What TOM Bank does

TOM Bank (T.O.M. Katılım Bankası A.Ş.) is a Turkish digital-only participation bank licensed by BDDK in March 2023 and headquartered in Üsküdar, Istanbul. It operates exclusively through its HADİ mobile application (iOS/Android) with no physical branches, routing cash services through A101 retail stores and partner ATMs. The bank offers Sharia-compliant deposit products (Özel Cari Hesap, Katılma Hesabı, Günlük Kazandıran Hesap), precious-metals accounts (gold, silver), and a card suite anchored by a lifetime-free Hadi Mastercard/TROY credit card with cashback. Credit products include HADİ Veresiye (BNPL) and HADİ Taksitli (installment) financing originated at A101, English Home, and Eve point-of-sale, plus in-store consumer loans up to 36 months.

TOM Bank is a subsidiary of Aydın Holding (Turgut Aydın Holding), which owns the A101 supermarket chain, English Home, Eve, and Memorial healthcare — making the bank the financial-services arm of a large Turkish retail conglomerate and giving it an embedded physical distribution channel that competitors lack. The product suite was extended in December 2024 with Hadi Yatırım, an investment platform for stocks, mutual funds, and IPOs operated with Ata Yatırım, and augmented by credit life insurance distributed through Zurich Yaşam ve Emeklilik. Investment services are authorized by SPK (license BNK-055); deposits are insured by TMSF up to 1,200,000 TL.

Revenue is generated through murabaha profit margins on BNPL/installment financing, interchange and transaction fees on cards, foreign exchange and precious-metals spreads, profit-sharing from pooled participation accounts, investment-services commissions (e.g., 0.005% stock trading), and insurance distribution commissions. Free-tier positioning (zero-fee transfers, bill payments, lifetime free credit card) is paired with monetization through a 9 TL/month Hadi Gold premium tier and credit-origin economics at partner merchants. As of disclosure, the bank reports 3.5 million customers, a 4.8/5 app rating, 99.8% service uptime, and ₺3 billion in paid-in capital.

Name

TOM Bank

Legal name

T.O.M. Katılım Bankası Anonim Şirketi

Website

https://tombank.com.tr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

TOM Bank is a BDDK-licensed digital participation (Islamic) bank in Turkey, serving 3.5 million retail customers via its HADİ mobile app, with deposits, Sharia-compliant credit (BNPL and installment), card, gold/silver, and investment products distributed primarily through A101 and Aydın Holding retail affiliates.

Ownership category

akta.pro rank

Product category

Participation (Islamic) Digital Banking

NAICS

Depository Credit Intermediation (5221), Credit Card Issuing (52221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Islamic SME & Commercial Banking (FSABAGAB)

akta.pro secondary industries

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Deposit & Account Products (Current/Savings/Investment Accounts) (FSABAGAI)

Keywords

• Participation banking services
• Digital mobile banking
• Islamic finance products
• Consumer credit cards
• Investment trading platform

Headquarters

HQ city

Üsküdar

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Murabaha (Cost-Plus Financing): Sharia-compliant financing where the bank purchases goods and sells them to customers at an agreed markup price, generating revenue through the profit margin. Applied to Veresiye (deferred payment) and Taksitli (installment) credit products at partner merchants including A101, English Home, and Eve.
2. Participation Account Profit Sharing: Bank pools customer deposits in Sharia-compliant investment accounts and shares profits/losses with depositors. Revenue generated from deploying these funds in Islamic finance activities.
3. Credit Card Transaction Fees: Interchange and transaction fees from Hadi credit card usage, both domestic and international transactions.
4. Foreign Exchange and Precious Metals Trading: Spread revenue from USD/EUR/Altın (gold) currency exchange and 995/1000 purity gold trading, as well as 1000/1000 purity silver trading.
5. Investment Services Commission: Revenue from stock trading commissions (0.05% per transaction) and fund management fees for investment products through Hadi Yatırım partnership with Ata Yatırım.
6. Credit Life Insurance Distribution: Insurance product distribution as agent for Zurich Yaşam ve Emeklilik A.Ş., earning commission on credit life insurance policies tied to loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TOM Bank is a fully digital, branchless Turkish participation (Islamic) bank operating exclusively through its proprietary HADI mobile application. It provides Sharia-compliant deposit accounts (Özel Cari demand and Katılma profit-sharing), a daily-earning sweep account, gold/silver accumulation accounts, consumer credit products (HADI Veresiye BNPL, HADI Taksitli installments, in-store merchant credit), lifetime-free HADI credit and bank cards, FX and precious-metals trading, and an integrated investment platform (HADI Yatırım) executed through its authorised Ata Yatırım Menkul partner.

