Automotive Standards Council
Automotive Standards Council supports Google Analytics in automotive, RV, and powersport industries.
- Company typePrivate
- Founded-
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Automotive Standards Council does
The Automotive Standards Council (ASC) is a US-based, membership-driven industry standards body founded in 2022 by Brian Pasch under Brian Pasch Enterprises, with operations in Boca Raton, Florida and 51-100 employees. Its core product is the ASC Specification, a universal standard for implementing Google Analytics 4 across automotive dealer websites and digital retailing platforms; the current version (V1.1) defines standardized event names, departmental conversion tracking (sales, service, parts), outcome-based measurement (e.g., connected calls rather than click-to-call clicks), and roll-up reporting across multiple website platforms mandated by OEMs. Events are specified to be sent from native code rather than tag manager containers to improve data integrity, and the specification has been adopted by all major automotive website platforms and digital retailing software providers.
ASC operates two annual membership tiers sold directly through its website: Founding Membership at $1,500 per year (committee participation, private standard-setting meetings, 25% training discount, founding member badge) and Supporting Membership at $500 per year (first access to proposed standards, feedback rights, 15% training discount). Beyond membership, the council runs a product certification program through which more than 30 third-party automotive technology products, including tools from DealerOn, Cox Automotive, Edmunds, AutoSync, Toyota, Lexus, Marchex, Gubagoo, and CarNow, have achieved ASC compliance, with technical support routed through the certified vendors themselves. Distribution is primarily self-serve via the website supplemented by webinars and collaborative training delivered with Brian Pasch Enterprises.
Automotive Standards Council firmographics
Firmographics- Name
- Automotive Standards Council
- Legal name
- Automotive Standards Council
- Website
- https://automotivestandardscouncil.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Automotive Standards Council supports Google Analytics in automotive, RV, and powersport industries.
- Ownership category
- akta.pro rank
Automotive Standards Council industry classification
Industry- Product category
- Industry Analytics Standards
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- International Standards Development & Standardization Bodies (BPADANAA)
- akta.pro secondary industry
- Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)
Keywords
Where Automotive Standards Council is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Markets served
Automotive Standards Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Founding Membership: Annual membership tier at $1,500 per year. Founding Members help set standards for GA4 in the automotive industry, receive a Founding Member badge, 25% discount on GA4 workshops and training programs, and participate in private committee meetings to establish standards.
- Supporting Membership: Annual membership tier at $500 per year. Supporting Members submit suggestions, data, and feedback, gain first access to proposed standards, and receive 15% discount on GA4 workshops and training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Founding Members - $1,500 annually - Help set standards, receive badge, 25% discount on training |
| Subscription | Annual | Supporting Members - $500 annually - Submit feedback, first access to standards, 15% discount on training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Automotive Standards Council product offering
Product offeringCore offering
The Automotive Standards Council (ASC) develops and publishes the ASC Specification, a universal standard for implementing Google Analytics 4 (GA4) across automotive dealer websites and digital retailing platforms. It operates a tiered membership program (Founding Members at $1,500/year and Supporting Members at $500/year) that funds standards development, committee participation, and member benefits. The council also runs a product certification program that tests and certifies third-party automotive technology products for compliance with the specification.
Product overview
The Automotive Standards Council (ASC) is an industry standards body, not a product company. The ASC's core offering is the ASC Specification, a universal standard for implementing Google Analytics 4 (GA4) in the automotive industry. The ASC operates two membership tiers (Founding Members at $1,500/year and Supporting Members at $500/year) that provide access to standards development, training discounts, and committee participation. The ASC also operates a product certification program where third-party automotive technology products (website platforms, digital retailing tools, chat solutions, credit tools, and more) receive ASC certification upon demonstrating compliance with the specification. Over 30 products from companies including DealerOn, Edmunds, AutoSync, Cox Automotive, Toyota, Lexus, Marchex, Gubagoo, CarNow, and others have achieved ASC certification. The specification supports conversions by department (sales, service, parts) and conversion outcomes, enabling dealers to measure actual connection outcomes rather than just clicks.
