What LB Forsikring does

LB Forsikring A/S is a member-owned insurance mutual (medlemsejet forsikringsfællesskab) founded in 1880 and headquartered at Amerika Plads 15, Copenhagen (CVR 16 50 08 36). It is the largest member-owned private non-life insurer in Denmark, organized into four insurance groups—Lærerstandens Brandforsikring, Bauta Forsikring, Runa Forsikring, and LB Erhverv—and serves more than 50 professional segments including teachers, nurses, doctors, and educators via close to 50 partner organizations. The product portfolio spans home, contents, travel, car, accident, pet, and income protection for consumers, with commercial coverage delivered through LB Erhverv.

The technology stack is largely third-party: Sitecore for CMS, Piwik PRO for analytics, Dynatrace for monitoring, Cloudflare for security, Microsoft infrastructure, Salesforce as CRM, Sapiens for policy administration, and e-Boks for secure member document delivery. Operational differentiators include an automated insurance-premium calculator that re-prices on address and property changes, claims-processing robots (skadebehandlingsrobotter) that automate compensation decisions, algorithmic profiling for risk and marketing personalization, and automated fraud screening against the Forsikring & Pensions Code of Practice. A March 2026 announcement extended AI into damage-prevention use cases. Members access services through the 24/7 Min Side portal, phone service, and encrypted chat.

The business model is a mutual subscription model: premiums are collected monthly from individual and small-commercial members, claims are paid out, and residual surplus is returned as loyalty discounts rather than distributed to shareholders. Discounts returned were 135M DKK in 2025, 124M DKK in 2024, and 253M DKK in 2022. Distribution combines direct inside-sales/service teams with partner-organization referrals; paid acquisition runs through Google Ads, LinkedIn, Facebook, and Microsoft Bing. As of late 2025, total investments stood at approximately 10.6 billion DKK, the company employed roughly 900 people, and it held ~501–1,000 headcount across its insurance community.

Name

LB Forsikring

Legal name

LB Forsikring A/S

Website

https://lbforsikring.dk

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LB Forsikring is a Denmark-based, member-owned mutual insurance company offering personal and small-commercial non-life coverage (home, contents, car, travel, pet, accident, income) to more than 50 professional groups served via nearly 50 partner organizations, returning surplus to members as loyalty discounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: LB Forsikring operates as a member-owned insurance community, generating revenue through insurance premiums paid by members. The company returned 135 million DKK to members in 2025 as loyalty discounts, 124 million DKK in 2024, and 253 million DKK in 2022, demonstrating the mutual structure where excess is returned to members rather than distributed to shareholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LB Forsikring is a member-owned insurance mutual that sells private non-life insurance products directly to individual members and through partner trade-union organizations. Its portfolio includes home, contents, travel, car, accident, pet, income protection, and bundled insurance packages, complemented by a 24/7 self-service member portal and claims handling supported by automated premium calculation and damage-processing automation. The company also operates a commercial insurance arm (LB Erhverv) for businesses, but the core economic and customer foundation is consumer insurance for members of more than 50 professional groups.

Product overview

LB Forsikring is a member-owned insurance mutual consisting of four insurance groups: Lærerstandens Brandforsikring, Bauta Forsikring, Runa Forsikring, and LB Erhverv. The company offers a comprehensive portfolio of personal insurance products including travel insurance (årsrejseforsikring), home contents insurance (indboforsikring), home insurance (husforsikring), accident insurance (ulykkesforsikring), dog insurance (hundeforsikring), and vehicle insurance (bilforsikring). These products are distributed through member organizations and served via the Min Side digital member portal. The organization also provides commercial insurance through LB Erhverv and offers claims processing, risk assessment, and damage prevention services to its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Årsrejseforsikring (Annual Travel Insurance) Annual travel insurance offered to LB Forsikring members across Denmark, covering travel-related risks across the year.
• Indboforsikring (Contents Insurance) Home contents insurance for personal belongings, sold to LB Forsikring members.
• Husforsikring (Home Insurance) Building insurance covering structural damage to residential properties, sold to LB Forsikring members.
• Ulykkesforsikring (Accident Insurance) Personal accident insurance covering injuries, sold to individual LB Forsikring members.
• Hundeforsikring (Dog Insurance) Pet insurance specifically for dogs, providing veterinary and related coverage for members' pets.
• Bilforsikring (Car Insurance) Vehicle insurance covering cars, motorcycles, and boats for individual LB Forsikring members.
• Forsikringspakker (Insurance Packages) Bundled insurance packages combining multiple coverage lines (e.g., home, contents, accident) for members seeking combined coverage and pricing.
• LB Erhverv Commercial Insurance Commercial insurance division within the LB Forsikring mutual providing business insurance solutions for enterprises and professional clients, including property and liability coverage.
• Min Side (Member Portal) Online self-service member portal providing 24/7 access to insurance policy management, damage reporting, and document handling for LB Forsikring members.
• Skadebehandling (Claims Processing Service) Claims handling service combining automation with partner coordination, including damage assessment, emergency assistance, repair coordination, and compensation payouts for LB Forsikring members.