Product overview

TOM Bank is Turkey's largest digital participation bank, operating exclusively through its HADİ mobile application and digital banking platform. The product portfolio is built around the HADİ app as the central hub, which integrates a full suite of banking, financing, and investment services compliant with Islamic finance (faizsiz bankacılık) principles. Core deposit products include the Özel Cari Hesap (demand deposit in TL, FX, and precious metals), the Katılma Hesabı (participation-based time deposit with customizable maturity), and the Günlük Kazandıran Hesap (a hybrid daily-sweep account automatically transferring balances above a configurable floor into a daily-maturing participation account each business day at 17:00). Savings products include the Altın Biriktiren Hesap (automatic gold accumulation linked to the credit card) and the Gümüş Hesabı (silver trading account). On the credit side, TOM Bank offers three financing products: the HADİ Veresiye Alışveriş Kredisi (BNPL-style buy-now-pay-later with 45–75 day deferral), the HADİ Taksitli Alışveriş Kredisi (installment credit at partner stores), and the Mağazadan Alışveriş Kredisi (in-store credit up to 36 months). Card products include the HADİ Kredi Kartı (lifetime-free Mastercard/TROY credit card with cashback), the HADİ Banka Kartı (debit card), and the HADİ Sanal Kart (virtual card for online purchases). FX and precious metals trading, Hadi Yatırım (a digital investment platform powered by Ata Yatırım for stocks, mutual funds, and IPOs), and Kredili Hayat Sigortası (credit life insurance via Zurich) round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Hadi: Primary mobile banking application brand offering digital banking services, credit products, and payment solutions under the TOM Bank ecosystem.
• Hadi Gold
• Hadi Yatırım

Products and services

• Özel Cari Hesap (Demand Deposit Account) Interest-free Sharia-compliant demand (current) deposit account in TRY that allows customers to park funds safely, make and receive transfers, and pay bills via the HADI mobile app. Targeted at individual retail consumers in Turkey.
• Katılma Hesabı (Participation Time Deposit) Sharia-compliant profit-sharing time deposit in which funds are pooled with the bank for a defined tenor and the resulting profit (loss) is shared with the depositor instead of paying interest. Available in TRY with auto-renewal options. For individual retail customers seeking interest-free savings.
• Günlük Kazandıran Hesap (Daily Earning Account) Sharia-compliant account that automatically sweeps idle TRY balances daily to earn a profit-share return with daily liquidation, combining flexibility of a current account with daily returns. For retail customers who want their cash to earn profit daily while remaining liquid.
• Altın Biriktiren Hesap (Gold Savings Account) Sharia-compliant gram-gold accumulation account that lets customers buy and store physical gold in grams, with the bank holding the underlying bullion on their behalf. Targeted at retail customers seeking to preserve value in gold without holding physical coins or bars.
• Gümüş Hesabı (Silver Account) Sharia-compliant gram-silver accumulation account allowing customers to buy and store silver in grams via the HADI app. For retail customers seeking exposure to silver as a savings asset.
• HADI Veresiye (Buy-Now-Pay-Later Shopping Credit) Sharia-compliant Buy-Now-Pay-Later credit that lets retail customers split purchases at partner merchants (including A101, English Home and Eve) into short-tenor instalments using a cost-plus (murabaha) structure rather than interest. For retail consumers shopping at partner merchants.
• HADI Taksitli (Installment Shopping Credit) Sharia-compliant consumer instalment credit that finances purchases at partner retailers over longer tenors via a murabaha (cost-plus) structure. For retail customers who want to spread larger purchases into multiple payments without paying interest.
• Mağazadan Alışveriş Kredisi (In-Store Shopping Credit) Sharia-compliant in-store financing applied at the point of sale via partner merchant POS systems, providing immediate purchase credit without traditional branch paperwork. For retail consumers at partner merchants including English Home and Eve.
• HADI Kredi Kartı (Credit Card) Lifetime-free Sharia-compliant credit card with no annual fee, no card issuance fee, and free card-to-card transfers and bill payments via the HADI app. For retail customers seeking an interest-free everyday payment card.
• HADI Banka Kartı (Debit Card) Sharia-compliant debit card linked directly to the customer's HADI current account for in-store, online and ATM transactions. For retail customers needing an everyday spending card tied to their TOM Bank account.
• Döviz ve Altın Alım-Satım (FX and Gold Trading) Buy and sell foreign currencies (USD, EUR, GBP) and gold via live pricing inside the HADI app, with the bank holding the underlying cash or bullion for the customer. For retail customers trading currencies and precious metals for savings or short-term positioning.
• HADI Yatırım (Investment Platform) Sharia-compliant equity and investment fund trading platform accessed inside the HADI app, with order execution routed through TOM Bank's authorised brokerage Ata Yatırım Menkul. For retail customers wanting to invest in Borsa Istanbul equities and funds within an interest-free banking relationship.
• Kredili Hayat Sigortası (Credit Life Insurance Distribution) Distribution of credit life insurance bundled with HADI consumer-credit products, providing outstanding-balance coverage in case of death, disability or critical illness of the borrower. For retail customers taking out consumer credit with TOM Bank.

