Automotive Standards Council

What Automotive Standards Council does

The Automotive Standards Council (ASC) is a US-based, membership-driven industry standards body founded in 2022 by Brian Pasch under Brian Pasch Enterprises, with operations in Boca Raton, Florida and 51-100 employees. Its core product is the ASC Specification, a universal standard for implementing Google Analytics 4 across automotive dealer websites and digital retailing platforms; the current version (V1.1) defines standardized event names, departmental conversion tracking (sales, service, parts), outcome-based measurement (e.g., connected calls rather than click-to-call clicks), and roll-up reporting across multiple website platforms mandated by OEMs. Events are specified to be sent from native code rather than tag manager containers to improve data integrity, and the specification has been adopted by all major automotive website platforms and digital retailing software providers.

ASC operates two annual membership tiers sold directly through its website: Founding Membership at $1,500 per year (committee participation, private standard-setting meetings, 25% training discount, founding member badge) and Supporting Membership at $500 per year (first access to proposed standards, feedback rights, 15% training discount). Beyond membership, the council runs a product certification program through which more than 30 third-party automotive technology products, including tools from DealerOn, Cox Automotive, Edmunds, AutoSync, Toyota, Lexus, Marchex, Gubagoo, and CarNow, have achieved ASC compliance, with technical support routed through the certified vendors themselves. Distribution is primarily self-serve via the website supplemented by webinars and collaborative training delivered with Brian Pasch Enterprises.

Name

Automotive Standards Council

Legal name

Automotive Standards Council

Website

https://automotivestandardscouncil.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Automotive Standards Council supports Google Analytics in automotive, RV, and powersport industries.

Ownership category

akta.pro rank

Product category

Industry Analytics Standards

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International Standards Development & Standardization Bodies (BPADANAA)

akta.pro secondary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Analytics standards development
• Google analytics implementation
• Automotive analytics certification
• Digital measurement standards
• GA4 specification services

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Founding Membership: Annual membership tier at $1,500 per year. Founding Members help set standards for GA4 in the automotive industry, receive a Founding Member badge, 25% discount on GA4 workshops and training programs, and participate in private committee meetings to establish standards.
2. Supporting Membership: Annual membership tier at $500 per year. Supporting Members submit suggestions, data, and feedback, gain first access to proposed standards, and receive 15% discount on GA4 workshops and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Automotive Standards Council (ASC) develops and publishes the ASC Specification, a universal standard for implementing Google Analytics 4 (GA4) across automotive dealer websites and digital retailing platforms. It operates a tiered membership program (Founding Members at $1,500/year and Supporting Members at $500/year) that funds standards development, committee participation, and member benefits. The council also runs a product certification program that tests and certifies third-party automotive technology products for compliance with the specification.

Product overview

The Automotive Standards Council (ASC) is an industry standards body, not a product company. The ASC's core offering is the ASC Specification, a universal standard for implementing Google Analytics 4 (GA4) in the automotive industry. The ASC operates two membership tiers (Founding Members at $1,500/year and Supporting Members at $500/year) that provide access to standards development, training discounts, and committee participation. The ASC also operates a product certification program where third-party automotive technology products (website platforms, digital retailing tools, chat solutions, credit tools, and more) receive ASC certification upon demonstrating compliance with the specification. Over 30 products from companies including DealerOn, Edmunds, AutoSync, Cox Automotive, Toyota, Lexus, Marchex, Gubagoo, CarNow, and others have achieved ASC certification. The specification supports conversions by department (sales, service, parts) and conversion outcomes, enabling dealers to measure actual connection outcomes rather than just clicks.

Differentiator

Problem solved

Functional benefit

Products and services

• ASC Specification The core specification document that defines universal standards for implementing Google Analytics 4 (GA4) in the automotive industry. Covers standardized event names, goals, conversions, and reporting guidelines for automotive website platforms and digital retailing software. Available for download from the council's website.
• Founding Membership Premium annual membership at $1,500 per year that includes involvement in private meetings to establish GA4 standards, committee participation (websites, digital retailing, messaging), 25% discount on GA4 workshops and training, Founding Member badge, and requirement to participate in at least two Zoom calls per month.
• Supporting Membership Entry-level annual membership at $500 per year that provides first access to proposed standards, opportunity to provide feedback to committees before standards are published, ability to submit suggestions, and 15% discount on GA4 workshops and training programs.
• Product Certification Program Testing and certification program that evaluates third-party automotive technology products (website platforms, digital retailing tools, chat solutions, credit tools, trade-in tools) against the ASC Specification. Certified products are listed on the council's website. Tested by ASC Product Testers from companies such as Affinitiv, Ansira, DealerOn, AutoSync, AutoSweet, and Dealer Insights.
• GA4 Workshops and Training Programs GA4 workshops and training programs created by Brian Pasch Enterprises (BPE), available to council members at discounted rates (25% for Founding Members, 15% for Supporting Members). The council's education programs are guided by the council and supported by associated analytics workbooks.

Quantifiable outcome

• Dealers can measure how many 'click to call' conversions actually connected with the dealer's phone system and generated sales or service opportunities
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Brian Pasch Enterprises (BPE)coreStrategic or Co-development PartnerBrian Pasch Enterprises (BPE) is the parent organization that formed the Automotive Standards Council for GA4. BPE collaborates with the council to guide education programs and create analytics workbooks. BPE also creates GA4 workshops and training programs that are offered to council members at discounted rates.
• InfocoreminorStrategic or Co-development PartnerInfocore hosted an insightful webinar featuring Brian Pasch addressing upcoming changes to Google Analytics 4 and their impact on automotive industry campaigns, with focus on ASC Specifications.
• PCG DigitalminorStrategic or Co-development PartnerPCG Digital collaborated on webinar content with Brian Pasch discussing why dealers need the ASC Specification for GA4. PCG Digital is part of PCG Companies which also receives ASC Specification alerts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC24nD5-kmJB-zvgqW_9yavQ/featured
• Facebookfacebook.com/brianpasch
• LinkedInlinkedin.com/company/automotive-standards-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Standards Council