Loyaltek
Loyaltek is a Belgian fintech group operating four divisions — Paynovate (EMI acquiring/issuing), LoyalPay (payment terminals), Giftify (gift card marketing), and Fintronik (card processing) — serving merchants, shopping centres, corporates, and financial institutions across Europe, the Middle East, and Asia.
- Company typePrivate
- Founded2009
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loyaltek does
Loyaltek S.A. is a privately held Belgian fintech group headquartered in Brussels, organized across four wholly-owned operating divisions that together cover the full payment value chain. Paynovate operates as the group's Electronic Money Institution (EMI), licensed by the National Bank of Belgium and the UK FCA, providing payment acquiring, card issuing, IBAN accounts with SEPA services (SCT, Instant SCT, SDD), and international remittances — processing 200M+ EUR/month in acquiring volume and 5M+ EUR/month in remittances as of 2021. LoyalPay distributes Android and Linux-based secure payment terminals to European merchants, with cumulative sales of 10K+ units. Giftify provides an omnichannel gift card marketing platform primarily serving shopping centres, outlets, and city centres, with 2M+ gift cards sold cumulatively. Fintronik acts as a programme manager and issuer processor for corporate and consumer card programmes, including corporate expense cards, prepaid consumer programmes, and Visa private label cards, with 50K+ corporate cards in issue and custom API integration.
The firm was founded by Robert Masse in 2009 originally as CARTOO, a Belgian loyalty card scheme, and was formally incorporated as Loyaltek in 2012. Revenue is generated through a mix of transaction-fee streams (acquiring, issuing, remittances), recurring subscription services (Giftify), and hardware sales (LoyalPay terminals). Go-to-market is enterprise-led direct sales targeting merchants, shopping centre operators, financial institutions, and corporate clients across Belgium, France, the UK, the UAE, and Malaysia. The company holds principal memberships with Visa and Bancontact (since 2019) and is the disclosed acquiring partner for an estimated 80% of the Belgian direct sales sector. Loyalty card regulatory compliance is maintained through PCI DSS and GDPR frameworks.
Loyaltek firmographics
Firmographics- Name
- Loyaltek
- Legal name
- Loyaltek S.A.
- Website
- https://loyaltek.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loyaltek is a Belgian fintech group operating four divisions — Paynovate (EMI acquiring/issuing), LoyalPay (payment terminals), Giftify (gift card marketing), and Fintronik (card processing) — serving merchants, shopping centres, corporates, and financial institutions across Europe, the Middle East, and Asia.
- Ownership category
- akta.pro rank
Loyaltek industry classification
Industry- Product category
- Payment Processing & Financial Services
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Payment Orchestration Platforms (FSAGABAA)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Consumer P2P International Remittances (FSAGAKAA)
Keywords
Where Loyaltek is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Loyaltek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing & Acquiring: Transaction-based payment processing and card acquiring services through Paynovate, processing over 200M EUR/month in acquiring volume
- Terminal Sales & Services: Sale and service of Android and Linux-based payment terminals through LoyalPay division
- Gift Card Solutions: Gift card marketing technology platform and services through Giftify, helping merchants increase footfall and engagement
- Card Issuing & Processing: Corporate and consumer card programme management and BIN sponsorship through Fintronik
- International Remittances: Cross-border payment services processing 5M+ EUR/month in international remittances
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise pricing for EMI and payment services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Loyaltek product offering
Product offeringCore offering
Loyaltek is a Belgian fintech group operating through four integrated divisions: Paynovate (an EMI licensed by the National Bank of Belgium and FCA, providing acquiring, issuing, IBAN banking and remittances), LoyalPay (Android and Linux-based secure payment terminals sold to merchants across Europe), Giftify (omnichannel gift card marketing technology for shopping centres, outlets and city centres), and Fintronik (programme manager and issuer processor offering corporate expense programmes, prepaid consumer programmes and Visa private label cards with custom APIs).
Product overview
Loyaltek Group operates as a multi-division fintech platform offering a coordinated suite of payment and financial services. The portfolio consists of four integrated divisions: Paynovate (EMI for acquiring, issuing, and banking with IBAN accounts), LoyalPay (Android and Linux-based secure payment terminals), Giftify (omnichannel gift card and marketing technology), and Fintronik (programme manager and issuer processor for corporate and consumer card programmes). These divisions work together to provide end-to-end payment solutions—from card issuing and acquiring through terminal infrastructure to retail marketing technology—enabling merchants to process funds easily, efficiently, and securely across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Paynovate: Acquiring, Issuing, Banking - Electronic Money Institution (EMI) licensed by National Bank of Belgium and FCA
- LoyalPay
- Giftify
- Fintronik
Products and services
- Paynovate Electronic Money Institution (EMI) platform licensed by the National Bank of Belgium and FCA, providing payment acquiring, card issuing, IBAN accounts with SEPA services (SCT, Instant SCT, SDD) and international remittances for merchants and financial institutions across Europe.
