What Brookes Publishing does

Brookes Publishing (legal entity Paul H. Brookes Publishing Co., Inc.) is a privately held Maryland-incorporated educational publisher founded in 1978 and headquartered in Baltimore. The company develops and distributes evidence-based screening and assessment instruments, professional books, and digital platforms targeting early childhood educators, K-12 special education and reading specialists, speech-language pathologists, school psychologists, pediatric healthcare providers, social-service home visitors, and university training programs. Its core instruments include ASQ-3 (developmental screener, ages 1–66 months), ASQ:SE-2 (social-emotional screener, ages 1–72 months), AEPS-3 (linked assessment-intervention system, birth to six years), TILLS (language/literacy assessment, ages 6–18), and supporting tools such as the SLS Screener and PTBI.

The technology layer centers on web-based scoring and program-management platforms — ASQ Online (offered as ASQ Pro for single sites and ASQ Enterprise for multi-site programs, with optional Family Access for parent online completion) and AEPSi, which automates scoring, reporting, and OSEP-mandated reporting for early intervention programs. ASQ-3 and ASQ:SE-2 materials are translated into multiple languages (Chinese, Arabic, French, Vietnamese, Spanish), supporting global reach, and a 2026 partnership with Kaymbu extends digital delivery through a third-party family-engagement platform.

Revenue is generated through three primary streams: one-time sales of physical assessment kits and books (kits roughly $50–$500); recurring annual subscriptions for ASQ Online and AEPSi; and professional training services delivered virtually via Zoom or on-site, priced $475–$1,050 per participant for public sessions and $3,850–$7,700 for private group sessions of up to 25 participants. Go-to-market combines an owned e-commerce storefront (products.brookespublishing.com), webinars and content marketing, and a direct enterprise field-sales motion for training engagements. The company has no disclosed institutional funding, no parent company, and operates with 11–50 employees under founder-led family ownership (Paul H. Brookes as Founder & Chairman, Jeff Brookes as President & CEO).

Name

Brookes Publishing

Legal name

Paul H. Brookes Publishing Co., Inc.

Website

https://brookespublishing.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Brookes Publishing is a privately held, Baltimore-based educational publisher of evidence-based screening and assessment instruments (ASQ-3, ASQ:SE-2, AEPS-3, TILLS), companion digital platforms (ASQ Online, AEPSi), and professional training for early childhood, K-12 special education, and clinical practitioners.

Ownership category

akta.pro rank

Product category

Educational Publishing and Assessment

NAICS

Book Publishers (51313), Educational Support Services (611710)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Standards Alignment & Curriculum Mapping Resources (State/NAEYC/Head Start) (EDACAJAN)

akta.pro secondary industries

Children’s Educational & Curriculum Publishing (MPAJAFAF), Early Literacy & Reading Intervention Programs (EDAGAAAD)

Keywords

• Developmental screening tools
• Educational publishing
• Early childhood assessment
• Literacy assessment
• Professional development training

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales: One-time purchase of physical assessment kits, user guides, questionnaires, forms, and digital resources. Products include starter kits, individual volumes, and supplementary materials for screening and assessment tools.
2. ASQ Online Subscriptions: Annual subscription for web-based ASQ management platforms including ASQ Pro (single-site) and ASQ Enterprise (multi-site), with optional ASQ Family Access for parent online completion.
3. Professional Training Services: Virtual and on-site training seminars, institutes, and workshops for assessment tools. Training formats include 1-day seminars, 2-day comprehensive institutes, and 3-day Training of Trainers programs.
4. AEPSi Subscription: Annual subscription for AEPSi web-based management system with automated scoring, reporting, and OSEP compliance features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brookes Publishing is an educational publishing company that develops, publishes, and sells evidence-based assessment tools, screening instruments, and professional resources for early childhood education, K-12 special education, and healthcare providers. Its core offerings include standardized developmental and social-emotional screeners (ASQ-3, ASQ:SE-2), comprehensive assessment systems (AEPS-3, TILLS), companion web-based management platforms (ASQ Online, AEPSi), and a professional training program delivered virtually and on-site.

Product overview

Brookes Publishing is an educational publishing company offering professional resources and assessments primarily for early childhood, K-12, special education, and higher education. The core product portfolio centers on developmental and social-emotional screening tools (ASQ-3, ASQ:SE-2) with associated online platforms (ASQ Online, AEPSi), comprehensive assessment systems (AEPS-3, TILLS), and specialized diagnostic tools (SLS Screener, PTBI). These products form an integrated ecosystem where screening tools like ASQ-3 and ASQ:SE-2 identify potential developmental concerns, followed by more comprehensive assessments like AEPS-3 for early childhood or TILLS for school-age language and literacy evaluation, with online platforms enabling efficient data management and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• ASQ-3 (Ages & Stages Questionnaires, Third Edition)

Quantifiable outcome

• ASQ-3 highly valid, reliable, and accurate with extensive research sample
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• KaymbucoreTechnology or Integration · 11 June 2026Strategic partnership to deliver a next-generation digital solution for ASQ-3 and ASQ:SE-2 developmental and social-emotional screeners. The integration enables educators and families to complete screenings digitally through Kaymbu's family engagement and lesson planning platform, connecting results directly to curated learning activities from ASQ developers. Kaymbu's digital integration of ASQ-3 will be widely available in June 2026.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Teaching Strategies: Direct competitor in early childhood assessment and curriculum, offering the GOLD assessment system and myTeachstone platform used by Head Start and ECE programs — overlapping directly with Brookes' ASQ and AEPS-3 products.
• Riverside Insights: Publisher of cognitive and academic assessments (WJ-IV, CogAT) widely used by K-12 schools — competes with Brookes' TILLS for school psychologist and special education budgets.
• PRO-ED: Specialized publisher of educational, psychological, and speech-language assessments (e.g., CELF, OWLS) — directly comparable to Brookes' TILLS and related literacy/language assessment offerings.
• Western Psychological Services (WPS): Publisher of clinical and educational assessments including the D-KEFS and sensory profile instruments — comparable mid-sized niche assessment publisher targeting similar professional end users.
• HighScope: Nonprofit early childhood education organization offering the HighScope Curriculum and COR Advantage child assessment — competes with Brookes for early childhood program adoption and assessment budgets.

Broad incumbents

• Pearson Clinical Assessment: Large, broad clinical and educational assessment publisher (Bayley, PPVT, WISC) with much greater scale and distribution — competes across multiple Brookes product categories including early childhood and language/literacy.
• McGraw-Hill Education: Major K-12 and higher education publisher with adaptive learning and assessment platforms — overlaps with Brookes in literacy/reading intervention content but at much broader scale.
• Houghton Mifflin Harcourt: Large educational publisher offering K-12 curriculum, reading intervention programs (HMH Reading), and assessments — comparable in early literacy and reading markets where Brookes' TILLS competes.
• Renaissance Learning: Provider of K-12 assessment and analytics platforms (STAR, Accelerated Reader) — competes with Brookes for school/district assessment and literacy evaluation budgets at significantly greater scale.

Emerging players

• Kaymbu: Digital family engagement and lesson planning platform for early childhood programs — now a strategic partner digitizing ASQ-3, but also an emerging assessment-adjacent platform that could evolve into broader direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrookesPubCo
• Facebookfacebook.com/brookespublishingco
• LinkedInlinkedin.com/company/paul-h.-brookes-publishing-co.
• Pinterestpinterest.com/brookespubco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookes Publishing