Ivory Ella
Ivory Ella is a fashion brand that offers hoodies, sweatshirts, bottoms, and outerwear.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ivory Ella does
Ivory Ella provides long sleeve t-shirts, pet apparel, tanks, and accessories. They offer products that include hoodies, sweatshirts, bottoms, and outerwear. They provide products that are available online. An online inquiry form is available on the company's website.
Ivory Ella firmographics
Firmographics- Name
- Ivory Ella
- Legal name
- Ivory Ella, LLC.
- Website
- https://ivoryella.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ivory Ella is a fashion brand that offers hoodies, sweatshirts, bottoms, and outerwear.
- Ownership category
- akta.pro rank
Where Ivory Ella is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Ivory Ella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Direct Product Sales: E-commerce sales of elephant-themed apparel and accessories including t-shirts, hoodies, long-sleeve shirts, sleepwear, accessories (bags, hats, mugs, pillows, blankets). Products are sold at various price points from $12 to $70.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard apparel and accessories pricing |
| Subscription | Annual | Annual Membership Program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Ivory Ella product offering
Product offeringCore offering
Ivory Ella is a direct-to-consumer apparel brand selling elephant-themed graphic clothing and accessories, including t-shirts, hoodies, sweatshirts, long-sleeve shirts, sleepwear, and accessories. The company donates up to 50% of net profits to Save The Elephants and other charitable organizations, with over $2.2 million donated since its founding in 2015. Products are sold through its Shopify-powered website at price points ranging from $12 to $70.
Product overview
Ivory Ella is an apparel ecommerce brand built on Shopify selling elephant-themed clothing and accessories for women and teens. The core offering includes short-sleeve and long-sleeve t-shirts (ranging from $27.00-$45.00), hoodies and sweatshirts ($59.00-$69.00), sleepwear, and accessories. Products are organized into themed collections including New Arrivals, Holiday Vibes, Americana, Save The Elephants, Head In The Clouds, Farmers Market, and Classics. The company operates on a charitable model, donating up to 50% of net profits to Save The Elephants and other causes, with over $2.2 million donated since 2015. Additional offerings include a membership program (20% off + free shipping) and wholesale program for retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunflower Fields Unisex Heavyweight T-shirt
Quantifiable outcome
- Over $2.2 million donated to elephant conservation and other charitable causes since 2015
Companies that use Ivory Ella
Customer profileSegments1 record
Ideal customer profiles2 records
Ivory Ella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ivory Ella partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Save The ElephantscorePrimary charitable partner. Ivory Ella donates up to 50% of net profits to Save The Elephants and other charitable causes. The company has donated over $2.2 million since 2015. Their partnership supports elephant GPS collar tracking technology and education programs in Northern Kenya.
- ShopifycoreE-commerce platform provider powering the ivoryella.com website. Enables direct-to-consumer sales, inventory management, and checkout functionality.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Ivory Ella competitors and assessment
Company assessmentDirect peers
- Cotopaxi: Cotopaxi is a B Corp-certified, cause-driven apparel and outdoor gear brand that ties its commercial activity directly to poverty alleviation and environmental impact. Like Ivory Ella, it sells graphic apparel through DTC channels anchored by a social/environmental mission, making it the closest comparable business model.
- TOMS: TOMS pioneered the one-for-one cause-driven apparel/footwear model, donating a portion of sales to charitable causes. Its DTC apparel and accessories catalog with explicit mission-driven messaging closely parallels Ivory Ella's positioning, though at significantly larger scale.
- Tentree: Tentree is a sustainable apparel brand that plants trees per item sold and sells DTC graphic tees, hoodies, and accessories. Its cause-anchored apparel model, sustainability messaging, and DTC-first go-to-market make it a strong comparable to Ivory Ella.
- Madhappy: Madhappy is a DTC apparel brand built around a mental health mission, selling hoodies, sweatshirts, and accessories direct-to-consumer with a values-driven narrative. It shares Ivory Ella's DTC apparel + cause-driven marketing playbook targeting a similar demographic.
- Everlane: Everlane is a DTC apparel brand focused on ethical manufacturing transparency and radical cost disclosure. While not conservation-focused, it shares Ivory Ella's commitment to values-led apparel, DTC e-commerce distribution, and a comparable women's apparel catalog.
- Pura Vida Bracelets: Pura Vida is a cause-driven accessories brand selling bracelets and apparel with a charitable mission supporting artisans worldwide. Its cause-anchored product line, Instagram-led DTC growth, and impact storytelling parallel Ivory Ella's brand model.
- Love Your Melon: Love Your Melon is an apparel brand that donates to pediatric cancer causes, selling beanies and apparel through DTC channels with a mission-driven identity. Its cause-anchored apparel model and DTC + wholesale distribution mirror Ivory Ella's playbook.
Broad incumbents
- Patagonia: Patagonia is the established incumbent in mission-driven apparel, with decades of environmental activism and substantial wholesale + DTC distribution. While much larger and more diversified, it sets the strategic benchmark for conservation-aligned apparel brands like Ivory Ella.
Emerging players
- Outdoor Voices: Outdoor Voices is a DTC activewear brand targeting a similar women's-and-millennial demographic with community-led marketing and social-first distribution. While not cause-driven, it shares Ivory Ella's DTC apparel playbook and demographic focus.
- Allbirds: Allbirds is a sustainable apparel and footwear brand built around eco-friendly materials and DTC storytelling. It shares Ivory Ella's commitment to sustainable production and values-led DTC positioning, though in footwear rather than apparel core.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ivory Ella social profiles
Digital presenceIvory Ella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivory Ella leadership team
Management profileNumber of profiles
Profiles3 records
Ivory Ella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivory Ella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivory Ella
What does Ivory Ella do?
Ivory Ella is a direct-to-consumer apparel brand selling elephant-themed graphic clothing and accessories, including t-shirts, hoodies, sweatshirts, long-sleeve shirts, sleepwear, and accessories. The company donates up to 50% of net profits to Save The Elephants and other charitable organizations, with over $2.2 million donated since its founding in 2015. Products are sold through its Shopify-powered website at price points ranging from $12 to $70.
Is Ivory Ella a public or private company?
Ivory Ella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ivory Ella founded?
Ivory Ella was founded in 2015. It employs 51 to 100 people.
Where is Ivory Ella based?
Ivory Ella is headquartered in New York, United States, in the North America region.
How does Ivory Ella make money?
One revenue line is on record: direct Product Sales.
Who are Ivory Ella's main competitors?
Direct peers on record are Cotopaxi, TOMS, Tentree, Madhappy, Everlane, Pura Vida Bracelets and Love Your Melon. Patagonia is listed as a broad incumbent. Emerging players are Outdoor Voices and Allbirds.
Does Ivory Ella have an API?
No public API is recorded for Ivory Ella.