LourdMurray

What LourdMurray does

LourdMurray is a boutique, fee-only wealth management firm founded in 2006 by Blaine Lourd in Beverly Hills, California, and operating as an affiliated practice of Hightower Advisors, LLC (an SEC-registered investment advisor). The firm delivers holistic financial advisory services covering investment planning, retirement planning, estate planning, insurance planning, education planning, and wealth management for high-net-worth individuals, entertainment professionals, athletes, entrepreneurs, and multi-generational families. It uses a fiduciary model with no proprietary products, no investment banking, no broker-dealer affiliations, and no commission-based compensation, and applies an evidence-based investment approach centered on long-term wealth preservation.

The firm is organized across Management, Wealth and Advisory, Accounts and Portfolios, and Corporate Services teams, with Co-CIOs (Stephanie Schaaf and Josh Harlan), a Chief Administrative Officer (Jill R. Young), and Managing Partners/COOs overseeing operations. It serves clients through dedicated advisors across two California offices: 10900 Wilshire Boulevard in Los Angeles and 3611 Valley Centre Drive in San Diego. The firm uses a third-party client portal (Well-Thview) for client account access, has no proprietary technology platform, and is supported by Hightower Advisors' compliance and back-office infrastructure.

LourdMurray generates revenue through recurring fee-only advisory charges on client assets, with no disclosed pricing tiers and no product commissions. Its growth is attributed to leadership expansion (Mike Lee joined in 2009, Palmer N. Murray in 2012) and a 2021 merger with Delphi Private Advisors, which together have driven 500%+ firm-size growth and 1000%+ AUM growth since 2009. Distribution is exclusively direct and relationship-based, with no digital self-serve channels, supported by content marketing via an 'Insights' section on the firm website.

Name

LourdMurray

Legal name

LourdMurray

Website

https://lourdmurray.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

LourdMurray is a fee-only, fiduciary boutique wealth management firm based in Beverly Hills, serving high-net-worth individuals, entertainment professionals, athletes, and multi-generational families across its Los Angeles and San Diego offices as an affiliated practice of Hightower Advisors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Wealth management
• Fiduciary advisory
• Investment planning
• Estate planning
• Retirement planning

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Only Advisory Services: Fee-only, holistic wealth management advisory services with no proprietary products, no investment banking, and no broker-dealer affiliations. Services span investments, education planning, retirement planning, estate planning, insurance, and wealth planning. Revenue is generated through advisory fees rather than commissions or product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

LourdMurray is a boutique wealth management firm providing fee-only, holistic financial advisory services to high-net-worth individuals, entertainment professionals, athletes, entrepreneurs, and multi-generational families. The firm delivers comprehensive wealth planning across investments, education, retirement, estate, insurance, and tax planning with no proprietary products, no broker-dealer affiliations, and evidence-based investment strategies. Services are delivered through dedicated fiduciary advisors across offices in Los Angeles and San Diego, California.

Product overview

LourdMurray is a boutique wealth management firm offering fee-only, fiduciary financial advisory services. The firm provides comprehensive wealth management including investment planning, financial management, estate planning, retirement planning, insurance planning, and education planning. Founded in 2006, LourdMurray serves high-net-worth individuals, entertainment professionals, sports professionals, entrepreneurs, multi-generational families, and other extraordinary individuals with complex financial situations. The firm operates on a holistic, client-centered approach with no proprietary products, no broker-dealer affiliations, and evidence-based investment strategies. Services are delivered through an integrated team of financial advisors, wealth managers, portfolio specialists, and administrative staff across offices in Los Angeles and San Diego, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Advisory Comprehensive holistic wealth management advisory covering investments, retirement, estate, insurance, education, and wealth planning for high-net-worth individuals and families.
• Investment Planning Evidence-based investment planning with portfolio construction led by the firm's Co-CIO investment committee and discretionary portfolio management.
• Estate Planning Estate and tax planning services including multi-generational wealth transfer, charitable planning, and trust structuring led by the Director of Estate and Tax Solutions.
• Retirement Planning Retirement planning and income planning for high-net-worth individuals and families across pre- and post-retirement stages.
• Insurance Planning Insurance planning integrated within the firm's holistic wealth planning offering to address risk management and wealth preservation.
• Education Planning Education planning services addressing funding strategies for dependents' educational expenses integrated within the holistic wealth plan.
• Portfolio Construction and Management Discretionary portfolio construction and ongoing portfolio management for client accounts, led by the Co-CIOs and investment committee.
• Tax Planning Tax planning services provided through the estate and tax solutions team to coordinate tax-efficient investment, retirement, and wealth transfer strategies.

Quantifiable outcome

• Firm has grown 500%+ in size since 2009 and achieved 1000%+ growth in assets under management since 2009

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hightower Advisors, LLCminorOthersHightower Advisors, LLC is referenced as an affiliated SEC-registered investment advisor. The firm operates under Hightower's registered advisor status while maintaining its boutique brand identity. Form CRS documents are provided through Hightower's resources page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aspiriant: Aspiriant is a national independent wealth management firm serving UHNW families with fee-only, fiduciary advisory — directly comparable to LourdMurray's business model and target client. Mitchell Ito previously served in Aspiriant's Family Office group before joining LourdMurray, evidencing direct talent overlap.
• Halbert Hargrove: Halbert Hargrove is a Southern California-based fee-only RIA serving UHNW households with holistic wealth, estate and tax planning. Direct geographic peer to LourdMurray's LA and San Diego offices, with similar fee-only fiduciary positioning.
• Mercer Advisors: Mercer Advisors is a national RIA providing fee-only financial planning, tax and estate services to HNW households. It is one of the most active RIA acquirers and competes directly with LourdMurray for talent and clients; Alan Varnishung joined LourdMurray from Mercer Advisors.
• Signature Estate and Investment Advisors: Signature Estate is a Beverly Hills-based fee-only RIA serving HNW and UHNW individuals with comprehensive wealth management. Direct geographic and service overlap with LourdMurray's LA office; multiple LourdMurray employees previously worked at Signature Estate.
• Robbins Farar Wealth Advisors: Robbins Farar is a Beverly Hills-based fee-only RIA serving celebrity, entertainment and HNW clients. Closest direct competitor to LourdMurray on the entertainment-professional niche in Los Angeles.
• Cresset Wealth Advisors: Cresset is a multi-family office serving UHNW families with a fee-only model emphasizing single-family-office-quality services. It competes with LourdMurray for UHNW entertainment, entrepreneur and multi-generational clients on the West Coast.

Broad incumbents

• Northern Trust Wealth Management: Northern Trust is a large wealth manager with deep HNW/UHNW expertise in trust, estate and family-office services. Greg Jankowski previously managed over $1B at Northern Trust before joining LourdMurray, evidencing direct talent flow between the firms.
• Corient: Corient is a national ultra-high-net-worth wealth manager formed through the merger of several elite RIAs, providing comprehensive fee-only advisory to UHNW clients. It competes with LourdMurray for sophisticated HNW households and advisor talent nationally.
• Morgan Stanley Private Wealth Management: Morgan Stanley Private Wealth is a wirehouse-level wealth management franchise serving HNW and UHNW individuals globally. It competes for the same entertainment, athlete and family wealth clients; Palmer Murray was previously an Executive Director there.
• Goldman Sachs Private Wealth Management: Goldman Sachs Private Wealth serves UHNW clients with investment, estate and family office services through a global platform. It is a large incumbent competitor for LourdMurray's HNW entertainer, athlete and entrepreneur segments; Dimitry Prophete previously worked in Goldman Sachs Private Wealth.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LourdMurray

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LourdMurray