GUUD

What GUUD does

GUUD Pte. Ltd. is a Singapore-headquartered trade facilitation company that digitalises and operationalises cross-border trade for governments and logistics providers. It operates two product pillars: eGovernment Solutions (National/Regional Single Window platforms, Smart Port Integrations, Customised Agency Platforms, Real-time Data Analytics, and Secure B2G/G2G Exchange) and Logistics Solutions (Trade Declaration Services and Importer of Record services with a Singapore Major Exporter Scheme licence). The platform is built on an API-first architecture enabling integration with government agencies, ports, customs authorities, and enterprise logistics systems, with service teams embedded into client operations rather than delivered as self-serve software.

GUUD is a wholly-owned subsidiary of EXEO Global, the international operating arm of Tokyo Exchange Prime Market-listed EXEO Group, Inc. of Japan. Through this parent, GUUD inherits a distribution network spanning 150+ countries and a claimed 16-year operational track record in cross-border trade, with direct regional offices in Singapore, Indonesia, Cambodia, and Kenya. The Singapore MES licence is a regulated financial privilege permitting GST suspension on non-dutiable goods at the point of import, differentiating the IOR offering from typical third-party import services.

GUUD generates revenue primarily through managed-services contracts with government agencies and enterprise logistics clients, supplemented by transaction fees for trade declarations and licensing economics from its MES licence. Pricing is quote-based and not publicly disclosed. The go-to-market is service-led enterprise sales — embedding dedicated teams into client operations — targeting two primary customer segments (government and regulatory agencies, and logistics providers including shippers and freight forwarders), with secondary exposure to businesses importing into Singapore.

Name

GUUD

Legal name

GUUD Pte. Ltd.

Website

https://guud.company

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

GUUD Pte. Ltd. is a Singapore-based trade facilitation company that digitalises cross-border trade for governments and logistics providers through eGovernment platforms, Trade Declaration Services, and Importer of Record services backed by EXEO Global.

Ownership category

akta.pro rank

Product category

Trade Facilitation Services

NAICS

Freight Transportation Arrangement (488510)

akta.pro primary industry

Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA)

akta.pro secondary industries

Customs Consulting & Brokerage Outsourcing (Managed Brokerage, Brokerage Operations) (TLACAFAI), Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance) (TLACAFAG), Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)

Keywords

• Trade facilitation services
• Customs declaration software
• Importer of record services
• Single window platforms
• Cross-border trade logistics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Trade Declaration Services (TDS): Fees for providing end-to-end trade document declaration processing, including digitisation, central repository, API integration, and reporting services. Revenue likely derived from per-transaction or subscription-based service fees charged to shippers and freight forwarders.
2. Importer of Record (IOR) Services: Revenue generated from IOR service fees enabling businesses to import goods into Singapore without a local entity. GUUD also holds Singapore's Major Exporter Scheme (MES) licence, providing GST suspension benefits — positioning GUUD as both a logistics enabler and a strategic partner for financial optimisation, suggesting additional revenue from advisory and compliance service fees.
3. eGovernment Solutions: Revenue from designing, implementing, and operating national trade facilitation platforms for governments and regulatory agencies, including Single Windows, Smart Port integrations, and customs platforms. Likely structured as project-based or long-term managed services contracts with public sector entities.
4. Major Exporter Scheme (MES) Licensing: GUUD holds MES licence enabling GST suspension on non-dutiable goods at import for clients, providing financial optimisation services as a licensed holder.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

GUUD operates a global trading hub providing trade facilitation services across two pillars. eGovernment Solutions include National/Regional Single Window platforms, Smart Port Integrations, Customised Agency Platforms, Real-time Data Analytics, and Secure B2G & G2G Exchange for ministries, customs, and regulators. Logistics Solutions comprise Trade Declaration Services (TDS) for end-to-end trade document processing and Importer of Record (IOR) Services that enable businesses to import into Singapore without a local entity, leveraging GUUD's Major Exporter Scheme (MES) licence for GST suspension.

