Medrina

What Medrina does

Medrina is the nation's largest physiatry group, providing Physical Medicine and Rehabilitation (PM&R) services to post-acute care settings. The company is doctor-owned and operated, founded by CEO Dr. Amish Patel, and headquartered in Chicago, IL. It deploys approximately 900 physicians and 600+ providers across 46 states, serving roughly 1,500 skilled nursing facilities (SNFs), inpatient rehabilitation facilities (IRFs), hospitals, and assisted/independent living facilities, with 2.5 million patient visits annually. The company rebranded from Integrated Rehab Consultants (IRC) to Medrina in 2022 and pursued an aggressive acquisition strategy, completing at least four deals between October 2021 and October 2022.

Medrina's core offering is physiatry services, supplemented by pain management, care coordination, remote patient monitoring (RPM), and Patient-Driven Payment Model (PDPM) reimbursement optimization. The company has expanded its clinical footprint to include internal medicine, cardiology, pulmonology, and wound care, positioning itself as a multi-specialty post-acute platform. Underlying these services is a proprietary Electronic Health Record (EHR) system with PDPM-mapped coding that enables an average of $34,390 per facility per month in incremental SNF reimbursement, as validated by independent research from Gravity Healthcare Consulting. Medrina also layers AI capabilities (predictive analytics, anomaly detection, RPM integration, and chatbots) on top of physician support, reporting 30-40% reductions in readmissions through AI-driven resource allocation.

Medrina's go-to-market is B2B and sales-led, centered on direct partnerships with healthcare facility operators rather than patient-direct acquisition. The company recruits physicians through competitive compensation (30% above national average), mentorship, and professional development, then places them in partner facilities under managed-services and professional-services contracts. Customer outcomes cited include an 8% decrease in hospital readmissions and a 96% patient satisfaction score following discharge. Medrina has not disclosed external funding and remains privately held.

Name

Medrina

Legal name

Medrina, LLC

Website

https://medrina.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Medrina is the nation's largest physiatry group, providing Physical Medicine and Rehabilitation services to 1,500 skilled nursing facilities, inpatient rehab hospitals, and assisted living facilities across 46 states via 900 physicians, supported by a proprietary EHR and AI-enabled remote patient monitoring.

Ownership category

akta.pro rank

Product category

Post-Acute Physiatry Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

akta.pro secondary industry

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Physiatry services
• Post-acute care
• Physical medicine rehabilitation
• Skilled nursing facility care
• Remote patient monitoring

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Physiatry Services to SNFs: Medrina provides physiatry services to skilled nursing facilities, functioning as a contracted physician group that helps facilities optimize patient care, reduce readmissions, and maximize PDPM reimbursement rates.
2. Physiatry Services to IRFs: Services to inpatient rehab facilities including patient assessments for functional deficits, collaboration with rehab teams, caregivers, and family members to minimize disability and preserve independence.
3. Hospital Consulting Services: Medrina physicians work alongside hospital departments and provide services wherever necessary in acute care settings.
4. Physiatrist Recruitment and Placement: Recruitment of physiatrists and advanced practice providers with offerings including competitive compensation (30% above national average), physician-to-physician training, mentorship programs, and administrative support services.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medrina provides contracted physiatry (Physical Medicine & Rehabilitation) physician services and related multi-specialty clinical programs (Pain Management, Internal Medicine, Cardiology, Pulmonology, Wound Care) to post-acute care facilities including skilled nursing facilities, inpatient rehab hospitals, assisted/independent living facilities, and hospitals. The company also delivers Care Coordination, Remote Patient Monitoring, and Patient-Driven Payment Model (PDPM) reimbursement optimization services supported by a proprietary EHR and AI tools, operating as the largest physiatry group in the United States with 900 doctors serving 1,500 facilities.

