What Serpa Packaging Solutions does

Serpa Packaging Solutions, founded in 1985 by Fernando Serpa and headquartered in Visalia, California, is a U.S. manufacturer of end-of-line secondary packaging machinery. The company operates as a wholly-owned subsidiary and product brand of ProMach, a global packaging-machinery group, and serves pharmaceutical, medical device, nutraceutical, food, beverage, household, personal care, cosmetics, and industrial customers. Its product portfolio spans cartoners (P100 horizontal, P120 vertical, P150 intermittent, FM100 continuous, FM150 beverage, Top Load, FG former), sleevers (FM180), case and tray packers (P200, P220, P250, P270, P320, DP260 drop packer, ModPack, 4000 ATP), robotic palletizers built on FANUC platforms (Single Cell, Dual Cell, Automated), and auxiliary equipment including a patented high-speed insert feeder and the TEL10 tamper-evident labeler. Notable intellectual property includes the patented Fishbone beverage carrier applicator (up to 1,800 cans per minute), the patented High-Speed Automatic Insert Feeding System, and the patented XTS Blister Transfer System used in integrated blister-line solutions.

The technical platform emphasizes a proprietary open balcony machine architecture for single-sided maintenance access, servo-driven motion control, orbital carton erectors with positive prebreak, tool-less changeover (under 10 minutes on most cartoners, under 1 minute on the DP260 grid), and a 98% uptime guarantee backed by machines engineered for 20+ year service lives. Serpa is a FANUC America Authorized System Integrator, and within ProMach's brand portfolio it integrates with Pharmaworks (blister), NJM (bottling/labeling), Shuttleworth (accumulation/conveying), and WLS (rotary labeling) to deliver turnkey packaging lines — particularly for FDA-validated pharmaceutical applications requiring serialization compliance.

Serpa generates revenue primarily through capital-equipment sales of packaging machinery under a quote-based pricing model, with secondary revenue from replacement parts, field service, and PMMI-certified training programs (Aftermarket directed by a dedicated Director of Aftermarket). Go-to-market combines a direct factory sales organization — including regional managers covering U.S. territories, a Vice President of Sales, and a Director of Technical Sales — with an international network of independent sales representatives. Revenue is not publicly disclosed; the company reports a headcount band of 101–250 and serves Fortune 500 customers across multiple regulated and consumer end-markets.

Name

Serpa Packaging Solutions

Legal name

SERPA PACKAGING SOLUTIONS LLC

Website

https://serpapackaging.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Serpa Packaging Solutions, a Visalia, California-based OEM and ProMach product brand, manufactures end-of-line secondary packaging machinery — cartoners, sleevers, case/tray packers, robotic palletizers, and auxiliary equipment — for pharmaceutical, medical device, food, beverage, household, and personal care customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Visalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Packaging Machinery Sales: Sale of end-of-line packaging machinery including cartoners, sleevers, case packers, tray packers, robotic palletizers, and auxiliary equipment. Machines are sold as standalone units or as part of integrated turnkey packaging lines.
2. Parts & Service: Replacement parts ordering, field service support, and PMMI certified training programs. General support line available at 800.342.0613.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Serpa designs and manufactures end-of-line secondary packaging machinery—cartoners, sleevers, case packers, tray packers, robotic palletizers, and beverage carrier applicators—along with auxiliary equipment, sold primarily to pharmaceutical, medical device, nutraceutical, food, beverage, personal care, cosmetic, household, and industrial manufacturers. Each machine is built around a compact balcony architecture, servo drives, tool-less changeover, and FDA-validation-ready construction, and is offered either as a standalone unit or as part of an integrated turnkey packaging line through ProMach's broader product brand ecosystem. Aftermarket revenue comes from replacement parts, field service, and PMMI-certified training programs.

