Amnesty

What Amnesty does

Amnesty International UK (operating as "Amnesty") is a London-headquartered non-profit charitable organisation founded in 1961 as the UK Section of the global Amnesty International movement. It investigates, exposes, and campaigns against human rights abuses in the UK and worldwide, serving individual supporters, students, educators, and specialist activist networks. Its core "products" are not commercial offerings but programmatic: tiered membership subscriptions (£4/month standard, £1/month concessionary), a grassroots activism network of 180+ local groups and ~500 school/six-form college student groups, specialist thematic networks (Trade Union, Feminist, Queer Rights, Anti-Racism, Disabled People's, Anti-Death Penalty), a Country Coordinators program, the State of the World's Human Rights Annual Report covering ~150 countries, human-rights education resources including the TeachRights email program and the Rise Up youth initiative (ages 16-24), and a digital petition and campaign-action platform.

The technology layer is a standard, non-proprietary nonprofit web stack: the amnesty.org.uk site uses Google Analytics, Hotjar session recording, Vimeo for video, and Wufoo for forms, alongside standard e-commerce and membership management systems. There is no disclosed API, SDK, AI, or machine-learning infrastructure. Distribution is predominantly direct-to-consumer via the website, supplemented by outreach across seven social platforms (Facebook, Instagram, X, TikTok, LinkedIn, YouTube, Bluesky), targeted online advertising, downloadable postal membership and donation forms, in-person local and regional group activity, and physical Amnesty bookshops.

The business model is diversified individual and institutional philanthropy, not commercial revenue: membership subscriptions, recurring and one-off donations (£5-£50+/month), challenge-event fundraising (running, trekking, cycling), the Amnesty Lottery, legacy/bequest giving, an ethical online retail shop, and a philanthropy-and-corporate-giving tier. The organisation is independently funded — explicitly refusing government or interest-aligned corporate donations — and operates via two legal entities (the Amnesty International UK Section Charitable Trust and the Amnesty International UK Section, both registered in England and Wales) sharing a single London headquarters at Peter Benenson House, 1 Easton Street.

Name

Amnesty

Legal name

Amnesty International UK Section Charitable Trust and Amnesty International UK Section

Website

https://amnesty.org.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amnesty International UK is a London-based non-profit, founded in 1961, that investigates and campaigns against human rights abuses worldwide. It serves individual supporters, students, educators, and specialist volunteer networks through memberships, donations, local activist groups, education programs, and its annual State of the World's Human Rights report.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Social Advocacy Organizations (81331), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Human rights advocacy
• Charitable fundraising
• Membership programs
• Nonprofit activism
• Ethical retail

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees from individual supporters, with standard rates at £4/month or £48/year and concessionary rates at £1/month or £12/year for eligible individuals.
2. Donations: One-time and recurring donations from individual supporters. Monthly donation options range from £5 to £50+ per month, with one-off donation options at various amounts.
3. Challenge Events Fundraising: Participants raise money through challenge events including running, trekking, cycling, and other athletic activities. The organization provides training plans and fundraising guides.
4. Amnesty Lottery: A charitable lottery program where supporters can enter for chances to win prizes, generating funds for the organization's work.
5. Ethical Shop: Online store selling ethical products including gifts, fashion, home and garden items, kids products, beauty, cleaning supplies, and groceries, as well as books through Amnesty bookshops.
6. Legacy Giving: Individuals can leave gifts in their Wills to support Amnesty's work beyond their lifetime. The organization provides legacy planning guides and free Will-writing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Amnesty International UK is a nonprofit human rights organization that investigates and exposes human rights abuses, campaigns for the protection of individuals and communities at risk, and empowers supporters to take action through memberships, donations, petitions, local activist groups, specialist networks, and education programs. Revenue is generated via membership subscriptions, individual donations, fundraising challenge events, a charitable lottery, legacy giving, and an ethical online shop.