Product overview

GUUD is a trade facilitation company organized under two product pillars: eGovernment Solutions and Logistics Solutions. The eGovernment pillar includes National/Regional Single Window, Smart Port Integrations, Customised Agency Platforms, Real-time Data Analytics, and Secure B2G & G2G Exchange — platforms that help ministries, customs, and regulators digitize and coordinate cross-border trade. The Logistics pillar comprises Trade Declaration Services (TDS), which streamlines end-to-end trade document declarations with API integrations and reporting, and Importer of Record Services (IOR), which enables businesses to import into Singapore without a local entity and includes access to the Major Exporter Scheme for GST optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Declaration Services (TDS) End-to-end trade document declaration solution that streamlines submissions, eliminates manual processes, and reduces processing time while delivering near-perfect accuracy. Includes value-added services such as digitisation, a secured central repository, API integrations, and reporting capabilities. Built for shippers, freight forwarders, and trade operators handling cross-border declarations.
• Importer of Record Services (IOR) Service enabling businesses to import goods into Singapore without establishing a local entity, reducing complexity and providing cost-effective market access. GUUD is a licensed holder of Singapore's Major Exporter Scheme (MES), enabling GST suspension on non-dutiable goods at import to enhance cash flow and accelerate customs clearance.
• National / Regional Single Window A platform enabling ministries, customs, and regulators to digitise and coordinate cross-border trade operations, consolidating multiple government trade-related processes into a single window for inter-agency efficiency.
• Smart Port Integrations Technology solutions that connect and digitise port operations, enabling seamless real-time data exchange between port authorities, shipping lines, and customs agencies for coordinated trade execution.
• Customised Agency Platforms Tailored digital platforms built for specific government agencies to manage trade regulation, compliance monitoring, and cross-border documentation workflows.
• Real-time Data Analytics Analytics capabilities that provide government agencies and regulators with live visibility into trade flows, cargo movements, and border operations to support real-time regulatory decision-making.
• Secure B2G & G2G Exchange Secure data exchange infrastructure enabling trusted communication between businesses and government agencies (B2G) as well as between government entities (G2G) for cross-border trade coordination.

Quantifiable outcome

• Near-perfect accuracy in trade document declarations
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MIC Customs Solutions: MIC is a European-based provider of customs declaration software (MIC-CUST) used by freight forwarders, logistics providers, and customs brokers. It is a direct competitor to GUUD's TDS offering, addressing the same enterprise buyer with similar transaction-fee monetisation.
• CargoSmart: CargoSmart provides cloud-based trade compliance, customs declaration, and shipment management solutions for shippers, freight forwarders, and governments. It competes directly with GUUD's Trade Declaration Services and integrates with many of the same port and customs ecosystems.
• Webb Fontaine: Webb Fontaine is a trade facilitation technology provider offering national single windows, customs platforms, and smart port integrations to governments in emerging markets. It directly competes with GUUD's eGovernment Solutions pillar across the same Southeast Asian and African government buyers.
• Amber Road (E2open): Amber Road, now part of E2open, is a trade compliance and global trade management platform serving enterprises with customs filings, denied-party screening, and import/export compliance — directly comparable to GUUD's Logistics Solutions offerings targeting shippers and freight forwarders.
• Customs4trade (C4T): Customs4trade provides customs declaration and single-window platforms for businesses and government agencies, including its i-Customs solution. It directly competes with GUUD's TDS and eGovernment pillars across similar enterprise and government buyer segments.
• GeTS (Global eTrade Services): GeTS, a CrimsonLogic company, provides global trade facilitation platforms including CALISTA™ — a single-window trade management platform serving governments and enterprises. It is a direct competitor to GUUD's eGovernment and trade declaration offerings across Asia-Pacific.
• AEB (International Business Solutions): AEB provides global trade compliance, customs declaration, and supply chain visibility software to enterprises across Europe and Asia. It is a direct competitor to GUUD's enterprise-facing trade compliance and declaration offerings.

Broad incumbents

• Descartes Systems Group: Descartes is a broad logistics technology incumbent offering customs declaration, trade compliance, and global trade management software to enterprises and customs authorities worldwide. It overlaps with GUUD's portfolio as a much larger, publicly-listed competitor across multiple trade-tech verticals.
• WiseTech Global (CargoWise): WiseTech's CargoWise platform provides end-to-end customs, compliance, and forwarding software to logistics providers globally. It is a broad incumbent competing with GUUD for freight forwarder and customs broker customers, with significantly deeper product breadth.

Emerging players

• Tradeshift: Tradeshift is a digital trade and cross-border commerce platform connecting businesses, suppliers, and financial institutions. It overlaps with GUUD's logistics-tech ambitions around cross-border trade digitisation, though it focuses more on supply chain finance than customs declaration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/guudco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GUUD