- LoyalPay Secure payment terminal line offering Android and Linux-based terminals for merchants across Europe, with frequent software upgrades and optional hardware customisation on select models, often paired with Paynovate for payment and acquiring services.
- Giftify Omnichannel gift card marketing technology platform that helps shopping centres, outlets and city centres increase footfall and engagement, run smart promotional campaigns and evolve their marketing strategies through omnichannel gift card solutions.
- Fintronik Programme manager and issuer processor providing payment card programme processing infrastructure, including corporate expense programmes, prepaid consumer programmes, Visa private label cards, custom APIs, authorisation, settlements, limits and card usage management.
Quantifiable outcome
- 200M+ EUR/month in acquiring volume
- +3 more outcomes
Companies that use Loyaltek
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Loyaltek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Loyaltek partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VisacorePrincipal membership with Visa achieved in 2019, enabling direct Visa card issuing and acquiring services
- BancontactcorePrincipal membership with Bancontact achieved in 2019, enabling direct Bancontact card processing services
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Loyaltek competitors and assessment
Company assessmentDirect peers
- Mollie: Amsterdam-based multi-payment-method PSP serving European merchants with acquiring, issuing-style products and developer APIs. Mid-market peer to Paynovate in scale and customer type, focused on European e-commerce and retail merchants.
- SumUp: European-headquartered merchant acquirer and POS terminal maker targeting SMBs and mid-market merchants with Android-based terminals and bundled acquiring. Directly comparable to LoyalPay in terminal hardware and to Paynovate in acquiring for similar merchant segments.
- Ingenico: France-headquartered global POS terminal manufacturer serving European merchants with Android and Linux terminals. Direct competitor to LoyalPay's terminal hardware business, particularly in retail and shopping-centre environments where Loyaltek is also active.
- Blackhawk Network: Global gift card and prepaid solutions provider powering shopping-centre and retail gift card programmes. Direct competitor to Giftify for the same European shopping-centre clients (e.g., Carmila, Hammerson, Klépierre) that Loyaltek serves.
Broad incumbents
- Checkout.com: London-based global payments processor targeting enterprise and digital-goods merchants with acquiring and processing infrastructure across Europe. Competes for the same European enterprise merchants served by Paynovate, with materially larger capital base.
- Worldline: European payment processor and terminal provider with full merchant acquiring, processing and terminal capabilities across multiple European geographies. Overlaps directly with Paynovate acquiring and LoyalPay terminals, particularly in France, Belgium and the UK.
- Verifone: US/global payment terminal manufacturer with a large European installed base. Direct competitor to LoyalPay across Android and Linux terminal lines serving European merchants across retail and shopping centres.
- Adyen: Amsterdam-based global payments unicorn offering unified acquiring, issuing and processing. Competes directly with Paynovate for European enterprise merchants and dwarfs Loyaltek in scale, but serves a far broader international customer base.
- Nexi: Italian/European payments leader offering acquiring, issuing, processing and merchant services across multiple European markets. Overlaps with Paynovate, LoyalPay and Fintronik in card programmes and merchant acquiring, particularly in continental Europe.
Emerging players
- Marqeta: US/UK-headquartered modern card issuing and processing platform serving fintechs and corporates with programme management APIs. Comparable to Fintronik's programme manager / issuer processor role for corporate expense and prepaid programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Loyaltek social profiles
Digital presenceLoyaltek compliance and trust
Trust signalCompliance3 records
Loyaltek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyaltek leadership team
Management profileNumber of profiles
Profiles1 record
Loyaltek subsidiaries and ownership
Company hierarchySubsidiaries4 records
Loyaltek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyaltek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyaltek
What does Loyaltek do?
Loyaltek is a Belgian fintech group operating through four integrated divisions: Paynovate (an EMI licensed by the National Bank of Belgium and FCA, providing acquiring, issuing, IBAN banking and remittances), LoyalPay (Android and Linux-based secure payment terminals sold to merchants across Europe), Giftify (omnichannel gift card marketing technology for shopping centres, outlets and city centres), and Fintronik (programme manager and issuer processor offering corporate expense programmes, prepaid consumer programmes and Visa private label cards with custom APIs).
Is Loyaltek a public or private company?
Loyaltek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loyaltek founded?
Loyaltek was founded in 2009. It employs 1 to 10 people.
Where is Loyaltek based?
Loyaltek is headquartered in Brussels, Belgium, in the Europe region.
How does Loyaltek make money?
Five revenue lines are on record. Payment Processing & Acquiring is the primary driver. The others are terminal Sales & Services, gift Card Solutions, card Issuing & Processing and international Remittances.
Who are Loyaltek's main competitors?
Direct peers on record are Mollie, SumUp, Ingenico and Blackhawk Network. Broad incumbents are Checkout.com, Worldline, Verifone, Adyen and Nexi. Marqeta is listed as an emerging player.
Does Loyaltek have an API?
No public API is recorded for Loyaltek.
What industry is Loyaltek in?
Loyaltek's product category is Payment Processing & Financial Services. Its primary akta.pro industry code is FSAGABAA, Payment Orchestration Platforms, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its SIC code is 6021.