Product overview

Amnesty International UK operates as a nonprofit human rights organization offering a portfolio of membership, fundraising, education, and activism programs. The core offering includes membership tiers (Standard at £4/month, Concessionary for adults and youth at reduced rates) providing access to the movement, quarterly publications, and governance rights. Supporting services include donation processing (one-off and recurring), fundraising guides, challenge events, and an online shop. Activism infrastructure encompasses over 180 local groups, specialist networks (Feminist, Anti-Racism, Queer Rights, Disabled People's, Trade Union, Anti-Death Penalty), and Country Coordinators leading UK-based country-focused campaigns. Education offerings feature activist training, human rights courses, and the TeachRights email program for educators. The organization publishes The State of the World's Human Rights Annual Report documenting global human rights conditions across approximately 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Amnesty Shop: Online store offering ethical products including gifts, cards, fashion, home and garden items, kids products, beauty, cleaning supplies, and groceries.
• Amnesty Bookshops

Products and services

• Standard Membership

Quantifiable outcome

• Over 60 years of defending human rights globally with measurable impact including outlawing torture and executions, protecting rights of people at risk, and holding war criminals to account.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• ACLU (American Civil Liberties Union)flagshipStrategic or Co-development Partner · 23 April 2026Amnesty International and ACLU led a coalition of 120 rights groups in issuing a travel advisory for the United States ahead of the 2026 FIFA World Cup, warning visitors about deteriorating human rights conditions. This coordinated effort represents a significant public pressure campaign targeting the US as a co-host of the global sporting event. The White House responded by condemning the advisory as scare tactics.
• 120 Rights Groups CoalitioncoreStrategic or Co-development Partner · 23 April 2026Coalition of approximately 120 rights groups coordinated by Amnesty International and ACLU to issue a US World Cup travel advisory. The coalition represents a significant public pressure campaign targeting the US as a co-host of the global sporting event.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Human Rights Watch: Global human rights NGO conducting research and advocacy on civil liberties, political freedom, and abuses worldwide. Directly comparable as a similarly sized, research-led, donation-funded human rights organization with global campaigns.
• American Civil Liberties Union (ACLU): Major US-based civil liberties and human rights organization and Amnesty's recent coalition partner on the 2026 World Cup travel advisory. Directly comparable in mission (civil liberties), membership/donation funding model, and high-impact litigation and advocacy.
• Liberty (UK): UK-based civil liberties and human rights organization focused on defending rights through litigation, campaigns, and policy advocacy. Directly comparable as a UK-headquartered human rights charity funded by individual supporters.

Emerging players

• Reprieve: UK-based human rights charity focused on death penalty cases, extraterritorial detention, and drone strikes. Comparable as a smaller, specialist UK human rights NGO with similar donation-driven funding and litigation-led advocacy.
• Index on Censorship: UK-based organization promoting freedom of expression and defending persecuted writers and journalists. Comparable as a UK-based human rights advocacy nonprofit with subscription/membership model and public campaigning.
• Article 19: International human rights organization focused on freedom of expression and information globally. Comparable as a similarly mission-aligned, donor-funded advocacy organization working at the intersection of civil liberties and global campaigns.

Broad incumbents

• Oxfam GB: Large UK-headquartered international NGO focused on poverty, inequality, and social justice. Comparable as a similarly sized UK nonprofit with mass individual supporter base, six-decade-plus history, and multi-channel fundraising model.
• Greenpeace UK: Large UK environmental campaigning organization with mass individual supporter base. Comparable as a similarly structured UK-based advocacy nonprofit funded by individual donations, memberships, and legacies running high-profile campaigns.
• Save the Children UK: Large UK-based international NGO focused on children's rights and humanitarian aid. Comparable as a similarly structured UK-headquartered charity with mass supporter base, multiple revenue streams, and global advocacy programs.
• Open Society Foundations: Large global foundation supporting human rights, democratic governance, and civil society worldwide. Comparable as a major human rights funder and advocacy ecosystem player with overlapping thematic priorities to Amnesty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/AmnestyUK
• YouTubeyoutube.com/amnestyinternationaluk
• Facebookfacebook.com/AmnestyUK
• LinkedInlinkedin.com/company/amnesty-international
• Instagraminstagram.com/amnestyuk
• TikToktiktok.com/@amnestyuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty