SkinStore

What SkinStore does

SkinStore, now operating as Dermstore, is a US-based direct-to-consumer e-commerce platform specializing in professional-grade and luxury skincare, hair care, makeup, tools and devices, body care, sunscreen, and fragrance products. Founded in 1997 and headquartered in Gold River, California, the company aggregates 300+ premium and dermatologist-approved brands—including SkinCeuticals, SkinMedica, EltaMD, Obagi, Augustinus Bader, Olaplex, and Oribe—under a single storefront, serving individual consumers who prioritize clinical-grade beauty products and expert guidance. The platform is owned by The Hut.com Ltd, a UK-based private e-commerce company, and the entity is now branded as Dermstore following a consolidation of the SkinStore and Dermstore platforms.

The underlying technology stack is a DTC e-commerce platform with subscription management for auto-replenishment orders (up to 25% discount) and the BeautyFIX monthly curated box, a personalized Skin Routine Builder keyed to skin type and concern, a product recommendation engine, and a distinctive HSA/FSA payment integration via Flex with a dedicated eligible-product storefront. Supporting features include a "Text An Expert" real-time consultation service, Buy Now Pay Later financing, gift cards, and a mobile app with first-order incentive. Content marketing, an editorial blog, a $50 referral credit program, and a Dermstore Rewards loyalty program constitute the primary acquisition and retention channels; fulfillment is handled within The Hut.com Ltd's broader logistics infrastructure.

Revenue is generated through one-time product sales, recurring auto-replenishment subscriptions, the BeautyFIX subscription box, and gift cards. Pricing is unit-based across brands with promotional discounting (20-30% off), free 2-day shipping above $100 thresholds, and subscription savings. The company targets two principal personas: consumers seeking professional-grade beauty products with expert curation, and health-conscious buyers utilizing HSA/FSA pre-tax dollars for eligible products. SkinStore serves as Dermstore's legacy shopping destination for previously SkinStore-branded favorites.

Name

SkinStore

Legal name

The Hut.com Ltd

Website

https://skinstore.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

SkinStore (now Dermstore) is a US direct-to-consumer e-commerce platform selling professional-grade and luxury skincare, hair care, makeup, and beauty devices from 300+ premium brands, with subscriptions, HSA/FSA checkout, and expert consultation, serving individual consumers seeking dermatologist-approved products.

Ownership category

akta.pro rank

Product category

Online Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Skincare Sets, Kits & Travel Sizes (CRABAAAL), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Online beauty retail
• Professional skincare
• Luxury cosmetics
• Beauty subscription box
• Dermatologist approved products

Headquarters

HQ city

Gold River

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of professional-grade and luxury skincare, hair care, makeup, tools, devices, body care, sunscreen, and fragrance products from over 300+ branded partners
2. Auto-Replenishment Subscriptions: Recurring subscription revenue model offering 25% discount on regular product refills with automated delivery scheduling
3. BeautyFIX Subscription Box: Monthly subscription box service featuring curated beauty products and exclusives
4. Gift Cards: Digital and physical gift card sales providing flexible gifting options

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SkinStore (now operating as Dermstore) is an online retailer that sells professional-grade and luxury skincare, hair care, makeup, tools and devices, body care, sunscreen, and fragrance products from over 300+ branded partners. The platform also offers BeautyFIX monthly subscription boxes, Auto-Replenishment subscriptions with up to 25% off, an HSA/FSA eligible shop, expert consultation services, and exclusive Dermstore-branded collections and bundles.