Quantifiable outcome

• 135 million DKK returned to members in 2025 as loyalty discounts
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• BUPL (Bupl)coreChannel Partner/ Reseller/ DistributorBUPL is a key partner organization through which LB Forsikring reaches its target members (early childhood educators). LB processes insurance data and maintains member relationships through this partnership.
• DFIM (Dansk Forening for International Motorkøretøjsforsikring)coreTechnology or IntegrationDFIM provides information about vehicle insurance debts and international motor vehicle insurance coverage. LB checks against DFIM registry before insuring vehicles to ensure owners don't owe daily fees.
• TaksatorringencoreTechnology or IntegrationClaims assessment partner that LB Forsikring collaborates with for damage assessment services.
• FalckcoreTechnology or IntegrationEmergency assistance partner providing roadside assistance and emergency services that LB Forsikring coordinates for member claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tryg: Tryg is one of the largest non-life insurers in Scandinavia, with a major presence in Denmark and Norway across home, contents, motor, and accident lines. It competes directly with LB Forsikring in the Danish personal-lines market and uses similar direct-plus-partner distribution models.
• Topdanmark: Topdanmark is the second-largest non-life insurer in Denmark, offering home, contents, motor, accident, and pet insurance. It is one of LB Forsikring's closest domestic competitors across nearly every product category LB markets to Danish consumers.
• Alm. Brand: Alm. Brand is a Danish insurance and banking group with strong personal P&C lines and group-life offerings. It is a direct competitor in home, contents, and accident insurance marketed to broad Danish consumer segments, including professional associations.
• Codan (Intact Insurance): Codan is one of Denmark's leading non-life insurers, owned by Intact Financial, providing home, motor, travel and accident products. It directly overlaps with LB Forsikring's product set and Danish member/member-adjacent consumer base.
• Gjensidige Forsikring: Gjensidige is a Norwegian mutual-style non-life insurer with Nordic operations, serving large affinity groups and offering home, motor, and personal lines. It is the closest foreign peer to LB Forsikring's member-owned, partner-distributed business model.
• Folksam: Folksam is Sweden's largest customer-owned mutual insurer, distributing through unions and professional groups with a similar ethos of returning surplus to members. Its business model, governance, and affinity-group distribution parallel LB Forsikring's.

Broad incumbents

• If P&C Insurance (Sampo Group): If is the largest Nordic non-life insurer under Sampo Group, offering personal and commercial P&C across Sweden, Norway, Denmark, Finland, and the Baltics. As a broad incumbent with overlapping product categories, If competes with LB Forsikring in the Danish market but operates across a much wider portfolio and geography.
• PFA Pension: PFA is Denmark's largest customer-owned pension and insurance company, offering life and pension products plus selected P&C cover. It is comparable to LB Forsikring in mutual ownership and Danish affinity-group distribution, though it is broader and life-/pension-heavy.

Emerging players

• Hedvig: Hedvig is a Nordic digital-only non-life insurer offering home, travel, and accident lines via an app-first experience. It is a comparable emerging direct player in the same Danish/Scandinavian consumer P&C categories LB Forsikring targets.

Regional players

• PenSam: PenSam is a Danish labor-market pension and insurance mutual linked to union-affiliated groups. As a customer-owned, union-distributed provider, it is structurally comparable in governance and target-segment alignment, even though its core products are pension rather than non-life.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lbforsikring
• LinkedInlinkedin.com/company/lbforsikring
• Xx.com/LBForsikring

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LB Forsikring