Allbranded

Name

Allbranded

Legal name

allbranded Ltd.

Website

https://allbranded.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Durable Goods (5000)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industries

Branded Merchandise & Corporate Gifts (BPAFAMAA), Trade Show Giveaways & Event Premiums (BPAFAMAG), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Promotional merchandise
• Branded products
• Corporate gifts
• Custom merchandise
• Promotional products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Merchandise Sales: One-time sale of custom-branded promotional products to B2B customers. Products include 50,000+ items across categories (drinkware, apparel, stationery, tech accessories, bags, office supplies, lifestyle items). Revenue generated per transaction with pricing based on quantity ordered.
2. Vector Graphics Conversion Service: Optional service to convert customer logos/images to print-ready vector format for £25 net when customer lacks vector graphic files.
3. Sample Orders: Pre-production sample orders allow customers to verify quality before bulk orders. Samples credited back if followed by orders exceeding £150.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Allbranded operates a B2B e-commerce marketplace offering 50,000+ customizable branded promotional products to companies and organisations. Customers configure products online by selecting items, choosing branding positions and printing techniques, uploading print data, and placing orders. The company handles production and direct shipping of branded merchandise including drinkware, apparel, bags, office supplies, technology accessories, and lifestyle items, along with value-added services such as Merch Shops, Onboarding Boxes, Warehousing & Fulfillment, and Special Production.

Product overview

allbranded is a B2B promotional merchandise marketplace offering more than 50,000 customizable branded products. The platform operates as a one-stop shop featuring core product categories (The Classics including mugs, water bottles, pens, keyrings; Bags & Clothing; Office supplies; Technology accessories; and Lifestyle products) alongside specialized offerings like Green Gifting (eco-friendly and recycled material products), Priority Products (48-hour production service), Christmas seasonal items, and value-added services including Merch Shops (custom storefronts), Onboarding Boxes (employee welcome kits), Warehousing & Fulfillment, and Special Production (bespoke manufacturing). The company serves 100,000+ companies worldwide with delivery within 3-5 working days and offers free UK shipping on orders over £450.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Merchandise Marketplace (50,000+ products)
• Merch Shops
• Onboarding Boxes
• Warehousing & Fulfillment
• Special Production
• Priority Production (48-hour)
• Vector Graphics Conversion Service
• Green Gifting (Eco-Friendly Products)
• Sample Orders

Quantifiable outcome

• 60% of participants considered merchandising among top three marketing measures with 22% viewing it as most important advertising form
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MBRC the oceancoreStrategic or Co-development Partner · 1 June 2024Long-standing environmental partnership for ocean cleanup. Allbranded has donated approximately £1 per spin on their digital prize wheel during Earth Month campaigns, with funds supporting MBRC's mission. Partnership has removed approximately 139,300 PET bottles from beaches and coastal areas since World Oceans Day 2024.
• DPDminorOthersUK shipping partner for product deliveries. Allbranded uses DPD for domestic shipments within the United Kingdom.

Scale indicators7 records

Recent moves1 record

Direct peers

• Brand Addition: UK-headquartered promotional merchandise distributor serving European enterprise clients with branded products, corporate gifting and sustainable ranges. Closest geographic and product-mix direct competitor to Allbranded's UK/European operation.
• HALO Branded Solutions: Large US-based promotional products distributor offering a broad branded merchandise catalogue, custom decoration and corporate gifting solutions. Overlaps directly with Allbranded's product range and B2B event/employee-gifting use cases.
• BAMKO: US-based promotional merchandise and corporate gifting supplier serving enterprise and event-driven buyers with custom-branded products and global fulfilment. Comparable catalogue breadth and enterprise/event customer profile.
• 4imprint: One of the largest publicly listed promotional products distributors in North America and the UK, offering tens of thousands of customisable SKUs via a self-serve B2B e-commerce platform. Directly comparable catalogue breadth, online configurator and target buyer to Allbranded.
• Quality Logo Products: US online promotional products retailer/distributor selling custom-branded merchandise with low minimum order quantities and self-serve ordering. Closely aligned with Allbranded's SMB-friendly, online self-serve go-to-market motion.
• Boundless (formerly Brand Alliance): North American promotional products distributor providing branded merchandise, custom decoration and corporate gifting programmes. Direct overlap on B2B promotional merchandise distribution and enterprise client base.

Others

• Mpix (millerslab): Online print-on-demand platform for personalised photo gifts and merchandise. Thematically adjacent in custom-printed consumer products but operates more on a consumer/small-business model than Allbranded's pure B2B focus.

Broad incumbents

• PCNA (Polyconcept): One of the largest global suppliers of promotional products and branded merchandise, owning multiple decoration/brand portfolios. Comparable catalogue model and channel strategy to Allbranded but at significantly larger scale and with proprietary brands.
• Vistaprint (Cimpress): Global online printing and marketing products platform under Cimpress, offering business cards, signage, apparel and promotional products to SMBs. Overlaps with Allbranded in custom-branded merchandise and self-serve B2B online ordering but operates at far greater scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allbranded_ofc
• Facebookfacebook.com/allbranded

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allbranded