Product overview

Serpa Packaging Solutions is a manufacturer of end-of-line secondary packaging equipment, offering a comprehensive portfolio of automated packaging machines designed for pharmaceutical, medical device, nutraceutical, food, beverage, personal care, cosmetic, household, and industrial markets. The product line centers on cartoners (horizontal, vertical, intermittent, and continuous motion models including P100, P120, P150, FM150, FM100, Top Load Cartoner, and FG Carton/Tray/Case Former), sleevers (FM180 Wraparound Sleever), case and tray packers (P200, P220, P250, P270, P320, DP260, ModPack, and 4000 ATP), beverage packers (Beverage Carrier Applicator), robotic palletizers (Single Cell, Dual Cell, and Automated models using FANUC robotics), and auxiliary equipment (High-Speed Insert Feeding System and TEL10 Tamper Evident Labeler). The company operates as a FANUC America Authorized System Integrator and provides integrated line solutions combining their equipment with partner brands like Pharmaworks blister machines, Shuttleworth accumulation tables, and WLS labelers. Serpa's equipment emphasizes balcony design, tool-less changeover, FDA validation compliance, and 98% uptime guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• P100 Horizontal Cartoner Horizontal continuous motion cartoner with balcony design, compact footprint, and speeds up to 350 cartons per minute. FDA-compliant fall-through construction for pharmaceutical, nutraceutical, and medical device applications.
• P120 Vertical Cartoner Vertical cartoner with more than nine feet of hand-load area, orbital carton erector with prebreak, and ability to run corrugated cases. Suited to pharmaceutical, nutraceutical, medical device, and personal care industries.
• P150 Intermittent Cartoner Intermittent motion cartoner operating at speeds up to 80 cartons per minute with an open compact design fitting in less than 35 square feet of floor space.
• FM150 Intermittent Motion Beverage Cartoner Intermittent motion cartoner for canned and bottled beverages with nine configuration options including slim cans, tool-less changeover under 10 minutes, and hygienic design with NEMA 4X available.
• FM100 Continuous Motion Cartoner Continuous motion horizontal cartoner with HMI-integrated preventative maintenance program and balcony design providing walk-in access.
• Top Load Cartoner Single and dual-headed cartoner and tray former for glue and lock applications, with tuck and glue carton closers and speeds up to 60 cartons per minute.
• FG Carton/Tray/Case Former Multi-head carton, tray, and case former in single and dual configurations for glue and lock applications, speeds up to 400 cartons per minute in multi-head configuration, with tool-less changeover under 10 minutes.
• FM180 Wraparound Sleever High-speed wraparound sleever sealing sleeves at speeds up to 300 sleeves per minute with no-tool changeover in under 15 minutes.
• P200 Side Load Case Packer Side load case packer running both cases and trays with tape closure or glue sealing, speeds up to 20 cases per minute, and includes the Easy Case Clear-Out feature.
• P220 Wrap Around Case Packer Automatic wrap-around case packer with balcony design, speeds up to 20 cases per minute, hot glue sealing, and changeover in under five minutes.
• P250 Top Load Case Packer Top load case packer with a two-axis pick-and-place assembly and vacuum or gripper pick head, speeds up to 20 cases per minute, and supports hot glue or tape sealing.
• DP260 Drop Packer Drop packer with single or tandem drop options, speeds up to 60 cases per minute, slide-out product grid allowing changeover in under one minute by a single operator, and intuitive HMI. Targeted at food, personal care, and household markets.
• P270 Bottom Load Case Packer Bottom load case packer with product collation and accumulation plus gentle elevation into the case, with speeds up to 15 cases per minute.
• P320 High Speed Wrap Around Case Packer High-speed wrap-around case packer operating at up to 30 cases per minute with servo belt drives for quiet operation and changeover in under 15 minutes.
• ModPack Semi-automatic Case Packer Modular semi-automatic case packer with predesigned modules for product printing and verification, collation, aggregation, case labeling and verification, and case sealing; compatible with all serialization systems.
• 4000 Automatic Tray Packer (ATP) Automatic tray packer for loose or pre-packed bottles, vials, and jars, with speeds up to 50 trays per minute and FDA-compliant stainless-steel fall-through construction.
• Beverage Carrier Applicator High-speed beverage carrier applicator using patented Fishbone technology to apply sustainable paperboard carriers to bottles or cans at speeds up to 1,800 cans per minute in 4- or 6-pack configurations.
• Single Cell Palletizer Compact single-cell robotic palletizer using a FANUC robot with electric servo-driven, four-axis dexterity, and web-based software for remote connectivity and diagnostics.
• Dual Cell Palletizer Dual cell (twin cell) robotic palletizer with FANUC robot designed for automated configurations at various production speeds with a compact footprint.
• Automated Robotic Palletizer Automated robotic palletizer using FANUC robotics with electric servo-driven multi-pallet stations, low-cost auto-changeover side guides available, and web-based diagnostics.
• High-Speed Automatic Insert Feeding System Patented high-speed insert feeder delivering inserts at speeds over 400 pieces per minute with positive contained single transfer from pick to drop-off and minimal operator intervention.
• TEL10 Tamper Evident Labeler Portable tamper-evident labeler with positive traction roller design eliminating skewing during label folding, speeds up to 400 cartons per minute, quick-disconnect labeling heads, and support for straight or reverse tuck cartons.