Differentiator
Problem solved
Functional benefit
Products and services
- ASC Specification The core specification document that defines universal standards for implementing Google Analytics 4 (GA4) in the automotive industry. Covers standardized event names, goals, conversions, and reporting guidelines for automotive website platforms and digital retailing software. Available for download from the council's website.
- Founding Membership Premium annual membership at $1,500 per year that includes involvement in private meetings to establish GA4 standards, committee participation (websites, digital retailing, messaging), 25% discount on GA4 workshops and training, Founding Member badge, and requirement to participate in at least two Zoom calls per month.
- Supporting Membership Entry-level annual membership at $500 per year that provides first access to proposed standards, opportunity to provide feedback to committees before standards are published, ability to submit suggestions, and 15% discount on GA4 workshops and training programs.
- Product Certification Program Testing and certification program that evaluates third-party automotive technology products (website platforms, digital retailing tools, chat solutions, credit tools, trade-in tools) against the ASC Specification. Certified products are listed on the council's website. Tested by ASC Product Testers from companies such as Affinitiv, Ansira, DealerOn, AutoSync, AutoSweet, and Dealer Insights.
- GA4 Workshops and Training Programs GA4 workshops and training programs created by Brian Pasch Enterprises (BPE), available to council members at discounted rates (25% for Founding Members, 15% for Supporting Members). The council's education programs are guided by the council and supported by associated analytics workbooks.
Quantifiable outcome
- Dealers can measure how many 'click to call' conversions actually connected with the dealer's phone system and generated sales or service opportunities
- +2 more outcomes
Companies that use Automotive Standards Council
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Automotive Standards Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Automotive Standards Council partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Brian Pasch Enterprises (BPE)coreBrian Pasch Enterprises (BPE) is the parent organization that formed the Automotive Standards Council for GA4. BPE collaborates with the council to guide education programs and create analytics workbooks. BPE also creates GA4 workshops and training programs that are offered to council members at discounted rates.
- InfocoreminorInfocore hosted an insightful webinar featuring Brian Pasch addressing upcoming changes to Google Analytics 4 and their impact on automotive industry campaigns, with focus on ASC Specifications.
- PCG DigitalminorPCG Digital collaborated on webinar content with Brian Pasch discussing why dealers need the ASC Specification for GA4. PCG Digital is part of PCG Companies which also receives ASC Specification alerts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Automotive Standards Council competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Automotive Standards Council social profiles
Digital presenceAutomotive Standards Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
Automotive Standards Council leadership team
Management profileNumber of profiles
Profiles1 record
Automotive Standards Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Automotive Standards Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Automotive Standards Council
What does Automotive Standards Council do?
The Automotive Standards Council (ASC) develops and publishes the ASC Specification, a universal standard for implementing Google Analytics 4 (GA4) across automotive dealer websites and digital retailing platforms. It operates a tiered membership program (Founding Members at $1,500/year and Supporting Members at $500/year) that funds standards development, committee participation, and member benefits. The council also runs a product certification program that tests and certifies third-party automotive technology products for compliance with the specification.
Is Automotive Standards Council a public or private company?
Automotive Standards Council is a private company. It is classified as corporate owned and is currently operating.
When was Automotive Standards Council founded?
Automotive Standards Council was founded in -1. It employs 51 to 100 people.
Where is Automotive Standards Council based?
Automotive Standards Council is headquartered in Boca Raton, United States, in the North America region.
How does Automotive Standards Council make money?
Two revenue lines are on record. Founding Membership is the primary driver. The others are supporting Membership.
Does Automotive Standards Council have an API?
No public API is recorded for Automotive Standards Council.
What industry is Automotive Standards Council in?
Automotive Standards Council's product category is Industry Analytics Standards. Its primary akta.pro industry code is BPADANAA, International Standards Development & Standardization Bodies, with a secondary code of BPADANAD, Conformity Assessment, Testing, Inspection & Certification Cooperation. Its NAICS code is 541511 and its SIC code is 8600.