Foley Equipment

What Foley Equipment does

Foley Equipment Company is a privately held Caterpillar equipment dealer founded in 1940 in Wichita, Kansas, operating as a subsidiary of Foley Industries, Inc. It holds exclusive Caterpillar dealer rights across Kansas and northwestern Missouri, served through 17 locations, 15 parts store fronts, and 160+ dropboxes. The company runs four core operating divisions — Foley Equipment (heavy and compact construction equipment, paving, railcar movers), Foley Power Solutions (generators, switchgear, industrial and oil and gas engines), Foley Rental (Cat Rental Store network), and SITECH Central (construction technology and GPS/machine control).

The business spans the full equipment lifecycle: new and used Cat equipment sales, short- and long-term rentals, a 1.4M+ SKU parts catalog available online through parts.cat.com and via Cat Central mobile app, shop and field service, hydraulic and on-highway truck repair, railcar mover service, and a centralized Engine Rebuild Center that has refurbished 2,700+ Cat oil and gas engines. Technology services include VisionLink fleet monitoring (replacing legacy RAM), SIS 2.0 service information system, Foley Lynx, Cat Inspect, Cat S·O·S fluid sampling, and the 2024-launched Cat AI Assistant for power equipment troubleshooting. Advanced electrical services cover switchgear modernization for mission-critical facilities.

The revenue model combines one-time equipment sales, usage-based rentals, recurring parts and service contracts, hardware sales of power systems, and managed services such as equipment financing through Cat Commercial and Cat Rewards. Pricing is quote-based for equipment and tiered usage-based for rentals (daily / 40-hour weekly / 176-hour monthly). Customer segments span construction, agriculture, data centers, healthcare, oil and gas, utilities, government/airport, and events — with named enterprise references including TierPoint and Kansas City International Airport. The go-to-market is enterprise field sales backed by inside sales, supported by 850+ certified technicians and structured customer enablement programs such as Customer Value Agreements and the Foley Insider email program.

Name

Foley Equipment

Legal name

Foley Equipment Company

Website

https://foleyeq.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Foley Equipment is a privately held Caterpillar dealer serving Kansas and northwestern Missouri through 17 locations. It provides new and used construction equipment, power solutions, rentals, parts, and service — including switchgear and engine rebuilds — to construction, agriculture, data center, and industrial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new Caterpillar construction equipment, compact equipment, paving equipment, and railcar movers.
2. Used Equipment Sales: Sale of inspected used equipment including skid steers, excavators, wheel loaders, and compact track loaders.
3. Equipment Rental: Short and long-term rental of construction equipment through Cat Rental Store network.
4. Parts Sales: Sale of genuine Cat parts and components including filters, batteries, hydraulics, undercarriage, and ground engaging tools through online portal and 15 store locations.
5. Equipment Service & Maintenance: Shop and field service including machine maintenance, hydraulic systems, engine rebuilds, railcar mover service, and specialized services like welding, machining, and paint.
6. Power Solutions: Backup power systems, generator sets, switchgear, and power rental for critical facilities including data centers, hospitals, and industrial operations.
7. Equipment Financing: Financing and credit services for equipment purchases through Cat Commercial and Cat Rewards programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Foley Equipment is a Caterpillar equipment dealer serving Kansas and northwestern Missouri through 17 locations. The company sells new and used Cat construction equipment, power generation systems (diesel and gas generators, switchgear, industrial engines), and oil and gas engines, while also providing genuine Cat parts, equipment rental, and a full suite of shop/field service, engine rebuilds, and preventive maintenance offerings. It supports the entire equipment lifecycle with 1.4M+ parts inventory, 850+ technicians, and integration into the Cat digital ecosystem (VisionLink, SIS 2.0, Cat AI Assistant, Cat Central).