Product overview

Medrina is the nation's largest physiatry group providing post-acute care services through a multi-specialty platform. The core offering is Physiatry/PM&R services (Physical Medicine & Rehabilitation), supplemented by specialized service lines including Pain Management, Care Coordination, Remote Patient Monitoring, and Patient-Driven Payment Model (PDPM) optimization services. Additional clinical programs include Inpatient Rehab, Internal Medicine, Cardiology, Pulmonology, and Wound Care. The platform is powered by a proprietary EHR system and purpose-built AI solutions. Medrina serves skilled nursing facilities (SNFs), inpatient rehab hospitals (IRFs), assisted/independent living facilities, and hospitals, with 900 doctors across 1,500 facilities handling 2.5 million patient visits annually. The PDPM services help SNFs increase reimbursements by up to $34,000/month through ICD-10 coding and documentation optimization, while AI-powered remote patient monitoring and chatbots support operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Medicine & Rehabilitation (PM&R) Services Multidisciplinary rehabilitation services including occupational and speech therapy, prosthetics and orthotics, designed to maximize functional potential of patients in post-acute care settings (SNFs, IRFs, hospitals, assisted/independent living).
• Pain Management Specialized pain management services detecting bone, muscle, and nerve damage and targeting chronic pain through multi-faceted, minimally-invasive relief options for post-acute care patients.
• Care Coordination Care coordination services ensuring all healthcare providers work together across primary care, acute care, and post-acute/long-term care settings, with demonstrated 30% reduction in preventable readmissions.
• Remote Patient Monitoring Remote monitoring of complex health conditions such as post orthopedic surgical rehab and cardio/pulmonary management using biometric devices and contactless monitoring systems to promote advanced patient healing and recovery.
• Patient-Driven Payment Model (PDPM) Services PDPM-trained physiatry program that helps SNFs increase reimbursements through ICD-10 coding, supportive documentation, and MDS collaboration; demonstrated average increase of $34,390 per facility per month during study timeframe.
• Inpatient Rehab Physiatry-led inpatient rehab service in which Medrina physiatrists assess patients for functional deficits and work with rehab teams, caregivers, and family members to minimize disability and preserve independence.
• Internal Medicine Comprehensive internal medicine services for patients with complex conditions in post-acute care settings.
• Cardiology Specialized cardiac care management services for patients in post-acute care facilities.
• Pulmonology Respiratory care and pulmonary management services for patients in post-acute care settings.
• Wound Care Specialized wound care treatment services for patients with acute and chronic wounds in post-acute care facilities.

Quantifiable outcome

• 8% decrease in hospital readmissions
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Gravity Healthcare ConsultingcoreStrategic or Co-development Partner · 20 October 2022Gravity Healthcare Consulting conducted independent research commissioned by Medrina (formerly Integrated Rehab Consultants) to study the impact of physiatry services on PDPM reimbursement. The research found that physiatrists helped SNFs increase PDPM daily reimbursement by $58 to $72 per patient day.
• IPC (Integrated Practice Consultants)minorOthersIPC logo appears on Medrina's website indicating some form of partnership or collaboration relationship.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators, a direct customer of Medrina's physiatry services. Comparable as a counterparty in the SNF post-acute market and useful for demand-side perspective.

Broad incumbents

• Encompass Health: Leading owner and operator of inpatient rehabilitation hospitals and home health agencies. Comparable as a scaled post-acute care platform with overlapping IRF customers, though its business is facility ownership rather than physician services.
• TeamHealth: Nationwide physician staffing and clinical services organization serving hospitals and post-acute settings. Comparable in its outsourced, multi-state physician staffing model and SNF/hospital customer overlap.
• Select Medical: Major publicly traded operator of inpatient rehab hospitals and outpatient rehab clinics, with concentrated therapy and physician services. Comparable in IRF customer overlap and post-acute positioning, though much broader in scope.
• ProMedica: Integrated health system with significant post-acute and senior care services, including SNF operations. Comparable as a customer and competitor in post-acute care delivery across multiple states.
• RehabCare (Kindred/Encompass Health): Large, established rehabilitation services division historically inside Kindred and now tied to Encompass Health. Operates a broader rehab therapy footprint but overlaps directly with Medrina's IRF and SNF physiatry service lines.

Emerging players

• Sound Physicians: National physician group specializing in hospital medicine, critical care, and post-acute care. Comparable in its multi-state, multi-specialty physician services model targeting acute and post-acute facilities.
• ATI Physical Therapy: Outpatient physical therapy provider with growing physician and rehab services. Comparable in rehabilitation service offerings to post-acute and ambulatory patients, though more outpatient-focused.

Others

• IPC (Integrated Practice Consultants): Partner organization displayed on Medrina's website with ties to physiatry practice operations. Relevant as an ecosystem partner and potential adjacent competitor in physiatry practice management.

Direct peers

• US Physiatry: One of the largest U.S. physiatry groups providing PM&R services to SNFs, IRFs, and post-acute facilities. Directly comparable in service mix, customer base, and care delivery model, making it Medrina's closest national competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/medrinagroup
• YouTubeyoutube.com/@medrinagroup
• Facebookfacebook.com/MedrinaPhysiatryGroup
• LinkedInlinkedin.com/company/medrina
• Instagraminstagram.com/medrinaphysiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medrina