Ingentive
Ingentive is a London-based Microsoft Inner Circle partner implementing Dynamics 365, Power Platform, Azure, and Copilot AI for enterprise clients across financial services, professional services, healthcare, and public sector through consulting, managed services, and its AI Studio program.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ingentive does
Ingentive is a London-based Microsoft Solutions Partner founded in 2019 that sits in Microsoft's Inner Circle (top 1% of partners globally) and holds all 7 Microsoft Solutions Partner designations, including Business Applications with Copilot specialism, Data & AI Azure, Infrastructure Azure, Digital & App Innovation Azure, Modern Work, Security, and Development and Consultancy for Microsoft Platforms. The company delivers Microsoft platform implementations across Dynamics 365 (ERP and CRM modules including Finance, Supply Chain Management, Commerce, Project Operations, Customer Service, Sales, and Customer Insights), Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio, Dataverse), Microsoft 365 Copilot, Azure cloud and AI services (including Azure AI Foundry, AI Builder, and Agent 365), and Microsoft Fabric for analytics. Its proprietary AI Studio program packages AI delivery into structured 2-4 week sprints drawing on 200+ prior solution accelerators, augmented by the Agent Factory metered deployment offering and Copilot Cowork for multi-step task automation across Microsoft 365.
Ingentive operates four revenue streams: project-based professional services for implementation and consulting, recurring managed services across four tiers (pay-as-you-go, 9x5, 24x7, and Fully Managed) for Dynamics 365, Power Platform, Azure, Modern Work, and Copilot, subscription-based licensing optimization and provisioning services (with the Software Health Check starting at £2,500 and 60% average Microsoft 365 licensing cost reduction cited), and instructor-led 'In a Day' workshops covering Power Platform, AI Agents, and Data & Analytics. The company cites 99.97% average uptime across monitored environments and 45% average IT cost reduction for managed services clients.
The company serves mid-market to enterprise clients across regulated and project-intensive verticals. Primary segments are Financial Services (with named clients including AXA XL, GAM Investments, MUFG, Visa, and Alternative Futures Group) and Professional Services (including Brewdog and the Creed law firm), with secondary practices in Healthcare (NHS trusts such as Norfolk & Norwich University Hospitals and Cumbria Health), Public Sector (Renfrewshire Council, LSE), Not-for-Profit (National Trust, Thera Trust, Church of Scotland), Manufacturing/Logistics (Scottish Sea Farms, Sealey), Utilities (Anglian Water), Transport (British Airways), Housing Associations (Newport City Homes, Notting Hill Genesis), Retail, and Construction. Distribution is primarily direct enterprise sales with structured assessment entry points (Copilot Readiness Assessment, Software Health Check) feeding AI Studio and managed services engagements, supported by Microsoft's Inner Circle co-sell motion. Certifications include ISO 9001, 27001, 27018, 14001, Cyber Essentials Plus, and Great Place to Work.
Ingentive firmographics
Firmographics- Name
- Ingentive
- Legal name
- Ingentive
- Website
- https://ingentive.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ingentive is a London-based Microsoft Inner Circle partner implementing Dynamics 365, Power Platform, Azure, and Copilot AI for enterprise clients across financial services, professional services, healthcare, and public sector through consulting, managed services, and its AI Studio program.
- Ownership category
- akta.pro rank
Ingentive industry classification
Industry- Product category
- Microsoft Solutions Consulting & Managed Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- Enterprise Architecture & IT Operating Model (BPAHAEAB), Application Outsourcing (AO) (BPAEAMAA)
Keywords
Where Ingentive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ingentive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Professional Services - Implementation & Consulting: Dynamics 365, Power Platform, and Microsoft AI implementation services delivered through structured methodologies (AI Studio sprints, consulting engagements, project assurance). Revenue generated through project-based professional services fees.
- Managed Services: Ongoing platform management and support across Microsoft estate including Dynamics 365, Power Platform, Azure, Modern Work, and Copilot/AI tooling. Four service tiers: Pay-as-you-go, 9x5 Support, 24x7 Support, and Fully Managed. Additional bolt-ons for Active, Proactive, and Strategic support levels.
- Licensing Services: Microsoft licensing management, optimisation, and provision services. Software health checks, licence retirement, Azure cost management, and ongoing licence management on monthly subscription basis. 12-month price-locked subscriptions.
- Workshops & Training: 'In a Day' workshops for Power Platform, AI Agents, Data & Analytics, and Microsoft 365 acceleration. Instructor-led training providing hands-on experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Software Health Check - Standalone assessment engagement |
| Subscription | Monthly | Managed Services - Four tiers from Pay-as-you-go to Fully Managed |
| Usage-based | Pay-as-you-go | Copilot Cowork - Usage-based pricing on Microsoft 365 Copilot |
| Subscription | Multi-year contract | Copilot Readiness Assessment |
| Subscription | Multi-year contract | Copilot JumpStart |
| Subscription | Multi-year contract | Enterprise Copilot |
| Hybrid | Pay-as-you-go | AI Studio - Sprint-based delivery programme |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ingentive product offering
Product offeringCore offering
Ingentive is a UK-based Microsoft Solutions Partner that implements and supports Microsoft business applications and cloud platforms for enterprise customers. The firm delivers consulting, implementation, and managed services across Microsoft Dynamics 365 (ERP and CRM), Power Platform, Microsoft 365, Azure, Data & Analytics, and Copilot/AI. Core revenue is generated through professional services engagements — including its proprietary Ingentive AI Studio adoption programme and Copilot Cowork delivery methodology — rather than selling its own software.