Product overview

SkinStore (now operating as Dermstore) is an e-commerce platform offering professional-grade and luxury skincare, hair care, makeup, tools and devices, body care, fragrance, and sunscreen products. The platform provides access to over 300+ premium brands including SkinCeuticals, SkinMedica, EltaMD, Obagi, and Augustinus Bader. Key product categories include Skin Care (cleansers, exfoliants, serums, moisturizers, eye care), Sunscreen and SPF products, Hair Care, Makeup and Cosmetics, Tools & Devices (including LED devices from Shark Beauty and FOREO), Body Care, and Fragrance. The platform also offers exclusive services including HSA/FSA eligible products, the BeautyFIX subscription box, and Dermstore's own branded collections and curated bundles. SkinStore serves as a destination for dermatologist-approved and medical-grade skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Care Professional-grade and luxury skincare products including cleansers, exfoliants, toners, serums, moisturizers, eye care, lip care, and neck care products from brands like SkinCeuticals, SkinMedica, Obagi, and iS Clinical.
• Sunscreen & SPF Face and body sunscreens including mineral and chemical formulas, tinted options, moisturizers with SPF, and makeup with SPF protection from brands like EltaMD, Supergoop!, ISDIN, and La Roche-Posay.
• Hair Care Hair care products including shampoo, conditioner, dry shampoo, hair masks, treatments, styling products, and tools from brands like Oribe, Olaplex, and Christophe Robin.
• Makeup & Cosmetics Beauty and cosmetic products for face, lips, eyes, and eyebrows including foundations, lipsticks, eye shadows, makeup brushes, and tools from brands like bareMinerals, Jane Iredale, and Stila.
• Tools & Devices Skincare and hair care tools and devices including skin tools, LED light therapy devices, gua sha tools, hair brushes, and combs from brands like FOREO, NuFACE, LightStim, and Shark Beauty.
• Body Care Body care products including body wash, cleansers, scrubs, exfoliators, lotions, oils, self-tanners, hands and feet care, and wellness supplements.
• Fragrance Perfumes, colognes, home fragrance, and candles from luxury brands including Sisley Paris, TOM FORD, and other designer fragrances.
• HSA/FSA Eligible Beauty Shop Health Savings Account (HSA) and Flexible Spending Account (FSA) eligible skincare, sunscreen, tools, serums, moisturizers, and cleansers that can be purchased using pre-tax dollars.
• BeautyFIX Subscription Box Monthly subscription box featuring curated dermatologist-approved beauty products delivered to subscribers.
• Dermstore Collection Exclusive Dermstore-branded product line featuring curated skincare and beauty formulations.
• Dermstore Bundles Pre-configured product bundles and value sets offering savings on complementary skincare and beauty products.
• Best of Dermstore Kits Curated kits featuring multiple products from top brands, including the Jet Set Kit with 11 travel-ready essentials in TSA-approved sizes.

Quantifiable outcome

• Free 2-day shipping on orders $100+
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sephora: LVMH-owned global beauty retailer selling skincare, makeup, fragrance, and tools. Directly comparable product mix and luxury/clinical positioning, but vastly larger assortment and omnichannel footprint.
• Ulta Beauty: Largest US specialty beauty retailer combining mass, prestige, and salon/skincare brands under one roof. Overlaps with Dermstore on clinical and dermatologist-recommended skincare, but operates 1,000+ physical stores and broader price-tier assortment.
• Nordstrom Beauty: Department-store beauty hall featuring premium skincare brands including many carried by Dermstore. Broad-overlap incumbent with much larger assortment and physical-store presence but no specialty-dermatology focus.
• Amazon Premium Beauty: Amazon's prestige-beauty storefront carries many of the same brands as Dermstore and competes aggressively on price and Prime shipping. Largest competitive threat by volume; no specialist clinical positioning.

Direct peers

• LovelySkin: Online retailer of dermatologist-recommended skincare, makeup, and professional brands with skin-concern navigation and expert content. Closest comparable in positioning, assortment curation, and customer persona.
• Bluemercury: Macy's-owned beauty retailer focused on premium skincare, makeup, and spa services through boutiques plus e-commerce. Directly comparable premium/clinical positioning with stronger physical-store presence.
• Beautylish: Online specialty retailer curating indie, clinical, and prestige skincare, makeup, and tools. Comparable curated-assortment, expert-recommendation, and discovery-driven merchandising model without mass-market dilution.
• Lookfantastic: Sister site of Dermstore under The Hut.com Ltd, selling premium skincare, haircare, and beauty online globally. Direct internal comparable for assortment curation, subscription mechanics, and the parent group's e-commerce playbook.

Emerging players

• Credo Beauty: Clean-beauty specialty retailer with curated assortment of vetted skincare and makeup brands. Comparable curated specialty-retail model but differentiated by strict clean/ingredient standard that Dermstore does not enforce.

Regional players

• Adore Beauty: Australia's leading online prestige beauty retailer with comparable curated assortment, content-led marketing, and subscription features. Direct comparable in model but geographically bounded to ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skinstore
• Facebookfacebook.com/skinstore
• LinkedInlinkedin.com/company/skinstore-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkinStore