree at a public Austrian research university; offered across digital/analytical, natural/life sciences, social sciences, cultural studies, theology, and law/economics disciplines for prospective and enrolled students.
- Master's Degree Programs (across six faculties) Graduate degree programs (Masterstudien) at a public Austrian research university, available across the same six-faculty disciplinary spread as the bachelor's level; for students who have completed a bachelor's or equivalent qualification.
- Doctoral / PhD Programs (Doctorate School PLUS and faculty-level doctorates) Research-based doctoral degrees at the University of Salzburg, including structured programs via Doctorate School PLUS and inter-university facilities such as the 'Kulturen im Wandel' doctoral college; aimed at early-career researchers pursuing a PhD or doctoral degree.
- Teacher Training Programs (School of Education / Lehramtsstudium) Teacher training programs (Lehramtsstudium) at the School of Education (SoE), preparing students for Austrian secondary education (Sekundarstufe) across general schools (AHS), middle schools (Mittelschule), and vocational schools (BMHS); reformed Bachelor pathway effective October 2026.
- SMBS – University of Salzburg Business School (Executive and Professional Education) Executive education, university courses (Universitätslehrgänge), and business programs offered through SMBS, the business school arm of the University of Salzburg; aimed at working professionals and mid-market clients.
- University 55-PLUS (Senior Learners Program) Specialized academic program (Universität 55-PLUS) aimed at senior learners (typically aged 55 and above) who wish to attend university courses at the University of Salzburg.
- University Library and E-Learning Services (Universitätsbibliothek, eLearn, PLUSonline)
Quantifiable outcome
- Approximately 18,000 enrolled students across all programs
- +2 more outcomes
Companies that use University of Salzburg
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles5 records
University of Salzburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
University of Salzburg partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- CIVIS – European University AllianceflagshipCIVIS is a European University Alliance of which the University of Salzburg is a member. The alliance promotes mobility, joint research, and educational programs across European universities. The International Relations Office (Abteilung für Internationale Beziehungen) manages CIVIS activities at the university.
- Elsevier Pure (PURE Research Information System)coreThe university uses Elsevier Pure as its institutional research information management system (PLUSresearch portal), managing and showcasing research output across all faculties.
- ÖH Salzburg (Austrian Students' Union, Salzburg Chapter)coreThe official student union of the University of Salzburg, providing advocacy, counseling, and student services. The university references ÖH Salzburg as a key partner in student support and the Welcome Weeks orientation program.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
University of Salzburg competitors and assessment
Company assessmentDirect peers
- University of Innsbruck (Universität Innsbruck): Austrian public research university with similar mid-sized comprehensive structure. Direct peer in the Austrian public university system, competing for students and researchers across overlapping disciplines.
- University of Klagenfurt (Universität Klagenfurt): Smaller Austrian public university with overlapping social sciences and cultural studies offerings. Direct peer in the Austrian public university ecosystem, particularly for cultural and social sciences.
- WU Vienna (Vienna University of Economics and Business): Austria's leading business university, overlapping with Salzburg's Faculty of Law and Economics and SMBS Business School. Direct peer for business and economics students and executive education.
- University of Vienna (Universität Wien): Austria's largest public research university with broad disciplinary coverage across faculties. Direct peer as a fellow Austrian public Volluniversität with comparable faculty structure and research-intensive mission; competes for talent, research grants, and students.
- University of Graz (Universität Graz): Austrian public university with comparable size and faculty mix. Direct peer serving as a regional Austrian comprehensive university with similar Catholic-theology, cultural, and natural sciences programs.
- Johannes Kepler University Linz (JKU): Austrian public university with comparable scale and a strong law/economics and digital sciences focus overlapping Salzburg's faculty mix. Direct peer competing in the Austrian higher-education market.
- Paris Lodron University of Salzburg - Historical Equivalent: Other Austria-based public university with theology and humanities strengths. Direct peer and historical namesake given Salzburg's 1622 founding under Prince-Archbishop Paris Lodron; competing Catholic-theology programs.
- TU Wien (Vienna University of Technology): Austrian public research university with strong technical and digital sciences focus. Direct peer competing for STEM and digital analytics talent and research funding.
Others
- CIVIS Alliance partner universities (e.g., Aix-Marseille Université, Universidad Autónoma de Madrid): CIVIS European University Alliance peer institutions are strategic partners for student mobility and joint programs. Others relationship: not direct competitors but alliance members that share cross-border research and educational infrastructure.
Broad incumbents
- Ludwig Maximilian University of Munich (LMU): Germany's largest public research university with comprehensive faculties. Broad incumbent and regional peer across the DACH higher-education market; competes for cross-border students and EU research funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Salzburg social profiles
Digital presenceUniversity of Salzburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Salzburg leadership team
Management profileNumber of profiles
Profiles1 record
University of Salzburg subsidiaries and ownership
Company hierarchySubsidiaries1 record
University of Salzburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Salzburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Salzburg
What does University of Salzburg do?
The University of Salzburg is a public research university that delivers higher education services — bachelor's, master's, doctoral, and teacher-training degree programs — to approximately 18,000 students across six faculties and 34 subject areas. It also conducts research through roughly 2,000 scientists and offers professional/continuing education, including executive programs through its SMBS Business School. The core 'product' is accredited tertiary education and research output, distributed directly to students and grant-funders.
Is University of Salzburg a public or private company?
University of Salzburg is a private company. It is classified as state government owned and is currently operating.
When was University of Salzburg founded?
University of Salzburg was founded in -1. It employs 11 to 50 people.
Where is University of Salzburg based?
University of Salzburg is headquartered in Salzburg, Austria, in the Europe region.
How does University of Salzburg make money?
Four revenue lines are on record. Public Funding (State Subsidies) is the primary driver. The others are tuition Fees, research Grants and Funding and professional and Continuing Education.
Who are University of Salzburg's main competitors?
Direct peers on record are University of Innsbruck (Universität Innsbruck), University of Klagenfurt (Universität Klagenfurt), WU Vienna (Vienna University of Economics and Business), University of Vienna (Universität Wien), University of Graz (Universität Graz), Johannes Kepler University Linz (JKU), Paris Lodron University of Salzburg - Historical Equivalent and TU Wien (Vienna University of Technology). CIVIS Alliance partner universities (e.g., Aix-Marseille Université, Universidad Autónoma de Madrid) is listed as an others. Ludwig Maximilian University of Munich (LMU) is listed as a broad incumbent.
Does University of Salzburg have an API?
No public API is recorded for University of Salzburg.
What industry is University of Salzburg in?
University of Salzburg's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools. Its NAICS code is 6113 and its SIC code is 8200.