Quantifiable outcome

• 3.5 million customers acquired since launch
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Ata Yatırım Menkul Kıymetler A.Ş.coreTechnology or IntegrationTOM Bank offers Hadi Yatırım investment platform powered by Ata Yatırım, enabling customers to trade stocks, mutual funds, and participate in IPOs. The platform provides real-time portfolio tracking, market analysis, and trading capabilities integrated within the TOM Bank HADİ app.
• Zurich Yaşam ve Emeklilik A.Ş.supportingTechnology or IntegrationTOM Bank acts as insurance agent for Zurich Yaşam, offering credit life insurance products tied to loans. Insurance covers death, permanent disability, and involuntary unemployment risks.
• A101 Mağazacılık A.Ş.coreChannel Partner/ Reseller/ DistributorA101 supermarket chain provides physical cash deposit/withdrawal services, QR payment acceptance, and point-of-sale financing for TOM Bank customers. A101 is part of Turgut Aydın Holding under common ownership with TOM Bank.
• English HomesupportingChannel Partner/ Reseller/ DistributorHome goods retailer offering HADİ Taksitli (installment) credit for purchases. Part of Turgut Aydın Holding group companies.
• EvesupportingChannel Partner/ Reseller/ DistributorHome furnishings retailer offering HADİ Taksitli credit for purchases. Part of Turgut Aydın Holding group companies.
• Memorial Sağlık GrubuminorOthersHealthcare provider group affiliated with Turgut Aydın Holding, shown as partner company logo on TOM Bank website.
• Türkiye Katılım Bankaları Birliği (TKBB)supportingOthersTOM Bank is a member of the Participation Banks Association of Turkey, participating in sector standardization, the Advisory Committee framework, and Bireysel Müşteri Hakem Heyeti (Customer Arbitration) system.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Papara: Turkey's leading digital wallet and fintech super-app, recently expanded into broader financial services. Targets the same digitally native retail demographic as TOM Bank, though with a payments-first rather than deposit-led model.

Broad incumbents

• Garanti BBVA: Turkey's largest private conventional bank and major credit card issuer. While not Sharia-compliant, it competes for the same mass-affluent retail customers and is the parent/employer of several TOM Bank board members.
• Emirates NBD: Leading UAE-based bank with a strong digital banking franchise and Gulf capital backing, comparable to TOM Bank's DIB connection. Operates in a different geography but sets the template for digital-first Gulf-aligned banking.
• Dubai Islamic Bank: World's first Sharia-compliant bank with $95B+ AUM and TOM Bank board representation. Not a direct Turkish competitor, but the global benchmark for participation banking products, governance, and scale.

Direct peers

• Vakıf Katılım Bankası: Another large state-affiliated Turkish participation bank with national reach in deposits and Islamic financing. Competes head-to-head for the same retail and SME customer pool as TOM Bank.
• Ziraat Katılım Bankası: State-affiliated participation bank that has rapidly scaled its retail deposit and financing franchise. Competes directly with TOM Bank in Sharia-compliant retail banking and government-linked corporate deposits.
• Enpara: QNB Finansbank's digital-only retail banking brand in Turkey — the most established branchless bank in the country. Competes directly with TOM Bank for digital-native Turkish retail customers on savings, transfers, and cards.
• Türkiye Finans Katılım Bankası: Major Turkish participation bank with a national branch network and full Sharia-compliant retail/SME product suite. Direct competitor for participation deposits, murabaha consumer credit, and credit cards.
• Kuveyt Türk Katılım Bankası: Turkey's largest and oldest participation bank offering Sharia-compliant retail, SME, and corporate banking. Most directly comparable peer given similar product set (participation accounts, murabaha financing, cards) and overlapping Turkish customer base.
• Albaraka Türk Katılım Bankası: Gulf-affiliated Turkish participation bank offering full Sharia-compliant retail banking products including murabaha, cards, and investment services. Direct competitor in the same Turkish Islamic finance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tombank

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOM Bank