Quantifiable outcome

• 98% uptime guarantee on all Serpa machines
• +7 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• ProMachcoreStrategic or Co-development Partner · 30 May 2025Serpa is a product brand of ProMach, a global leader in packaging machinery. ProMach provides resources, infrastructure, and integration with other packaging solution brands including NJM, Pharmaworks, WLS, Shuttleworth, and others for complete turnkey packaging solutions.
• PharmaworkscoreTechnology or Integration · 30 May 2025Partnership for integrated blister line solutions. Combines Pharmaworks TF-1e, TF-2, TF-3 blister machines with Serpa cartoners (P100, P150) connected via patented XTS Blister Transfer System for seamless single or multiple blister pack transfers.
• FANUC AmericacoreTechnology or Integration · 1 January 1985Serpa is a FANUC America Authorized System Integrator, using FANUC robots in their robotic palletizers. FANUC robots feature electric servo-driven technology with integrated mechanical and control units designed for high-speed palletizing applications.
• NJM PackagingcoreTechnology or IntegrationPartnership for pharmaceutical bottle/vial line solutions. NJM provides accumulation, labeling solutions while Serpa provides cartoning, case packing, and palletizing equipment for complete integrated lines.
• ShuttleworthcoreTechnology or IntegrationShuttleworth provides accumulation tables and conveyor systems as part of Serpa's integrated pharmaceutical bottle line solutions.
• WLS (Weiler Labeling Systems)coreTechnology or IntegrationWLS provides rotary labelers as part of Serpa's integrated pharmaceutical bottle line solutions for complete bottle labeling and cartoning lines.
• Clean Control CorporationminorStrategic or Co-development PartnerFirst customer for new DP260 Drop Packer. Clean Control purchased the DP260 exhibited at PACK EXPO Las Vegas for their Warner Robins, GA facility to automate case packing of OdoBan 32-oz disinfectant spray bottles.
• PMMI (Packaging Machinery Manufacturers Institute)supportingOthersSerpa offers PMMI Certified Trainer Program - a recognized designation ensuring highest standards of quality training for customers including benefits like faster startup curves, reduced overtime, improved uptime and reduced service calls.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marchesini Group: Italian packaging machinery group with a full pharma and cosmetics end-of-line portfolio including cartoners, case packers, and palletizers. Marchesini competes with Serpa in pharmaceutical and personal care packaging with a larger global footprint.
• Körber Pharma Packaging: European pharma packaging machinery group offering cartoning, blister, and serialization solutions for pharmaceutical manufacturers. Körber competes with Serpa in pharma-specific cartoning and end-of-line integration, particularly in serialization/validation projects.
• IMA Group: Global Italian packaging machinery leader with a broad pharma and CPG portfolio spanning cartoning, case packing, blister, and palletizing. IMA competes with Serpa especially in pharmaceutical end-of-line packaging and is a much larger incumbent with global manufacturing.
• ProMach (Pharma & End of Line brands): Serpa's parent company and broader packaging machinery conglomerate. ProMach operates multiple adjacent product brands (Pharmaworks, NJM, Shuttleworth, WLS) that compete and integrate with Serpa in cartoning, blister, and end-of-line packaging, serving the same pharmaceutical and CPG customers with a broader portfolio.

Direct peers

• Douglas Machine: Specializes in secondary packaging machinery including cartoners, case packers, and tray packers for CPG, food, and personal care markets. Douglas Machine is a direct competitor to Serpa in case packing and wraparound cartoning in North America.
• Schubert Packaging Systems: German-based manufacturer of top-loading cartoning, case packing, and robotic end-of-line packaging systems. Schubert's modular TLFs (top loaders) and case packers compete with Serpa's Top Load Cartoner and P200/P220/P250 case packers in CPG and pharmaceutical markets.
• R.A Jones: Manufacturer of cartoning, case packing, and pouch packaging machinery serving CPG, food, beverage, and pharmaceutical markets. R.A Jones competes directly with Serpa in horizontal cartoners and case packers for consumer goods applications.
• BW Packaging Systems: North American packaging machinery manufacturer (part of Barry-Wehmiller) offering cartoners, case packers, and end-of-line equipment with overlapping CPG, food, and pharmaceutical customers. BW Packaging competes directly with Serpa in case packing and cartoning for similar end markets.
• Langen Group: Specializes in cartoning and end-of-line packaging machinery for pharmaceutical, personal care, and food markets with a comparable cartoner, case packer, and palletizer portfolio. Langen competes directly with Serpa in horizontal and vertical cartoners, especially in pharma applications.

Emerging players

• ESS Technologies: Specializes in robotic packaging automation including case packing, palletizing, and end-of-line integration with FANUC robotics. ESS overlaps with Serpa's robotic palletizer offering and competes in smaller-footprint automated case packing applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serpa Packaging Solutions