Product overview

Foley Equipment is a Caterpillar equipment dealer serving Kansas and northwestern Missouri with 17 locations. The company operates as a full-service provider offering new and used construction equipment (skid steers, excavators, wheel loaders, dozers, telehandlers, compact equipment, paving equipment, railcar movers), power solutions (diesel and gas generators, switchgear, industrial engines, oil and gas equipment), equipment rental, genuine Cat parts (1.4M+ items), and comprehensive services (shop/field service, rebuilds, specialized services). The product portfolio is structured around Cat equipment as the core offering, complemented by a robust power solutions division under Foley Power Solutions, and supported by technology services including VisionLink fleet monitoring, Cat AI Assistant, Cat Inspect, Cat S·O·S fluid sampling, SITECH technology solutions, and Foley Lynx. These technology services integrate with Cat's digital ecosystem (Cat Central, parts.cat.com, SIS 2.0) to provide equipment management, remote monitoring, and maintenance support across the entire equipment lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Foley Power Solutions: Total energy solutions company providing backup power, generators, and power systems for businesses and critical facilities.
• Foley Rental
• SITECH Central

Products and services

• New Cat Equipment
• Used Construction Equipment
• New Power Equipment
• Used Power Solutions
• Equipment Rental
• Genuine Cat Parts
• Engine Rebuild Center
• Shop and Field Service
• Advanced Electrical Systems and Switchgear Services
• Power Rental Equipment
• Oil and Gas Power Equipment
• Industrial Engines
• Shuttlewagon Railcar Movers
• Weiler Paving Equipment
• Specialized Services
• Asset Protection and Maintenance Plans
• Cat AI Assistant
• VisionLink for Electric Power

Quantifiable outcome

• 1,600 turnkey projects completed successfully
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorExclusive Caterpillar dealer for construction equipment, power solutions, and parts in Kansas and northwestern Missouri. Access to Cat's full product line including diesel generator sets, industrial engines, and construction equipment.
• SITECH CentralcoreTechnology or IntegrationTechnology partner for construction technology and equipment management solutions. SITECH specializes in Grade Control, Site Positioning, and Asset Tracking systems.
• WeilerminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Weiler paving equipment including asphalt pavers and related paving solutions.
• ShuttlewagonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Shuttlewagon railcar movers used in rail yard and industrial switching operations.
• Cat Switchgear (Caterpillar)coreTechnology or IntegrationPartnership with Cat Switchgear facility in Alpharetta, Georgia for switchgear manufacturing and modernization services. Provides factory support, witness testing, and obsolescence assessments for critical power infrastructure.
• Pittsburg State UniversityminorStrategic or Co-development PartnerEducational partnership through ThinkBIGGER program for advanced Caterpillar technician training and degree completion.
• BillTrustminorOthersThird-party online bill pay vendor used to process customer payments for products and services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RDO Equipment Co. Largest John Deere construction equipment dealer network in North America, with a comparable full-service model (new/used sales, rental, parts, service, technology) across multiple states. Directly comparable dealer operating model to Foley's Cat franchise.
• HOLT CAT: Exclusive Caterpillar dealer for Texas with a similarly broad portfolio (construction equipment, power systems, engines, parts, service, SITECH). Closest direct peer given overlapping Cat dealer model and power-solutions focus.
• Wheeler Machinery Co. Caterpillar dealer in Utah and Nevada offering construction equipment, power systems, rental, parts, and service. Operates the same Cat dealer template as Foley in a neighboring Mountain West territory.
• Thompson Machinery: Cat dealer in Tennessee and Mississippi providing equipment, power generation, and engine services including a dedicated engine rebuild operation. Highly comparable franchise structure and product mix to Foley.
• Empire Cat: Caterpillar dealer in Arizona, New Mexico, and parts of Texas with construction, mining, and power systems businesses. Comparable mid-sized Cat dealer with engine services and power-solutions practice.

Broad incumbents

• United Rentals: Largest equipment rental company in the world, competing head-on with Foley's Cat Rental Store business and adjacent to its construction equipment franchise. Public company benchmark for rental pricing, fleet utilization, and capital intensity.
• Sunbelt Rentals: Second-largest North American equipment rental company with national coverage. Overlaps with Foley's short- and long-term rental offering for contractors and industrial customers.
• Komatsu America: Manufacturer and distributor of competing construction and mining equipment. Represents the principal non-Cat equipment brand customers may choose, with dealer network paralleling Cat's structure.
• Caterpillar Inc. Parent manufacturer of essentially all of Foley's core equipment and power generation products. Sets dealer economics, digital platform roadmap, and product strategy that directly determine Foley's competitive position.

Regional players

• Finning International: World's largest Caterpillar dealer, operating in Canada, the UK, and South America. Comparable Cat-only dealer model at much larger scale; provides an investable proxy for the dealer economics Foley captures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubefoleyeq.com/resources/foley-equipment-youtube-library
• Xx.com/foleyequipment
• Facebookfacebook.com/foleyequipment
• LinkedInlinkedin.com/company/2485931

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foley Equipment