Product overview
Ingentive is an elite Microsoft Solutions Partner and Inner Circle member (top 1% globally) offering a comprehensive portfolio of Microsoft business solutions. The offering is a platform-plus-services architecture centered on Microsoft Dynamics 365 (ERP and CRM), Microsoft Power Platform, Microsoft 365 with Copilot AI, and Azure cloud services. The Dynamics 365 ERP suite includes Finance, Supply Chain Management, Commerce, Human Resources, Project Operations, and Intelligent Order Management modules. The Dynamics 365 CRM suite includes Sales, Customer Service, Contact Center, Field Service, and Customer Insights (Journeys and Data). The Power Platform includes Power Apps, Power Pages, Power Automate, Copilot Studio, Power BI, and Dataverse. AI offerings include Microsoft 365 Copilot, Copilot for Dynamics 365, Copilot for Power Platform, Azure AI Foundry, AI Builder, Agent 365, Work IQ, Agent Factory, AI Studio, and Copilot Cowork. Data & Analytics includes Microsoft Fabric, Azure Synapse Analytics, Azure Data Factory, Microsoft Purview, and Azure SQL. Professional services include Consulting & Advisory, Managed Services, Licensing Services, Project Assurance, and Centre of Excellence programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamics 365 ERP Implementation
- Dynamics 365 CRM Implementation
Quantifiable outcome
- 70% reduction in time spent on repetitive knowledge work
- +7 more outcomes
Companies that use Ingentive
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles2 records
Ingentive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
Ingentive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftflagshipMicrosoft Inner Circle member (top 1% globally) and Solutions Partner holding all 7 Microsoft Solution Partner designations: Business Applications (with Copilot specialism), Data & AI Azure, Infrastructure Azure, Digital & App Innovation Azure, Modern Work, Security, and Development and Consultancy for Microsoft Platforms. Ingentive deploys and promotes Microsoft Copilot and AI solutions across Dynamics 365, Power Platform, Azure, and Microsoft 365. Receives early access to Microsoft AI capabilities and direct lines to Microsoft product engineering.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Ingentive competitors and assessment
Company assessmentPeers
Direct peers
- Avanade: Joint Accenture-Microsoft venture and the largest pure-play Microsoft Dynamics 365, Power Platform, and Azure SI globally. Directly comparable as an elite-tier Microsoft implementation partner with deep cross-stack capability and enterprise customer base.
- Hitachi Solutions: Global Microsoft Dynamics 365 and Power Platform specialist SI with a strong UK presence. Directly comparable because it sells the same Dynamics ERP/CRM and Power Platform implementations with industry-specific accelerators, competing for the same enterprise mid-market deals.
- Advania: UK/Nordic Microsoft-focused SI delivering Dynamics 365, Azure, and managed services to mid-market and enterprise customers. Directly comparable as a mid-sized Microsoft Solutions Partner competing in similar geographies and customer segments.
- Argano: Global Microsoft and Oracle/Dynamics 365 implementation specialist serving mid-market and enterprise clients. Directly comparable because it sells Dynamics 365 ERP/CRM and Power Platform solutions to similar regulated-industry verticals.
- Version 1: UK and Ireland-based Microsoft Solutions Partner specialising in Dynamics 365, Azure, and Power Platform implementations. Directly comparable in size, geography, and Microsoft-first delivery model to Ingentive.
Broad incumbents
- Capgemini: Global SI with significant Microsoft Dynamics 365, Azure, and Power Platform delivery capability in the UK and globally. Comparable as an incumbent competing for large enterprise digital transformation engagements, though with broader non-Microsoft capabilities.
- Accenture: Global professional services firm with a large dedicated Microsoft Business Applications practice and joint-venture relationship with Avanade. Comparable as a much larger incumbent competing for the same Dynamics 365 and Azure enterprise transformation work, but with broader portfolio and scale advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ingentive social profiles
Digital presenceIngentive compliance and trust
Trust signalCompliance6 records
Ingentive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingentive leadership team
Management profileNumber of profiles
Profiles1 record
Ingentive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingentive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingentive
What does Ingentive do?
Ingentive is a UK-based Microsoft Solutions Partner that implements and supports Microsoft business applications and cloud platforms for enterprise customers. The firm delivers consulting, implementation, and managed services across Microsoft Dynamics 365 (ERP and CRM), Power Platform, Microsoft 365, Azure, Data & Analytics, and Copilot/AI. Core revenue is generated through professional services engagements — including its proprietary Ingentive AI Studio adoption programme and Copilot Cowork delivery methodology — rather than selling its own software.
Is Ingentive a public or private company?
Ingentive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ingentive founded?
Ingentive was founded in 2019. It employs 51 to 100 people.
Where is Ingentive based?
Ingentive is headquartered in London, United Kingdom, in the Europe region.
How does Ingentive make money?
Four revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are managed Services, licensing Services and workshops & Training.
Who are Ingentive's main competitors?
HCLTech is listed as a peer. Direct peers are Avanade, Hitachi Solutions, Advania, Argano and Version 1. Broad incumbents are Capgemini and Accenture.
Does Ingentive have an API?
No public API is recorded for Ingentive.
What industry is Ingentive in?
Ingentive's product category is Microsoft Solutions Consulting & Managed Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541512 and its SIC code is 7373.